Attitude Essays

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53 essay samples found

Software Piracy

Software Piracy: Most common factors that influence the intention to use among college students in Selangor, Malaysia Abstract Software piracy is one of the worst problems facing the software industry, and the piracy rate around the world is rising and in 2008 alone software industry lost more than US$ 5.3 billion due to software piracy, […]

Pages: 37 Words: 10994 Topics: Attitude, Case Study, Copyright Infringement, Hypothesis, Quantitative Research, Reliability, Research

The Relationship between HRM Practice and Employee Work-related Attitudes and Examine Whether Different Approaches to Measurement of HRM Gives Different Results

The relationship between HRM practice and employee work-related attitudes Introduction The concept of human resource management (HRM) has received focussed attention for around 20 years, with the catalyst being that “many US companies found they were being rivalled and in some instances overtaken, in markets they had dominated” (Ehrlich, 1994, p. 492). As Lodge (1985, […]

Pages: 18 Words: 5504 Topics: Attitude, Employment, Goal, Human Resource Management, Job Satisfaction, Leadership, Research
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E-commerce in Kuwait

Chapter one: Introduction 1.1 introduction This chapter provides general background information regarding online purchasing behavior with an insight into the advantages and disadvantages of e-commerce in general and then specifically in Kuwait. The history of online shopping and internet retailers is presented to better understand e-purchasing behavior alongside a description of general theories of consumer […]

Pages: 49 Words: 14717 Topics: Attitude, Behavior, Online Shopping, Quantitative Research, Research

A Form of Communication

Advertising as a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the […]

Pages: 20 Words: 5934 Topics: Attitude, Brand, Memory, Perception, Research, Target Audience

Study of Attitudinal Differences of Malaysian Customers

This research emphasizes attitudinal difference of Malaysian customers about Islamic banking services. The banking service providers can gain excellent benefit from Islamic banking practices upon identification of these differences. A structured questionnaire was constructed to collect the necessary data to answer the research questions as being framed on related affective factors of attitudinal differences of […]

Pages: 15 Words: 4570 Topics: Attitude, Bank, Gender, Malaysia, Research

Food, Drinking Water and Fresh Air

Chapter-1 Introduction 1.1Overview To have life on the earth food, drinking water and fresh air are the basic requirement. Without these life is not possible. The way population is increasing, demand of these basics also increasing. Every country has to find the new sources of these 3 basic requirements otherwise it is difficult to cope […]

Pages: 42 Words: 12471 Topics: Attitude, Biotechnology, Genetic Engineering, Genetically Modified Food, Reliability, Research, Risk

Emotion Destination Internet

Measuring Emotion from Holiday Destination Homepages: An Australian Context Chapter 1: Introduction As use of the Internet has spread widely into our society, cyberspace has become an important part of our daily life (Hefley and Morris, 1995). According to a recent survey on Internet usage in the Australia, 56% of the total population used the […]

Pages: 23 Words: 6865 Topics: Attitude, Behavior, Emotions, Mood, Online Shopping, Perception, Research

Information Technology Among Yemenis

Chapter 1 Introduction Countries and governments in the world try to develop and extend their business and economies throughout built relation and agreements among them for the exchange and transaction for different kind of trades through out what call e-government to facilitate communicating and transmitting the information between these countries, and to achieve these, they […]

Pages: 58 Words: 17474 Topics: Attitude, Behavior, Perception, Research, Social Influence, Social Norm

The Scope of Branding

Acknowledgement I would first and foremost like to acknowledge the generosity of the villagers of Telav, Shela, Kaneti(Gujarat) and Amgachia(WB) who in spite of their busy life took time to let me understand their lives. I am also deeply indebted to Prof. Rajat Iyer and Prof. Arbind Sinha, Faculty MICA,for being a thesis guide in […]

Pages: 34 Words: 10201 Topics: Attitude, Brand, Communication, Consumerism, Mass Media, Mobile Phone, Research

A Comparative Study of Consumer Behaviour

ABSTRACT: Consumer Behavior is an aspect that is given a lot of importance in the globe of marketing. A lot of products have been a sensation or a breakdown due to inappropriate analysis of consumer behaviour and motivation. Food is a basic requirement for all livelihoods and everybody who earns spends money on food without […]

Pages: 42 Words: 12600 Topics: Attitude, Behavior, Cognitive Dissonance, Market Segmentation, Organic Food, Research, Retail

