Customer Satisfaction Essays

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37 essay samples found

Implications for the Development of Sainsburys in the Future

Implications for the development of sainsbury’s in the future 1. Introduction The retail industry is one of the oldest industrial sectors of UK having its roots based in the 19th century. An article in “The Financial Times” about Sainsbury’s dropping sales and consequently market shares triggered the research topic and we drove ourselves to the […]

Pages: 24 Words: 7320 Topics: Customer Satisfaction, Marketing Research, Research Design, Research, Retail, Service Quality, Supermarket

Customer Loyalty Schemes | Business Dissertation

The creation of customer loyalty in the automotive sector Marketers push for brand loyalty, across all product ranges, from toothpaste to larger purchases such as a new car. Within the automobile industry there is little product differences in each segment, as partnerships, coalitions and takeovers bind manufacturers together. Each manufacturer is striving to obtain brand […]

Pages: 34 Words: 10323 Topics: Brand Equity, Brand, Customer Satisfaction, Research, Retail, Strategic Management
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Customer Satisfaction and Swot Analysis

ABSTRACT As the project is about Customer Satisfaction and Swot analysis of Thesis Binding, It is a marketing research project, for that I have collected the data by using various techniques like questionnaire and by telephone as well. The questionnaire made in different formats for in-house and out-house separately. Out-house survey is being done in […]

Pages: 18 Words: 5285 Topics: Customer Satisfaction, Data Analysis, Economy, Research, SWOT Analysis

Employees Job Satisfaction in Orient Craft Ltd.

INTRODUCTION Human resource Development has in recent year become the focus of attention of planner’s policy makers and administration. It is important not only for an enterprise but also for a nation to develop its human resources. Employee’s Job Satisfaction is one of the main areas of HRD. Organizations are social systems where human resources […]

Pages: 30 Words: 9143 Topics: Customer Satisfaction, Employment, Job Satisfaction, Leadership, Motivation, Research, SWOT Analysis

Organisations Work

2.1 Introduction: Organisations survive, grow and earn profits by meeting the needs and requirement of customers. In order to survive in the changing environment, it is critical for any organisation to satisfy the needs of the customers (Mullins, 2007). Consumers’ decision to buy this product also depends upon the service or treatment provided by the […]

Pages: 30 Words: 8944 Topics: Customer Satisfaction, Employment, Human Resource Management, Leadership, Organization, Training

Service Quality of Bank Alfalah Limited

Improving the Service Quality of Bank Alfalah Limited of Pakistan through Customer Satisfaction and Retention Introduction: The face of banking has been changed immensely in the past two decades and there is massive competition in the banking sector which has forced the banks to provide excellent service quality for the future success and survival. The […]

Pages: 43 Words: 12773 Topics: Customer Satisfaction, Employee Retention, Hypothesis, Qualitative Research, Quantitative Research, Research, Service Quality

Maintenance Facilities Condominium | Construction Dissertations

The Study of Satisfaction Level of Occupants towards the Maintenance and Facilities in PV10 Condominium Chapter 1 Introduction 1.1 Background The population in Malaysia is on a rapid growth and this can be seen in the last three (3) years, 2007 – 2009. According to the Department of Statistics Malaysia, the population growth was from 27.17 […]

Pages: 29 Words: 8806 Topics: Apartment, Customer Satisfaction, Employment, Ownership, Research, Service Quality, Water

Customer Service and Customer Retention in Fast Food Industry in Karachi

Abstract This study investigates the relationship between dining attributes, customer satisfaction and customer’s retention in the fast food industry. In short this research paper is to describe & analyze why customers come back to the same restaurant when there are several options available to them. What influence their decisions? This research has brought out how […]

Pages: 29 Words: 8790 Topics: Behavior, Brand, Customer Satisfaction, Employee Retention, Research, Service Quality

About Idbi Bank

CHAPTER- I 1.1 Title of the study 1.2 Scope of the study 1.3 Objective of the study 1.4 Significance of study 1.5 Researcher methodology 1.1 Title of the study:- “A survey on banking products, customer satisfaction & awareness of IDBI Bank” 1.2 Scope & Importance of the Study Each and every project study along with […]

Pages: 29 Words: 8806 Topics: Bank, Banking, Customer Satisfaction, Economy, Money, Reserve Bank Of India

Yogurt Yoplait Business

  What is yogurt? Yogurt is a dairy product formed by the fermentation of milk from the action of two live bacteria; lactobacillus bulgaricus and streptococcus thermophilus. These are micro-organisms which transform the milk into the yogurt through a process by which they convert the lactose present in the milk into lactic acid, making the […]

