Marketing Essays

265 essay samples found

Dividend Payout Within Consumer Products Industry in Malaysia

2.0 PROBLEM STATEMENT There is a large volume of work in the area of dividend payout policy across many developed countries (Gugler, 2003; Kallapur, 2004; Ferris et al., 2006; Denis and Osobov, 2008; Eije and Megginson, 2008; Engsted and Pedersen, 2010). However, less work has been done in developing countries and researchers have started to […]

Pages: 4 Words: 1279 Topics: Economy, Qualitative Research

Improving the Supply Chain Performance of Blood Services

Blood Banking services is one of the most important operations worldwide. The blood banking service provides the resources for transfusion needed in every medical intervention, whether in peacetime or during war. This paper observes the process of blood banking supply chain, starting with the upstream suppliers of raw material (blood) and down to the downstream […]

Pages: 9 Words: 2625 Topics: Supply Chain
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Study of Attitudinal Differences of Malaysian Customers

This research emphasizes attitudinal difference of Malaysian customers about Islamic banking services. The banking service providers can gain excellent benefit from Islamic banking practices upon identification of these differences. A structured questionnaire was constructed to collect the necessary data to answer the research questions as being framed on related affective factors of attitudinal differences of […]

Pages: 15 Words: 4570 Topics: Attitude, Bank, Gender, Malaysia, Research

Idea Generation

IDEA GENERATION MISSION:- To provide the best and cost-effective care, accessible to every patient, through integrated clinical practice, education and research, delivered with compassion, care and concern through team spirit and transparency. VISION:- To evolve as a unique university-based health centre where the quest for new knowledge would continuously yield more effective and more compassionate […]

Pages: 10 Words: 3140 Topics: Health Care, Hospital, Human Resources, Physician, Surgery

Yogurt Yoplait Business

  What is yogurt? Yogurt is a dairy product formed by the fermentation of milk from the action of two live bacteria; lactobacillus bulgaricus and streptococcus thermophilus. These are micro-organisms which transform the milk into the yogurt through a process by which they convert the lactose present in the milk into lactic acid, making the […]

Pages: 25 Words: 7537 Topics: Brand, Customer Satisfaction, Milk, Perception, Reputation, Research

Analysis of E-grocery Systems

Introduction:- The literature reviews the operational and strategic analysis of E-grocery systems. There are many business models in E-grocery business. To make E-business model a sustainable one they are using different strategies in different targeted markets. Each individual model varies from one other in various dimensions such as placing of order, assembling and delivering the […]

Pages: 15 Words: 4516 Topics: Case Study, Online Shopping, Qualitative Research, Quantitative Research, Research, Retail, Shopping

Wilderness Tourism Marketing | Leisure Management Dissertations

Promoting Wilderness Tourism Literature Review Introduction Behavioural research on the study on wilderness destination is a relatively new development in the ecotourism industry. Promoting place marketing has become increasingly important within the tourist industry (Kang-Li 2008). There has been limited work done on promoting wilderness as a place of tourism. This research project aims to […]

Pages: 19 Words: 5574 Topics: Brand, Ecotourism, Experience, Marketing Communications, Motivation, Research

Leading Footwear Giants

COMPARITIVE STUDY OF Brand of Leading Footwear Giants With special reference to Adidas and Nike ABSTRACT BRANDING The 1980s marked a turning point in the competition of brands. Management came to ralise that the principlal asset of a company was in fact its brand names. The brand is not the product but it gives the […]

Pages: 49 Words: 14641 Topics: Adidas, Brand Equity, Brand, Competition, Distribution, Marketing Mix, Pricing, Target Market

Brewery Industry in Europe

CHAPTER 1: INTRODUCTION Overview This paper consists of seven chapters: Chapter 1 explains the aim of the given topic, describes the brewery industry in Europe, and focuses the development of the brewery industry and polish economy after the fall of a communism in 1989 In chapter 2 I decided to present a theoretical background of […]

Pages: 61 Words: 18383 Topics: Beer, Brand, Competition, Development, Strategic Management, Strategic Planning, SWOT Analysis, Value Chain

A Comparative Analysis of Three Successful Canadian Organisations

Rocky Mountain Soap Company Rocky Mountain Soap Company is a small Canadian company that’s in the business of producing and selling bath and body products. Their mission statement is “to find the most nurturing and therapeutic ingredients nature has to offer and impart their healing qualities into a collection of 100% natural bath and body […]

