Social media Essays

How Social Media has changed our lives

Everywhere we go, social media is ever-present. This digital medium has become one of the most important outlets in the world. Millions of people talk about different topics and share their lives through sites such as Facebook and Twitter.

But what is the impact of social media? What positive and negative effects does it have on our lives? We have listed below some of the pros and cons of social media for your benefit:


  • News can be shared instantly in real-time
  • Faster worldwide communication
  • Can be used to promote positive ideas
  • Increased marketing opportunities for business


  • Can become addictive
  • Reduces our ability to communicate face-to-face
  • Can reduce confidence and self-esteem
  • Can be used to spread hate and racism

As you can see, social media is a double-edged sword. It can be used to spread positivity. There is also no denying that it has improved communication and allows people from around the world to get in touch easier. On the flip side, social media can also become hugely addictive. Students can waste hours mindlessly scrolling through Facebook and Twitter feeds. Furthermore, there are those who use these platforms to spread their own negative agendas.

To help better understand this phenomenon, we have a myriad of social media essay topics. You can find out more info using our different essay about social media category. It is important that we look at how social media is being used, and what effects it can have.

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Competition Versus Collaboration

Competition versus Collaboration Studying so much about collaboration within and outside the organization made me curious about the competition element. So I tired to find out where does the competition lies when we are talking about Collaboration.Christiansen (2000) says that for ?creativity? and ?innovation?, it is important to consider whether ?collaboration? or ?competition? is valuable. […]

Pages: 25 Words: 7463 Topics: Cloud Computing, Innovation, Mass Media, Operating System, Social Media, Video Games

A French Startup

2) Presentation Goojet is a French startup created in Toulouse in 2006 by Marc Rougier and Ludovic LeMoan. It proposes a free service contained in a mobile application, which is also called Goojet. It can be defined as a ?mobile social media?, meaning that, more than proposing to its users a quick access to their […]

Pages: 54 Words: 16211 Topics: Communication, Facebook, Iphone, Mass Media, Mobile Phone, Smartphone, Social Media
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The Evolution of E-business

Abstract With the advent of the internet and the evolution of e-business, the widely held perception is that we operate in a know ledged-based economy. Many organisations have realised that changing and adapting their business processes to leverage information technology is vital for sustainability. The traditional paradigm of focusing on products has gradually eroded and […]

Pages: 33 Words: 9996 Topics: Information, Innovation, Qualitative Research, Research, Social Media, Social Networking, Strategic Management

To Analyse how Social Network Marketing Can Help in the Effective Marketing of a Business

Chapter One Introduction Aims and Objectives Introduction For some marketing managers, the twenty-first century may appear a very strange place indeed. Much of that strangeness comes from the ‘electronification’ of traditional marketing practices. O’Connor et al (2004) said that direct and database marketing might be fairly well understood, but what about the concepts such as […]

Pages: 21 Words: 6335 Topics: Brand, Facebook, Mass Media, Qualitative Research, Quantitative Research, Research, Social Media

Casual Internet Gamers in India

‘Casual Internet Gaming in India’ is the area of dissertation which will be researched. A phenomenon relatively new to the world, casual internet gaming is an area which is yet to be researched and fully understood. Computer gaming is an area close to my heart, as well as an exciting and challenging field to work […]

Pages: 11 Words: 3248 Topics: Mobile Phone, Qualitative Research, Research, Social Media, Video Games

Comparison of Privacy and Communication on Social Networking

I propose to conduct a research on the topic- “A cross-cultural comparison of privacy and communication on Social Networking Sites between India and United Kingdomâ€?. Abstract My research will try to examine the cross cultural differences in the context of sharing personal information on “Social Networking Sitesâ€? (SNSs) and the various aspects of online privacy […]

Pages: 7 Words: 2228 Topics: Communication, Cyberspace, Facebook, Privacy, Research, Social Media, Social Networking

Social Media for Promoting and Marketing Films Media Essay

The effects of social media as a tool used for film marketing and promotion, an investigation of both dependant and independent filmmakers around the world. Abstract This dissertation will help to analyse and evaluate the different ways in which social media as platform is being used as an alternative way to promote and market films […]

Pages: 22 Words: 6493 Topics: Data, Facebook, Film, Mass Media, Research, Social Media, Youtube

Social Networking Sites Impact on Education Media Essay

Social networking sites offer people new and varied ways to communicate via the internet, whether through their PC or their mobile phone. Examples include MySpace, Facebook and Bebo. They allow people to easily and simply create their own online page or profile and to construct and display an online network of contacts, often called ‘friends’. […]

Pages: 23 Words: 6888 Topics: Adolescence, Communication, Cyber Bullying, Cyberspace, Facebook, Social Media, Social Networking

Describe what an E-commerce Opportunity is

3.1 Description and Market Potential Description Introduction: Describe what an e-commerce opportunity is. Cite sources. The current system was developed as part of an internal intranet define terms clearly with sources. This allows staff to set up alerts based on requests by existing clients or through new clients brought in by sales. This process could […]

