Confirmation Bias
Confirmation Bias Confirmation (or confirmatory) bias is the tendency to specifically look for or give greater importance to information that is consistent with ones prior beliefs. This sort of selective thinking causes one to ignore or undervalue any alternative thought or belief irrespective of evidence otherwise. An illustration of Confirmation bias- A very real manifestation of this tendency can be observed in the virtual world. For instance, investors are increasingly turning to message boards or virtual communities to search, clarify, […]