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Global Advertising

CHAPTER 1 INTRODUCTION This project will analyse how global advertising is affected by numerous problems and what global advertising strategies can be undertaken by multi-national companies. The project will start with an introduction to global advertising and related literature, theories which present the basis of the review. Then, the methods of collecting data and sources […]

Pages: 43 Words: 12886 Topics: Brand, Communication, Data, Evaluation, Mass Media, Research, Target Audience

Chasing a Dream

INTRODUCTION Beauty is not concrete and may vary from culture to culture changing over time and shifting according to location. “Beauty” is an image which has been created by society to which woman and men have had to subject themselves to be “real”. The ideology of beauty or what is accepted as being the right […]

Pages: 37 Words: 11052 Topics: Beauty, Brand, Magazine, Market Segmentation, Mass Media, Target Audience
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A Form of Communication

Advertising as a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the […]

Pages: 20 Words: 5934 Topics: Attitude, Brand, Memory, Perception, Research, Target Audience

Film Audience Trailers | Film Studies Dissertations

As the main function of a film trailer is to market the film and promote to a range of audiences film trailers are also a form of persuasive art and promotional narrative, they are designed to make you want to go and see the film being shown at the cinema. As film trailers do give […]

Pages: 20 Words: 6004 Topics: Actor, Film, Film Industry, Mass Media, Movie Theater, Target Audience

The Challenge

Objective This document sets out a final and comprehensive report for all stakeholders and partners of The Challenge Reality TV Project initiated by British Council Ghana in June 2007. The Council co-produced and co-sponsored the reality TV to deliver a programme which mixes academic excellence and the competitive spirit to create an intelligent, powerful and […]

Pages: 34 Words: 10115 Topics: Debate, Ghana, Target Audience, Television, United Kingdom

Consumer Buying Behaviour

Chapter 1: Introduction This introductory chapter is divided into five subsections. Firstly, a brief background of the research will be presented. Thereafter, the problem discussion will be provided, which in turn will lead to the purpose and objectives of the research. Finally, the delimitations and summary of the dissertation will be set. 1.1 Research Background […]

Pages: 72 Words: 21526 Topics: Adolescence, Behavior, Brand, Cosmetics, Research, Retail, Target Audience

Deciphering: City Branding

INTRODUCTION In the times that we live in, everything from products, services, people, to places are branded. This is no more an interesting marketing technique, instead the need of the hour today. While there are some critiques of the concept, Place Branding is becoming a well accepted theoretical development by marketing gurus in the world. […]

Pages: 42 Words: 12622 Topics: Brand, Leadership, Market Segmentation, Research, Strategic Management, Target Audience, Value Proposition

Managing Advertisement

ADVERTISING MANAGEMENT Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Five major decisions involve the mission, money, message, media and measurement Advertising—the use of paid media by a seller to communicate persuasive information about its products, services, or organization—is a potent promotional tool. Advertising […]

Pages: 41 Words: 12189 Topics: Brand, Competitive Advantage, Market, Market Segmentation, Mass Media, Target Audience, Target Market

Adidas Marketing | Marketing Dissertations

Introduction Adidas is a 2nd largest sport wear industry in the footwear market. Adidas is largely engaged with the sport industry, offering customers widespread selection of sport equipments. Adidas segmented its market into three main divisions Sport Performance, Sport Heritage and Sport Style. Company has its market extensive increase in Europe, US and Asia with […]

Pages: 9 Words: 2684 Topics: Distribution, Economy, Market, Market Segmentation, Microeconomics, Target Audience

Advertising Media India | Marketing Dissertations

Chapter 1 Introduction I think one of the major roles of any company whether in a domestic market or international market the role of a marketer is to create an awareness of the product among the general public and attract general customers. However good the product is, without knowledge of the product and desires for […]

Pages: 35 Words: 10504 Topics: Brand, Data Analysis, Data, Qualitative Research, Quantitative Research, Research, Target Audience

Cigarette Vending Industry | Marketing

The Effectiveness of Direct Mail on the Cigarette Vending Industry in the United Kingdom Irrespective of the mode and methods adopted for marketing, including direct mail, the cigarette vending industry continues to prosper not only in the United Kingdom, but also across the world. At the same time there is a continuous rise in the […]

Pages: 40 Words: 12088 Topics: Adolescence, Brand, Research, Retail, Target Audience, Tax, Youth

