Mass Media Essays

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185 essay samples found

Global Advertising

CHAPTER 1 INTRODUCTION This project will analyse how global advertising is affected by numerous problems and what global advertising strategies can be undertaken by multi-national companies. The project will start with an introduction to global advertising and related literature, theories which present the basis of the review. Then, the methods of collecting data and sources […]

Pages: 43 Words: 12886 Topics: Brand, Communication, Data, Evaluation, Mass Media, Research, Target Audience

Online Video Sites

Revenue Models of Online Video Sites Executive Summary The number of users of online video websites has been growing very rapidly over the past few years. In fact the popularity of online video websites has increased so much that a lot of people are watching lesser television then what they used to. But video websites […]

Pages: 40 Words: 11901 Topics: Facebook, Film, Mass Media, Research, Television, Video, Youtube
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University Students’ Perception

Introduction Background of the Study Over the years, researchers have examined the effects of before and after the introduction of media to the community. The constant question which crops up on the effects of media is, will the exposure of youth to media violence cause increased levels of aggression and violent behavior. According to Huesmann […]

Pages: 32 Words: 9467 Topics: Adolescence, Imitation, Learning, Mass Media, Research, Social Learning Theory, Violence

The Scope of Branding

Acknowledgement I would first and foremost like to acknowledge the generosity of the villagers of Telav, Shela, Kaneti(Gujarat) and Amgachia(WB) who in spite of their busy life took time to let me understand their lives. I am also deeply indebted to Prof. Rajat Iyer and Prof. Arbind Sinha, Faculty MICA,for being a thesis guide in […]

Pages: 34 Words: 10126 Topics: Attitude, Brand, Cell Phone, Communication, Consumerism, Mass Media, Research

Undervalued Marketing Weapon | Marketing Dissertations

Raising the bar of an undervalued marketing weapon The double-edged appeal of adventure sports has started to capture the public’s imagination as a result of the combination of sports with the excitement and allure of adventure. In order to better understand the realm of adventure sponsorship and the other ramifications which accompany the subject matter […]

Pages: 34 Words: 10277 Topics: Behavior, Brand, Market Segmentation, Mass Media, Strategic Management, Target Audience, Target Market

Radio Advertising

Radio Advertising Executive Summary Advertising in general expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns don’t just pop out from no where, they are built on the key communication points that motivate sales. Radio is entirely a medium of sound, which evokes smells, sensations and visual […]

Pages: 61 Words: 18379 Topics: Brand, Communication, Mass Media, Radio, Television

Social Media for Promoting and Marketing Films Media Essay

The effects of social media as a tool used for film marketing and promotion, an investigation of both dependant and independent filmmakers around the world. Abstract This dissertation will help to analyse and evaluate the different ways in which social media as platform is being used as an alternative way to promote and market films […]

Pages: 22 Words: 6493 Topics: Data, Facebook, Film, Mass Media, Research, Social Media, Youtube

The Genesis of Media Convergence

Introduction The electronic highway of information that is girdling the world has brought an end to the Gutenberg era. Transition from a “stones throw away” world to a “click away” world has changed the way we live, interact, socialize and work. It has also changed the way we perceive culture, people, processes, objects i.e. life […]

Pages: 46 Words: 13766 Topics: Brand, Mass Media, Qualitative Research, Quantitative Research, Research, Sport

The Concept of Preaching

The concept of preaching Chapter Two Contextual Literature Review 2.1 Establishing a starting point. Sermons are not a kind of discourse given much serious public attention in twenty-first century Britain. The very concept of preaching often brings with it negative connotations. To accuse any contemporary commentator of ‘preaching’ is to suggest that unsubstantiated opinions are […]

Pages: 46 Words: 13771 Topics: Attention, Christianity, Communication, Consumerism, Mass Media, Truth

Commercialization Sports Globalization

“ Critically evaluate how globalizing and commercial forces have influenced sports generally and football especially. You should also include in your analysis the influence of globilization and commercialization on the management and governance of organizations in light of Stewart and Smith’s (1999) unique features of sport. You should discuss the implications of these changes on […]

Pages: 10 Words: 2935 Topics: Competition, Globalization, Market, Mass Media, Sport, Television

Organisational Behavior Assignment

Organizational Behavior Final Paper Organizations throughout the world constantly look for ways to improve their function. One way to do so is to look at how each individual behaves within the structure of the organization. Organizational behavior is defined as “A field of study that investigates the impact that individuals, groups, and structure have on […]

