Competitive Advantage Essays

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89 essay samples found

Analysis of Personnel Management and Human Resource Management Perspectives

Analysis of personnel management and human resource management perspectives INTRODUCTION The report has two sections; the first will focus on critically analysing the principals of Personnel Management (PM) and Human Resource Management (HRM) and the similarities and differences between them. Furthermore, John Storey’s (1992), Guest’s (1987), Beer and Spector’s (1985) points of difference will be […]

Pages: 27 Words: 8226 Topics: Competitive Advantage, Employment, Franchising, Human Resource Management, Human Resources, Strategic Management, Team

China Knowledge Enterprises

Knowledge Creation by SMEs on Communities of Practice Small and Medium-sized enterprises (SMEs) turn to be a driving force of economic development in China; by facing the global competition, to gain unique capabilities are the keys for Small and Medium-sized enterprises in China to survive and grow. These unique capabilities are created by managing knowledge. […]

Pages: 32 Words: 9639 Topics: Community, Competitive Advantage, Entrepreneurship, Knowledge, Learning, Research, Strategic Management
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Competitive Challenge Nike

With widely globalization movement, managers in MNCs have to be continually involved into the challenges that mainly include competitive and collaborative challenge. Facing the challenges, Nike has always been a leading sports product organization. Thus, it is meaningful to analyze Nike’s global success which will benefit from obtaining relevant international management issues. The aim of […]

Pages: 25 Words: 7539 Topics: Brand, Competition, Competitive Advantage, Innovation, Leadership, Leadership Style, Strategic Management

Critical Evaluation of Coca Cola’s Corporate Communication Strategy

1. INTRODUCTION Communication is the medium through which companies’ both large and small access the vital resources they need to operate (van Riel 1995). Without effective and integrated communication systems an organization will be unable to develop an appropriate structure for its corporate communication strategy. Given that its corporate communication entails selectively communicating the organization’s […]

Pages: 9 Words: 2733 Topics: Communication, Competitive Advantage, Human Resource Management, Organization, Reputation, Stakeholder, Strategic Management

Innovation in Service Sector

INTRODUCTION Organizations must run fast to keep up with changes taking place all around them. They must modify themselves all the time. Change, rather than stability, is the norm today. Every business is affected by a number of powerful environmental forces such as; technological advances, environmental changes, evolving society and customer desires, and maturation of […]

Pages: 32 Words: 9590 Topics: Competitive Advantage, Entrepreneurship, Health Care, Health Informatics, Innovation, Leadership, Strategic Management

Shell Online Sales Promotions

Abstract. This study aims to explore the role of online sales promotions in creating a sustainable competitive advantage for Shell. Based on the literature review and the research objective 4 propositions were developed. 1: Shell’s representation of the product online plays a key role in driving consumer attitude towards shopping online and the intention to […]

Pages: 74 Words: 22329 Topics: Brand, Competitive Advantage, Interview, Qualitative Research, Research, Retail, Sales Promotion

Singapore Airlines- a Strategic Re-look

Introduction SIA traced its roots to an organization called Malayan Airways that offered its first commercial passenger service in May 1947.Today, SIA is Singapore’s best-known company, and rated consistently as Asia’s “most admired company”(Asian Business, 1997,p. 24). Its smiling, willowy cabin attendant, outfitted in tight batik sarong kebaya designed by renowned fashion house Pierre Balmain, […]

Pages: 23 Words: 7037 Topics: Aviation, Competitive Advantage, Economy, Singapore

E-brokerage Industry

Executive Summary The financial brokerage industry has undergone dramatic changes worldwide in the last decade, due to the rise of the Internet. E-brokerage brought huge opportunity to the industry as it introduces enormous amount of on-line traders but at the same time posted serious threat as it open up the market to new competitors. In […]

Pages: 51 Words: 15344 Topics: Bank, Competitive Advantage, Investment, Market Segmentation, Stock Market, Strategic Management, Value Proposition

Inter Firm Relationships in the Silicon Fen Economics Essay

The attention that ‘clusters’ have received from policy makers and academics has substantially increased in the last 20 years. Since PorterA´s seminal work on The Competitive Advantage of Nations (1990) presented ‘clusters’ as one of the determinants of the international competitiveness of nations and regions, many scholars have adopted and further developed his approach. Porter […]

Pages: 21 Words: 6329 Topics: Competition, Competitive Advantage, Economic Growth, Innovation, Market, Productivity, Social Capital

Knowledge Management | Engineering Dissertations

Abstract Knowledge management (KM) is now recognized as a core business concern and intellectual assets play a vital role in gaining competitive advantage. Within the architecture, engineering and construction (AEC) industry, where the need for innovation and improved business performance requires the effective deployment and utilization of project knowledge, the need for strategic knowledge management […]

