It can be said that advertising is a subset “promotions” in the marketing mix decisions and promotions put simply involves the mass communication of the product offering to the target market (Jobber and Ellis-Chadwick, 2013). Other than the obvious reason of persuading customers to make purchases, it is imperative to promote the product offering in […]
Introduction The spectacular development of the internet has triggered much interest in different areas such as marketing. Businesses are experimenting with this new type of technology to support their commercial activities. There are various e-marketing tools available to e-marketers. The purpose of this paper is to compare and contrast various e-marketing tools currently being used […]
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Get startedTraditional media regulation is becoming significantly challenged by the user-centricity that is a feature of the contemporary media environment (Van Dijck, 2013). Social media means that users are able to exercise far greater control over the types of media that they wish to consume, and can also actively produce content (Vardeman-Winter & Place, 2015). The […]
Introduction The sociologist Erving Goffman (1922-1982) focused on the social world at the micro level to analyse the social and symbolic interactions between individuals. Goffman (1959) analysed the ways in which individuals presented themselves to others. Goffman (1959: 74) found that individuals do not present their real, true selves; instead they present an ‘idealised’ version […]
Introduction Late modern society is a network society (Castells, 1997). Devices such as smart phones are portable connect individuals in a complex system of interaction via emails, Facebook, Linkedin, Mumsnet, BlackBerry Messenger which support the functionalist vision. Social media sites are social platforms such as Twitter and Facebook that function for the purpose of enabling […]
For instance, do the plethora of ways of finding and reporting news, through online forums, blogs, YouTube, etc., available to the average citizen undermine the hegemonic role of traditional news media in this regard? Discuss from a functionalist, Marxist or other sociological perspective. Introduction The mass media plays a major role in today’s society. Functionalism […]
What freedom does literacy offer in globalised society It is so easy for us to say that literacy is the most powerful tool at our disposal to give us freedom of speech, freedom of action and freedom of life. It is more complicated a question to ask what is literacy. In this age of technological […]
In George Orwell’s 1984, the story depicted a nightmarish vision of a world run by a totalitarian state. While it is thought to be a denunciation of Stalinism, it is more broadly, a fictional example of the realities surrounding authoritative power. While there are differing systems of government with varying severities of control, all forms […]
Abstract This paper presents a narrative describing a day in life ten years from now, my envision on the future of the media and internet. In the quest to understand this concept in a broader perspective, I will focus on mediasphere 2027 in all sectors like political, entertainment, technological, social, economic among others.In the political […]
Vloggers are video log and blogs that are usually shortened to vlog they are the forms of blog which the Medias are using as videos and as web television. They are usually combined with embedded video texts supporting them, metadata and images or photos. The popularity of these videos are being witnessed to grow from […]
Being one of the best companies in the world Google Inc. (Google or “the company”) is a worldwide technology organization that provides search, enterprise, platforms and operating systems, marketing and hardware products. The organization have premises in UK, US and in other nations across the globe. The headquartered of Google is in Mountain View, California […]
Introduction According to Susie East 2016 report on CNN, Teenagers today are highly influenced by social media. Everything they do is inclined towards building popularity in social media. Each photo that is uploaded on the internet gets many likes, which increase their motivation and influence how they look at themselves. About 90% of the teenagers […]
Although there is some speculation as to whether the use of technology in sports takes value away from games in its entirety, technology ultimately benefits the sports world in a plethora of ways. When it comes to sports and training, athletes and coaches want to do everything in their power to gain an advantage over […]
Sex on social media is the exchange of materials that contain sexual contents between different people through social platforms especially the internet. Hate on the other hand, is the exchange of contents that promote violence which is based on the race, ethnic group, nationality, gender differences, ages, religious groups, or disabilities between various individuals especially […]
A social media strategy is of great essence in this era of information if one wants to market or sell contents of their website. However, creating the strategy might sound easy but contrary to the perspective towards building it, it is a technical job which might be posed by several logistical challenges. While developing such […]
The ADL defines Racism as the belief that a particular race is superior or inferior to another, that a person’s social and moral traits are predetermined by his or her inborn biological characteristics. Racial separatism is the belief, most of the time based on racism, that different races should remain segregated and apart from one […]
The creation of technology has changed the way we connect and talk with others in our culture and dating is no different. The popularity of smartphones mean we are always reachable, social media allows others to get to know us before we have even met, and dating apps give us an plenty of choices in […]
Online dating has an influence on our everyday lives. Many people are finding online dating to be the new way to find a hook-up, relationship, or even true love. All they need to do is swipe right to meet their soul mates. Technology and the use of dating apps such as Tinder have developed easy […]
Question: When it comes to social media I grew up in a time where myspace was just coming out and was booming. Today there is Facebook, twitter, snapchat, Instagram and probably other forms of social media that I know nothing about. Along with social media, society has put a big emphasis on cyber bullying. There […]
As a part of everyday life, Social Platforms has had an overpowering effect on people’s behaviors. Social Platforms have opened up exciting possibilities but there have been unethusiatic ones too. One is cyberbullying, the #1 cause of suicide around the world. Cyberbullying is on the rise, and the impact is often underestimated. In 2012, for […]
There has been an immense uprise in online bullying. You have probably noticed this, but why has the amount spiked so much in recent years, and why is it so popular on social media sites? And for the people getting bullied, a massive effect that comes from this is depression which can lead to much […]
The advancement of technology has helped society as it has provided opportunities for better communication and unlimited access to information. However, although electronic technology has various benefits, there are also consequences with using it (Wright 113). With approximately 71 percent of American children using social media, many adolescents are unaware of a world without technology […]
Nina Dobrev once said, “In the cyberworld, bullies have a wall to hide behind so they say things that they probably wouldn’t say otherwise. It’s because they are unhappy with something about themselves so they lash out in an anonymous way.” (Dobrev, par. 1) Cyberbullying is when someone uses technology to send hostile, threatening, or […]
With technology becoming more and more prevalent in todays society, we as humans have developed newer ways to evolve our communication around these new technologies. Yet with all of this, older problems such as bullying have evolved to now encompass a new playing field that is, Social Media. As social media continues to evolve, the […]
While some teenagers get affected by the pressure of having to react to posts of their friends or respond to messages, others fear not being in the social loop. Called FOMO (fear of missing out), teens obsessively check their media feeds for updates by friends as they don’t want to miss out on jokes, activities, […]
Before the internet, bullying was a problem, a problem that occurred in school hallways and popular hangout spots. Face-to-face bullying could only reach so far, the victims could choose to walk away and find a safe place. Adolescents and teenagers were safe in the privacy of their own homes. Hateful words and physical harm could […]
Abstract The purpose of this study is to explore some of the different variables that influence people to become cyber bullies. The study seeks to answer the research question, How does the lack of the physical intimidation affect people’s inclination to cyber bully? The goal is to analyze the demographics of cyber bullies and determine […]
Many people around the world now have access to the internet. Teenagers use the internet for many reasons such as socializing, education, and to maintain personal and professional relationships. However, some teenagers misuse the internet for wrong reasons such as cyberbullying and racisms through social media. Teenagers should only be allowed to use social media […]
The year stands 2018, and the technological advancements that this world has seen are unimaginable. From medical technologies, to cars that quite literally drive themselves, contemporary society, especially in that of America, revolves around these advancements. Despite the fact that technology has brought about myriad positive effects, one negative aspect, in part, is the current […]
According to Literary Devices, when someone is using persuasion they are influencing an audience by presenting their ideas through logic and reason. In our democracy this happens all the time and it is not always positive. Persuasion within a democracy happens using social media, new aged technology, and the power of others. Today in 2018 […]
