Marketing Communications Essays

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8 essay samples found

Key Factors for Success

5.0 Key Factors for Success Key factors for success (KFS) are the critical factors or activities required for ensuring the success of a business. They need to be identified so that an organization can ensure that they can delivers value that meets and exceeds the expectations of its targeted customers better than competitors (Bowie and […]

Pages: 27 Words: 8078 Topics: Brand, Cell Phone, Marketing Communications, Pricing, Restaurant, Target Market, Training

Wilderness Tourism Marketing | Leisure Management Dissertations

Promoting Wilderness Tourism Literature Review Introduction Behavioural research on the study on wilderness destination is a relatively new development in the ecotourism industry. Promoting place marketing has become increasingly important within the tourist industry (Kang-Li 2008). There has been limited work done on promoting wilderness as a place of tourism. This research project aims to […]

Pages: 19 Words: 5574 Topics: Brand, Ecotourism, Experience, Marketing Communications, Motivation, Research
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Imc Plan

Executive summary:- This term paper mainly focus that how an IMC plan is generated in order to make the product familiar with the customer and also how to introduce the product in the market. IMC [integrated marketing communication]is a vast concept under which their comes many sub concept on whose basis the whole IMC plan […]

Pages: 15 Words: 4638 Topics: Brand, Marketing Communications

FedEx, its Business Environment and who they are

Introduction FedEx, originally known as FDX Corporation is a logistics services company who pioneered the modern air/ground express industry in 1971. The founder of FedEx is Frederick W. Smith and it is based in the United Stated with headquarters in Memphis, Tennessee. The name “FedEx” is a short formA of the name of the company’s original […]

Pages: 19 Words: 5626 Topics: Innovation, Marketing Communications, Supply Chain

Penetration of Mango Drinks in Siliguri Market

Penetration of Mango Drinks in Siliguri Market A Project Report On “PENETRATION “PENETRATION OF MANGO DRINKS IN SILIGURI SILIGURI MARKET” Undertaken at HINDUSTAN COCA COLA BEVERAGES PRIVATE LIMITED SILIGURI, WEST BENGAL (Submitted In Partial Fulfilment of the Requirements for the Award of PGDM) Submitted By Sourav Paul DCSMAT Business School, Kerala DCSMAT Business School Page […]

Pages: 29 Words: 8690 Topics: Bottled Water, Brand, Economy, Marketing Communications, Pepsi, Retail

Red Bull Energy Drink

Redbull Energy Drink – Presentation Transcript 1. It Gives You Wiings 2. Contents * Executive Summary * SWOT Analysis * Promotion Opportunity Analysis * Corporate Strategies * Integrated Marketing Communications Management * Media Plan * Evaluation & Control 3. Executive Summary * Red Bull can be called as a pioneer in the energy drink category […]

Pages: 5 Words: 1467 Topics: Brand, Brand Management, Energy Drink, Energy, Marketing Communications, Mass Media, Red Bull, Target Market

Atl and Btl Advertising

Project Report On ‘Effectiveness of Below The Line Advertising’ At IN PARTIAL FULFILLMNT OF THE REQUIREMENTS FOR MASTER IN MANAGEMENT STUDIES (MMS) Submitted By ROLL NO. C-06 MMS (2009-2011) Submitted To * DECLARATION I wish to state that the work embodied in this Project titled ‘EFFECTIVENESS OF BTL ADVERTISING’ forms my own contribution to Management. […]

Pages: 19 Words: 5561 Topics: Brand, Market, Marketing Communications, Mass Media, Research, Retail, Sales Promotion

Informative Article about Loyalty

Remember when you would go to your favourite deli, buy your favourite sandwich, then pull out your loyalty card to get that ‘oh so good feeling’ punch or stamp? Those were simpler times. You may have had a loyalty card for your favourite ice cream store, coffee shop, lunch place, salon, etc. Oh, how things […]

Pages: 4 Words: 1198 Topics: Digital Technology, Loyalty, Marketing Communications, Money
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