Pages: 87 Words: 26204 Topics: Competitive Advantage, Epistemology, Innovation, Justification, Knowledge, Research, Strategic Management

Evaluation of Total Quality Management

A critical evaluation of total quality management (TQM) and its influences on competitive advantage. The case of Trinidad and Tobago Petroleum Marketing Company Limited (NP), automotive lubricant division 1.1 Background Slack (2004) explains that Quality management is extremely important in gaining and sustaining competitive advantage. Growth, survival and attainment of strategic goals are all major […]

Pages: 15 Words: 4490 Topics: Balanced Scorecard, Brand, Case Study, Competitive Advantage, Quality Management, Research, Total Quality Management

Generic Strategies

CHAPTER ONE 1. INTRODUCTION 1. 1. Rationale for Chosen Topic To achieve competitive advantage in a highly competitive market such as a fashion market is not an easy process, what is more difficult than that is to achieve sustainable competitive advantage in like this market which also describe as fast changeable and unpredictable market. This […]

Pages: 52 Words: 15641 Topics: Competitive Advantage, Fast Fashion, Investment, Research, Retail, Strategic Management, Value Chain

HSBC

Chapter 1 (Intro) 1.1 Introduction To become the leading international bank HSBC has combined the emerging markets through international connectivity and scale yet maintaining the strategy unchanged. To comply with the recent economic turmoil HSBC’s strategy is apparently most appropriate one as the projected the return of total shareholders’ equity remains achievable over full business […]

Pages: 56 Words: 16734 Topics: Bank, Competition, Competitive Advantage, Research, Retail, Stock Market, Strategic Management

Literature Research Project

Literature review 1. Introduction: “The reviewing of existing literature relating to a topic is an essential first step and foundation when undertaking a research project. The purpose of a literature review is to demonstrate that one is familiar with what is already about a subject” Baker (2000) With this consideration, this chapter will review the […]

Pages: 20 Words: 5890 Topics: Competitive Advantage, Economy, Lean Manufacturing, Operations Management, Strategic Management, Supply Chain Management

AKTEL Mobile Company

“Strategic Analysis of The Current Status of AKTEL Mobile Regarding Marketing & HR Division” Executive Summary According to the Industry Life Cycle, the operation of TMIB in Bangladesh, as it seems, is still in the growth stage. So the investment of TMIB in the prepaid section has been speculative since the last couple of years. […]

Pages: 44 Words: 13299 Topics: Competition, Competitive Advantage, Economy, Human Resources, Mobile Phone, Strategic Management, SWOT Analysis

Brand Identity and Positioning

A brand is not the name of a product. It is the vision that drives the creation of products and services under that name. That vision, the key belief of the brands and its core values is called identity. It drives vibrant brands able to create advocates, a real cult and loyalty. Modern competition calls […]

Pages: 51 Words: 15212 Topics: Brand, Brand Management, Communication, Competitive Advantage, Cultural Identity, Identity, Market

Failing to Meet Customer Needs — Letting the Competition in | Marketing

This dissertation examines a service company Advanced Alchemy which engages in providing value-added marketing, recruitment and other services to major companies operating within technology industries. The work examines some major marketing theories in order to frame the discussion of the company’s environmental and organisational contexts. These frameworks are then used in analysing how well orientated […]

Pages: 29 Words: 8740 Topics: Behavior, Brand, Competition, Competitive Advantage, Marketing Mix, Research, Strategic Management

Key Marketing Concepts and Strategies Adopted by Cisco Systems Inc

Principles of Marketing Abstract This study aims to provide information on key marketing concepts and strategies adopted by Cisco Systems Inc. It critically analyzes Cisco’s business strategies and practices by describing and evaluating its market orientation along with the impact of its marketing practices on business thereby providing an overview of its competitive advantage and […]

Pages: 31 Words: 9358 Topics: Brand, Competitive Advantage, Computer Networking, Digital Marketing, Market, Strategic Management, Target Audience

Leverage Brand Equity

1- PROBLEM AND ITS BACKGROUND This chapter contains background of our study, statement of the problem, significance and delimitation of the study. Furthermore Definitions of the terms used in this dissertation are also explained in this chapter. 1.1 Introduction One of the most famous strategies to leverage brand equity is brand extension. It is believed […]

Pages: 60 Words: 17900 Topics: Brand Equity, Brand, Competition, Competitive Advantage, Market Segmentation, Quantitative Research, Research

The Definition of Corporate Social Responsibility

1.0 Chapter 2 Literature Review A literature review of research was carried out to put light into the definition of Corporate Social Responsibility (CSR) as this differs from country to country and different authors have modelled different definition for CSR. This makes the study of CSR more complex. Also factors influencing the strategic issues of […]

