Marketing Essays

268 essay samples found

Marketing Research and it Use in a Marketing Plan

Marketing research is necessary in contributing to business strategy. Marketing research is a process to collecting, recording, organizing and analysing purposeful information about Marketing which are including, target market, customers and competition and how people thought about your brand in order to making decisions efficiently. (Bizfluent/Meagan Van Beest. 2017.) McDonald’s Restaurant is a large-scale fast-food […]

Pages: 8 Words: 2419 Topics: Marketing Plan

The Benefits of Social Media on Today’s Society

New technology raises the question of whether or not social media is beneficial in today’s society. Social media, defined as a form of communication with the use of apps and social networking sites, has become a primary source of both positivity and negativity. Social media applications often baffle many people who aren’t used to the […]

Pages: 6 Words: 1882 Topics: Effects of Social Media, Impact of Technology
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The World is Fast Becoming a Global Village

Introduction The world is fast becoming a global village and globalization is on the increase as the economies of many Asian, Gulf and Soviet region countries grow, increasing their level of competition with the Western countries. With fiercer competition, organizations have a higher need to maintain cost efficiency to remain competitive, which may mean having […]

Pages: 8 Words: 2498 Topics: Communication, Leadership, Risk

Ryanair Airline Marketing Strategy

Introduction The concept of a low – cost airline came into the picture in the seventies by the American domestic carrier ‘South West`. The objective was to offer low-cost airfares to consumers. However, this created a bit of a situation as flagship carriers started to lose a sustainable amount of the market share to the […]

Pages: 4 Words: 1249 Topics: Economy

Nike Target Market

Nike’s analysis in the fashion industrial environment Nike’s an athletic-based fashion retailer that operates as a multinational corporation. They promote their brand using relevant techniques such as endorsements and sponsorships with influencers who are able to maintain a platform in communities where we live and work. Nike’s mission is to create groundbreaking sport innovations, by […]

Pages: 3 Words: 757 Topics: Brand, Nike, Retail

The Impacts of Concentration (Market Power) in the Crop-Seed Sector

Seeds are important as they constitute the base and foundation of achieving a sustainable Agro-food system. Concentration in several global agricultural input industries has continued to rise significantly over the past few decades whereby by early 2009, the largest four firms in the crop-seed industry namely; agricultural chemical, animal health, animal genetics/breeding, and farm machinery […]

Pages: 6 Words: 1940 Topics: Biotechnology, Economic Growth, Farmer, Innovation, Intellectual Property, Monopoly, Productivity

Agro Inputs Encompass

Introduction Agro inputs encompass not only crop related inputs like seed, fertiliser, and crop protection products but also seedlings, feeds, and machines which support crop and allied production. The availability, accessibility, quality and price have been major issue in this sector from the farmer perspective. There are issues of lack of availability of major consumable […]

Pages: 7 Words: 1993 Topics: Economy, Food Industry, Machine, Research, Retail

In-store Shopping Vs Online Shopping

The advance of technology has brought significant changes in every aspect of human life. Currently throughout the world of e-commerce, it’s continuously causing disruptions among retailers and shoppers. As such many businesses have embraced strong online presence and through the internet, customers can nowadays buy their favorite products through a few clicks of a button. […]

Pages: 6 Words: 1902 Topics: Online Shopping

The Changing Dynamics of Offline and Online Shopping

Abstract Being in a digital world where everything is made available at doorsteps just by using smart phones and computers technology is progressing tremendously. India being famous for conventional markets has also taken a giant leap in this online trend. With modern buying malls emerging, there is significant change in the retailing industry of India. […]

Pages: 10 Words: 3045 Topics: Online Shopping

Similarity between the USSR and the Party

George Orwell and his novel, 1984 talked about a society that lives under a totalitarian government and how the government (the Party) uses manipulation to gain power over their citizens. Although this is a dystopian novel, orwell uses many current and past event to show the readers that our world is slowly following into the […]