Integrated Marketing Communication Program for Jeans

Executive summary: Various jeans industry such as Denim, Levis, and Disney etc. design various integrated marketing program. Although common objective of all IMC program is increase brand awareness, sale and design a unique image in customers mind. In order to address and attract customer all jeans industry launch various campaign. To communicate with public and […]

Pages: 17 Words: 5223 Topics: Brand, Digital Marketing, Marketing Communications, Marketing Plan, Retail, Sales Promotion, Target Audience

Key Marketing Concepts and Strategies Adopted by Cisco Systems Inc

Principles of Marketing Abstract This study aims to provide information on key marketing concepts and strategies adopted by Cisco Systems Inc. It critically analyzes Cisco’s business strategies and practices by describing and evaluating its market orientation along with the impact of its marketing practices on business thereby providing an overview of its competitive advantage and […]

Pages: 31 Words: 9358 Topics: Brand, Competitive Advantage, Computer Networking, Digital Marketing, Market, Strategic Management, Target Audience

Place Branding

INTRODUCTION In the times that we live in, everything from products, services, people, to places are branded. This is no more an interesting marketing technique, instead the need of the hour today. While there are some critiques of the concept, Place Branding is becoming a well accepted theoretical development by marketing gurus in the world. […]

Pages: 47 Words: 14144 Topics: Brand, Leadership, Market Segmentation, Research, Strategic Management, Target Audience, Value Proposition

Undervalued Marketing Weapon | Marketing Dissertations

Raising the bar of an undervalued marketing weapon The double-edged appeal of adventure sports has started to capture the public’s imagination as a result of the combination of sports with the excitement and allure of adventure. In order to better understand the realm of adventure sponsorship and the other ramifications which accompany the subject matter […]

Pages: 34 Words: 10277 Topics: Behavior, Brand, Market Segmentation, Mass Media, Strategic Management, Target Audience, Target Market

Celebrity Endorsements

Celebrity endorsements Abstract The use of celebrity endorsements is becoming increasing popular amongst organisations to aid in advertising their brand in order to gain a competitive advantage. The use of celebrity endorsements are a means of creating awareness of the brand advertised. This investigations main purpose is to explore the influences that celebrity endorsements have […]

Pages: 40 Words: 11964 Topics: Attitude, Behavior, Brand, Qualitative Research, Quantitative Research, Research, Target Audience

Space Selling Management

Abstract If an ad is created and placed in the media, the costs of creation and time or space in the media must be paid for. This is a major area in which advertising departs from public relations. Advertising doesn’t have that problem. If time or space is bought in the media, the ads (as […]

Pages: 61 Words: 18169 Topics: Communication, Market, Mass Media, Newspaper, Research, Retail, Target Audience

Luxury Housing Industry

Impact of Marketing Mix on Customer Buying Decision of Luxury housing industry in uk The dissertation submitted to the University of …………. as a partial requirement of the ……………….. Degree programme. Chapter 01 01. Introduction (Research proposal) 01.1 Industry background of the study 01.1.1 Industrial review Property development industry can be classified into several sectors, […]

Pages: 40 Words: 11985 Topics: Attitude, Behavior, Marketing Mix, Maslow'S Hierarchy Of Needs, Motivation, Research, Target Audience

Bihar Tourism

Designing Communications Strategy for Bihar Tourism Executive Summary Places must decide on not only how many tourists they want and how to balance tourism with other industries or strategies but also what kind of tourists they want. The choices will be constrained, of course, by the place’s climate, natural topography and resources, history, culture and […]

Pages: 42 Words: 12533 Topics: Brand, Economy, Sustainability, Sustainable Tourism, Target Audience

Folliderm’s Strategy Assignment

1a) Breaking the consumer’s perceptual threshold Folliderm’s strategy of placing the ad on the doors of the elevator is very effective in attracting the attention of consumers. Consumers will see this ad when they take the elevator. And sine there are thousands of ads everywhere, this strategy is effective to minimize screening out. Thus, countering […]

Pages: 6 Words: 1764 Topics: Brand, China, Market, Market Segmentation, Research, Strategic Management, Target Audience

Internal Corporate Communications Audit

CITY OF LONDON ACADEMY QUESTION: 2. Conduct an internal corporate communications audit of your organization using a set of questionnaires. Critically evaluate the results to identify strengths and weaknesses of current practices in your organization. Definations of internal corporate communications audit: A communications audit can be explained as a systematic research method which help to […]

