Mass media Essays

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Competition Versus Collaboration

Competition versus Collaboration Studying so much about collaboration within and outside the organization made me curious about the competition element. So I tired to find out where does the competition lies when we are talking about Collaboration.Christiansen (2000) says that for ?creativity? and ?innovation?, it is important to consider whether ?collaboration? or ?competition? is valuable. […]

Pages: 25 Words: 7463 Topics: Cloud Computing, Innovation, Mass Media, Operating System, Social Media, Video Games

Global Advertising

CHAPTER 1 INTRODUCTION This project will analyse how global advertising is affected by numerous problems and what global advertising strategies can be undertaken by multi-national companies. The project will start with an introduction to global advertising and related literature, theories which present the basis of the review. Then, the methods of collecting data and sources […]

Pages: 43 Words: 12886 Topics: Brand, Communication, Data, Evaluation, Mass Media, Research, Target Audience
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Indian Film Industry

Churning out nearly 1,000 films a year, the Indian film industry is the largest in the world. Now, aided by technological advancements, the industry is set to take a further leap – across production, exhibition and marketing. In such a scenario, product placement in mainstream films deserves a renewed focus because as a marketing communication […]

Pages: 37 Words: 11151 Topics: Attitude, Brand, Film, Marketing Communications, Mass Media, Memory, Product Placement

Time Magazine

Introduction The aim of my dissertation is to apply the theories of para-social interaction and celebrity and race, to four issues of Time magazine featuring Barack Obama, whilst analysing how the representation of Obama develops and changes over time. I have chosen Time magazine as the basis of my study as it is so widely […]

Pages: 34 Words: 10341 Topics: Barack Obama, Mass Media, Multiculturalism, Race, Racism, Stereotypes, United States

Chasing a Dream

INTRODUCTION Beauty is not concrete and may vary from culture to culture changing over time and shifting according to location. “Beauty” is an image which has been created by society to which woman and men have had to subject themselves to be “real”. The ideology of beauty or what is accepted as being the right […]

Pages: 37 Words: 11052 Topics: Beauty, Brand, Magazine, Market Segmentation, Mass Media, Target Audience

E-Learning

Entwicklung und Implementierung von e-Learning Sequenzen im Schulbereich 1 Zusammenfassung 2 Abstract 3 Vorwort Eine Ignoranz der digitalen Möglichkeiten im Bereich der Wissensvermittlung, der Wissensfestigung und der Wissensüberprüfung ist eine gleichzeitige Ignoranz der jungen Menschen. Wir haben neue Möglichkeiten, neue Chancen im Bereich des Unterrichtens ohne aber auf das konventionelle Vorgehen verzichten zu müssen. Dies […]

Pages: 33 Words: 9996 Topics: Animation, Communication, Knowledge, Learning, Mass Media, Multimedia

Analysing the Existing Trends of Space Selling & Revising a New Model for further

Abstract If an ad is created and placed in the media, the costs of creation and time or space in the media must be paid for. This is a major area in which advertising departs from public relations. Advertising doesn’t have that problem. If time or space is bought in the media, the ads (as […]

Pages: 56 Words: 16720 Topics: Communication, Market, Mass Media, Newspaper, Research, Retail

Film Audience Trailers | Film Studies Dissertations

As the main function of a film trailer is to market the film and promote to a range of audiences film trailers are also a form of persuasive art and promotional narrative, they are designed to make you want to go and see the film being shown at the cinema. As film trailers do give […]

Pages: 20 Words: 6004 Topics: Actor, Film, Film Industry, Mass Media, Movie Theater, Target Audience

A French Startup

2) Presentation Goojet is a French startup created in Toulouse in 2006 by Marc Rougier and Ludovic LeMoan. It proposes a free service contained in a mobile application, which is also called Goojet. It can be defined as a ?mobile social media?, meaning that, more than proposing to its users a quick access to their […]

Pages: 54 Words: 16211 Topics: Communication, Facebook, Iphone, Mass Media, Mobile Phone, Smartphone, Social Media

The Enemies of the United States

“By the spring of 1975, the Vietnam War had ended in victory for the enemies of the United States” and ever since this, historians have been preoccupied with explaining why America failed in Vietnam. In the most part, the Vietnam War has been portrayed as a military failure, and whilst this is true it ignores […]

Pages: 37 Words: 11233 Topics: Mass Media, United States, Vietnam War, War

Online Video Sites

Revenue Models of Online Video Sites Executive Summary The number of users of online video websites has been growing very rapidly over the past few years. In fact the popularity of online video websites has increased so much that a lot of people are watching lesser television then what they used to. But video websites […]

