Attitude Essays

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80 essay samples found

Indian Film Industry

Churning out nearly 1,000 films a year, the Indian film industry is the largest in the world. Now, aided by technological advancements, the industry is set to take a further leap – across production, exhibition and marketing. In such a scenario, product placement in mainstream films deserves a renewed focus because as a marketing communication […]

Pages: 37 Words: 11151 Topics: Attitude, Brand, Film, Marketing Communications, Mass Media, Memory, Product Placement

Organic Food in UK

A RESEARCH STUDY OF CONSUMER BEHAVIOUR WITH REGARD TO ORGANIC FOOD IN THE UNITED KINGDOM AND INDIA Executive Summary Consumer Behaviour is an aspect that is being very vital in the globe of marketing. Food is a basic requirement for all the livelihoods and consumers require maximum satisfaction on the products they choose. Now consumers […]

Pages: 45 Words: 13378 Topics: Attitude, Behavior, Cognitive Dissonance, Market Segmentation, Organic Food, Research, Retail
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Retail Images

CHAPTER 1 INTRODUCTION 1.1 Introduction Retail images in today’s global marketplace are subject to increased competition and rapidly changing dynamics. As competition continues to increase, the role of retail images in relation to profits has never been greater. When managed properly, market oriented measures such as awareness and esteem to sell products increase company value. […]

Pages: 34 Words: 10205 Topics: Attitude, Behavior, Brand, Perception, Reliability, Research, Retail

Software Piracy

Software Piracy: Most common factors that influence the intention to use among college students in Selangor, Malaysia Abstract Software piracy is one of the worst problems facing the software industry, and the piracy rate around the world is rising and in 2008 alone software industry lost more than US$ 5.3 billion due to software piracy, […]

Pages: 37 Words: 10994 Topics: Attitude, Case Study, Copyright Infringement, Hypothesis, Quantitative Research, Reliability, Research

The Relationship between HRM Practice and Employee Work-related Attitudes and Examine Whether Different Approaches to Measurement of HRM Gives Different Results

The relationship between HRM practice and employee work-related attitudes Introduction The concept of human resource management (HRM) has received focussed attention for around 20 years, with the catalyst being that “many US companies found they were being rivalled and in some instances overtaken, in markets they had dominated” (Ehrlich, 1994, p. 492). As Lodge (1985, […]

Pages: 18 Words: 5504 Topics: Attitude, Employment, Goal, Human Resource Management, Job Satisfaction, Leadership, Research

Mobile Phone Technology

The Potential Use of Mobile Phone Technology for Knowledge Sharing among Academics in Institution of Higher Learning Abstract The potentials of mobile phone technology are huge and it has opened possibilities and avenues for enhancing knowledge sharing activities among academics in Institutions of Higher Learning (IHLs). However, it was found that there was lack of […]

Pages: 26 Words: 7856 Topics: Attitude, Learning, Mobile Phone, Mobile Technology, Research

Consumers Preference for African Food

Abstract The aim of this research is to observe and explain consumers’ preference for African food in Liverpool. By identifying the attitudes towards African food, evaluating the different factors that affect the availability and accessibility of these foods within the city, the effect of globalisation processes on food production to consumption. Three different theories have […]

Pages: 30 Words: 9105 Topics: Africa, Attitude, Behavior, Qualitative Research, Research

E-commerce in Kuwait

Chapter one: Introduction 1.1 introduction This chapter provides general background information regarding online purchasing behavior with an insight into the advantages and disadvantages of e-commerce in general and then specifically in Kuwait. The history of online shopping and internet retailers is presented to better understand e-purchasing behavior alongside a description of general theories of consumer […]

Pages: 49 Words: 14717 Topics: Attitude, Behavior, Online Shopping, Quantitative Research, Research

The Debt Situation Amongst of Malaysian

CHAPTER 1 INTRODUCTION 1.0 INTRODUCTION Debt is an increasing social problem in most of the countries today, included those developed countries, for instance, United States. According to the statistics from the Federal Reserve, it indicates that the total amount of consumer credit outstanding in the United States in December 2010 is approximately $2.4 trillion. In […]

Pages: 15 Words: 4556 Topics: Attitude, Credit Card, Debt, Economy, Locus Of Control, Money

A Form of Communication

Advertising as a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the […]

Pages: 20 Words: 5934 Topics: Attitude, Brand, Memory, Perception, Research, Target Audience