Pages: 3 Words: 1022 Topics: Communication, Information, Semiotics, Target Audience

Product Design Process – M&S

1 EXECUTIVE SUMMARY In this report, overall definition of product design process is discussed through analyzing the design process, which Marks and Spencer clothing business unit is employing. I have also thrown light on Performance Objectives of Mark and Spencer which encompass quality, speed, dependability, flexibility and cost within the product design process. The report […]

Pages: 7 Words: 2065 Topics: Clothing, Economy, Market, Product, Retail, Target Audience

London’s Ships of Historical Interest Partnership – Marketing Plan

London’s Ships of Historical Interest Partnership – Marketing Plan Executive Summary London’s Ships Partnership is not simply a tourist attraction, but a serviceable brand. Counting Maritime Vessels including the historic 1577 Golden Hinde and the World War II cruiser HMS Belfast, they provide an excellent source of national interest in a nation of naval history […]

Pages: 10 Words: 2886 Topics: Brand, Economy, Market, Marketing Communications, Marketing Mix, Target Audience, Target Market

Ski Marketing Plan

Ski Rossendale is a charitable trust, owned by Rossendale Borough Council. The trust also includes Bacup Leisure Hall, Haslington Sports Centre, Haslington Swimming Pool and Marl Pits Swimming Pool. In order to raise its awareness in Rossendale and the surrounding areas, Ski Rossendale needs to create an effective marketing plan. This project will look at […]

Pages: 34 Words: 10278 Topics: Market, Marketing Communications, Target Audience

The Marketing Communication Process

Summary of Marketing Communications Process The marketing communication process represents varied disciplines and tools that are composed of five elements (Finne and Gronroos, 2009). These represent advertising, personal selling, sales promotion, direct marketing and public relations. The above were examined and explored in this discussion where each was found to have individual and specialised use […]

Pages: 8 Words: 2484 Topics: Market, Marketing Communications, Mass Media, Retail, Sales Promotion, Semiotics, Target Audience

Business BFTA Travel

1.0 Executive Summary May 31, 2009 marks the grand opening of Business and Fun Travel Agency (BFTA) and will strive to be the primary travel agent to service people in the Central North America, specifically the Pine Bluff, Arkansas area. BFTA’s potential success relies on the annual growth in the travel industry. Further, the Pine […]

Pages: 7 Words: 2006 Topics: Economy, Market, Microeconomics, Target Audience, Target Market

Advertising and Promotion – Hnd

Task 1a. Explain the structure, roll and relationship between parties in the communication industry. Communication industry is a collection of firms that attempt to inform, persuade and remind consumers about the products and services of various organisations. It is the voice of the company brands to make relationships with customers by having a feedback from […]

Pages: 17 Words: 5056 Topics: Brand, Communication, Economy, Mass Media, Target Audience, Target Market

Ck Fashion Advertising Major Project

Abigail Santy Rachel Content Page Page 1 Introduction Page 2 History of Calvin Klein Page 3 History of CK Underwear Page 4 Information on CK Underwear Page 5-6 Situational Analysis Page 7-9 Competitor’s analysis Page 10-11 Target Market Page 12-13 Analysis of Present Campaign Page 14-15 Strategy Brief Page 16-18 Creative Brief Page 19 Proposed […]

Pages: 21 Words: 6156 Topics: Brand, Communication, Competitive Advantage, Market, Slogan, Target Audience

Ipad Preliminary Marketing Report

Executive Summary This Preliminary Marketing Report has been prepared upon being commissioned by Apply to provide the company with an analysis of the market and an overview prior to launching the iPad product into the Australian market. The report will give an overview of the current situation along with strategies for the future. It looks […]

Pages: 10 Words: 3116 Topics: Behavior, Data, Laptop, Market Segmentation, Marketing Research, Target Audience, Target Market

Consumer Behaviour

Consumer behaviour GHANSHYAM SINGH What kind of decision process can you expect in the following cases and why ? (a) Purchase of a greeting card for a close friend. (b) Purchase of an after shave lotion/moisturizer. Ans. Before giving answer to both questions first of all we must know what product involvement and purchase involvement). […]

Pages: 2 Words: 590 Topics: Brand, Communication, Consumer Rights, Learning, Market, Neuroscience, Retail, Target Audience
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