Pages: 40 Words: 11925 Topics: Facebook, Film, Mass Media, Research, Television, Video, Youtube

University Students’ Perception

Introduction Background of the Study Over the years, researchers have examined the effects of before and after the introduction of media to the community. The constant question which crops up on the effects of media is, will the exposure of youth to media violence cause increased levels of aggression and violent behavior. According to Huesmann […]

Pages: 32 Words: 9467 Topics: Adolescence, Imitation, Learning, Mass Media, Research, Social Learning Theory, Violence

Business Development and Branding of Black Turtle

Chapter 1 Introduction BLACK TURTLE GROUP is the pioneer of organized recruitment service provider in all over India. We have established ourselves as the best recognized recruitment brand nationally. In Black Turtle Group, recruiter are dedicated in searching best fit for the clients, We prefer renowned and trusted and clients for Indian professionals in Maharashtra […]

Pages: 25 Words: 7397 Topics: Brand, Economy, Employment, Mass Media

Managing Advertisement

ADVERTISING MANAGEMENT Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Five major decisions involve the mission, money, message, media and measurement Advertising—the use of paid media by a seller to communicate persuasive information about its products, services, or organization—is a potent promotional tool. Advertising […]

Pages: 41 Words: 12189 Topics: Brand, Competitive Advantage, Market, Market Segmentation, Mass Media, Target Audience, Target Market

The Scope of Branding

Acknowledgement I would first and foremost like to acknowledge the generosity of the villagers of Telav, Shela, Kaneti(Gujarat) and Amgachia(WB) who in spite of their busy life took time to let me understand their lives. I am also deeply indebted to Prof. Rajat Iyer and Prof. Arbind Sinha, Faculty MICA,for being a thesis guide in […]

Pages: 34 Words: 10201 Topics: Attitude, Brand, Communication, Consumerism, Mass Media, Mobile Phone, Research

Ethics Children Advertisements | Marketing Dissertations

Ethical Dilemma, Practices and Implications of Children Advertising Creating outstanding products and programs to win marketplace is not an easy job. Specialists in marketing have to develop comprehensive research plans, carry out market researches, analyse the data collected and finally come up with marketing plans that target specific consumer segments. Finding out about human psychology, […]

Pages: 35 Words: 10442 Topics: Attitude, Behavior, Brand, Learning, Mass Media, Qualitative Research, Research

To Analyse how Social Network Marketing Can Help in the Effective Marketing of a Business

Chapter One Introduction Aims and Objectives Introduction For some marketing managers, the twenty-first century may appear a very strange place indeed. Much of that strangeness comes from the ‘electronification’ of traditional marketing practices. O’Connor et al (2004) said that direct and database marketing might be fairly well understood, but what about the concepts such as […]

Pages: 21 Words: 6335 Topics: Brand, Facebook, Mass Media, Qualitative Research, Quantitative Research, Research, Social Media

Marketing Cap

Virtual Era- New Features In Marketing Cap Synopsis Aim: The purpose of this study is to, analyze the current practices going on in the Indian market in terms of using the virtual market and virtual marketing as tool to enhance bottom & top line and for a better penetration. It would also throw light on […]

Pages: 37 Words: 11171 Topics: Digital Marketing, Marketing Plan, Mass Media, Pricing, Retail, Strategic Management, SWOT Analysis

Undervalued Marketing Weapon | Marketing Dissertations

Raising the bar of an undervalued marketing weapon The double-edged appeal of adventure sports has started to capture the public’s imagination as a result of the combination of sports with the excitement and allure of adventure. In order to better understand the realm of adventure sponsorship and the other ramifications which accompany the subject matter […]

Pages: 34 Words: 10277 Topics: Behavior, Brand, Market Segmentation, Mass Media, Strategic Management, Target Audience, Target Market

Design Strategy of Obamas Campaign

Introduction To what extent did the design strategy of Obama’s campaign contribute to his mass popularity and victory in 2008 followed by a radial shift in public opinion by the end of 2010? Research methods Interview the creative director of the campaign to gain a concise overview of what was required of the design team. […]

Pages: 8 Words: 2281 Topics: Barack Obama, Brand, Celebrity, Mass Media, News, Research, United States

