Marketing Communications Essays

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21 essay samples found

Indian Film Industry

Churning out nearly 1,000 films a year, the Indian film industry is the largest in the world. Now, aided by technological advancements, the industry is set to take a further leap – across production, exhibition and marketing. In such a scenario, product placement in mainstream films deserves a renewed focus because as a marketing communication […]

Pages: 37 Words: 11151 Topics: Attitude, Brand, Film, Marketing Communications, Mass Media, Memory, Product Placement

Key Factors for Success

5.0 Key Factors for Success Key factors for success (KFS) are the critical factors or activities required for ensuring the success of a business. They need to be identified so that an organization can ensure that they can delivers value that meets and exceeds the expectations of its targeted customers better than competitors (Bowie and […]

Pages: 27 Words: 8051 Topics: Brand, Marketing Communications, Mobile Phone, Pricing, Restaurant, Target Market, Training
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Toyota Motor Corporation in the Modern Age

Introduction The modern age of business can be defined as age of competition. The competition within an industry is gradually increasing with the expansion of business as many new players are entering into the market. There are several reasons behind this intensifying competition. Firstly, globalisation is one of the primary reasons for expansion of trade […]

Pages: 63 Words: 19031 Topics: Brand, Car, Marketing Communications, Qualitative Research, Research, Strategic Management, Toyota

Wilderness Tourism Marketing | Leisure Management Dissertations

Promoting Wilderness Tourism Literature Review Introduction Behavioural research on the study on wilderness destination is a relatively new development in the ecotourism industry. Promoting place marketing has become increasingly important within the tourist industry (Kang-Li 2008). There has been limited work done on promoting wilderness as a place of tourism. This research project aims to […]

Pages: 19 Words: 5574 Topics: Brand, Ecotourism, Experience, Marketing Communications, Motivation, Research

Project Management Brand | Management Dissertations

The Notebook PC Industry in Taiwan: An Examination Of Consumer Perception and Evaluation of Hewlett-Packard Abstract This management project is exploratory research to examine the Hewlett-Packard (HP) brand and the Taiwan notebook PC market. HP is one of major players in this market with a brand identity of ‘personalisation, innovation and technology leadership’. This objective […]

Pages: 52 Words: 15543 Topics: Behavior, Brand, Marketing Communications, Qualitative Research, Quantitative Research, Reputation, Research

Imc Plan

Executive summary:- This term paper mainly focus that how an IMC plan is generated in order to make the product familiar with the customer and also how to introduce the product in the market. IMC [integrated marketing communication]is a vast concept under which their comes many sub concept on whose basis the whole IMC plan […]

Pages: 15 Words: 4638 Topics: Brand, Marketing Communications

Integrated Marketing Communication Program for Jeans

Executive summary: Various jeans industry such as Denim, Levis, and Disney etc. design various integrated marketing program. Although common objective of all IMC program is increase brand awareness, sale and design a unique image in customers mind. In order to address and attract customer all jeans industry launch various campaign. To communicate with public and […]

Pages: 17 Words: 5223 Topics: Brand, Digital Marketing, Marketing Communications, Marketing Plan, Retail, Sales Promotion, Target Audience

Internet Users in Nigeria and Hungary

Abstract Despite the marginal difference between Nigeria and Hungary, the internet develops a relationship that can be exploited. Internet users of both countries are dominated by youths, and thus are the most accessible to internet ads. Internet advertising also termed online advertising or internet marketing or web advertising is simply the making available of advertising […]

Pages: 36 Words: 10697 Topics: Brand, Data, Digital Marketing, Marketing Communications, Pricing, Qualitative Research, Research

Marketing Course Work

1.ORGANIZATIONS ORIENTATION An organization orientation depends upon the marketing concept and the market orientations, which are the foundations of strategic marketing. Marketing concept exists on the fusion of all marketing activities. When they are combined, the company can achieve higher profitability (Hooley 2008: 6, 7).Tesco has developed a strategic customer relationship management which builds and […]

Pages: 30 Words: 8870 Topics: Brand, Marketing Communications, Pricing, Retail, Strategic Management, Supermarket, Tesco

TigerAir Singapore Analysis

Table of Contents Analysis of the Campaign text Brand Analysis SWOT Analysis Actual Positioning Customer Analysis Competitive Landscape Analysis Market Trends Pestle Analysis a)Political Factor: b)Social Factor: c)Economic Factor: d)Legal Factor: e)Environment Factor: f)Technological factor: Marketing Communication Plan Tigerair Market competition Tigerair Marketing Strategy and the Competitive Positioning Tigerair Positioning Tigerair Marketing Goals and Objectives […]

Pages: 8 Words: 2430 Topics: Brand, Competition, Economy, Market, Marketing Communications, Microeconomics

FedEx, its Business Environment and who they are

Introduction FedEx, originally known as FDX Corporation is a logistics services company who pioneered the modern air/ground express industry in 1971. The founder of FedEx is Frederick W. Smith and it is based in the United Stated with headquarters in Memphis, Tennessee. The name “FedEx” is a short formA of the name of the company’s original […]