Colour Cosmetics Industry

chapter 1: introduction 1.1 Research Background and Motivations Throughout the history of cosmetics (Appendice B), substances of all sort were utilised to produce products to enhance beauty and social lives, however with time certain substances were found to be hazardous, dangerous and poisoness. The cosmetic industry of the twenty-first century has evolved to adopt a […]

Pages: 55 Words: 16573 Topics: Attitude, Behavior, Corporate Social Responsibility, Qualitative Research, Quantitative Research, Research, Social Responsibility

Study of Attitudinal Differences of Malaysian Customers

This research emphasizes attitudinal difference of Malaysian customers about Islamic banking services. The banking service providers can gain excellent benefit from Islamic banking practices upon identification of these differences. A structured questionnaire was constructed to collect the necessary data to answer the research questions as being framed on related affective factors of attitudinal differences of […]

Pages: 15 Words: 4570 Topics: Attitude, Bank, Gender, Malaysia, Research

A Myth or a Reality?

Chapter 1 Introduction Health carers working in Malta are expected to work towards a patient-centred care and to communicate and collaborate in multidisciplinary teams even if they lack sufficient basic knowledge on the role of every team member. Sacco (2008) stated that there has to be effective team-working, communication and collaboration between professions for patients […]

Pages: 45 Words: 13450 Topics: Attitude, Health Care, Interview, Learning, Physical Therapy, Qualitative Research, Research

Food, Drinking Water and Fresh Air

Chapter-1 Introduction 1.1Overview To have life on the earth food, drinking water and fresh air are the basic requirement. Without these life is not possible. The way population is increasing, demand of these basics also increasing. Every country has to find the new sources of these 3 basic requirements otherwise it is difficult to cope […]

Pages: 42 Words: 12471 Topics: Attitude, Biotechnology, Genetic Engineering, Genetically Modified Food, Reliability, Research, Risk

Health Information Technology

Technology and employee attitude, Motivation, Job satisfaction and Health ABSTRACT While creating this report we tried to present technology from different point of view. We can see that the technology has both a positive and negative side in society. Positive in a sense that people’s life cycle is changing. They are motivated to do work. […]

Pages: 18 Words: 5291 Topics: Attitude, Behavior, Employment, Job Satisfaction, Motivation, Public Health, Research

The Intergenerational Observation Scale

Abstract Innovative intergenerational programs continue to grow in number and scope. The development of standardized evaluation instruments, however, lags behind, leaving many researchers and practitioners without tools to effectively assess their programs. Evaluation data often focus on outcomes without attention to the nature of the interactions between generations. Understanding the process of intergenerational contact is […]

Pages: 18 Words: 5254 Topics: Attitude, Child Development, Evaluation, Mentorship, Observation, Reliability, Research

Emotion Destination Internet

Measuring Emotion from Holiday Destination Homepages: An Australian Context Chapter 1: Introduction As use of the Internet has spread widely into our society, cyberspace has become an important part of our daily life (Hefley and Morris, 1995). According to a recent survey on Internet usage in the Australia, 56% of the total population used the […]

Pages: 23 Words: 6865 Topics: Attitude, Behavior, Emotions, Mood, Online Shopping, Perception, Research

Information Technology Among Yemenis

Chapter 1 Introduction Countries and governments in the world try to develop and extend their business and economies throughout built relation and agreements among them for the exchange and transaction for different kind of trades through out what call e-government to facilitate communicating and transmitting the information between these countries, and to achieve these, they […]

Pages: 58 Words: 17474 Topics: Attitude, Behavior, Perception, Research, Social Influence, Social Norm

Management Dissertations – Organisational Misbehavior

Critically evaluate the argument that organisational misbehavior is a ‘normal’ feature of organisational life Introduction The notion of organisational misbehavior can be interpreted in a lot of ways based on different perspectives, different people, shifting situations, and by the changing level of awareness and understanding on the life of an organisation. There is a primary […]

Pages: 10 Words: 3054 Topics: Attitude, Behavior, Deviance, Goal, Organization, Social Norm, Value

The Scope of Branding

Acknowledgement I would first and foremost like to acknowledge the generosity of the villagers of Telav, Shela, Kaneti(Gujarat) and Amgachia(WB) who in spite of their busy life took time to let me understand their lives. I am also deeply indebted to Prof. Rajat Iyer and Prof. Arbind Sinha, Faculty MICA,for being a thesis guide in […]

Pages: 34 Words: 10201 Topics: Attitude, Brand, Communication, Consumerism, Mass Media, Mobile Phone, Research

