Marketing research is necessary in contributing to business strategy. Marketing research is a process to collecting, recording, organizing and analysing purposeful information about Marketing which are including, target market, customers and competition and how people thought about your brand in order to making decisions efficiently. (Bizfluent/Meagan Van Beest. 2017.) McDonald’s Restaurant is a large-scale fast-food […]
New technology raises the question of whether or not social media is beneficial in today’s society. Social media, defined as a form of communication with the use of apps and social networking sites, has become a primary source of both positivity and negativity. Social media applications often baffle many people who aren’t used to the […]
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Get help with your assigmentWe will design an integrated marketing communication strategy and for them we will choose the marketing communication to sell our new hamburger. We want our target audience to know that our products are organic and our new hamburger is made with fresh products. We will make a promotion to market our product. We will make […]
Abstract Being in a digital world where everything is made available at doorsteps just by using smart phones and computers technology is progressing tremendously. India being famous for conventional markets has also taken a giant leap in this online trend. With modern buying malls emerging, there is significant change in the retailing industry of India. […]
Introduction The world is fast becoming a global village and globalization is on the increase as the economies of many Asian, Gulf and Soviet region countries grow, increasing their level of competition with the Western countries. With fiercer competition, organizations have a higher need to maintain cost efficiency to remain competitive, which may mean having […]
Introduction The concept of a low – cost airline came into the picture in the seventies by the American domestic carrier ‘South West`. The objective was to offer low-cost airfares to consumers. However, this created a bit of a situation as flagship carriers started to lose a sustainable amount of the market share to the […]
Communication has developed and gone through critical changes consistently and has moved the manner in which people associate with one another. Through new advances and creations such s the Internet, correspondence has developed altogether from the conventional up close and personal collaboration. The Internet has altered regular human collaboration and correspondence through consolidating social media. […]
Advanced Marketing is for chiefly for advancing an item/brand and making mindfulness online through all computerized directs that are accessible on the lookout. Computerized Marketing is presently the term for every one of the online endeavors. In all actuality, individuals began spending twice as much as their time online contrasted with twelve years prior. This […]
Introduction Agro inputs encompass not only crop related inputs like seed, fertiliser, and crop protection products but also seedlings, feeds, and machines which support crop and allied production. The availability, accessibility, quality and price have been major issue in this sector from the farmer perspective. There are issues of lack of availability of major consumable […]
Nike’s analysis in the fashion industrial environment Nike’s an athletic-based fashion retailer that operates as a multinational corporation. They promote their brand using relevant techniques such as endorsements and sponsorships with influencers who are able to maintain a platform in communities where we live and work. Nike’s mission is to create groundbreaking sport innovations, by […]
With the development of modern technology, digital marketing has become an important means of marketing and selling through smartphones and mobile devices, which attract the attention of a large number of shoppers and through the modification and placing orders online, as thousands of students tend to use portable devices for easy access to the products […]
There are a few reasons that people like to shop online. Online shopping is one of today’s most popular activities for shopper people. I personally think online shopping is better than in-store shopping. First, the reason for the people choosing the Internet for shopping is the time. Time is very important for most of the […]
We can now consider Philippines as one of the countries that primarily use online shopping applications when buying items; wherein you can find every single thing that you might need by a simple click or through some voice commands. People prefer shopping online nowadays because it saves time, gas, and is more accessible. A lot […]
Since the dawn of the internet, ecommerce has been growing at an extremely face pace since online stores such as Amazon, EBay and Alibaba dominate the global market today. With the emergence of ecommerce, consumers these days have access to infinite number of products and services provided from around the world. Although there are advantages […]
As technology continues to ameliorate in the modern world, so are its daily usages. One broad example would be e-commerce, and further would lead to online shopping. Online shopping has been a global service for more than 50 years aimed at additional convenience, with day-to-day transactions being made and an increasing number of products being […]