Pages: 4 Words: 1245 Topics: Economy, Leadership, Organizational Culture

A Critical Review of Samrith Kutco India Limited (SKIL)

SAMRITH KUTCO INDIA LIMITED (SKIL)* Samrith Kutco India Limited (SKIL) was established in 2000. It was a joint venture between Samrith Technical Services Private Limited, set up by the Government of India under the Companies Act 1956 in 1985 and Kutco, a leading consumer goods manufacturer in Japan. Kutco had taken up 50% stake in […]

Pages: 9 Words: 2741 Topics: Economy, Employment, India, Work

Additional Relevant Personal Notes and Observations Business Essay

I started the journey with the theories of competitive positioning a firm in the business landscape. In this context we were introduced the concept of five-force analysis which shapes the strategy. Next interesting topic was the resource-based view of the firm in the form of VRIO analysis, which helps in competitive advantage as scholars argue. […]

Pages: 5 Words: 1454 Topics: Epistemology, Learning, Strategic Management

Albert David Pharmaceuticals (BD) Ltd

Albert David pharmaceuticals (BD) Ltd Albert David was established in 1848 by a British business man Albert Juda. The company was named after Albert Juda’s son Albert David. Albert David was a renowned pharmaceutical company of that time. In 1865 Albert Juda sold the company to a Pakistani business man Akbar Ali and he operated […]

Pages: 6 Words: 1700 Topics: Economy, Negotiation

A Marketing Plan on Andalusia Ltd

Contents Executive Summary Mission The Company Vision and Values Goals and Objectives Team Management Services Market Research Target Market SWOT Analysis List of Competitors Marketing and Promotional Strategy Start-up Expenses Plan Competitive Edge Contingency Plan Get in Touch Executive Summary Andalusia Limited provides the business consultancy services to young and experienced entrepreneurs, of all sizes […]

Pages: 7 Words: 2075 Topics: Entrepreneurship, Goal, Market, Market Research, Research, Strategic Management, Target Market

A Marketing Report on Birchbox

Based in New York City, Birchbox began in 2010 by founders Katia Beauchamp and Hayley Barna. They established Birchbox to assist consumers with the clutter of beauty retail to discover products that actually work for them. Although Birchbox started as a product primarily for women, they extended into men’s products in 2012 with Birchbox Man. […]

Pages: 5 Words: 1377 Topics: Brand, Communication, Economy, Market, Online Shopping, Retail

Analysing the Performance of Vedanta Resources

Vedanta resources is the first Indian company to be listed in the London stock exchange in December 2003. It is an FTSE 100 metals and mining company with its headquarters located in London, UK and is India’s largest non – ferrous company based on their revenues. The company is principally situated in India, although they […]

Pages: 18 Words: 5273 Topics: Corporate Social Responsibility, Economy, Mining, Natural Resources

Analysis of Merger and Acquisition Performance

Chapter – 1 INTRODUCTION Background of the study Merger and acquisition is one of the most important phenomena to create a value for shareholders and for the company’s growth. This is not only been observed by organizations, but in accordance of political, professionals, media and individual economy considerably making more attention towards M & A. […]

Pages: 17 Words: 5154 Topics: Economy, Market, Motivation, Research, Strategic Management, Tax

Analysis of the Case Study of BizRate.com

Analysis of the Case Study of BizRate.com Table of Contents What are the facts? What problem exists, and why? What additional information is needed to analyze this case adequately? What are possible solutions to the problem? What are the consequences of each alternative? What decision should be made or what solution should be chosen and […]

Pages: 5 Words: 1474 Topics: Economy, Market, Market Research, Online Shopping, Research, Retail

Analysis of the Strengths, Weaknesses and Threats of FedEx

FedEx Corporation (FedEx) provides a comprehensive suite of services such as transportation, e-commerce and business services. The company offers printing, copying and binding services as well as video-conferencing services. The company has presence in more than 1,950 locations worldwide including Australia, Canada, China, Japan, Korea, Kuwait, Mexico, the Netherlands, the United Arab Emirates, the UK, […]

Pages: 16 Words: 4877 Topics: Competition, Economy, Margin, Retail, Supply Chain Management

ANALYSIS the ROLE of HONDA and HONDA KINETIC

1. Globaliztion & international trade theories Explain Globalization is the process of creating relationships, interactions and integrate among the economies, societies, cultures, people, companies, and government of the different countries, a process driven by international trade and investment support by information technology. This process is influence on environment, on cultures, on economic development, international trade […]

