Brand Essays

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239 essay samples found

A Self-portrait

        The first semester started with an individual challenge to the Master’s students.         It consisted on a introspective project where one had to create a self-portrait piece, which could be in any possible platform or support.         A self-portrait is a representation of an artist, drawn, painted, photographed, or sculpted by the artist. Although self-portraits have been […]

Pages: 63 Words: 18773 Topics: Brand

About Osim

INTRODUCTION OSIM is a global leader in branded healthy lifestyle products such as massage chair, shoulder and neck massagers, foot massager and slim belt. The company is well-known in Malaysia. OSIM is a brand management and niche marketing company with a focus on the consumer. Today, OSIM Company operates a wide point-of-sales network with outlets […]

Pages: 36 Words: 10769 Topics: Brand, Distribution, Franchising, Pricing, Retail, Strategic Management, SWOT Analysis
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A Study on Korean Retail Sector

1. Introduction The full market liberalization on the Korean economy in 1996 has a significant effect and has restructured the retail industry to be more efficient. Whereas such liberalization has been evaluated generally positive in terms of economies of scale, intensified competitiveness level, technology innovation, and management efficiency, which determining an enhancement in the total […]

Pages: 38 Words: 11501 Topics: Brand, Distribution, Market, Online Shopping, Retail, Shopping, South Korea

Berger Paints

Report on Market Study of Berger Paints Bangladesh Limited 1.1 Problem Background Bangladesh paint market is experiencing a good growth of 8-10% per annum consistently in the late 90s and early years of this century mainly because of a boom in real estate development[1]. Besides, this trend in growth of demand is likely to persist […]

Pages: 34 Words: 10129 Topics: Brand Equity, Brand, Data Analysis, Demand, Economic Growth, Research, Retail

Business Opportunities in Ethiopia

1. Introduction 1.1 The Country Ethiopia is almost five times bigger in the size of the United Kingdom and 27 times in the size of the Netherlands, is geographically located in the east of Africa with border line Somalia(1626 km) from east , Eritrea(912km) on north ,Sudan(1606 km) from the west and Kenya(830 km from […]

Pages: 48 Words: 14251 Topics: Brand, Competition, Economic Growth, Investment, Market Segmentation, Retail, Strategic Management

Clarks Competitive Strategy | Business Dissertation

This dissertation is about competitive strategy and how the author believes that the organisation ‘Clarks’ have used competitive analysis techniques to address the downfall in their profits, turn around sales and return to profitability.  The dissertation will also look at attitudes towards Clarks during the last 4 or 5 years and whether recent increased marketing […]

Pages: 36 Words: 10807 Topics: Brand, Competition, Qualitative Research, Quantitative Research, Research, Retail, Strategic Management

Competitive Challenge Nike

With widely globalization movement, managers in MNCs have to be continually involved into the challenges that mainly include competitive and collaborative challenge. Facing the challenges, Nike has always been a leading sports product organization. Thus, it is meaningful to analyze Nike’s global success which will benefit from obtaining relevant international management issues. The aim of […]

Pages: 25 Words: 7539 Topics: Brand, Competition, Competitive Advantage, Innovation, Leadership, Leadership Style, Strategic Management

Customer Loyalty Schemes | Business Dissertation

The creation of customer loyalty in the automotive sector Marketers push for brand loyalty, across all product ranges, from toothpaste to larger purchases such as a new car. Within the automobile industry there is little product differences in each segment, as partnerships, coalitions and takeovers bind manufacturers together. Each manufacturer is striving to obtain brand […]

Pages: 34 Words: 10323 Topics: Brand Equity, Brand, Customer Satisfaction, Research, Retail, Strategic Management

Global Advertising

CHAPTER 1 INTRODUCTION This project will analyse how global advertising is affected by numerous problems and what global advertising strategies can be undertaken by multi-national companies. The project will start with an introduction to global advertising and related literature, theories which present the basis of the review. Then, the methods of collecting data and sources […]

Pages: 43 Words: 12886 Topics: Brand, Communication, Data, Evaluation, Mass Media, Research, Target Audience

Harley Davidson

Abstract The aim of this paper is to discuss the critical evaluation of the transformation process undertaken by Harley Davidson and analyse the contribution that the transformation made to the success or failure of the Harley Davidson. This paper also highlighted the competitive analysis of the US motorcycle industry and analsye the strategies that helps […]