Pages: 9 Words: 2843 Topics: Economy, Information Technology, Market, Social Media

E – Business – Individual Essay

Course: BA (Hons) in Accounting and Finance Module title: E-Business Coursework: Individual Essay In this modern era, successful e-commerce firms have business models that create value to the firms, therefore the focus will be on how online social networking firms have takes advantage of the modern technology to turn into good business ideas. Thus, what […]

Pages: 10 Words: 2853 Topics: Communication, Facebook, Social Media, Strategic Management, Value Proposition

Proposal for Online Business Expansion

Proposal for Online Business Expansion A1. Viability of Product Glace De La Mode is a jewelry boutique located in the heart of Short Hills, NJ owned by three sisters Jenna (jeweler), Stacy (jeweler and designer) and Vicky (handles all business related tasks). Glace De La Mode was established to provide premium looking jewelry at a […]

Pages: 7 Words: 2124 Topics: Brand, Communication, Facebook, Online Shopping, Social Media

The Effect of Social Networking on Businesses Today

The Effect of Social Networking on Businesses today!   The general purpose for businesses using social networks is for communication, sponsorship, consumer research, community building, and for marketing. Each one helps a business grow in a huge way. These social sites are able to get the business publicity and get the word out about whom […]

Pages: 4 Words: 1305 Topics: Communication, Cyberspace, Facebook, Mass Media, Social Media

The Impact of Social Media Business Essay

This paper presents the significance of the new and innovative economy to organizational development, adopting to the business environmental changes and managing. Design/methodology/approach -The paper analysis the factors that increase the role of social media (SM) and their influence to changes in the value added in the organization. Findings – The paper contributes to the […]

Pages: 15 Words: 4401 Topics: Competition, Digital Media, Innovation, Social Media, Strategic Management, Supply Chain, Value Chain

Vimto Business Report

Vimto Business Report Table of Content EXECUTIVE SUMMARY 3 1. CURRENT MARKET POSITION 4 1.1 Brand 1.2 Target Market Analysis 2. MARKET OVERVIEW 5-6 2.1 PEST 2.2 Current business trends 3. TOWS ANALYSIS 7-8 3.1 Key Issues 3.2 Key Opportunities 4. STRATEGY 8-9 4.1 Brand Development Strategy 4.2 Pricing Strategy 4.3 Advertising Strategy 4.4 Distribution Strategy 5. SUMMARY 9 6. REFERENCES10 […]

Pages: 6 Words: 1709 Topics: Brand, Corporate Social Responsibility, Economy, Market, Mass Media, Social Media, Unemployment

Warby Parker – Industry Analysis

Warby Parker 1. Comment on the vision of Warby Parker. Is it unique from that of others in the industry? How? Warby Parker’s vision makes customers’ dreams into reality. When the other glasses companies sell a pair of eyeglasses for about $265, Warby Parker make it $95 for the selling price (Taub, 2012). Yes, it […]

Pages: 5 Words: 1411 Topics: Brand, Corporate Social Responsibility, Economy, Market, Social Media, Sustainability

Investing and the Internet

Investing and the Internet The pervasive influence of the Internet has had far-reaching implications for both markets and investors around the world. The Internet has allowed individual investors to flood into the marketplace armed with an unprecedented and almost unlimited amount of information. This phenomenon has led to serious changes in how markets operate and […]

Pages: 4 Words: 1292 Topics: Blog, Investment, Mass Media, News, Social Media, Stock Market, Tax

Real Estate your Way

Real Estate Your Way Project Requirement From the Real Estate Your Way case, the project is mainly about offering the assurance to the potential investors and let them continue to operation even if there is no the present of the key persons, this can make sure that the purchasers and the vendors could continue to […]

Pages: 7 Words: 2173 Topics: Contract, Economy, Market, Risk, Social Media

Social Media Essay Online for Free

Introduction This essay seeks to critically discuss the statement that “given the rise of social media marketing, companies should focus all of their marketing efforts on social media platforms”. The rapidly shifting topography of the social media landscape seems to create the impression that its associated platforms are a new concept, but they actually have […]

Pages: 8 Words: 2396 Topics: Brand, Communication, Market, Mass Media, Semiotics, Social Media, Social Media Marketing

Social Media Marketing Essay Example Pdf

A critical discussion on social media marketing and what makes a successful social media strategy Introduction The term social media can be defined as “Many online tools that allow people with similar interests to share information, learn from others, or network in an open process. The information found on these sites is commonly referred to […]

Pages: 8 Words: 2347 Topics: Brand, Digital Marketing, Economy, Mass Media, Research, Social Media, Social Media Marketing

