CHAPTER ONE 1. INTRODUCTION 1. 1. Rationale for Chosen Topic To achieve competitive advantage in a highly competitive market such as a fashion market is not an easy process, what is more difficult than that is to achieve sustainable competitive advantage in like this market which also describe as fast changeable and unpredictable market. This […]
Introduction: The use of advertising in the fashion industry was started as early as in the Victorian period. Advertising is been very important to the fashion industry as its one way of reaching a mass group of people quickly, as fashion today is very competitive and need speed marketing. Advertising is used from the high […]
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Get startedThere is an increasing concern on lean operation and supply chain management in the textile and apparel industry which has changed significantly over last decades, due to global sourcing and price competition. One of the main reason for the interest in supply chain management caused by apparel industry’s unique characteristics, such as fast fashion and […]
The True Cost documentary which is filmed and directed by Andrew Morgan is concentrated on fast fashion. This documentary reflects on numerous aspects of the apparel industry from production, the life of a low wage worker, and the global effect of cheap clothing’s. These workers are forced to work in poor condition for the satisfaction […]