Bottled Water

“MEASURING CONSUMER BRAND PREFERENCES FOR BOTTLED WATER” Preface “Leaders aren’t born, they are made. And they are made just like anything else, through hard work. And that’s the price we’ll have to pay to achieve that goal, or any goal” Vincent Lombardi All the knowledge learning and procedures are useless without observations and practical experience. […]

Pages: 49 Words: 14663 Topics: Attitude, Behavior, Bottled Water, Brand, Drinking Water, Research, Water

Situational Factors on Consumers

Investigation of the effects of situational factors on consumers’ buying products with superstitious association 1.0 Introduction Research questions: (1) Are Chinese consumers always more likely to purchase products with lucky associations? If not, under what circumstances do Chinese consumers show higher willingness to buy such products and the underlying process. (2) Can the attributes of […]

Pages: 30 Words: 8969 Topics: Attitude, Behavior, Gambling, Luck, Research, Risk, Stress

The Impact of Advertising on Fashion

Introduction: The use of advertising in the fashion industry was started as early as in the Victorian period. Advertising is been very important to the fashion industry as its one way of reaching a mass group of people quickly, as fashion today is very competitive and need speed marketing. Advertising is used from the high […]

Pages: 31 Words: 9254 Topics: Attitude, Body Image, Brand, Celebrity, Fast Fashion, Research, Retail

Ethical Dilemma, Practices and Implications of Children Advertising | Marketing Dissertation

Creating outstanding products and programs to win marketplace is not an easy job. Specialists in marketing have to develop comprehensive research plans, carry out market researches, analyze the data collected and finally come up with marketing plans that target specific consumer segments. Finding out about human psychology, their preferences, choices and appeals are not only […]

Pages: 32 Words: 9646 Topics: Attitude, Behavior, Brand, Persuasion, Qualitative Research, Research

Consumer Reponses to Sex in Advertising

Abstract: This study analyses the Chinese and British consumer’s responses to sexual content in advertisements, the advertised brand and consumer’s buying intentions towards the brand. Focus groups will be the principle research method used in this study, totally 32 Chinese and British participants (including 16 male 16 female) will attend the focus groups discussion. The […]

Pages: 8 Words: 2396 Topics: Attention, Attitude, Brand, Gender, Persuasion, Research, Social Psychology

Consumer Engagement with Self-Expressive Brands

Consumer Engagement and Brands 1 Consumer Engagement with Self-Expressive brands: Brand love and Word of Mouth (WOM) Abstract Self-expression in brands nowadays is being understood as the capability of the brand to allow the customer to alter it as per his own identity The following study strives to understand consumer engagement with self-expressive brands leading […]

Pages: 8 Words: 2440 Topics: Attitude, Brand, Customer Satisfaction, Logos, Pathos, Persuasion, Research

High Tech Technology Products Business Essay

High-tech technology has to do with an industry that generates industry (Dovleac, 2011a). More specifically, high-tech industry is defined as “the industry involved in creating, developing and introducing new products and/or innovative manufacturing processes through the systematic application of scientific and technical knowledge” (Wasinghton, 1982). Some examples of industries that belong to high-tech industry are […]

Pages: 5 Words: 1425 Topics: Attitude, Behavior

Introduction to Industrial Relations

Contents Assignment Question2 Background3 Introduction 3 Perspectives in Employment Relations 4 Conclusions6 References7 Introduction to Industrial Relations Title: In your view which of the two perspectives (Unitarist or Pluralist) discussed by Alan Fox in his 1966 article (copy on Moodle) most closely fits the world of work of today. Tasks: Read the article on perspectives […]

Pages: 7 Words: 2131 Topics: Attitude, Employment, Motivation, Research

Knowledge Sharing Preferences Among Multicultural Students Business Essay

1.0 INTRODUCTION Background of Study Knowledge is the driving force for social development and successful execution of most – if not all – of organization activities. Wiig (1994) stated that, “knowledge is the primary force that determines and drives our ability to act in general and particularly to act intelligently”. Knowledge, to a great extent, […]

Pages: 15 Words: 4386 Topics: Attitude, Communication, Data Analysis, Hypothesis, Knowledge, Research, Social Group

LITERATURE REVIEW of the Behavioral Aspects of SHRM

In this chapter I will draw upon the behavioral perspective of SHRM , social exchange theory and organizational support theory to provide a framework for examining the mediating process between human resource practices and organizational performance. 2.2 Evolution of Strategic Human Resource Management: The history of Human Resource Management, as we know it today, may […]

Pages: 10 Words: 2921 Topics: Attitude, Employment, Human Resource Management, Human Resources, Perception, Research, Strategic Management

