Retail Essays

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Cec Trading Ltd

1.0 EXECUTIVE SUMMARY 1.1 Business Idea and Goals CEC Trading Ltd. is a Nano Energy Water Flask trading company in Miri, Sarawak. The products that we sell are water flasks that release charges to the water with high amount of negative ions, which is good for our body. This company intends to be the best […]

Pages: 15 Words: 4373 Topics: Economy, Retail, SWOT Analysis, Water

Implications for the Development of Sainsburys in the Future

Implications for the development of sainsbury’s in the future 1. Introduction The retail industry is one of the oldest industrial sectors of UK having its roots based in the 19th century. An article in “The Financial Times” about Sainsbury’s dropping sales and consequently market shares triggered the research topic and we drove ourselves to the […]

Pages: 24 Words: 7320 Topics: Customer Satisfaction, Marketing Research, Research Design, Research, Retail, Service Quality, Supermarket
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about Osim

INTRODUCTION OSIM is a global leader in branded healthy lifestyle products such as massage chair, shoulder and neck massagers, foot massager and slim belt. The company is well-known in Malaysia. OSIM is a brand management and niche marketing company with a focus on the consumer. Today, OSIM Company operates a wide point-of-sales network with outlets […]

Pages: 36 Words: 10769 Topics: Brand, Distribution, Franchising, Pricing, Retail, Strategic Management, SWOT Analysis

Alphagraphics Business

Executive summary This plan is being submitted to support a request for funding of £100,000 through a business development loan under the small firms loan guarantee scheme and an overdraft facility of £20,000 to support growth plans for the business. This will support the development of a new AlphaGraphics business and the immediate acquisition of […]

Pages: 25 Words: 7412 Topics: Brand, Economy, Franchising, Retail

Analysis on Nokia

Analysis on Nokia’s Competitive Policies In Handset Industry in Asia Chapter 1. Introduction The progress of technology has altered our daily life routine dramatically. In recent 2 decades, people have seen the big convenience brought by colour TV、 telephone、 laptops、 mobile phone and etc. Among them, the contribution of mobile phone is especially prominent: given […]

Pages: 60 Words: 17914 Topics: Brand, Competition, Distribution, Mobile Phone, Retail, Smartphone, Strategic Management

Growth of the Ipod | Business Dissertations

The iPod is perhaps the most talked about technological product in recent times. It has set sales records that have lave literally destroyed the predictions of all analysts by superseding everyone’s expectations. The interesting issues concerning this topic is how the iPod impacted not only the digital music electronics industry, but was also responsible for […]

Pages: 33 Words: 9763 Topics: China, Competition, Operating System, Research, Retail, Steve Jobs, Strategic Management

Free Business Dissertation – AQA AVCE

Business activity: The new restaurant will sell a wide variety of Indian Cuisine from its secondary retail location which is the Earls court area of London. The different types of foods that will be served in the restaurant will include Samosas, Nan bread, Tandoori, rice, biryani, balti, jalfrezi, karahi, bhuna, vindaloo, madras, noodles, burgers, desserts, […]

Pages: 22 Words: 6480 Topics: Bank, Budget, Business Plan, Pricing, Restaurant, Retail, Supply Chain

a Study on Korean Retail Sector

1. Introduction The full market liberalization on the Korean economy in 1996 has a significant effect and has restructured the retail industry to be more efficient. Whereas such liberalization has been evaluated generally positive in terms of economies of scale, intensified competitiveness level, technology innovation, and management efficiency, which determining an enhancement in the total […]

Pages: 38 Words: 11501 Topics: Brand, Distribution, Market, Online Shopping, Retail, Shopping, South Korea

Berger Paints

Report on Market Study of Berger Paints Bangladesh Limited 1.1 Problem Background Bangladesh paint market is experiencing a good growth of 8-10% per annum consistently in the late 90s and early years of this century mainly because of a boom in real estate development[1]. Besides, this trend in growth of demand is likely to persist […]

Pages: 34 Words: 10129 Topics: Brand Equity, Brand, Data Analysis, Demand, Economic Growth, Research, Retail

Billabong

HSC Topic One: Business Management and Change Case Study – Billabong Management Theory Behavioural Management Theory * Creative thinking and innovation are of greater importance than ruthless efficiency. Managers see their roles primarily as motivating staff & communicating the company’s vision to customers & stakeholders. * Workers overcame problems and gave input into the way […]

Pages: 34 Words: 10204 Topics: Bank, Contract, Debt, Employment, Free Trade, Retail, Trade

