Brand Essays

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A self-portrait

        The first semester started with an individual challenge to the Master’s students.         It consisted on a introspective project where one had to create a self-portrait piece, which could be in any possible platform or support.         A self-portrait is a representation of an artist, drawn, painted, photographed, or sculpted by the artist. Although self-portraits have been […]

Pages: 63 Words: 18773 Topics: Brand

About osim

INTRODUCTION OSIM is a global leader in branded healthy lifestyle products such as massage chair, shoulder and neck massagers, foot massager and slim belt. The company is well-known in Malaysia. OSIM is a brand management and niche marketing company with a focus on the consumer. Today, OSIM Company operates a wide point-of-sales network with outlets […]

Pages: 36 Words: 10769 Topics: Brand, Distribution, Franchising, Pricing, Retail, Strategic Management, SWOT Analysis
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Alphagraphics business

Executive summary This plan is being submitted to support a request for funding of £100,000 through a business development loan under the small firms loan guarantee scheme and an overdraft facility of £20,000 to support growth plans for the business. This will support the development of a new AlphaGraphics business and the immediate acquisition of […]

Pages: 25 Words: 7412 Topics: Brand, Economy, Franchising, Retail

Analysis On Nokia

Analysis on Nokia’s Competitive Policies In Handset Industry in Asia Chapter 1. Introduction The progress of technology has altered our daily life routine dramatically. In recent 2 decades, people have seen the big convenience brought by colour TV、 telephone、 laptops、 mobile phone and etc. Among them, the contribution of mobile phone is especially prominent: given […]

Pages: 60 Words: 17914 Topics: Brand, Competition, Distribution, Mobile Phone, Retail, Smartphone, Strategic Management

A study on korean retail sector

1. Introduction The full market liberalization on the Korean economy in 1996 has a significant effect and has restructured the retail industry to be more efficient. Whereas such liberalization has been evaluated generally positive in terms of economies of scale, intensified competitiveness level, technology innovation, and management efficiency, which determining an enhancement in the total […]

Pages: 38 Words: 11501 Topics: Brand, Distribution, Market, Online Shopping, Retail, Shopping, South Korea

Berger Paints

Report on Market Study of Berger Paints Bangladesh Limited 1.1 Problem Background Bangladesh paint market is experiencing a good growth of 8-10% per annum consistently in the late 90s and early years of this century mainly because of a boom in real estate development[1]. Besides, this trend in growth of demand is likely to persist […]

Pages: 34 Words: 10129 Topics: Brand Equity, Brand, Data Analysis, Demand, Economic Growth, Research, Retail

Branding and Development of Customer Loyalty

THE ROLE OF BRAND IN DEVELOPINING CUSTOMER LOYALTY INTRODUCTION 1.1 Nature of Assignment · My project is about “The Role of Brand in the Development of Customer Loyalty”. · It’s the part of MBA and it is the requirement of my institute, “THE UNIVERSITY OF WALES”, for the completion of our degree. · The purpose […]

Pages: 23 Words: 6886 Topics: Brand, Brand Management, Economy, Market, Microeconomics, Research, Retail

Brand auditing

OBJECTIVES OF THE BRAND AUDITING To know the these days market scenario of the Vodafone Cellular Services w.r.t. not only the Indian, on the other share extremely for the field – wide Cellular Services. To know the Marketing-Mix of the Vodafone Services. To find elsewhere the customer response for the Vodafone Services. BACKGROUND OF THE […]

Pages: 29 Words: 8703 Topics: Brand, Communication, Computer Networking, Mobile Phone, Retail

Building retailer equity

CHAPTER 1 INTRODUCTION 1.1 An Overview Building retailer equity is of beneficial and strategic importance for retailers. Equity can generate numerous benefits such as the ability to power the retailers’ name by launching private label brands and increase revenue and profitability by distancing them from rivals (Ailawadi and Keller, 2004). With the impact of globalization […]

Pages: 36 Words: 10932 Topics: Behavior, Brand Equity, Brand, Data Analysis, Research, Retail, Service Quality

Business opportunities in ethiopia

1. Introduction 1.1 The Country Ethiopia is almost five times bigger in the size of the United Kingdom and 27 times in the size of the Netherlands, is geographically located in the east of Africa with border line Somalia(1626 km) from east , Eritrea(912km) on north ,Sudan(1606 km) from the west and Kenya(830 km from […]