Scale for Measuring Consumer Financial Guilt

Guilt is an emotion which a person experiences when he believes to have violated a certain code of conduct. This often leads to regret in the later stages when the person owns up or takes responsibility for the same. This feeling of guilt according to psychologists is difficult to get rid of. It might in […]

Pages: 13 Words: 3947 Topics: Attitude, Behavior, Emotions, Guilt, Locus Of Control, Reliability, Shame

The Management of a Virtual Organisation

Stanford University classmate Bill Hewlett and Dave Packard founded HP in 1939. The company’s first product, bill in a Palo Alto garage, was an audio oscillator-an electronic test instrument use by sound engineers. One of HP’s first customers was Walt Disney Studios, which purchase eigh oscillators to develop and test an innovative sound system for […]

Pages: 12 Words: 3525 Topics: Attitude, Communication, Design, Emotions, Motivation, Samsung, Watch

The Need for Job Satisfaction in Workplaces

Locke (1989) gives a wide-ranging explanation of job satisfaction as a pleasing or optimistic emotional condition resulting from appraisal of one’s job or job experience. According to Smith, Kendall and Hulin (1975), job satisfaction is the perceived characteristics of the job in relation to an individual’s frames of reference. Alternatives available in given situations, expectations, […]

Pages: 13 Words: 3937 Topics: Attitude, Emotions, Employment, Job Satisfaction, Loyalty, Motivation

Theory of Planned Behaviour

Rodgers and Sheldon (2002) observed the motivational factors behind internet shopping and suggested four underlying motives which are information, communication, exploration and acquisition. In conducting marketing research for e-commerce companies it is particularly important to study the consumer internet usage pattern. The need of the consumer which may be termed as the ultimate function or […]

Pages: 5 Words: 1646 Topics: Attitude, Behavior, Epistemology, Neuroscience, Perception, Social Psychology

The Recent Advances in Science and Technology

Recent advances in science and technology have delivered sophisticated techniques for almost all the fields for solving versatile problems of human being. One of them is the genetic modification (GM) technology, it is the process of changing genetic constitution of an organism with the help of biotechnology, the organisms produced with the help of GM […]

Pages: 18 Words: 5304 Topics: Attitude, Biotechnology, Food And Drink, Genetic Engineering, Genetically Modified Food

Various Models of Consumer Behaviour

Introduction This study uncovered that the field of consumer behaviour represents a broad ranging category where marketers seek to understand individual and group motivations, reactions and responses to varied product and service situations (Solomon et al, 2009). It found the processes and activities undertaken by consumers regarding the stages and steps of the decision and […]

Pages: 9 Words: 2767 Topics: Attitude, Behavior, Epistemology, Metaphysics, Motivation, Neuroscience

Critical Appraisal Statistical Inference – Article by Tamir (1988)

Critical appraisal statistical inference – article by Tamir (1988) Write a critical appraisal of the author’s use of statistical inference and more general issues of presentation in the article by Tamir (1988). Introduction Academic achievement throughout school has a major impact on the opportunities which are available to individuals with regards to further education and […]

Pages: 8 Words: 2357 Topics: Attitude, Gender, Gender Inequality, Research, Socioeconomic Status

Organization Behaviour: Emerging Knowledge and Practice for the Real World.(Textbook Summary)

Organizational Behavior and Design Chapter 2 – Individual Behavior, Values & Personality MARS Model of Individual Behavior & Results (Pg 34) – Employee engagement covers all four MARS driven indv behavior and results – M (Motivation), A (Ability), R (Role Perceptions) and S (Situational Factors) have combined effect on individual performance o If any factor […]

Pages: 29 Words: 8789 Topics: Attitude, Emotions, Goal, Goal Setting, Motivation, Perception, Stereotypes

Barriers to Communication

BARRIERS IN EFFECTIVE COMMUNICATION /COMMUNICATION FALLOFF People in the world are not exactly alike. Cultures or countries are not the same. These differences, however, can cause problems in conveying your meanings. Each person’s mind is different from others. As a result, message sender’s meanings and the receiver’s response are affected by many factors, such as […]

Pages: 3 Words: 839 Topics: Attitude, Communication, Ignorance, Perception, Personality, Semantics, Social Psychology

Cross-Culture Issues in Business Communication

Cross-culture Issues in Business Communication Introduction When travelling in other countries, we often perceive differences in the way people live and work. In the United States dinner is commonly eaten around 6. 00pm; in Spain, it’s not served until 8. 00 or 9. 00pm. In the United States most people shop in large supermarket once […]

Pages: 6 Words: 1921 Topics: Attitude, Body Language, Language, Subculture, Time, United States, Value
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