CHAPTER 1 INTRODUCTION 1.1 An Overview Building retailer equity is of beneficial and strategic importance for retailers. Equity can generate numerous benefits such as the ability to power the retailers’ name by launching private label brands and increase revenue and profitability by distancing them from rivals (Ailawadi and Keller, 2004). With the impact of globalization […]
1. Introduction Consumer motives and behaviour into donating to charity in general is a topic that is known to have a lack of research, creating an issue of ambiguity for charitable organisations. Most research existing is based on cause related marketing, the cooperative alliances between charities and corporations to gain charity funding, yet little in […]
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Get startedIntroduction The aim of this research is to investigate and further analyse those key factors which affect the buyer behaviour in Arabs and especially as health is the basic need of every human being, considering every aspect of the society never promote any uneven deal in regard to health issues. In this research it will […]
A RESEARCH STUDY OF CONSUMER BEHAVIOUR WITH REGARD TO ORGANIC FOOD IN THE UNITED KINGDOM AND INDIA Executive Summary Consumer Behaviour is an aspect that is being very vital in the globe of marketing. Food is a basic requirement for all the livelihoods and consumers require maximum satisfaction on the products they choose. Now consumers […]
CHAPTER 1 INTRODUCTION 1.1 Introduction Retail images in today’s global marketplace are subject to increased competition and rapidly changing dynamics. As competition continues to increase, the role of retail images in relation to profits has never been greater. When managed properly, market oriented measures such as awareness and esteem to sell products increase company value. […]
CHAPTER 1 Introduction This chapter provides general information on the influence of advertising to children by looking at different researches and surveys on media influence and implications on the behaviour of children. This research attempts to study the implications of advertising on the behaviour of children in the UK. The research aims and objectives are […]
Abstract The aim of this research is to observe and explain consumers’ preference for African food in Liverpool. By identifying the attitudes towards African food, evaluating the different factors that affect the availability and accessibility of these foods within the city, the effect of globalisation processes on food production to consumption. Three different theories have […]
Introduction: The term business is defined as an organized way to earn profit. Profit is basic motif that coerces any business individual or organization to produce something that is really needed. This basic motif compels producers to take necessary steps to improve not only the product qualities but also the appearance. Producers manage to interlink […]
1 Introduction Product design and specifically product shape and ‘looks’ have long been identified as factors that may contribute to product value and new product success.Design of products evokes both cognitive and affective responses in the mind of the observers and this can be used to tailor a more attractive product proposition. While a lot […]
Abstract Repetitive failures cost companies millions of dollars in redesign costs, liabilities, and transaction costs. However, by far the most serious cost of these failures is the lost business that results from customer defection. For service companies, the task of providing error-free services is even more challenging because their intangible nature renders subjective perceptions of […]
Chapter one: Introduction 1.1 introduction This chapter provides general background information regarding online purchasing behavior with an insight into the advantages and disadvantages of e-commerce in general and then specifically in Kuwait. The history of online shopping and internet retailers is presented to better understand e-purchasing behavior alongside a description of general theories of consumer […]
Abstract This study investigates the relationship between dining attributes, customer satisfaction and customer’s retention in the fast food industry. In short this research paper is to describe & analyze why customers come back to the same restaurant when there are several options available to them. What influence their decisions? This research has brought out how […]
Product Involvement, Customer Satisfaction, and Brand Loyalty: A Path Analytic Approach. Chapter-1 1.0. Introduction. 1.1. Introduction. A high degree of involvement is essential to the creation of strong brand commitment. Nevertheless, there is ambiguity in the idea of brand commitment. This arises because of its relationship with the concept of product involvement. Results of a […]
A study of Student’s Behaviour in Selecting Private Tertiary Education in Singapore Abstract Education in Singapore has a vibrancy that has seen the establishment of many tertiary institutions. Apart from the three autonomous universities, viz Nanyang Technological University, National University of Singapore and the Singapore Management University, there is a contingent of internationally affiliated and […]
Complexity measures in design and development Albert Einstein once said “Everything should be made as simple as possible, but no simpler”. These simple words coming out of a genius’s mind carry a lot of meaning and depth in them. The last two decades saw an exponential rise in different branches of engineering and sciences; and […]