Pages: 37 Words: 11237 Topics: Brand, Change Management, Competition, Economy, Leadership, Motivation, Strategic Management

Key Factors for Success

5.0 Key Factors for Success Key factors for success (KFS) are the critical factors or activities required for ensuring the success of a business. They need to be identified so that an organization can ensure that they can delivers value that meets and exceeds the expectations of its targeted customers better than competitors (Bowie and […]

Pages: 27 Words: 8051 Topics: Brand, Marketing Communications, Mobile Phone, Pricing, Restaurant, Target Market, Training

OTC Branding in UK

ABSTRACT: Purpose: This paper will try to establish a relationship between the perception build within the users through the process of the branding irrespective of the core use ability, and thus trying to prove the importance of branding which has become the modern tool for doing the business METHODOLOGY The basic questionnaire was designed and […]

Pages: 46 Words: 13896 Topics: Brand

Personal Care Products Industry

Chapter 1 Introduction 1.1 Research Background The use of cosmetics was over thousands of years. The earliest archaeological evidence can be traced back to some royalty in Ancient Egypt times, where the Ancient Egyptians mixed perfume, sandalwood incense and aromatherapy products with oil applied to human bodies for pilgrimages or as an antiseptic. The Ancient […]

Pages: 31 Words: 9176 Topics: Brand, Cosmetics, Economy, Research Design, Research, Strategic Management, SWOT Analysis

Private Label Brands

CONSUMER PERCEPTIONS OF PRIVATE LABEL BRANDS IN CHINA COMPARED WITH THE UK Summary In China there are fewer studies of private label brands (PLB’s) that take up less market share than generic brands and national brands. However, there is a successful development of PLB’s in the UK. Therefore, this thesis aims to explore the difference […]

Pages: 41 Words: 12350 Topics: Brand Equity, Brand, Perception, Research, Retail, Sales Promotion, Supermarket

Republic Bank Group

Practicum:“The Re-branding and Repositioning of the Republic Bank Group: The Case of Republic Bank DR S.A.” Executive Summary A brand is the sum of the customer’s experiences with the products or company – how the customer thinks and feels about what the business does. The brand is transmitted in every interaction with the customer over […]

Pages: 68 Words: 20460 Topics: Bank, Brand, Economy

Shell Online Sales Promotions

Abstract. This study aims to explore the role of online sales promotions in creating a sustainable competitive advantage for Shell. Based on the literature review and the research objective 4 propositions were developed. 1: Shell’s representation of the product online plays a key role in driving consumer attitude towards shopping online and the intention to […]

Pages: 74 Words: 22329 Topics: Brand, Competitive Advantage, Interview, Qualitative Research, Research, Retail, Sales Promotion

Sports Bar Business in India

Sports Bar Business in India from a Cultural and Branding Perspective INTRODUCTION Post liberalization the Indian economy has grown exponentially. The fall out of this is the increase in disposable income of the consumers, emergence of credit card culture and the decreasing size of households. The change in the economic status is the catalyst to […]

Pages: 38 Words: 11351 Topics: Brand, Economy Of India, Fast Food, Research, Restaurant, Retail, Sport

The Communications Industry

CHAPTER II LITERATURE REVIEW INDUSTRY ENVIRONMENT The largest market share in the communications industry is, held by Nokia, with Motorola trailing in second place. In general economic conditions in most global industries have hit a point of stagnant or declining sales. In today’s world, businesses need to somewhat accurately forecast the future outlook for global […]

Pages: 19 Words: 5804 Topics: Brand, Competition, Innovation, Market, Mobile Phone

Unilever Project Plan

INTRODUCTION: There are many kinds of business everywhere; where there are many issues related to the growth of the company and Different strategies will enable different companies to reach those goals. Unilever is a company started in 1930 formed of Dutch Margarine Company and British based lever brothers. Unilever holds a wide range of products […]

Pages: 24 Words: 7284 Topics: Brand, Competition, Economy, Market, Strategic Management, SWOT Analysis, Unilever

What is E- Business?

