Multicultural Marketing
Abstract This research proposal aims at investigating, examining, and evaluating strategies of multicultural sales employees in the Auckland residential housing market. Also, there is an identification of differences in the multicultural sales employees, to assist the organization to identify specific issues that would improve overall market efficiency. The introduction explains the multicultural sale employees. The literature review gives main points of the strategic multicultural sales employees. Methods, results, and discussions, supplement the literature review information to complete the research proposal. […]