Pages: 19 Words: 5589 Topics: Competitive Advantage, Corporate Social Responsibility, Social Responsibility, Strategic Management, Sustainability, Sustainable Development, Triple Bottom Line

Strategic Resources and Firm Performance Executive Summary

Overtime, resources become very important for the continuation of a company to achieve competitive advantage. Thus, this essay was assigned to examine the relationship between resource-based view and firm’s performance especially in achieving sustainable competitive advantage. Along this essay there are some merits and demerits of RBV in achieving competitive advantage. Furthermore, this essay explained […]

Pages: 7 Words: 2190 Topics: Competitive Advantage, Economy, Market, Strategic Management

Assessing the Business Performance of Metricum

Based in the east of England, Metricum is now a well established international SME founded 28 years ago. Their international activities are complex with manufacturing bases in Sweden and China and a wholly owned subsidiary in Romania from which they source raw materials. Currently the Romanian firm is running at just 20% of capacity, but […]

Pages: 13 Words: 4049 Topics: Competence, Competition, Competitive Advantage, Export, Joint Venture, Market, Strategic Management

A Strategic Report for Mr Bean Group Ltd

INTRODUCTION Mr Bean Group Limited is a Singapore-based retailer and the fact that it was a stall in a hawker center before being a big company like right now. The Mr Bean was established in 1995 and it has grown really fast so far; therefore, it has become “the leading chain soya bean food and […]

Pages: 4 Words: 1241 Topics: Competitive Advantage, Economy, Retail

Business Communication Mcdonalds

McDonald’s Here I choose a McDonald’s of New Zealand for my assignment. I choose this organization because it is very up growing organization of New Zealand. The biggest reason for choosing this organization is that because I am working here and I know much more about that. It all began in the USA in 1954 […]

Pages: 11 Words: 3175 Topics: Competitive Advantage, Economy, Employment, Fast Food Restaurant, Goal, Strategic Management

Case Analysis: the Honda Effect

The two reports of BCG and the insider’s account have a number of differences specified below: The BCG report is a very brief report which just gives the overview of the entry of HONDA in the US market and explains how the market was and outlines the competitors like Harley Davidson etc. While the insiders […]

Pages: 7 Words: 2156 Topics: Brand, Competition, Competitive Advantage, Honda, Organization, Strategic Management, Supermarket

Competitive Advantage in the Industry

Introduction The Blacks Leisure Group is operating in one of the most competitive industries today. The leisure industry encompasses a range of services and products such as horse racing, fitness classes, casinos, cinemas, music concerts, water sports, land sports, videogames, bird watching and others. However, these products may be classified under the following major categories; […]

Pages: 8 Words: 2355 Topics: Competition, Competitive Advantage, Economy, Market, Microeconomics, Monopoly, Strategic Management

Core Corporate Strategic Capabilities: Role of Corporate Capabilities

Abstract Core strategies have been addressed in most of strategic literature but there has been little extension with respect to assessing the core strategic capabilities. Market measure which is done in form of looking competitive advantage has been the widely used measure for assessing the success of a strategy. Corporate reputation measure reflects into a […]

Pages: 12 Words: 3511 Topics: Competitive Advantage, Institution, Integrity, Market, Reputation, Strategic Management, Sustainability

Corporate Governance Failure: Marconi

An Exploratory Study of Failure in Successful Organisations: The Case Study of Marconi 1. Introduction and Objectives There has arguably never been a worse case of corporate governance failure than Marconi. In October 2005, Marconi accepted a A£1.2bn offer from Sweden’s Ericsson, signalling the end of one of the UK’s finest manufacturing companies. Over the […]

Pages: 31 Words: 9425 Topics: Competitive Advantage, Economy, Leadership, Retail, Strategic Management, SWOT Analysis, Walmart

Defining the Nature of a Strategy Business Essay

The word strategy is derived from a greek word ‘strategus’ which means ‘commander in chief’. From management context strategy is a longterm planning or decision patterns and actions taken by the upper level of the organizational members in order to achieve and accomplish organizational objectives. (Bratton, n.d). Strategy is the formation of a unique, exceptional […]

Pages: 7 Words: 1955 Topics: Competitive Advantage, Economy, Leadership, Strategic Management

Analysing a Company: DHL

         The aim of this strategic planning document is to thoroughly analyze a company and based on the analysis find the right strategy that fits the company’s business purpose and mission. The right strategy, depending at what is directed, should help the company strengthen its position on the market; increase profits; help with further development. If […]

Pages: 30 Words: 8995 Topics: Brand, Competence, Competition, Competitive Advantage, Innovation, Market, Outsourcing
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