Pages: 48 Words: 14251 Topics: Brand, Competition, Economic Growth, Investment, Market Segmentation, Retail, Strategic Management

Clarks Competitive Strategy | Business Dissertation

This dissertation is about competitive strategy and how the author believes that the organisation ‘Clarks’ have used competitive analysis techniques to address the downfall in their profits, turn around sales and return to profitability.  The dissertation will also look at attitudes towards Clarks during the last 4 or 5 years and whether recent increased marketing […]

Pages: 36 Words: 10807 Topics: Brand, Competition, Qualitative Research, Quantitative Research, Research, Retail, Strategic Management

Competitive Airline China

Enhancing Competitive Abilities for Airline Companies in China Case of Air China Abstract This study examines the strategic, performance and learning issues confronting the Air China, in the aftermath of the Open Skies agreement between China and the United States. It uses a comparative perspective of United Airlines to examine Air China and the Chinese […]

Pages: 41 Words: 12217 Topics: Brand, China, Competition, Innovation, Qualitative Research, Research, Strategic Management

Competitive Challenge Nike

With widely globalization movement, managers in MNCs have to be continually involved into the challenges that mainly include competitive and collaborative challenge. Facing the challenges, Nike has always been a leading sports product organization. Thus, it is meaningful to analyze Nike’s global success which will benefit from obtaining relevant international management issues. The aim of […]

Pages: 25 Words: 7539 Topics: Brand, Competition, Competitive Advantage, Innovation, Leadership, Leadership Style, Strategic Management

Customer Loyalty Schemes | Business Dissertation

The creation of customer loyalty in the automotive sector Marketers push for brand loyalty, across all product ranges, from toothpaste to larger purchases such as a new car. Within the automobile industry there is little product differences in each segment, as partnerships, coalitions and takeovers bind manufacturers together. Each manufacturer is striving to obtain brand […]

Pages: 34 Words: 10323 Topics: Brand Equity, Brand, Customer Satisfaction, Research, Retail, Strategic Management

European Car Industry – Business Dissertations

What are the environmental issues facing the future of the European car industry Abstract This paper looks at the issues facing the European car industry with regard to environmental issues. This is done by looking at past and present published material that revolves around the subject matter under specified themes. Theoretical perspectives within the European […]

Pages: 36 Words: 10895 Topics: Air Pollution, Brand, Car, Competition, European Union, Market Segmentation, Monopoly

Furniture designing business

Introduction Furniture designing business has a very huge scope and enjoys the strong demand from its buyers as people buy new homes and expand their businesses or renovate their old homes and offices. They always need the service of furniture designer to architect their homes and offices. Furniture designing business has rapidly increased in a […]

Pages: 19 Words: 5751 Topics: Brand, Data, Design, Qualitative Research, Quantitative Research, Research, Research Methods

Global advertising

CHAPTER 1 INTRODUCTION This project will analyse how global advertising is affected by numerous problems and what global advertising strategies can be undertaken by multi-national companies. The project will start with an introduction to global advertising and related literature, theories which present the basis of the review. Then, the methods of collecting data and sources […]

Pages: 43 Words: 12886 Topics: Brand, Communication, Data, Evaluation, Mass Media, Research, Target Audience

Harley Davidson

Abstract The aim of this paper is to discuss the critical evaluation of the transformation process undertaken by Harley Davidson and analyse the contribution that the transformation made to the success or failure of the Harley Davidson. This paper also highlighted the competitive analysis of the US motorcycle industry and analsye the strategies that helps […]

Pages: 37 Words: 11237 Topics: Brand, Change Management, Competition, Economy, Leadership, Motivation, Strategic Management

Indian film industry

Churning out nearly 1,000 films a year, the Indian film industry is the largest in the world. Now, aided by technological advancements, the industry is set to take a further leap – across production, exhibition and marketing. In such a scenario, product placement in mainstream films deserves a renewed focus because as a marketing communication […]

Pages: 37 Words: 11151 Topics: Attitude, Brand, Film, Marketing Communications, Mass Media, Memory, Product Placement

Investigate and further analyse key factors

Introduction The aim of this research is to investigate and further analyse those key factors which affect the buyer behaviour in Arabs and especially as health is the basic need of every human being, considering every aspect of the society never promote any uneven deal in regard to health issues. In this research it will […]

Pages: 52 Words: 15723 Topics: Behavior, Brand, Health Care, Islam, Motivation, Prayer, Research