Pages: 25 Words: 7537 Topics: Brand, Customer Satisfaction, Milk, Perception, Reputation, Research

Online Ticket Purchasing

CHAPTER ONE: INTRODUCTION 1.1 INTRODUCTION This chapter presents the background of the research study. It starts by providing an overview of Electronic Commerce, customer satisfaction and service quality, followed by an outline of the current situation concerning “Online Ticket Purchasing” in Kuwait. The problem of the study is then defined, highlighting the research the study […]

Pages: 45 Words: 13408 Topics: Case Study, Customer Satisfaction, Online Shopping, Qualitative Research, Quantitative Research, Research, Service Quality

Software Failiure

All successful software projects start with the premise that the end result will be successful. The owner of the project initial goal is to deliver on time and on budget. Although these are the primary focus when the project begins, yet is it not more important that the project deliver tangible business and consumer results? […]

Pages: 10 Words: 2979 Topics: Customer Satisfaction, Economy, Goal, Project Management, Research, Time

Travel Tourism Destinations | Leisure Management Dissertations

Abstract The purposes of this dissertation are to demonstrate how the motivational theories in travel and tourism can be used as a foundation for research into ceasing participation in organized leisure activities, and to discuss methodological implications that emerge from such an approach. The research problem is the identification of three motivational factors that mostly […]

Pages: 44 Words: 13166 Topics: Abraham Maslow, Customer Satisfaction, Maslow'S Hierarchy Of Needs, Motivation, Research

Customer Value Management

Executive Summary What is this report about? This report aims to identify the importance and long term benefits from adopting a customer value management (CVM) strategy for a life insurance company (“insurer”) in Singapore. It highlights the reasons why insurers need to adopt a CVM strategy and showcases the various means by which the strategies […]

Pages: 52 Words: 15582 Topics: Competition, Customer Satisfaction, Employee Retention, Life Insurance, Market Segmentation, Retail, Strategic Management

Custom Dissertations | Management Dissertations – Management Programmes

Do the motor industry’s ‘customer satisfaction programmes’ and ‘customer relationship management programmes’ build stronger bonds with the customer and help sell more cars? Executive Summary Many academic theorists view customer satisfaction as being undoubtedly one of the top strategic issues in the new decade, and customer relationship management (CRM) receives even more interest in academic […]

Pages: 58 Words: 17545 Topics: Bias, Brand, Customer Satisfaction, Research, Service Quality, Strategic Management

Service Quality

Literature Review Chapter One: An overview of Service Quality 1.0 Introduction Nowadays, service quality strategy is an important weapon used to gain a competitive advantage over competitors. This chapter starts by defining quality, services and service quality. Some essential elements such as the expectations of service, importance of service quality and its benefits are also […]

Pages: 35 Words: 10528 Topics: Customer Satisfaction, Economy, Research, Retail, Service Quality, Strategic Management

Consumer Behaviourists

Consumer pre-purchase expectations & Actual outcomes after purchasing. Introduction: Background to research: Until recently, consumer behaviourists had many theories of satisfaction. Rather, a post decision phenomenon known as cognitive dissonance (Festinger1957) was thought to provide a sufficient framework for understanding post purchase responses. Researchers later expanded the theories more recent theoretical and empirical works (Andreasen […]

Pages: 40 Words: 12146 Topics: Brand, Customer Satisfaction, Ford Motor Company, Service Quality, Strategic Management, Target Market, Toyota

Customers Airline Industry | Marketing

Introduction: In the highly competitive airline industry, customers become the most important factor of the whole producing process. Besides flight safety, enhancing service quality, and therefore customer satisfaction, is the most crucial strategies of the airlines (Fried, 1989; Gardner, 2004; Zaid, 1995). Customer complaints serve as a critical dimension of service quality and customer satisfaction. […]

Pages: 32 Words: 9511 Topics: Customer Satisfaction, Service Quality

Self Service Checkout System

Chapter 2 This chapter explains about the possible literature review about the self service checkout system and its operation in relation with customer satisfaction and retention. It will introduce you to some of the theories about the self service technology, customer satisfaction and retention. At the end, you will find the critical review of this […]

Pages: 48 Words: 14521 Topics: Case Study, Customer Satisfaction, Employee Retention, Qualitative Research, Research, Retail, Value Chain

The Customer’s Satisfaction with Service

Chapter I: Introduction 1.1 Background In recent times, customer’s satisfaction is the main concern for every hotel and resort. Customers are now more valued and every effort is being made to keep them loyal to the resort and make them permanent visitors. The hotel industry believes that higher level of customer satisfaction may result in […]

Pages: 23 Words: 7037 Topics: Customer Satisfaction, Economy, Research, Service Quality

