Starbucks – a Public Relations Campaign
Starbucks Public relations being a communication process with mutual benefits in mind. The parties whose mutual benefit is under consideration may be but not necessarily an organization on one end and general public at the other. As a management function the public relations also include foreseeing and analyzing public thinking and public reactions that might influence upon the functioning of organization whether in a favorable or disconfirming way. It also involve the internal analysis of the management at all levels […]