Pages: 6 Words: 1661 Topics: 1984, Soviet Union

National Basketball Association-Marketing Plan

National Basketball Association (NBA) is one of the topmost basketball leagues in North America. It has a total of thirty teams. The largest percentage of its audience is made of the youthful population. For instance, 45% of its fans who regularly watch games are aged below 35 years. In addition, males make up the large […]

Pages: 5 Words: 1395 Topics: Communication, Consumer Rights, Digital Marketing, Economy, Market, Market Segmentation, Target Market

Marketing Strategies for Real Estate Industry

The authors examine whether the Basel capital framework that introduced the ratings-based system for the regulation banks had any profound effect on the link between finance and economic growth. Hassan, Hassan and Kin (2016) review the GDP growth per capita and the rate of international bank lending across 77 countries from 1999 to 2013 to […]

Pages: 7 Words: 2064 Topics: Bank, Economic Growth, Economy, Money, Organization

Integrated Marketing Communication Strategy 

We will design an integrated marketing communication strategy and for them we will choose the marketing communication to sell our new hamburger. We want our target audience to know that our products are organic and our new hamburger is made with fresh products. We will make a promotion to market our product. We will make […]

Pages: 4 Words: 1234 Topics: Marketing Mix, Mass Media, Target Audience

Social Media Marketing that Creates Demand

Communication has developed and gone through critical changes consistently and has moved the manner in which people associate with one another. Through new advances and creations such s the Internet, correspondence has developed altogether from the conventional up close and personal collaboration.  The Internet has altered regular human collaboration and correspondence through consolidating social media. […]

Pages: 3 Words: 1014 Topics: Brand, Communication, Mass Media, Social Media

What is Digital Marketing

Advanced Marketing is for chiefly for advancing an item/brand and making mindfulness online through all computerized directs that are accessible on the lookout. Computerized Marketing is presently the term for every one of the online endeavors. In all actuality, individuals began spending twice as much as their time online contrasted with twelve years prior. This […]

Pages: 8 Words: 2337 Topics: Digital Marketing, Social Media

Multicultural Marketing

Abstract This research proposal aims at investigating, examining, and evaluating strategies of multicultural sales employees in the Auckland residential housing market. Also, there is an identification of differences in the multicultural sales employees, to assist the organization to identify specific issues that would improve overall market efficiency. The introduction explains the multicultural sale employees. The […]

Pages: 10 Words: 3031 Topics: Communication, Employment, Multiculturalism, Nonverbal Communication, Organization, Recruitment, Research, Target Audience

Online Shopping Scenario in Gujarat

Even as the state ranks at 8th position on Flipkart’s e-commerce platform, users in Gujarat are witnessing a growing penetration of mobile based transactions. In Ahmedabad alone, more than 25 per cent of the total visitors to come through mobile, a segment which is growing by over 150 per cent. (Gujarat ranks 8’th on […]

Pages: 1 Words: 376 Topics: Online Shopping

Ecommerce and Online Stores

Since the dawn of the internet, ecommerce has been growing at an extremely face pace since online stores such as Amazon, EBay and Alibaba dominate the global market today. With the emergence of ecommerce, consumers these days have access to infinite number of products and services provided from around the world. Although there are advantages […]

Pages: 2 Words: 507 Topics: Online Shopping

China Airlines Marketing Strategy

Marketing Strategy China Airlines on Guam CASE SYNOPSIS: This is a case study about how a foreign carrier, China Airlines, adapts it strategy competing in the Guam-based airline industry. The case traces the company’s history on Guam from setting up its regular flight schedule between Guam and Taipei, through a pricing competition with its main […]

Pages: 7 Words: 2083 Topics: Aviation, China, Economy, Marketing Strategy

Target Marketing in Bottle Water

1. Target marketing and market segmentation of Bling H20 Bling H2O crystal-encrusted of Beverly Hills is the inspiration of Kevin G. Boyd, a Hollywood writer-producer. While working on various studio lots where image is, well, everything, he noticed that you could tell a lot about a person by the bottled water he/she carried. So just […]

Pages: 5 Words: 1463 Topics: Consumerism, Market Segmentation, Target Market, Water