Branding and Development of Customer Loyalty

THE ROLE OF BRAND IN DEVELOPINING CUSTOMER LOYALTY INTRODUCTION 1.1 Nature of Assignment · My project is about “The Role of Brand in the Development of Customer Loyalty”. · It’s the part of MBA and it is the requirement of my institute, “THE UNIVERSITY OF WALES”, for the completion of our degree. · The purpose […]

Pages: 23 Words: 6886 Topics: Brand, Brand Management, Economy, Market, Microeconomics, Research, Retail

Brand Auditing

OBJECTIVES OF THE BRAND AUDITING To know the these days market scenario of the Vodafone Cellular Services w.r.t. not only the Indian, on the other share extremely for the field – wide Cellular Services. To know the Marketing-Mix of the Vodafone Services. To find elsewhere the customer response for the Vodafone Services. BACKGROUND OF THE […]

Pages: 29 Words: 8703 Topics: Brand, Communication, Computer Networking, Mobile Phone, Retail

Building Retailer Equity

CHAPTER 1 INTRODUCTION 1.1 An Overview Building retailer equity is of beneficial and strategic importance for retailers. Equity can generate numerous benefits such as the ability to power the retailers’ name by launching private label brands and increase revenue and profitability by distancing them from rivals (Ailawadi and Keller, 2004). With the impact of globalization […]

Pages: 36 Words: 10932 Topics: Behavior, Brand Equity, Brand, Data Analysis, Research, Retail, Service Quality

Business Opportunities in Ethiopia

1. Introduction 1.1 The Country Ethiopia is almost five times bigger in the size of the United Kingdom and 27 times in the size of the Netherlands, is geographically located in the east of Africa with border line Somalia(1626 km) from east , Eritrea(912km) on north ,Sudan(1606 km) from the west and Kenya(830 km from […]

Pages: 48 Words: 14251 Topics: Brand, Competition, Economic Growth, Investment, Market Segmentation, Retail, Strategic Management

Clarks Competitive Strategy | Business Dissertation

This dissertation is about competitive strategy and how the author believes that the organisation ‘Clarks’ have used competitive analysis techniques to address the downfall in their profits, turn around sales and return to profitability.  The dissertation will also look at attitudes towards Clarks during the last 4 or 5 years and whether recent increased marketing […]

Pages: 36 Words: 10807 Topics: Brand, Competition, Qualitative Research, Quantitative Research, Research, Retail, Strategic Management

Corporate Social Responsibilities

ABSTRACT 1. INTRODUCTION Corporate social responsibility (CSR) involves with differentiating right from wrong and doing right (Scott, 2007). CSR is the compulsion to make choice and take actions that will contribute toward the wellbeing, interest, and benefits of the society as well as the company. 1.1 Problem of CSR CRS does not act like law […]

Pages: 36 Words: 10737 Topics: Corporate Social Responsibility, Employment, Reputation, Retail, Social Responsibility, Tesco, Utilitarianism

Customer Loyalty Schemes | Business Dissertation

The creation of customer loyalty in the automotive sector Marketers push for brand loyalty, across all product ranges, from toothpaste to larger purchases such as a new car. Within the automobile industry there is little product differences in each segment, as partnerships, coalitions and takeovers bind manufacturers together. Each manufacturer is striving to obtain brand […]

Pages: 34 Words: 10323 Topics: Brand Equity, Brand, Customer Satisfaction, Research, Retail, Strategic Management

E-grocery Industry

1.1 Introduction and Background An old Chinese saying goes like this: Food to the people is like people to a king. It means that just like a king has to rely on the support of his people to remain on the throne, ordinary people have to rely on food for survival. The importance of food […]

Pages: 74 Words: 22300 Topics: Data Analysis, Qualitative Research, Research, Retail, Strategic Management, Supermarket, Tesco

an Evaluation of the Business and Financial Performance of Morrisons

Part 1 Project Objectives and Overall Research Approach 1.1 Introduction Markets across the world are gradually lifting themselves out of the doom and gloom of recession. Most markets in the UK have shown relative resiliency as they try and recover. Consumer spending and confidence have been fairly low due to adverse pressures created by the […]

Pages: 22 Words: 6473 Topics: Debt, Interest, Investment, Research, Retail, Supermarket, Tesco

Furnishing the World, Assessing the Development of Ikea

Furnishing the world, assessing the development of IKEA’s competitiveness using Porters 5 forces Model, Since its origins as a small business selling knives, wallets, picture framings and whatever else its customers required, IKEA founded in 1943 by Ingvar Kamprad has always strived to provide the product at 30-50% less than its competitors. In 1947 furniture […]