The advance of technology has brought significant changes in every aspect of human life. Currently throughout the world of e-commerce, it’s continuously causing disruptions among retailers and shoppers. As such many businesses have embraced strong online presence and through the internet, customers can nowadays buy their favorite products through a few clicks of a button. […]
Even as the state ranks at 8th position on Flipkart’s e-commerce platform, users in Gujarat are witnessing a growing penetration of mobile based transactions. In Ahmedabad alone, more than 25 per cent of the total visitors to Flipkart.com come through mobile, a segment which is growing by over 150 per cent. (Gujarat ranks 8’th on […]
Seeds are important as they constitute the base and foundation of achieving a sustainable Agro-food system. Concentration in several global agricultural input industries has continued to rise significantly over the past few decades whereby by early 2009, the largest four firms in the crop-seed industry namely; agricultural chemical, animal health, animal genetics/breeding, and farm machinery […]
Hi everybody! As you may know, Black Friday is already upon us and Cyber Monday is very soon to follow. This sales frenzy is beneficial to not only the customers, but to the businesses that get a unique chance to increase turnover, get new clients and win back the old ones, and generally bring their […]
It’s official, it’s here, the best time of the year! The tradition of shopping on Black Friday started in 1869, and it has grown in popularity to now interpolate the night of Thanksgiving today. On Friday September 24, 1869 americans initiated the tradition of Black Friday (infoplease.com). Back when it had just began Black Friday […]
George Orwell and his novel, 1984 talked about a society that lives under a totalitarian government and how the government (the Party) uses manipulation to gain power over their citizens. Although this is a dystopian novel, orwell uses many current and past event to show the readers that our world is slowly following into the […]
Tapplock Company provides best security services that enable safety anywhere in England. The biometric security package is what is bringing this strategy issue thus to show how it can change into a profitable diversity, the name of the new product/services will be Tappbox. It works differently as it uses a physical password to secure personal […]
1 Stakeholders Expectation from the meeting The stakeholders will be expecting strategic explanation related to what the business can do to achieve stipulated goals. The goals should align with the mission and vision of the organization The goals will be subdivided in accordance to the departments where each of the stakeholders work such as improvement […]
National Basketball Association (NBA) is one of the topmost basketball leagues in North America. It has a total of thirty teams. The largest percentage of its audience is made of the youthful population. For instance, 45% of its fans who regularly watch games are aged below 35 years. In addition, males make up the large […]
The authors examine whether the Basel capital framework that introduced the ratings-based system for the regulation banks had any profound effect on the link between finance and economic growth. Hassan, Hassan and Kin (2016) review the GDP growth per capita and the rate of international bank lending across 77 countries from 1999 to 2013 to […]
In the marketing field, professional use numerous strategies to ensure they create and implement effective and among them include nostalgia marketing. By definition, nostalgia marketing evokes pleasant memories that a target group or a person had in the past. However, a person doesn’t have to be part of the memory being advertised. For instance, a […]
Abstract This research proposal aims at investigating, examining, and evaluating strategies of multicultural sales employees in the Auckland residential housing market. Also, there is an identification of differences in the multicultural sales employees, to assist the organization to identify specific issues that would improve overall market efficiency. The introduction explains the multicultural sale employees. The […]
Every business organization is part and parcel of the business environment. This environment is the one in which the business operates and interact. In reality, no business or organization can operate in isolation. This is because; many factors are closely surrounding the business (Blythe, 2005). These factors are what is referred to as a business […]
Supply and demand are the forces driving any market around the globe. Wild blueberries seem to be a crop of great importance in the US. The case of 2011 where prices charged by farmers went down by 28% is a good indicator of the forces of demand and supply. It is common knowledge that farmers […]
Introduction In the high end retail market, Gucci (1921), Louis Vuitton (1854) & Vertu (2000) are three successful so-called luxury brands. However, creating luxury brands is a difficult marketing exercise. Marketers are moving from the traditional marketing mix approach towards greater use of experiential marketing to create an emotional attachment between the brand and the […]