Pages: 6 Words: 1792 Topics: Behavior, Brand, Communication, Mass Media, Organization, Organizational Behavior, Toyota

Recommendations to Overcome the Weaknesses in Thungs Restaurant

Recommend with justification, appropriateactions to overcome the identified weakness in the business. Seek appropriate financing to improve on business to maximize earnings potential. Redecorate the facility and erect appropriate and attractive billboard signs to attract customers as a form of advertisement. This can also be done through electronic media. Discussed by Curtis (2013) “advertising is […]

Pages: 4 Words: 1189 Topics: Economy, Employment, Mass Media, Outsourcing, Restaurant

The Effect of Social Networking on Businesses Today

The Effect of Social Networking on Businesses today!   The general purpose for businesses using social networks is for communication, sponsorship, consumer research, community building, and for marketing. Each one helps a business grow in a huge way. These social sites are able to get the business publicity and get the word out about whom […]

Pages: 4 Words: 1305 Topics: Communication, Cyberspace, Facebook, Mass Media, Social Media

Vimto Business Report

Vimto Business Report Table of Content EXECUTIVE SUMMARY 3 1. CURRENT MARKET POSITION 4 1.1 Brand 1.2 Target Market Analysis 2. MARKET OVERVIEW 5-6 2.1 PEST 2.2 Current business trends 3. TOWS ANALYSIS 7-8 3.1 Key Issues 3.2 Key Opportunities 4. STRATEGY 8-9 4.1 Brand Development Strategy 4.2 Pricing Strategy 4.3 Advertising Strategy 4.4 Distribution Strategy 5. SUMMARY 9 6. REFERENCES10 […]

Pages: 6 Words: 1709 Topics: Brand, Corporate Social Responsibility, Economy, Market, Mass Media, Social Media, Unemployment

VIP Delegations – Procedures and Approach

Title: VIP delegations – procedures and approach Contents VIP Delegation: Objectives: Methodology: Introduction: Gulf States Security and the Iranian Role in the Region: UAE Strategy of national security: Literature Review: Conclusion: Recommendations: References: VIP Delegation: In the current era one observes that apart from the national affairs that does take place within the precinct of […]

Pages: 9 Words: 2764 Topics: International Relations, Mass Media, Nation, Research

Investing and the Internet

Investing and the Internet The pervasive influence of the Internet has had far-reaching implications for both markets and investors around the world. The Internet has allowed individual investors to flood into the marketplace armed with an unprecedented and almost unlimited amount of information. This phenomenon has led to serious changes in how markets operate and […]

Pages: 4 Words: 1292 Topics: Investment, Mass Media, News, Social Media, Stock Market, Tax

Social Media Essay Online for Free

Introduction This essay seeks to critically discuss the statement that “given the rise of social media marketing, companies should focus all of their marketing efforts on social media platforms”. The rapidly shifting topography of the social media landscape seems to create the impression that its associated platforms are a new concept, but they actually have […]

Pages: 8 Words: 2396 Topics: Brand, Communication, Market, Mass Media, Semiotics, Social Media, Social Media Marketing

The Role of Social Media Essay Example Pdf

Introduction This research investigates the role of social media in marketing in order to determine whether companies should focus all their marketing efforts on social media platforms. The term social media is used to refer to a group of internet based web 2.0 applications that enable users to interact, communicate and share content including video, […]

Pages: 8 Words: 2543 Topics: Brand, Communication, Facebook, Market, Mass Media, Social Media, Social Media Marketing

Discuss the Impact of Social Media during the Arab Spring

1. Introduction The Arab Spring is a revolutionary movement in North Africa and the Middle East, which began in December 2010 with the Tunisian Revolution – before spreading to other Arab countries, such as Egypt, Syria, and Libya, amongst others. While the Arab Spring was not predicted by political commentators and the media, in retrospect, […]

Pages: 8 Words: 2317 Topics: Mass Media, Social Institutions, Social Media

The Evolution of the News, Newspapers and the Internet

  The evolution of the news media has presented an interesting tale to be told over the last several hundred years, and the changes have become more abundant over the last two decades with the advent of new technology and ways of reporting. Getting news and special interest stories to the American public has always […]

Pages: 4 Words: 1204 Topics: Communication, Freedom Of The Press, Journalism, Mass Media, News, News Media, Newspaper

