Competition versus Collaboration Studying so much about collaboration within and outside the organization made me curious about the competition element. So I tired to find out where does the competition lies when we are talking about Collaboration.Christiansen (2000) says that for ?creativity? and ?innovation?, it is important to consider whether ?collaboration? or ?competition? is valuable. […]
CHAPTER 1 INTRODUCTION This project will analyse how global advertising is affected by numerous problems and what global advertising strategies can be undertaken by multi-national companies. The project will start with an introduction to global advertising and related literature, theories which present the basis of the review. Then, the methods of collecting data and sources […]
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Get startedChurning out nearly 1,000 films a year, the Indian film industry is the largest in the world. Now, aided by technological advancements, the industry is set to take a further leap – across production, exhibition and marketing. In such a scenario, product placement in mainstream films deserves a renewed focus because as a marketing communication […]
Introduction The aim of my dissertation is to apply the theories of para-social interaction and celebrity and race, to four issues of Time magazine featuring Barack Obama, whilst analysing how the representation of Obama develops and changes over time. I have chosen Time magazine as the basis of my study as it is so widely […]
INTRODUCTION Beauty is not concrete and may vary from culture to culture changing over time and shifting according to location. “Beauty” is an image which has been created by society to which woman and men have had to subject themselves to be “real”. The ideology of beauty or what is accepted as being the right […]
Entwicklung und Implementierung von e-Learning Sequenzen im Schulbereich 1 Zusammenfassung 2 Abstract 3 Vorwort Eine Ignoranz der digitalen Möglichkeiten im Bereich der Wissensvermittlung, der Wissensfestigung und der Wissensüberprüfung ist eine gleichzeitige Ignoranz der jungen Menschen. Wir haben neue Möglichkeiten, neue Chancen im Bereich des Unterrichtens ohne aber auf das konventionelle Vorgehen verzichten zu müssen. Dies […]
Abstract If an ad is created and placed in the media, the costs of creation and time or space in the media must be paid for. This is a major area in which advertising departs from public relations. Advertising doesn’t have that problem. If time or space is bought in the media, the ads (as […]
As the main function of a film trailer is to market the film and promote to a range of audiences film trailers are also a form of persuasive art and promotional narrative, they are designed to make you want to go and see the film being shown at the cinema. As film trailers do give […]
“By the spring of 1975, the Vietnam War had ended in victory for the enemies of the United States” and ever since this, historians have been preoccupied with explaining why America failed in Vietnam. In the most part, the Vietnam War has been portrayed as a military failure, and whilst this is true it ignores […]
Revenue Models of Online Video Sites Executive Summary The number of users of online video websites has been growing very rapidly over the past few years. In fact the popularity of online video websites has increased so much that a lot of people are watching lesser television then what they used to. But video websites […]
Introduction Background of the Study Over the years, researchers have examined the effects of before and after the introduction of media to the community. The constant question which crops up on the effects of media is, will the exposure of youth to media violence cause increased levels of aggression and violent behavior. According to Huesmann […]
Chapter 1 Introduction BLACK TURTLE GROUP is the pioneer of organized recruitment service provider in all over India. We have established ourselves as the best recognized recruitment brand nationally. In Black Turtle Group, recruiter are dedicated in searching best fit for the clients, We prefer renowned and trusted and clients for Indian professionals in Maharashtra […]
ADVERTISING MANAGEMENT Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Five major decisions involve the mission, money, message, media and measurement Advertising—the use of paid media by a seller to communicate persuasive information about its products, services, or organization—is a potent promotional tool. Advertising […]
Acknowledgement I would first and foremost like to acknowledge the generosity of the villagers of Telav, Shela, Kaneti(Gujarat) and Amgachia(WB) who in spite of their busy life took time to let me understand their lives. I am also deeply indebted to Prof. Rajat Iyer and Prof. Arbind Sinha, Faculty MICA,for being a thesis guide in […]
Ethical Dilemma, Practices and Implications of Children Advertising Creating outstanding products and programs to win marketplace is not an easy job. Specialists in marketing have to develop comprehensive research plans, carry out market researches, analyse the data collected and finally come up with marketing plans that target specific consumer segments. Finding out about human psychology, […]
