Behavior Essays

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Building Retailer Equity

CHAPTER 1 INTRODUCTION 1.1 An Overview Building retailer equity is of beneficial and strategic importance for retailers. Equity can generate numerous benefits such as the ability to power the retailers’ name by launching private label brands and increase revenue and profitability by distancing them from rivals (Ailawadi and Keller, 2004). With the impact of globalization […]

Pages: 36 Words: 10932 Topics: Behavior, Brand Equity, Brand, Data Analysis, Research, Retail, Service Quality

Consumer Motives and Behavior

1. Introduction Consumer motives and behaviour into donating to charity in general is a topic that is known to have a lack of research, creating an issue of ambiguity for charitable organisations. Most research existing is based on cause related marketing, the cooperative alliances between charities and corporations to gain charity funding, yet little in […]

Pages: 38 Words: 11306 Topics: Attachment Theory, Behavior, Data Analysis, Motivation, Qualitative Research, Research, Spss
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Investigate and further Analyse Key Factors

Introduction The aim of this research is to investigate and further analyse those key factors which affect the buyer behaviour in Arabs and especially as health is the basic need of every human being, considering every aspect of the society never promote any uneven deal in regard to health issues. In this research it will […]

Pages: 52 Words: 15723 Topics: Behavior, Brand, Health Care, Islam, Motivation, Prayer, Research

Organic Food in UK

A RESEARCH STUDY OF CONSUMER BEHAVIOUR WITH REGARD TO ORGANIC FOOD IN THE UNITED KINGDOM AND INDIA Executive Summary Consumer Behaviour is an aspect that is being very vital in the globe of marketing. Food is a basic requirement for all the livelihoods and consumers require maximum satisfaction on the products they choose. Now consumers […]

Pages: 45 Words: 13378 Topics: Attitude, Behavior, Cognitive Dissonance, Market Segmentation, Organic Food, Research, Retail

Retail Images

CHAPTER 1 INTRODUCTION 1.1 Introduction Retail images in today’s global marketplace are subject to increased competition and rapidly changing dynamics. As competition continues to increase, the role of retail images in relation to profits has never been greater. When managed properly, market oriented measures such as awareness and esteem to sell products increase company value. […]

Pages: 34 Words: 10205 Topics: Attitude, Behavior, Brand, Perception, Reliability, Research, Retail

Study the Implications of Advertising

CHAPTER 1 Introduction This chapter provides general information on the influence of advertising to children by looking at different researches and surveys on media influence and implications on the behaviour of children. This research attempts to study the implications of advertising on the behaviour of children in the UK. The research aims and objectives are […]

Pages: 49 Words: 14596 Topics: Behavior, Data Analysis, Data, Healthy Diet, Junk Food, Obesity, Research

Consumers Preference for African Food

Abstract The aim of this research is to observe and explain consumers’ preference for African food in Liverpool. By identifying the attitudes towards African food, evaluating the different factors that affect the availability and accessibility of these foods within the city, the effect of globalisation processes on food production to consumption. Three different theories have […]

Pages: 30 Words: 9105 Topics: Africa, Attitude, Behavior, Qualitative Research, Research

Packaging Characteristics and Consumer Brand Preference

Introduction: The term business is defined as an organized way to earn profit. Profit is basic motif that coerces any business individual or organization to produce something that is really needed. This basic motif compels producers to take necessary steps to improve not only the product qualities but also the appearance. Producers manage to interlink […]

Pages: 33 Words: 9774 Topics: Behavior, Brand, Distribution, Product, Recycling, Retail, Supermarket

Product Design and Shape

1 Introduction Product design and specifically product shape and ‘looks’ have long been identified as factors that may contribute to product value and new product success.Design of products evokes both cognitive and affective responses in the mind of the observers and this can be used to tailor a more attractive product proposition. While a lot […]

Pages: 37 Words: 11204 Topics: Behavior, Brand, Perception, Product, Research, Strategic Management, Value Proposition

Service Branding

Abstract Repetitive failures cost companies millions of dollars in redesign costs, liabilities, and transaction costs. However, by far the most serious cost of these failures is the lost business that results from customer defection. For service companies, the task of providing error-free services is even more challenging because their intangible nature renders subjective perceptions of […]

Pages: 63 Words: 18946 Topics: Attitude, Behavior, Brand, Qualitative Research, Quantitative Research, Research, Taste

