Millennials in the Marketplace
Introduction Although an exact set of dates may be difficult to come by, most professionals would agree that the millennial consumer group can be defined as being born somewhere in-between the early 1980s and the early 2000s. Any business interested in targeting millennials (and they should be, as millennials continue to be the largest spenders of discretionary income) should invest in researching this unique consumer group (Millennial Marketing, 2018). This generation is unlike any other before and has a […]