Pages: 3 Words: 802 Topics: Economy, Ikea, Market, Microeconomics, Retail

the Impact of Corporate Culture on the Growth and Profitability of it Companies: the Case of Google

The Impact of Corporate Culture on the Growth and Profitability of IT Companies: The Case of Google| 7 Abstract In today’s global economy, companies from different industries are trying to create a unique competitive advantage to stay in business and maximize their shareholders’ equity. In doing so, companies should analyze their largest expenses and try […]

Pages: 37 Words: 11012 Topics: Android, Competitive Advantage, Employment, Google, Online Shopping, Organizational Culture, Retail

Grey Markets Customer

Future ABSTRACT The research work has presented an enlarged view of the operation within the grey markets, their functioning, pricing structure, the customer base & lastly the arguments in favour, thereby evaluating -‘Can grey be good?’ It has also focussed on grey markets- as a subject of annoyance for the IT players & OEMs. Counter-arguments […]

Pages: 35 Words: 10435 Topics: Case Study, Copyright Infringement, Distribution, Market, Research, Retail, Strategic Management

how this Changing Book Buying Behaviour?

Abstract    The revolution in information technology (IT) and communications has changed the way people do the shopping today. In recent years, increasing online shopping have been using the Internet and other electronic media for their shopping and people are diverted from offline to online.    This research paper is based on the how does online shopping […]

Pages: 53 Words: 15896 Topics: Interview, Market Segmentation, Online Shopping, Qualitative Research, Research, Retail

Ikea’s Entry into South America

Ikea’s Entry Into South America Executive Summary Ikea seeks to continue expanding its retail presence around the world through worldwide franchising of the Ikea concept. We propose an immediate expansion of Ikea into South America, specifically a storefront in Brazil. Using a balanced scorecard approach we address the primary issues in such an expansion. We […]

Pages: 10 Words: 3010 Topics: Brazil, Employment, Franchising, Ikea, Investment, Mentorship, Retail

Offshore Outsourcing has been Popular

ABSTRACT Offshore outsourcing has been popular in many European countries like Sweden, Germany etc. It is all about getting a project manufactured in some other country primarily for reasons of getting a better quality at cheaper rates. One of the most popular choices as a vendor for IT project outsourcing is India and China. This […]

Pages: 60 Words: 17884 Topics: Economy, Employment, Market, Outsourcing, Retail

Oil Industry

Determination of elements of customer satisfaction in delivering fuel through retail outlets on highways and in suburban areas Introduction The Indian Petroleum Industry The Indian petroleum Industry started way back in the end of the 19th century, with the discovery of petroleum in Digboi Assam .The industry was initially opened for international players and global […]

Pages: 34 Words: 10218 Topics: Economy, Retail

Online Shopping: Consumer Motivations and Investigation of Future Patterns in the Uk

CHAPTER 1 1 INTRODUCTION At the end of the last century, online shopping was already starting to catch people’s attention, and was slowly attracting consumers to use it as a channel, primarily because of it’s ease in completing purchases (i.e. not needing to step out of the home) and also in providing information as, even […]

Pages: 39 Words: 11811 Topics: Brand, Interview, Motivation, Online Shopping, Research, Retail, Shopping

Organic Food in UK

A RESEARCH STUDY OF CONSUMER BEHAVIOUR WITH REGARD TO ORGANIC FOOD IN THE UNITED KINGDOM AND INDIA Executive Summary Consumer Behaviour is an aspect that is being very vital in the globe of marketing. Food is a basic requirement for all the livelihoods and consumers require maximum satisfaction on the products they choose. Now consumers […]

Pages: 45 Words: 13378 Topics: Attitude, Behavior, Cognitive Dissonance, Market Segmentation, Organic Food, Research, Retail

Pay Framework Matalan | Business Dissertations

Pay framework and store management of Matalan Retail The following paper is a report about the introduction of an innovative pay framework at the Matalan stores. The company is relatively new in the market since its inception in the year 1985. Though the progress has been staggering and the company has moved forward while imbibing […]

Pages: 34 Words: 10279 Topics: Employee Benefits, Employment, Motivation, Performance Appraisal, Retail, Salary, Strategic Management

Private Label Brands

CONSUMER PERCEPTIONS OF PRIVATE LABEL BRANDS IN CHINA COMPARED WITH THE UK Summary In China there are fewer studies of private label brands (PLB’s) that take up less market share than generic brands and national brands. However, there is a successful development of PLB’s in the UK. Therefore, this thesis aims to explore the difference […]

Pages: 41 Words: 12350 Topics: Brand Equity, Brand, Perception, Research, Retail, Sales Promotion, Supermarket
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