chapter 1: introduction 1.1 Research Background and Motivations Throughout the history of cosmetics (Appendice B), substances of all sort were utilised to produce products to enhance beauty and social lives, however with time certain substances were found to be hazardous, dangerous and poisoness. The cosmetic industry of the twenty-first century has evolved to adopt a […]
Gender Differences in Consumer Buying Behaviour towards Casual Shoes Abstract “You could tell an awful lot about a person by the kind of shoes they wear." A phrase that our hearings often do come across there is always being a tendency towards buying the perfect, fashioned, unique and excellent sate of personality demonstrating pair of […]
Nikeshoes industries limited INTRODUCTION BACKGROUND OF THE PROBLEM Since the late 1980s, Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may […]
This research project analyzes the impact of competence of individual investors on their trading behaviour in the stock market. Individual investors are seen trading too frequently. This impacts their returns from their investments, their belief in the stock markets, and also the functioning of financial markets to some extent. Investors with high level of competence […]
INTRODUCTION: Much of modern investment theory and practice is predicated on the Efficient Markets Hypothesis (EMH), the assumption that markets fully and instantaneously integrate all available information into market prices. Underlying this comprehensive idea is the assumption that the market participants are perfectly rational, and always act in self-interest, making optimal decisions. These assumptions have […]
1.1 Overview Electronic banking is the wave of the future. It provides enormous benefits to consumers in terms of the ease and cost of transactions. But it also poses new challenges for country authorities in regulating and supervising the financial system and in designing and implementing macroeconomic. The term Internet Banking or E-Banking Internet both […]
Antisocial behaviour Aggression and fighting are part of normal child development and can help children to assert and defend themselves. Persistent, poorly controlled antisocial behaviour, however, is socially handicapping and often leads to poor adjustment in adults (Scott 1998). It occurs in 5% of children (Meltzer et al 2000), and its prevalence is rising (Rutter […]
Health Food Drinks I. Problem definition 1.1 Background India, the world’s largest malt-based drinks market, accounts for 22% of the world’s retail volume sales. These drinks are traditionally consumed as milk substitutes and marketed as a nutritious drink, mainly consumed by the old, the young and the sick. The Health food drinks category consists of […]
Technology and employee attitude, Motivation, Job satisfaction and Health ABSTRACT While creating this report we tried to present technology from different point of view. We can see that the technology has both a positive and negative side in society. Positive in a sense that people’s life cycle is changing. They are motivated to do work. […]
The importance of Information Technology The importance of technology comes from that Technology has an important impact on innovation and the development of societies and economies. This impact can be observed in three steps. The first step is substitution, new technology substitutes for the old. For example, consumers start substituting their fixed telephone lines with […]
Measuring Emotion from Holiday Destination Homepages: An Australian Context Chapter 1: Introduction As use of the Internet has spread widely into our society, cyberspace has become an important part of our daily life (Hefley and Morris, 1995). According to a recent survey on Internet usage in the Australia, 56% of the total population used the […]
Chapter 1 Introduction Countries and governments in the world try to develop and extend their business and economies throughout built relation and agreements among them for the exchange and transaction for different kind of trades through out what call e-government to facilitate communicating and transmitting the information between these countries, and to achieve these, they […]
Factors Influencing Technology Adoption: A Review Abstract The growth of e-commerce has provided an opportunity to understand why people participate in e-commerce activities and adopt information technology. Researchers from various disciplines have analyzed the reasons from different perspectives supported by theories such as; diffusion of innovation, theory of reasoned action, and theory of planned behavior. […]
Chapter 1: Introduction In today’s world market, dynamic & new era come with tough competition. In each and every sector competition is increasing. To cope up with the competition, it is necessary for everyone to make strategy for their positioning and differentiation. In business to business market, it is easy to retain earnings. But in […]
Chapter 1: Introduction This introductory chapter is divided into five subsections. Firstly, a brief background of the research will be presented. Thereafter, the problem discussion will be provided, which in turn will lead to the purpose and objectives of the research. Finally, the delimitations and summary of the dissertation will be set. 1.1 Research Background […]
