Brand Equity Essays

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6 essay samples found

Berger Paints

Report on Market Study of Berger Paints Bangladesh Limited 1.1 Problem Background Bangladesh paint market is experiencing a good growth of 8-10% per annum consistently in the late 90s and early years of this century mainly because of a boom in real estate development[1]. Besides, this trend in growth of demand is likely to persist […]

Pages: 34 Words: 10129 Topics: Brand Equity, Brand, Data Analysis, Demand, Economic Growth, Research, Retail

Customer Loyalty Schemes | Business Dissertation

The creation of customer loyalty in the automotive sector Marketers push for brand loyalty, across all product ranges, from toothpaste to larger purchases such as a new car. Within the automobile industry there is little product differences in each segment, as partnerships, coalitions and takeovers bind manufacturers together. Each manufacturer is striving to obtain brand […]

Pages: 34 Words: 10323 Topics: Brand Equity, Brand, Customer Satisfaction, Research, Retail, Strategic Management
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Private Label Brands

CONSUMER PERCEPTIONS OF PRIVATE LABEL BRANDS IN CHINA COMPARED WITH THE UK Summary In China there are fewer studies of private label brands (PLB’s) that take up less market share than generic brands and national brands. However, there is a successful development of PLB’s in the UK. Therefore, this thesis aims to explore the difference […]

Pages: 41 Words: 12350 Topics: Brand Equity, Brand, Perception, Research, Retail, Sales Promotion, Supermarket

Leverage Brand Equity

1- PROBLEM AND ITS BACKGROUND This chapter contains background of our study, statement of the problem, significance and delimitation of the study. Furthermore Definitions of the terms used in this dissertation are also explained in this chapter. 1.1 Introduction One of the most famous strategies to leverage brand equity is brand extension. It is believed […]

Pages: 60 Words: 17900 Topics: Brand Equity, Brand, Competition, Competitive Advantage, Market Segmentation, Quantitative Research, Research

Leading Footwear Giants

COMPARITIVE STUDY OF Brand of Leading Footwear Giants With special reference to Adidas and Nike ABSTRACT BRANDING The 1980s marked a turning point in the competition of brands. Management came to ralise that the principlal asset of a company was in fact its brand names. The brand is not the product but it gives the […]

Pages: 49 Words: 14641 Topics: Adidas, Brand Equity, Brand, Competition, Distribution, Marketing Mix, Pricing, Target Market

Implications in Supermarkets Example for Free

Introduction In hypercompetitive industries (D’Aveni 2010) such as characterised by the present UK supermarket retail sector where competitive rules are changing fast with disruptive business models from new entrants like Aldi and Lidl (Savage 2014) continuing to pressure the market share of hitherto brand leaders like Tesco and Asda; brand differentiation can be an effective […]

Pages: 8 Words: 2476 Topics: Brand Equity, Brand, Competitive Advantage, Economy, Market, Microeconomics
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