Chapter One Introduction Aims and Objectives Introduction For some marketing managers, the twenty-first century may appear a very strange place indeed. Much of that strangeness comes from the ‘electronification’ of traditional marketing practices. O’Connor et al (2004) said that direct and database marketing might be fairly well understood, but what about the concepts such as […]
Virtual Era- New Features In Marketing Cap Synopsis Aim: The purpose of this study is to, analyze the current practices going on in the Indian market in terms of using the virtual market and virtual marketing as tool to enhance bottom & top line and for a better penetration. It would also throw light on […]
Raising the bar of an undervalued marketing weapon The double-edged appeal of adventure sports has started to capture the public’s imagination as a result of the combination of sports with the excitement and allure of adventure. In order to better understand the realm of adventure sponsorship and the other ramifications which accompany the subject matter […]
Introduction To what extent did the design strategy of Obama’s campaign contribute to his mass popularity and victory in 2008 followed by a radial shift in public opinion by the end of 2010? Research methods Interview the creative director of the campaign to gain a concise overview of what was required of the design team. […]
Islamophobia is defined in the dictionary as being: ‘hatred or fear of Muslims or of their politics or culture’. Since the terrorist attacks of September 11th and the London 7/7 bombings amongst others, some say islamophobia within the media has increased significantly. This work intends to discuss the coverage of Muslims and the religion of […]
Evaluate the claims made by authors arguing that media ownership and concentration lead to cultural imperialism with specific reference to a media text(s) of your choice. Do you agree? 1/9 Media concentration and its impact on the effective citizen cultural participation has always been an important matter in both our past and modern society. Many […]
Radio Advertising Executive Summary Advertising in general expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns don’t just pop out from no where, they are built on the key communication points that motivate sales. Radio is entirely a medium of sound, which evokes smells, sensations and visual […]
EXECUTIVE SUMMARY This study makes an attempt to understand the business of ‘skins’ and the various ways it can be made a part of Ambient Media to offer more branding opportunities to advertisers. This involves various forms of skins, its multiple applications, and the ways in which it can provide branding opportunities. Skins are the […]
The effects of social media as a tool used for film marketing and promotion, an investigation of both dependant and independent filmmakers around the world. Abstract This dissertation will help to analyse and evaluate the different ways in which social media as platform is being used as an alternative way to promote and market films […]
Introduction The electronic highway of information that is girdling the world has brought an end to the Gutenberg era. Transition from a “stones throw away” world to a “click away” world has changed the way we live, interact, socialize and work. It has also changed the way we perceive culture, people, processes, objects i.e. life […]
Studies indicate that video games are one of the prime factors contributing to addiction and aggression. Yet numerous studies have found that video games don’t contribute to these problems. Moreover, several groups have claimed that there are few if any methodically proven studies to support these reports, and that the video game industry has become […]
Tracking developments in media industry Abstract These days the media business is witnessing the next structural transformation in its business model. Due to the reduction of revenues[1] from printed media and advertisements, industry giants are looking for other ways for penetrating additional revenues. The traditional strategy of cost reduction that was previously widely applied does […]
The uses of Music, Culture and the value of ‘free’ Music In a Digital future “We’ve lost a whole generation of kids, who grew up downloading free music from the web and cannot fathom paying for it” Abstract The past ten years have witnessed an enormous growth of musicology within the music and entertainment industry […]
Abstract Why do people vote the way they do and what can candidates do to sway the votes of those that go to the polls? Do people cast their votes based on the policies advanced by a candidate, rational self-interest, or political campaigns and the get-the-vote-out efforts (e.g. campaign appearances, advertising, door-to-door canvassing, leaflets, phone […]
The concept of preaching Chapter Two Contextual Literature Review 2.1 Establishing a starting point. Sermons are not a kind of discourse given much serious public attention in twenty-first century Britain. The very concept of preaching often brings with it negative connotations. To accuse any contemporary commentator of ‘preaching’ is to suggest that unsubstantiated opinions are […]