A Comparative Study of Consumer Behaviour

ABSTRACT: Consumer Behavior is an aspect that is given a lot of importance in the globe of marketing. A lot of products have been a sensation or a breakdown due to inappropriate analysis of consumer behaviour and motivation. Food is a basic requirement for all livelihoods and everybody who earns spends money on food without […]

Pages: 42 Words: 12600 Topics: Attitude, Behavior, Cognitive Dissonance, Market Segmentation, Organic Food, Research, Retail

Bottled Water

“MEASURING CONSUMER BRAND PREFERENCES FOR BOTTLED WATER” Preface “Leaders aren’t born, they are made. And they are made just like anything else, through hard work. And that’s the price we’ll have to pay to achieve that goal, or any goal” Vincent Lombardi All the knowledge learning and procedures are useless without observations and practical experience. […]

Pages: 49 Words: 14663 Topics: Attitude, Behavior, Bottled Water, Brand, Drinking Water, Research, Water

Consumer Branding

Branding: How It Inspires People To Purchase A Particular Brand Abstract This research is done with the suitable research methods to describe how the people attempt to match their characteristics with a particular brand. A firm or company’s primary target is to make and preserve customers. They use various plans which include several research methods […]

Pages: 37 Words: 11144 Topics: Attitude, Behavior, Brand, Competitive Advantage, Hypothesis, Reliability, Research

Ethics Children Advertisements | Marketing Dissertations

Ethical Dilemma, Practices and Implications of Children Advertising Creating outstanding products and programs to win marketplace is not an easy job. Specialists in marketing have to develop comprehensive research plans, carry out market researches, analyse the data collected and finally come up with marketing plans that target specific consumer segments. Finding out about human psychology, […]

Pages: 35 Words: 10442 Topics: Attitude, Behavior, Brand, Learning, Mass Media, Qualitative Research, Research

Intentions and Consumption Behavior Among Malaysian Public Undergraduate Universities Students

Chapter One Introduction 1.1. BACKGROUND OF THE STUDY 1.1.1 Consumption Behaviour Definition If it is said that marketing in true sense is the conclusion of social culture of post modern consumer culture (Firat, 1993) then an immense burden and responsibility has been imposed to determine the conditions and meanings of life for the future (Firat […]

Pages: 51 Words: 15184 Topics: Attitude, Behavior, Brand, Perception, Research

Describe the Main Stages of the Purchasing Decision Making Process

P-1: Describe the main stages of the purchasing decision making process Business buying decision process Business buying decision process consists of the following steps. Problem recognition General need description Product specification Supplier search Proposal solicitation Supplier selection Order routine specification Performance review (Kotler, Armstrong, 2008) Problem recognition: It will occur when an organization recognizes a […]

Pages: 47 Words: 13959 Topics: Attitude, Behavior, Brand, Marketing Research, Maslow'S Hierarchy Of Needs, Motivation, Research

Situational Factors on Consumers

Investigation of the effects of situational factors on consumers’ buying products with superstitious association 1.0 Introduction Research questions: (1) Are Chinese consumers always more likely to purchase products with lucky associations? If not, under what circumstances do Chinese consumers show higher willingness to buy such products and the underlying process. (2) Can the attributes of […]

Pages: 30 Words: 8969 Topics: Attitude, Behavior, Gambling, Luck, Research, Risk, Stress

The Impact of Advertising on Fashion

Introduction: The use of advertising in the fashion industry was started as early as in the Victorian period. Advertising is been very important to the fashion industry as its one way of reaching a mass group of people quickly, as fashion today is very competitive and need speed marketing. Advertising is used from the high […]

Pages: 31 Words: 9254 Topics: Attitude, Body Image, Brand, Celebrity, Fast Fashion, Research, Retail

The Online Apparel Shoppers

Abstract This dissertation aims at developing profiles of Greek consumers who have already conducted purchases through the Internet and of the consumers who are willing to adopt the Internet shopping as an innovation. Measurement of the demographic and behavioural data, investigation of the trends and attitudes of the online consumers toward online apparel shopping. The […]

Pages: 32 Words: 9741 Topics: Attitude, Behavior, Online Shopping, Retail

Ethical Dilemma, Practices and Implications of Children Advertising | Marketing Dissertation

Creating outstanding products and programs to win marketplace is not an easy job. Specialists in marketing have to develop comprehensive research plans, carry out market researches, analyze the data collected and finally come up with marketing plans that target specific consumer segments. Finding out about human psychology, their preferences, choices and appeals are not only […]

Pages: 32 Words: 9646 Topics: Attitude, Behavior, Brand, Persuasion, Qualitative Research, Research
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