E-commerce in Kuwait

Chapter one: Introduction 1.1 introduction This chapter provides general background information regarding online purchasing behavior with an insight into the advantages and disadvantages of e-commerce in general and then specifically in Kuwait. The history of online shopping and internet retailers is presented to better understand e-purchasing behavior alongside a description of general theories of consumer […]

Pages: 49 Words: 14717 Topics: Attitude, Behavior, Online Shopping, Quantitative Research, Research

Customer Service and Customer Retention in Fast Food Industry in Karachi

Abstract This study investigates the relationship between dining attributes, customer satisfaction and customer’s retention in the fast food industry. In short this research paper is to describe & analyze why customers come back to the same restaurant when there are several options available to them. What influence their decisions? This research has brought out how […]

Pages: 29 Words: 8790 Topics: Behavior, Brand, Customer Satisfaction, Employee Retention, Research, Service Quality

Path Analytic Approach

Product Involvement, Customer Satisfaction, and Brand Loyalty: A Path Analytic Approach. Chapter-1 1.0. Introduction. 1.1. Introduction. A high degree of involvement is essential to the creation of strong brand commitment. Nevertheless, there is ambiguity in the idea of brand commitment. This arises because of its relationship with the concept of product involvement. Results of a […]

Pages: 79 Words: 23634 Topics: Behavior, Brand, Data Analysis, Qualitative Research, Quantitative Research, Research, Retail

Tertiary Education Singapore | Education Dissertations

A study of Student’s Behaviour in Selecting Private Tertiary Education in Singapore Abstract Education in Singapore has a vibrancy that has seen the establishment of many tertiary institutions. Apart from the three autonomous universities, viz Nanyang Technological University, National University of Singapore and the Singapore Management University, there is a contingent of internationally affiliated and […]

Pages: 25 Words: 7626 Topics: Behavior, Hypothesis, Institution, Rational Choice Theory, Research Design, Research, Scientific Method

Design and Development | Engineering Dissertations

Complexity measures in design and development Albert Einstein once said “Everything should be made as simple as possible, but no simpler”. These simple words coming out of a genius’s mind carry a lot of meaning and depth in them. The last two decades saw an exponential rise in different branches of engineering and sciences; and […]

Pages: 30 Words: 8973 Topics: Behavior, Database, Design, Innovation, Research, Software, Time

Colour Cosmetics Industry

chapter 1: introduction 1.1 Research Background and Motivations Throughout the history of cosmetics (Appendice B), substances of all sort were utilised to produce products to enhance beauty and social lives, however with time certain substances were found to be hazardous, dangerous and poisoness. The cosmetic industry of the twenty-first century has evolved to adopt a […]

Pages: 55 Words: 16573 Topics: Attitude, Behavior, Corporate Social Responsibility, Qualitative Research, Quantitative Research, Research, Social Responsibility

Consumer Behavior

Gender Differences in Consumer Buying Behaviour towards Casual Shoes Abstract “You could tell an awful lot about a person by the kind of shoes they wear." A phrase that our hearings often do come across there is always being a tendency towards buying the perfect, fashioned, unique and excellent sate of personality demonstrating pair of […]

Pages: 29 Words: 8680 Topics: Behavior, Maslow'S Hierarchy Of Needs

Nikeshoes Industries Limited

Nikeshoes industries limited INTRODUCTION BACKGROUND OF THE PROBLEM Since the late 1980s, Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may […]

Pages: 42 Words: 12491 Topics: Behavior, Brand, Economy, Research, Retail, Shoe, Shopping

Impact of Competence on Trading in India

This research project analyzes the impact of competence of individual investors on their trading behaviour in the stock market. Individual investors are seen trading too frequently. This impacts their returns from their investments, their belief in the stock markets, and also the functioning of financial markets to some extent. Investors with high level of competence […]

Pages: 11 Words: 3187 Topics: Behavior, Bias, Investment, Perception, Quantitative Research, Research, Stock Market

the Efficient Markets Hypothesis

INTRODUCTION: Much of modern investment theory and practice is predicated on the Efficient Markets Hypothesis (EMH), the assumption that markets fully and instantaneously integrate all available information into market prices. Underlying this comprehensive idea is the assumption that the market participants are perfectly rational, and always act in self-interest, making optimal decisions. These assumptions have […]