Press Media Journalism

When Frederick S. Siebert, Theodore Peterson, and Wilbur Schramm’s first introduced Theories of the Press more than 40 years ago, it constituted the most well-known attempt to clarify the link between mass media culture in modern world. Their theories have been widely accepted and utilized by media scholars. However, their theories appear in some respects […]

Pages: 5 Words: 1649 Topics: Communism, Freedom Of The Press, Journalism, Liberalism, Mass Media, News, Newspaper

An Analysis of the Reasons for the Commercial Success of the “The Hunger Games” Movie

This essay will present an analysis of some of the reasons for the commercial success of the recent movie “The Hunger Games” a film that generated $155m in ticket sales in the US alone (LA Times, 2012). One of the key activities of the marketing function is to undertake environmental analysis in order to consider […]

Pages: 4 Words: 1150 Topics: Communication, Film, Market, Market Segmentation, Mass Media, Social Media, Social Media Marketing

The Impact of Advertising on Consumer Purchase Behavior

It can be said that advertising is a subset “promotions” in the marketing mix decisions and promotions put simply involves the mass communication of the product offering to the target market (Jobber and Ellis-Chadwick, 2013). Other than the obvious reason of persuading customers to make purchases, it is imperative to promote the product offering in […]

Pages: 11 Words: 3286 Topics: Behavior, Brand, Communication, Learning, Mass Media, Research, Social Media

Various E-Marketing Tools

Introduction The spectacular development of the internet has triggered much interest in different areas such as marketing. Businesses are experimenting with this new type of technology to support their commercial activities. There are various e-marketing tools available to e-marketers. The purpose of this paper is to compare and contrast various e-marketing tools currently being used […]

Pages: 8 Words: 2519 Topics: Cyberspace, Digital Marketing, Digital Media, Human Communication, Information Technology, Mass Media, Social Media

How has the Development of the Internet Affected Media Regulation?

Media regulation is defined as the guidance or control of mass media by watchdogs and government via procedures, rules and laws in order to protect the public interest (Feintuck & Varney, 2006). It is commonly associated with print and broadcast news sources but the parameters of regulation have been continuously tested in recent years as […]

Pages: 7 Words: 2035 Topics: Discourse, Freedom of Speech, Mass Media, New Media, News, Public Policy

Can Suicide Still be Explained by Classic Sociological Theory on this Subject?

Consider recent instances of ‘webcam suicide’ and other cases in which modern digital technology is involved. By the 1850s, suicide was a growing social problem in Europe. Many people felt that it was related to the huge industrial changes taking place at that time. For Emile Durkheim, studying this phenomenon – which is generally seen […]

Pages: 9 Words: 2584 Topics: Emile Durkheim, Mass Media, Research, Suicide

Has the Sociological Function of the Mass Media been Affected by Modern Technological Developments?

For instance, do the plethora of ways of finding and reporting news, through online forums, blogs, YouTube, etc., available to the average citizen undermine the hegemonic role of traditional news media in this regard? Discuss from a functionalist, Marxist or other sociological perspective. Introduction The mass media plays a major role in today’s society. Functionalism […]

Pages: 9 Words: 2650 Topics: Mass Media, News, Social Media, Structural Functionalism

Television has too Many Advertisements

“Television has too many advertisements during programmes” Is TV being ruined by adverts which have no relevance to the programme? Well throughout my piece of writing i am going to give my personal views and the views of others on why i think there are too many commercials now-a-days on television. When you watch a […]

Pages: 2 Words: 677 Topics: Communication, Mass Media, Television

Mass Media and Popular Culture

* * * * * * * * * * Mass Media and Popular Culture Paper SOC/105 * * * * In today’s society mass media has a huge impact on enculturation. Enculturation is a process where individuals learn a specific culture by instruction, experience and observation (wordnet princeton, 2010). Mass media can be described […]

Pages: 4 Words: 1312 Topics: Communication, Interpersonal Communication, Mass Media, Pop Culture, Semiotics

Surf Excel

SURF EXCEL:- Surf reaches over 20 million homes in India. Surf was the first brand of detergent that was advertise on Television and Lalitaji was the first icon for a detergent powder created by Alyque Padamsee. It has tremendous Sales Turn over in almost all part of India for e. g. Surf account for more […]

Pages: 3 Words: 756 Topics: Brand, Communication, Economy, Market, Mass Media, Microeconomics, Retail
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