Chapter1. 1.1 What is E- Business? Electronic Business is very simple the meaning to any reader that Business taking place electronically. E-Business which we are benefiting from has gone through many stages of maturity. One of main reason to choose this topic is that to see how organisation either switching their business to E-Commerce or […]

Pages: 25 Words: 7458 Topics: Brand, Computer Networking, Digital Marketing, Online Shopping, Research, Retail, Strategic Management

Consumer Good Industry | Economics Dissertations

Unfortunately the so-called Fast Moving Consumer Good industry, no more seems to be moving fast. In the 1990s, the industry witnessed an unprecedented boom due to liberalisation, urbanisation, increase in disposable income and altered lifestyles. The boom was also fuelled by other factors like onslaught of satellite television, reduction of excise duties and de-reservation from […]

Pages: 9 Words: 2577 Topics: Brand, Economy, India, Tea, United States

Industry Profile

INDUSTRY PROFILE As the ethnic technology category is growing, cash-rich companies make a beeline for a share of the printer scanner market. Around _25 items are sold in India spanning various types, forms, textures, aromas, bases, sizes, shapes and fillings. Some 25 types of savories sell here and the overall scanner product market is estimated […]

Pages: 14 Words: 4244 Topics: Brand, Economy, Market, Microeconomics, Retail

A Form of Communication

Advertising as a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the […]

Pages: 20 Words: 5934 Topics: Attitude, Brand, Memory, Perception, Research, Target Audience

Customer Service and Customer Retention in Fast Food Industry in Karachi

Abstract This study investigates the relationship between dining attributes, customer satisfaction and customer’s retention in the fast food industry. In short this research paper is to describe & analyze why customers come back to the same restaurant when there are several options available to them. What influence their decisions? This research has brought out how […]

Pages: 29 Words: 8790 Topics: Behavior, Brand, Customer Satisfaction, Employee Retention, Research, Service Quality

Gem and Jewellery

Executive Summary Heart and Soul Gem and Jewellery is a well established company in Sri Lanka for the past 15 years. We have been catering to this market successfully and we have a proven track record of our achievement throughout past years. As mentioned above our products are Gem and Jewellery, and we market stones […]

Pages: 22 Words: 6550 Topics: Brand, Export, Market, Retail, Sales Promotion

Nikeshoes Industries Limited

Nikeshoes industries limited INTRODUCTION BACKGROUND OF THE PROBLEM Since the late 1980s, Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may […]

Pages: 42 Words: 12491 Topics: Behavior, Brand, Economy, Research, Retail, Shoe, Shopping

Health Food Drinks

Health Food Drinks I. Problem definition 1.1 Background India, the world’s largest malt-based drinks market, accounts for 22% of the world’s retail volume sales. These drinks are traditionally consumed as milk substitutes and marketed as a nutritious drink, mainly consumed by the old, the young and the sick. The Health food drinks category consists of […]

Pages: 24 Words: 7092 Topics: Behavior, Brand, Data Analysis, Malnutrition, Nutrition

Yogurt Yoplait Business

  What is yogurt? Yogurt is a dairy product formed by the fermentation of milk from the action of two live bacteria; lactobacillus bulgaricus and streptococcus thermophilus. These are micro-organisms which transform the milk into the yogurt through a process by which they convert the lactose present in the milk into lactic acid, making the […]

Pages: 25 Words: 7537 Topics: Brand, Customer Satisfaction, Milk, Perception, Reputation, Research

Wilderness Tourism Marketing | Leisure Management Dissertations

Promoting Wilderness Tourism Literature Review Introduction Behavioural research on the study on wilderness destination is a relatively new development in the ecotourism industry. Promoting place marketing has become increasingly important within the tourist industry (Kang-Li 2008). There has been limited work done on promoting wilderness as a place of tourism. This research project aims to […]

Pages: 19 Words: 5574 Topics: Brand, Ecotourism, Experience, Marketing Communications, Motivation, Research

Consumer Buying Behaviour

Chapter 1: Introduction This introductory chapter is divided into five subsections. Firstly, a brief background of the research will be presented. Thereafter, the problem discussion will be provided, which in turn will lead to the purpose and objectives of the research. Finally, the delimitations and summary of the dissertation will be set. 1.1 Research Background […]

Pages: 72 Words: 21526 Topics: Adolescence, Behavior, Brand, Cosmetics, Research, Retail, Target Audience
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