Pages: 19 Words: 5626 Topics: Innovation, Marketing Communications, Supply Chain

Alton Towers: Recovering from a Damaged Reputation

Introduction Over the last decade, there has been a drastic change in the way in which consumers communicate with brands (Giannini, 2011). Instead of one-way communication in which companies present unsolicited information about brands and products through advertisements and promotion messages in the market place, they seek information when they are ready to participate in […]

Pages: 8 Words: 2331 Topics: Brand, Communication, Marketing Communications, Mass Media, Social Media

Why Consumer Behaviour is Useful from the Perspective of the Marketer

Why consumer behaviour and an understanding of such processes is useful from the perspective of the marketer Introduction Marketers in today’s business environment are presented with the particular challenge of circumventing conflicted messaging, over-saturation of marketing initiatives, and consumer hesitation and guarded behaviour in order to achieve their objectives of enhancing long term brand loyalty […]

Pages: 10 Words: 2990 Topics: Behavior, Brand, Communication, Information, Market, Marketing Communications, Motivation

Evaluating the Impact of E-Marketing

Evaluating the impact of E-Marketing Introduction The development of e-marketing has been one of the most important and influential trends in the field of business, marketing and Information Technology offer the past decade. It has revolutionised the manner in which certain businesses market their products and the advent of social media offers the potential to […]

Pages: 7 Words: 2067 Topics: Digital Marketing, Economy, Market, Marketing Communications, Mass Media, Social Media, Strategic Management

London’s Ships of Historical Interest Partnership – Marketing Plan

London’s Ships of Historical Interest Partnership – Marketing Plan Executive Summary London’s Ships Partnership is not simply a tourist attraction, but a serviceable brand. Counting Maritime Vessels including the historic 1577 Golden Hinde and the World War II cruiser HMS Belfast, they provide an excellent source of national interest in a nation of naval history […]

Pages: 10 Words: 2886 Topics: Brand, Economy, Market, Marketing Communications, Marketing Mix, Target Audience, Target Market

The Marketing Communication Process

Summary of Marketing Communications Process The marketing communication process represents varied disciplines and tools that are composed of five elements (Finne and Gronroos, 2009). These represent advertising, personal selling, sales promotion, direct marketing and public relations. The above were examined and explored in this discussion where each was found to have individual and specialised use […]

Pages: 8 Words: 2484 Topics: Market, Marketing Communications, Mass Media, Retail, Sales Promotion, Semiotics, Target Audience

Various Forms of Marketing Communication

INTRODUCTION The marketing concept is all about achieving corporate goals by meeting and exceeding customer needs better than the competition. The way to do this is for companies to consider what value they are proposing to offer to their customers and once this decision is made, decide how to communicate this message to their customers/marketplace […]

Pages: 8 Words: 2323 Topics: Brand, Communication, Marketing Communications, Mass Media, Sales Promotion, Semiotics, Television

Penetration of Mango Drinks in Siliguri Market

Penetration of Mango Drinks in Siliguri Market A Project Report On “PENETRATION “PENETRATION OF MANGO DRINKS IN SILIGURI SILIGURI MARKET” Undertaken at HINDUSTAN COCA COLA BEVERAGES PRIVATE LIMITED SILIGURI, WEST BENGAL (Submitted In Partial Fulfilment of the Requirements for the Award of PGDM) Submitted By Sourav Paul DCSMAT Business School, Kerala DCSMAT Business School Page […]

Pages: 29 Words: 8690 Topics: Bottled Water, Brand, Economy, Marketing Communications, Pepsi, Retail

Red Bull Energy Drink

Redbull Energy Drink – Presentation Transcript 1. It Gives You Wiings 2. Contents * Executive Summary * SWOT Analysis * Promotion Opportunity Analysis * Corporate Strategies * Integrated Marketing Communications Management * Media Plan * Evaluation & Control 3. Executive Summary * Red Bull can be called as a pioneer in the energy drink category […]

Pages: 5 Words: 1467 Topics: Brand, Brand Management, Energy Drink, Energy, Marketing Communications, Mass Media, Red Bull, Target Market

Atl and Btl Advertising

Project Report On ‘Effectiveness of Below The Line Advertising’ At IN PARTIAL FULFILLMNT OF THE REQUIREMENTS FOR MASTER IN MANAGEMENT STUDIES (MMS) Submitted By ROLL NO. C-06 MMS (2009-2011) Submitted To * DECLARATION I wish to state that the work embodied in this Project titled ‘EFFECTIVENESS OF BTL ADVERTISING’ forms my own contribution to Management. […]

Pages: 19 Words: 5561 Topics: Brand, Market, Marketing Communications, Mass Media, Research, Retail, Sales Promotion

Informative Article about Loyalty

Remember when you would go to your favourite deli, buy your favourite sandwich, then pull out your loyalty card to get that ‘oh so good feeling’ punch or stamp? Those were simpler times. You may have had a loyalty card for your favourite ice cream store, coffee shop, lunch place, salon, etc. Oh, how things […]

Pages: 4 Words: 1198 Topics: Digital Technology, Loyalty, Marketing Communications, Money
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