Key Factors for Success

5.0 Key Factors for Success Key factors for success (KFS) are the critical factors or activities required for ensuring the success of a business. They need to be identified so that an organization can ensure that they can delivers value that meets and exceeds the expectations of its targeted customers better than competitors (Bowie and […]

Pages: 27 Words: 8051 Topics: Brand, Marketing Communications, Mobile Phone, Pricing, Restaurant, Target Market, Training

Online shopping: consumer motivations and investigation of future patterns in the uk

CHAPTER 1 1 INTRODUCTION At the end of the last century, online shopping was already starting to catch people’s attention, and was slowly attracting consumers to use it as a channel, primarily because of it’s ease in completing purchases (i.e. not needing to step out of the home) and also in providing information as, even […]

Pages: 39 Words: 11811 Topics: Brand, Interview, Motivation, Online Shopping, Research, Retail, Shopping

OTC branding in UK

ABSTRACT: Purpose: This paper will try to establish a relationship between the perception build within the users through the process of the branding irrespective of the core use ability, and thus trying to prove the importance of branding which has become the modern tool for doing the business METHODOLOGY The basic questionnaire was designed and […]

Pages: 46 Words: 13896 Topics: Brand

Personal care products industry

Chapter 1 Introduction 1.1 Research Background The use of cosmetics was over thousands of years. The earliest archaeological evidence can be traced back to some royalty in Ancient Egypt times, where the Ancient Egyptians mixed perfume, sandalwood incense and aromatherapy products with oil applied to human bodies for pilgrimages or as an antiseptic. The Ancient […]

Pages: 31 Words: 9176 Topics: Brand, Cosmetics, Economy, Research Design, Research, Strategic Management, SWOT Analysis

Private Label Brands

CONSUMER PERCEPTIONS OF PRIVATE LABEL BRANDS IN CHINA COMPARED WITH THE UK Summary In China there are fewer studies of private label brands (PLB’s) that take up less market share than generic brands and national brands. However, there is a successful development of PLB’s in the UK. Therefore, this thesis aims to explore the difference […]

Pages: 41 Words: 12350 Topics: Brand Equity, Brand, Perception, Research, Retail, Sales Promotion, Supermarket

Provides end users desirable fun products

Sony Ericsson: Introduction Corporate structure Sony Ericsson is a global manufacturer and distributor of mobile multimedia devices which includes phones having rich features, mobile accessories and PC cards. Products are innovative blend of powerful technology with communications, imaging, music, and entertainment applications. As a net result, Sony Ericsson is serving market with enticing brand that […]

Pages: 55 Words: 16462 Topics: Balanced Scorecard, Brand, Digital Marketing, Iphone, Mobile Phone, Sony, Strategic Management

Republic Bank Group

Practicum:“The Re-branding and Repositioning of the Republic Bank Group: The Case of Republic Bank DR S.A.” Executive Summary A brand is the sum of the customer’s experiences with the products or company – how the customer thinks and feels about what the business does. The brand is transmitted in every interaction with the customer over […]

Pages: 68 Words: 20460 Topics: Bank, Brand, Economy

Retail images

CHAPTER 1 INTRODUCTION 1.1 Introduction Retail images in today’s global marketplace are subject to increased competition and rapidly changing dynamics. As competition continues to increase, the role of retail images in relation to profits has never been greater. When managed properly, market oriented measures such as awareness and esteem to sell products increase company value. […]

Pages: 34 Words: 10205 Topics: Attitude, Behavior, Brand, Perception, Reliability, Research, Retail

Shell online sales promotions

Abstract. This study aims to explore the role of online sales promotions in creating a sustainable competitive advantage for Shell. Based on the literature review and the research objective 4 propositions were developed. 1: Shell’s representation of the product online plays a key role in driving consumer attitude towards shopping online and the intention to […]

Pages: 74 Words: 22329 Topics: Brand, Competitive Advantage, Interview, Qualitative Research, Research, Retail, Sales Promotion

Sports Bar Business in India

Sports Bar Business in India from a Cultural and Branding Perspective INTRODUCTION Post liberalization the Indian economy has grown exponentially. The fall out of this is the increase in disposable income of the consumers, emergence of credit card culture and the decreasing size of households. The change in the economic status is the catalyst to […]

Pages: 38 Words: 11351 Topics: Brand, Economy Of India, Fast Food, Research, Restaurant, Retail, Sport
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