Abstract If an ad is created and placed in the media, the costs of creation and time or space in the media must be paid for. This is a major area in which advertising departs from public relations. Advertising doesn’t have that problem. If time or space is bought in the media, the ads (as […]
1 Introduction The Recruitment of personnel is a very important task which in larger organizations is usually conducted by a Human Resource department or in smaller organizations by the responsible individual, either way it is very important to make the right decision in the selection process since mistakes can have catastrophic consequences for the organization. […]
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Get startedIslamophobia is defined in the dictionary as being: ‘hatred or fear of Muslims or of their politics or culture’. Since the terrorist attacks of September 11th and the London 7/7 bombings amongst others, some say islamophobia within the media has increased significantly. This work intends to discuss the coverage of Muslims and the religion of […]
Primary Research Introduction The primary research was conducted in two different states of India. The first part was conducted in ‘Ranka’ village near Gangtok, Sikkim whereas the later part was conducted in Lodipur village in Samastipur, Bihar. The objectives of research in both the villages were different from each other. 1) Objectives of research in […]
Tracking developments in media industry Abstract These days the media business is witnessing the next structural transformation in its business model. Due to the reduction of revenues[1] from printed media and advertisements, industry giants are looking for other ways for penetrating additional revenues. The traditional strategy of cost reduction that was previously widely applied does […]
Abstract Why do people vote the way they do and what can candidates do to sway the votes of those that go to the polls? Do people cast their votes based on the policies advanced by a candidate, rational self-interest, or political campaigns and the get-the-vote-out efforts (e.g. campaign appearances, advertising, door-to-door canvassing, leaflets, phone […]
Research Objective: A quantification of social dynamics and ethics in global society. It is the aim of this project to assess the relative reaction of newspapers and their readers to the publishing of the Muhammad cartoons in various parts of the World. Since the Muhammad cartoons will obviously have generated the most anger in the […]
In this chapter, there is description of data used in this study, which are The Hang Seng Index (HSI), The Hongkong and Shanghai Banking Corporation Holding plc (HSBC Hldgs) and Oriental Press Group Limited. After that, methodologies of predictions based on past volatilities and GARCH class conditional volatility models are presented. Finally, I will talk […]
When first broadcast on Channel 4 in 1987 Tony Harrison’s long poem v. caused a furore, mainly in the popular press. Famously, the Daily Mail condemned it as ‘featuring a torrent of four-letter filth’ (Harrison, 1989, p.40), and a number of other, principally tabloid newspapers published critical articles and columns which helpfully totted up for […]
The evolution of the news media has presented an interesting tale to be told over the last several hundred years, and the changes have become more abundant over the last two decades with the advent of new technology and ways of reporting. Getting news and special interest stories to the American public has always […]
When Frederick S. Siebert, Theodore Peterson, and Wilbur Schramm’s first introduced Theories of the Press more than 40 years ago, it constituted the most well-known attempt to clarify the link between mass media culture in modern world. Their theories have been widely accepted and utilized by media scholars. However, their theories appear in some respects […]
Introduction Every day in every career or job, decisions have to be made. However, it is really hard to differentiate ethical and unethical decisions. At times, decisions even have to be made in the heat of the moment. So how does one ensure that the ethical choice is made? Media professionals do not differ much […]
With the emergence of digital media, the relevance of print media have been fiercely debated (Gomez, 2008; Leatherbarrow, 2012). The advocates of digital media supremacy bring to light the idea of the death of print media. In an attempt to persuade the public of the ultimate end of print newspapers, magazines, and books, the advocates […]
Describe the house you are living in. Why do you love it? The house we are living in is situated[1] in the suburb[2] of HCM city, within thirty minutes’ drive off the central city. We have lived there for more than twenty years. This is a fairly large house surrounded with a luxuriant garden. My […]
TOI, Chennai launch – Nakkamuka Campaign Link: https://www. youtube. com/watch? v=fEU_qyiQmYQ Submitted by: Suhani Sahoonja, 51444, MBA 2011 (Advertising) [pic] Creative brief 1. Who are we? What are we advertising? (Background & Issue) Times of India is the countries leading national daily. Widely read and admired. Over the years, TOI has come to be known […]
Introduction In the current age and time, people have become careless in regards to what they read and believe especially due to the high number of online news sources. Notably, the owners of these sources are out to promote their rationale which is in most cases generated from their own opinion or experience. Gone are […]
ABSTRACT As of 2017, more than 80% of Americans are using social media. People use social media for many reasons. Many may say that social media does not affect everyone because not everyone uses these sites. However, because of the number of persons that use these sites, it is almost impossible not to be affected […]
Propaganda used during the Civil War Propaganda was used before and during the American Civil War by the North and the South to change public opinion. It affected the way people saw each other and the two sides of the story regarding the war. This is because it made the other side seem wrong and […]
Freedom of Speech is gladly something that we can practice in the United States, but unfortunately, other countries, even though they have the right to express freely what they want, have people that would punish them for their expression, a country that does that is Venezuela. It is known world-wide that Venezuela is currently facing […]
Ever since Benjamin Franklin was young he had worked hard for what he wanted to achieve. He knew he could achieve it as well, and believed in himself. From a young age he knew he was very successful at writing more than other subjects like arithmetic which he had failed in. I personally was the […]