Islamophobia in the Daily Mail Inciting Racial Hatred

Islamophobia is defined in the dictionary as being: ‘hatred or fear of Muslims or of their politics or culture’. Since the terrorist attacks of September 11th and the London 7/7 bombings amongst others, some say islamophobia within the media has increased significantly. This work intends to discuss the coverage of Muslims and the religion of […]

Pages: 19 Words: 5601 Topics: Islam, Islamophobia, Mass Media, Newspaper, Question, Racism, Research

Media Cultural Imperialism | Media Dissertations

Evaluate the claims made by authors arguing that media ownership and concentration lead to cultural imperialism with specific reference to a media text(s) of your choice. Do you agree? 1/9 Media concentration and its impact on the effective citizen cultural participation has always been an important matter in both our past and modern society. Many […]

Pages: 10 Words: 2987 Topics: Imperialism, Journalism, Mass Media, Modernity, News, Ownership

News Consumption Strategic Implications Broadcasters

INTRODUCTION OF TOPIC Changing trends in news consumption and strategic implications for broadcasters The Indian Media environment has undergone changes in terms of news consumption trends as well as news production techniques. This has lead to contours of “On demand culture” for News which has been furthered by the digital revolution in the news arena. […]

Pages: 46 Words: 13838 Topics: Brand, Case Study, Journalism, Mass Media, News, Research, Scientific Method

Radio Advertising

Radio Advertising Executive Summary Advertising in general expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns don’t just pop out from no where, they are built on the key communication points that motivate sales. Radio is entirely a medium of sound, which evokes smells, sensations and visual […]

Pages: 61 Words: 18379 Topics: Brand, Communication, Mass Media, Radio, Television

Skins – Ambient Media – Branding Opportunities to Advertisers

EXECUTIVE SUMMARY This study makes an attempt to understand the business of ‘skins’ and the various ways it can be made a part of Ambient Media to offer more branding opportunities to advertisers. This involves various forms of skins, its multiple applications, and the ways in which it can provide branding opportunities. Skins are the […]

Pages: 44 Words: 13094 Topics: Brand, Laptop, Mass Media, Mobile Phone, Qualitative Research, Research, Retail

Social Media for Promoting and Marketing Films Media Essay

The effects of social media as a tool used for film marketing and promotion, an investigation of both dependant and independent filmmakers around the world. Abstract This dissertation will help to analyse and evaluate the different ways in which social media as platform is being used as an alternative way to promote and market films […]

Pages: 22 Words: 6493 Topics: Data, Facebook, Film, Mass Media, Research, Social Media, Youtube

Space Selling Management

Abstract If an ad is created and placed in the media, the costs of creation and time or space in the media must be paid for. This is a major area in which advertising departs from public relations. Advertising doesn’t have that problem. If time or space is bought in the media, the ads (as […]

Pages: 61 Words: 18169 Topics: Communication, Market, Mass Media, Newspaper, Research, Retail, Target Audience

Star Business Study

COMPANY BACKGROUND Company’s history The Star was first published regionally in George Town, Penang on the 9th of September, 1971. The Star went to become a national newspaper on Jan 3, 1976, when it set up an office in Kuala Lumpur. To adapt a growing staff and a new press incorporating the latest technology, it […]

Pages: 42 Words: 12684 Topics: Mass Media, Newspaper

The Genesis of Media Convergence

Introduction The electronic highway of information that is girdling the world has brought an end to the Gutenberg era. Transition from a “stones throw away” world to a “click away” world has changed the way we live, interact, socialize and work. It has also changed the way we perceive culture, people, processes, objects i.e. life […]

Pages: 46 Words: 13766 Topics: Brand, Mass Media, Qualitative Research, Quantitative Research, Research, Sport

The Impact of Violence in Video Games Media Essay

Introduction to the impact of violence in video games Purpose of violence in video games Purpose of dissertation Research question and hypothesis Methodology ……………………………………………………………………………………………………………………….. About………………………………………………………………………………………………………………………………. On Existing Information ………………………………………………………………………………………………………. Practical Approach ……………………………………………………………………………………………………………… History ………………………………………………………………………………………………………………………………… History: ……………………………………………………………………………………………………………………………. Why Story is Important in Game: ……………………………………………………………………………………….. Case Study: …………………………………………………………………………………………………………………….. Literature Review: …………………………………………………………………………………………………………….. Data Analysis ……………………………………………………………………………………………………………………… Gaming Market Share […]

Pages: 3 Words: 932 Topics: Communication, Mass Media, Research, Video Games, Violence, War
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