Pages: 47 Words: 14124 Topics: Behavior, Bias, Investment, Prediction, Regret, Risk, Stock Market

the Wave of the Future

1.1 Overview Electronic banking is the wave of the future. It provides enormous benefits to consumers in terms of the ease and cost of transactions. But it also poses new challenges for country authorities in regulating and supervising the financial system and in designing and implementing macroeconomic. The term Internet Banking or E-Banking Internet both […]

Pages: 37 Words: 11134 Topics: Bank, Behavior, Data Analysis, Online Banking, Privacy, Research, Trust

Antisocial Behaviour – Health Dissertations

Antisocial behaviour Aggression and fighting are part of normal child development and can help children to assert and defend themselves. Persistent, poorly controlled antisocial behaviour, however, is socially handicapping and often leads to poor adjustment in adults (Scott 1998). It occurs in 5% of children (Meltzer et al 2000), and its prevalence is rising (Rutter […]

Pages: 48 Words: 14496 Topics: Antisocial Personality Disorder, Behavior, Evaluation, Health Care, Parenting, Qualitative Research, Research

Health Food Drinks

Health Food Drinks I. Problem definition 1.1 Background India, the world’s largest malt-based drinks market, accounts for 22% of the world’s retail volume sales. These drinks are traditionally consumed as milk substitutes and marketed as a nutritious drink, mainly consumed by the old, the young and the sick. The Health food drinks category consists of […]

Pages: 24 Words: 7092 Topics: Behavior, Brand, Data Analysis, Malnutrition, Nutrition

Health Information Technology

Technology and employee attitude, Motivation, Job satisfaction and Health ABSTRACT While creating this report we tried to present technology from different point of view. We can see that the technology has both a positive and negative side in society. Positive in a sense that people’s life cycle is changing. They are motivated to do work. […]

Pages: 18 Words: 5291 Topics: Attitude, Behavior, Employment, Job Satisfaction, Motivation, Public Health, Research

the Importance of Information Technology

The importance of Information Technology The importance of technology comes from that Technology has an important impact on innovation and the development of societies and economies. This impact can be observed in three steps. The first step is substitution, new technology substitutes for the old. For example, consumers start substituting their fixed telephone lines with […]

Pages: 50 Words: 15105 Topics: Attitude, Behavior, Perception, Research, Social Influence, Social Norm

Emotion Destination Internet

Measuring Emotion from Holiday Destination Homepages: An Australian Context Chapter 1: Introduction As use of the Internet has spread widely into our society, cyberspace has become an important part of our daily life (Hefley and Morris, 1995). According to a recent survey on Internet usage in the Australia, 56% of the total population used the […]

Pages: 23 Words: 6865 Topics: Attitude, Behavior, Emotions, Mood, Online Shopping, Perception, Research

Information Technology Among Yemenis

Chapter 1 Introduction Countries and governments in the world try to develop and extend their business and economies throughout built relation and agreements among them for the exchange and transaction for different kind of trades through out what call e-government to facilitate communicating and transmitting the information between these countries, and to achieve these, they […]

Pages: 58 Words: 17474 Topics: Attitude, Behavior, Perception, Research, Social Influence, Social Norm

Information Technology TAM

Factors Influencing Technology Adoption: A Review Abstract The growth of e-commerce has provided an opportunity to understand why people participate in e-commerce activities and adopt information technology. Researchers from various disciplines have analyzed the reasons from different perspectives supported by theories such as; diffusion of innovation, theory of reasoned action, and theory of planned behavior. […]

Pages: 19 Words: 5738 Topics: Attitude, Behavior, Epistemology, Leadership, Motivation, Neuroscience, Research

Gezondheid Telt! in Oss

Inleiding Aanleiding Het aantal jongeren in Nederland met overgewicht groeit (GGD HVB, 2007). In Oost- Brabant komen jongeren door hun gerichtheid op bepaalde vormen van tijdsbesteding (computer, tv, spelcomputer) steeds minder toe aan beweging. Het is om die redenen dat het van belang is dat jongeren in het dagelijks leven gestimuleerd worden meer te gaan […]

Pages: 43 Words: 12907 Topics: Behavior, Emotions, Happiness, Human, Motivation, Obesity, Video Games

Competition in the World

Chapter 1: Introduction In today’s world market, dynamic & new era come with tough competition. In each and every sector competition is increasing. To cope up with the competition, it is necessary for everyone to make strategy for their positioning and differentiation. In business to business market, it is easy to retain earnings. But in […]

Pages: 40 Words: 11986 Topics: Behavior, Customer Satisfaction, Problem Solving, Reliability, Research, Retail, Shopping
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