Market Feasibility Study on Pencorder

TABLE OF CONTENTS • Title Page • Acknowledgment i Executive Summary • Chapter 1: The Problem and its Scope • Brief Background of the Study • Statement of Research Objectives • Significance of the Study • Review of Related Literature • Scope and Limitation of the Study • Operational Definition of Terms • Chapter 2: […]

Pages: 18 Words: 5540 Topics: Computer, Research, Study

Tata Motors 7

Introduction Traditional marketing mix consists of 4P’s (Product, Price, Place, Promotion) now it’s extended to 7P’s the additional 3P’s are useful for services industry which will help the company to provide good services to their consumers. Only the additional 3P’s will be discussed which is related to services industry Following are the additional 3P’s 1. […]

Pages: 5 Words: 1633 Topics: Innovation

Bachelors of Business Administration

A Project Report On “Comparative analysis of MARKETING STRATEGIES OF Vodafone & AIRTEL” “BACHELORS OF BUSINESS ADMINISTRATION” SUBMITTED BY:- Deepanshu Tanwar BBA 3rd sem Roll No. 083 SUBMITTED TO Mrs. Anjali Singh lecturer Jagannath international management school Vasant kunj New Delhi Acknowledgement I DEEPANSHU TANWAR, SINCERELY THANKFUL TO ALL THOSE PEOPLE WHO HAVE BEEN GIVING […]

Pages: 32 Words: 9556 Topics: Brand, Cell Phone, Research

Eastman Kodak

Eastman Kodak – Case Analysis Problem The problem in this case is concerned with Eastman Kodak losing its market share in film products to lower-priced economy brands. Over the last five years, in addition to being brand-aware, customers have also become price-conscious. This has resulted in the fast paced growth of lower priced segments in […]

Pages: 5 Words: 1469

Reebok Easy Tone

Product and brand development Question 1 How would you monitor the marketing environment for launching a product in a target market ? Answer While talking about marketing environment, The marketing environment consists of all the factors and forces outside marketing that affect the marketing management’s ability to develop and maintain successful relationships with its target […]

Pages: 18 Words: 5450 Topics: Brand, Competition, Market, Market Segmentation, Natural Environment, Retail, Shoe

Customer Buying Behavior for Commercial Vehicles

>Executive summary Tata is the largest indian automobile company and also the largest manufacturer of commercial vehicles in india. It ranks 5th in the whole world in the production of commercial vehicles. This project focuses on understanding the buying behaviour of schools for the buses used in their student transportation. In the initial part of […]

Pages: 24 Words: 7200 Topics: Car, Economy, Research

Customer Satisfaction of Maruti

It was in 1970 that Sanjay Gandhi envisioned the manufacture of maruti which is known popularly as the people’s car it is maruti which is known to give wheels to the nation. The first car of mauti was rolled out on Dec. 14, 1983 after a collaboration with Suzuki motors. Satisfaction is a person’s feeling […]

Pages: 9 Words: 2815 Topics: Car, Customer Satisfaction, Economy, Vehicles

Effects of Online Shopping on Economy of United States: 2000-2017

As technology continues to ameliorate in the modern world, so are its daily usages. One broad example would be e-commerce, and further would lead to online shopping. Online shopping has been a global service for more than 50 years aimed at additional convenience, with day-to-day transactions being made and an increasing number of products being […]

Pages: 4 Words: 1238 Topics: Online Shopping

Risk in Online Shopping

We can now consider Philippines as one of the countries that primarily use online shopping applications when buying items; wherein you can find every single thing that you might need by a simple click or through some voice commands. People prefer shopping online nowadays because it saves time, gas, and is more accessible. A lot […]

Pages: 3 Words: 967 Topics: Online Shopping

Various Models of Consumer Behaviour

Introduction This study uncovered that the field of consumer behaviour represents a broad ranging category where marketers seek to understand individual and group motivations, reactions and responses to varied product and service situations (Solomon et al, 2009). It found the processes and activities undertaken by consumers regarding the stages and steps of the decision and […]

Pages: 9 Words: 2767 Topics: Attitude, Behavior, Epistemology, Metaphysics, Motivation, Neuroscience
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