Citizen Satisfaction

(An Evaluation the Relative Importance and Perceived Quality of Citizen Service Centres in Greece.) 1. Introduction 1.1 Importance of the Research According to the philosophical bases of marketing customer wants satisfaction. As the consumer is the key for a firm, the voter is the central element for a government or party (Lock and Harri,1996).In this […]

Pages: 31 Words: 9447 Topics: Customer Satisfaction, Economy, Research, Service Quality

International Tourism Satisfaction – Tourism Dissertations

Chapter I Introduction 1.1 Introduction Tourism is frequently and justifiably described as a major phenomenon of modern times. Since 1950 the number of international tourist arrivals worldwide has increased spectacularly, from just 25 million to over 924 million in 2008. Representing an average annual growth of 7 % a year (Sharpley, R., 2004; and WTO […]

Pages: 32 Words: 9484 Topics: Case Study, Customer Satisfaction, Employee Retention, Qualitative Research, Quantitative Research, Research, Service Quality

An Analysis of Diversification in Public Service Organisations

Task – 2: Literature Review Contents Introduction: Journals and Reviews: Conclusion: References: Introduction: The aim of the chapter is to provide evidential literary support to the background of the research and also refer to appropriate articles be it the journals or any online sources for the clarification of the concepts regarding the research topic. There […]

Pages: 8 Words: 2433 Topics: Customer Satisfaction, Human Resource Management, Organization, Quality Management, Research, Sustainability

Consumer Engagement with Self-Expressive Brands

Consumer Engagement and Brands 1 Consumer Engagement with Self-Expressive brands: Brand love and Word of Mouth (WOM) Abstract Self-expression in brands nowadays is being understood as the capability of the brand to allow the customer to alter it as per his own identity The following study strives to understand consumer engagement with self-expressive brands leading […]

Pages: 8 Words: 2440 Topics: Attitude, Brand, Customer Satisfaction, Logos, Pathos, Persuasion, Research

Boosting Corporate Customer Loyalty

Hotels boost corporate customer loyalty through the service quality of the front office personnel INTRODUCTION This research, through a review of literature published on the subject, considers how hotel organisations might boost the repeat patronage of their corporate customers. Changes in the economy and the overall culture of corporate business travel, such as the increase in […]

Pages: 14 Words: 4209 Topics: Benchmarking, Brand, Customer Satisfaction, Economy, Employment, Service Quality

Pizza USA: an Exercise in Translating Customer Requirements into Process Design

This case involves Pizza USA, a small independent chain restaurant operation that offers both dine-in and carry-out services for customers that has received feedback for a potential change that will require the implementation of design process to add services. Currently, customers have indicated that they are pleased with the food offered by the restaurant but […]

Pages: 8 Words: 2324 Topics: Customer Satisfaction, Economy

Success is Based on Innovation through Creativity

All organizations are chasing for forceful environmental factors, categorized by rapid changes. They are trying to change the product life cycles and globalization. It is perceptible that the organisations, those are technology based (mobile phones, cameras, laptops etc) are in the market environment need to be more innovative, more creative to endure in the high […]

Pages: 10 Words: 2928 Topics: Customer Satisfaction, Economy, Innovation, Market, New Product Development

Why we Need to do Research

Research provides valuable information that guides manager, employees and other personnel of an organization in their daily work for the organization. The information from research guides them to make an effective decision making which will benefit the organization in the long run. Provide the knowledge and skills. Research helps in decision-making because the analysis of […]

Pages: 20 Words: 5855 Topics: Customer Satisfaction, Data Analysis, Data, Qualitative Research, Research Design, Research, Scientific Method

THE GOVERNING CORPORATE OBJECTIVES of SHAREHOLDERS VERSUS STAKEHOLDERS

Virtually all CEOs and directors of publicly traded companies, especially in the United States, acknowledge that creating value for shareholders is an important corporate objective. Typically, however, shareholders are considered to be only one of a number of important constituencies or "stakeholders" vying for a preference in management’s evaluation of key decisions. These stakeholders are […]

Pages: 17 Words: 5067 Topics: Customer Satisfaction, Employment, Interest, Investment, Market, Stakeholder, Value

Quality Assurance Systems in the Upscale Hotel Sector

Quality assurance systems are an important element of any business strategy. As Porter (1985 and 2004) suggests, quality is now seen as a major force for gaining competitive advantage, particularly with the consumer. There is no commercial activity where this is more important than in the hotel sector. As Yavas et al (1995) state, “the […]

Pages: 10 Words: 2969 Topics: Competitive Advantage, Customer Satisfaction, Economy, Service Quality, Strategic Management
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