Pages: 16 Words: 4932 Topics: Car, Competition, Economy, Employment, Market, Strategic Management, Tax

An Assignment on a Marketing Research Proposal

ASSIGNMENT ON MARKETING RESEARCH PROPOSAL Table of Content CONTENT Pg No. Executive Summary 3 Background 3 Problem Definition 3 Approach to the Problem 4 Research Design 4 Field/Data Collection 5 Data Analysis 5 Cost and Time 5 Validity and Reliability of Market Research 6 Appendix 7 Reference 8 Executive Summary I have prepared this report […]

Pages: 4 Words: 1165

An Investigation into the Soft Drinks Industry

Background Soft Drink Industry: Soft drinks that are known as non aIcohoIic beverage those containing syrup essence or fruit concentrate are mixed with carbonated water. Soft drinks are thirst quencher, hygienic and a drink of enjoyment. Soft drinks industries are quit oId. Today Pepsi and coca-coIa are the famous brands and both are muItinationaI. The […]

Pages: 8 Words: 2483 Topics: Food And Drink

Answers to Questions on Communication, Including Case Studies

Introduction Ratchettes Ltd. has been one of the most prestigious dealership firms of Lifestyle Cars Ltd. ever since it has attained its franchise. It has achieved a good reputation with the Lifestyle Cars Ltd over the years and is one of the prime dealers of their cars. Because of its large-scale dealership, a lot of […]

Pages: 10 Words: 3080 Topics: Behavior Modification, Employment, Motivation, Organizational Behavior

Antenna Gate: Apple’s Loss of Signals

Antenna Gate: Apple’s Loss of Signals Contents Introduction Background The Communication problem Action Plan Short term and long term solution Summary: Bibliography Antenna Gate: Apple’s Loss of Signal Introduction Steve Jobs ought to have been lounging in his late triumph. With the day’s profoundly foreseen arrival of the iPhone 4, Apple had taken huge strides […]

Pages: 6 Words: 1808 Topics: Iphone

A Report on the Body Shop

Summary of The Body Shop The Body Shop was found by Anita Roddick in the year of 1976 which she opened the first store in United Kingdom using only A£8000. In 1984, The Body Shop is floated on the London Stock Exchange. In 2006, The Body Shop won the PETA’s Proggy (progess) awards for its […]

Pages: 5 Words: 1527 Topics: Economy, Shopping

A Report on the Strategic Culture and Marketing Strategy of Canon

This is a report and detail analysis of internal structure and culture of Canon. Canon is an established international firm in the photocopy and imaging industry. It operates in diverse range of markets which includes business solution, computer imaging, broadcast and communication, medical system and industrial product. This report further evaluates the overseas opportunities of […]

Pages: 9 Words: 2591 Topics: Economy, Organization

ASDA Manpower, Planning Demand and Supply of Labour

INTRODUCTION ASDA was established in 1965 by the group of farmers from Yorkshire, England. ASDA became a subsidiary of the American retail Wal-Mart in 1999. About 78,000 peoples were working in ASDA. The main thing is that all the staffs of ASDA Company/ stores have good knowledge of the products and they know what offers […]

Pages: 10 Words: 3121 Topics: Competence, Employment, Human Resources, Job Analysis, Recruitment, Strategic Management, Supply And Demand

Assignment of Plan a Market Campaign

Assignment of Plan A Market Campaign INTRODUCTION International Academy of New Zealand is one of the recognized college of Auckland, which is located at level 13,115 Queen street and is considered to be the Herart of City . This college is registered as a private training establishment by New Zealand Qualifications Authority (NZQA). The motto […]

Pages: 8 Words: 2392

A Strategic Application of Apple Inc.

Purposes of different types of organisation The variety of legal types of organisations, including with corporations, governments, non-governmental organizations, international organizations, armed forces, charities, not for profit corporations, partnerships, cooperatives, and universities. The organization of a hybrid is a body that alternates in both the public sector and the private sector simultaneously, fulfilling the wants […]

Pages: 6 Words: 1809 Topics: Economy, Organization

A Strategic Report for Mr Bean Group Ltd

INTRODUCTION Mr Bean Group Limited is a Singapore-based retailer and the fact that it was a stall in a hawker center before being a big company like right now. The Mr Bean was established in 1995 and it has grown really fast so far; therefore, it has become “the leading chain soya bean food and […]

Pages: 4 Words: 1241 Topics: Competitive Advantage, Economy, Retail
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