Marketing Strategy Essay Online for Free

This essay will discuss the current social media strategy of EE (Everything Everywhere) and provide recommendations for how their strategy can be improved. EE is a British mobile network provider that was established in 2010 as part of a joint venture between T-Mobile and Orange (EE, 2015a). The company was the first digital communications provider […]

Pages: 9 Words: 2571 Topics: Communication, Social Media

Social Media Strategy of Sainsbury’s

This essay contains a brief introduction which will contextualise and define and the term “social media marketing strategy”. It will then analyse the UK supermarket chain Sainsbury’s social media marketing strategy with particular attention paid to their strengths and weaknesses. The conclusion will provide a concise set of recommendations for improvement which will be underpinned […]

Pages: 8 Words: 2496 Topics: Brand, Communication, Mass Media, Retail, Social Media, Social Media Marketing

The Role of Social Media Essay Example Pdf

Introduction This research investigates the role of social media in marketing in order to determine whether companies should focus all their marketing efforts on social media platforms. The term social media is used to refer to a group of internet based web 2.0 applications that enable users to interact, communicate and share content including video, […]

Pages: 8 Words: 2542 Topics: Brand, Communication, Facebook, Market, Mass Media, Social Media, Social Media Marketing

Discuss the Impact of Social Media during the Arab Spring

1. Introduction The Arab Spring is a revolutionary movement in North Africa and the Middle East, which began in December 2010 with the Tunisian Revolution – before spreading to other Arab countries, such as Egypt, Syria, and Libya, amongst others. While the Arab Spring was not predicted by political commentators and the media, in retrospect, […]

Pages: 8 Words: 2317 Topics: Mass Media, Social Institutions, Social Media

Alton Towers: Recovering from a Damaged Reputation

Introduction Over the last decade, there has been a drastic change in the way in which consumers communicate with brands (Giannini, 2011). Instead of one-way communication in which companies present unsolicited information about brands and products through advertisements and promotion messages in the market place, they seek information when they are ready to participate in […]

Pages: 8 Words: 2331 Topics: Brand, Communication, Marketing Communications, Mass Media, Social Media

Analysis of Toyota’s Marketing Strategy

Analysis of Toyota’s Marketing Strategy Toyota Motor Corporation Profile According to Toyota Global (2015) Toyota is a worldwide Japanese automotive corporation headquartered in Aichi, Japan. Toyota was founded in August 28 1937 by founder Kiichiro Toyoda. Marketing Strategy Fifield (2012) claims there are countless meanings for the term ‘Marketing Strategy’. Fifield (2012) accumulates and provides […]

Pages: 8 Words: 2376 Topics: Competition, Competitive Advantage, Mass Media, Social Media, Social Media Marketing, Strategic Management, Toyota

The Federation Internationale De Football Association (FIFA) – Marketing Strategy

Select an organisation of your choice and produce a report which analyses their current marketing strategies and make recommendations for improvements to their marketing strategy. Date authored: 05 th September, 2014. This report will note upon the marketing strategy of The Fédération Internationale de Football Association (FIFA; the association based in Zurich was founded in […]

Pages: 8 Words: 2294 Topics: Brand, Communication, Market, Marketing Communications, Mass Media, Retail, Social Media

Evaluating the Impact of E-Marketing

Evaluating the impact of E-Marketing Introduction The development of e-marketing has been one of the most important and influential trends in the field of business, marketing and Information Technology offer the past decade. It has revolutionised the manner in which certain businesses market their products and the advent of social media offers the potential to […]

Pages: 7 Words: 2067 Topics: Digital Marketing, Economy, Market, Marketing Communications, Mass Media, Social Media, Strategic Management

An Analysis of the Reasons for the Commercial Success of the “The Hunger Games” Movie

This essay will present an analysis of some of the reasons for the commercial success of the recent movie “The Hunger Games” a film that generated $155m in ticket sales in the US alone (LA Times, 2012). One of the key activities of the marketing function is to undertake environmental analysis in order to consider […]

Pages: 4 Words: 1150 Topics: Communication, Film, Market, Market Segmentation, Mass Media, Social Media, Social Media Marketing

The Social Media Strategy of the John Lewis

Introduction The John Lewis Partnership is a well known British retailer that functions in the department store, supermarket sectors, insurance credit cards, limited manufacturing activities and other business lines that serves the up market consumer segment in the UK that is comprised of middle and upper class customers (Logicalis, 2014). This study will explore the […]

Pages: 9 Words: 2573 Topics: Communication, Digital Marketing, Mass Media, Retail, Social Media

Successful Marketing Campaign Using Social Media

The use of social media has increased exponentially, creating a fertile ground for platforms as a medium for advertising (Treadaway and Smith, 2012). However, advertising on social media can be very different from traditional advertising, due to the nature of the medium and the way on which marketing messages may be received (Chaffey and Smith, […]

Pages: 7 Words: 2174 Topics: Communication, Market, Mass Media, Microeconomics, Social Media, Social Media Marketing, Target Market
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