Digital Marketing Essays

20 essay samples found

Provides End Users Desirable Fun Products

Sony Ericsson: Introduction Corporate structure Sony Ericsson is a global manufacturer and distributor of mobile multimedia devices which includes phones having rich features, mobile accessories and PC cards. Products are innovative blend of powerful technology with communications, imaging, music, and entertainment applications. As a net result, Sony Ericsson is serving market with enticing brand that […]

Pages: 55 Words: 16462 Topics: Balanced Scorecard, Brand, Digital Marketing, Iphone, Mobile Phone, Sony, Strategic Management

What is E- Business?

Chapter1. 1.1 What is E- Business? Electronic Business is very simple the meaning to any reader that Business taking place electronically. E-Business which we are benefiting from has gone through many stages of maturity. One of main reason to choose this topic is that to see how organisation either switching their business to E-Commerce or […]

Pages: 25 Words: 7458 Topics: Brand, Computer Networking, Digital Marketing, Online Shopping, Research, Retail, Strategic Management
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Internet Banking Errors

Strategies to gain new customers via internet banking 1. Introduction It includes the following topics: a. A clear statement of the purpose of the thesis b. Reasons for the study c. Statement of problems d. Purpose of the study a. The purpose of the thesis: If students have to write their M.B.A theses, which make […]

Pages: 41 Words: 12421 Topics: Bank, Digital Marketing, Information Security, Online Banking, Retail, Risk Management, Strategic Management

Integrated Marketing Communication Program for Jeans

Executive summary: Various jeans industry such as Denim, Levis, and Disney etc. design various integrated marketing program. Although common objective of all IMC program is increase brand awareness, sale and design a unique image in customers mind. In order to address and attract customer all jeans industry launch various campaign. To communicate with public and […]

Pages: 17 Words: 5223 Topics: Brand, Digital Marketing, Marketing Communications, Marketing Plan, Retail, Sales Promotion, Target Audience

Internet Users in Nigeria and Hungary

Abstract Despite the marginal difference between Nigeria and Hungary, the internet develops a relationship that can be exploited. Internet users of both countries are dominated by youths, and thus are the most accessible to internet ads. Internet advertising also termed online advertising or internet marketing or web advertising is simply the making available of advertising […]

Pages: 36 Words: 10697 Topics: Brand, Data, Digital Marketing, Marketing Communications, Pricing, Qualitative Research, Research

Key Marketing Concepts and Strategies Adopted by Cisco Systems Inc

Principles of Marketing Abstract This study aims to provide information on key marketing concepts and strategies adopted by Cisco Systems Inc. It critically analyzes Cisco’s business strategies and practices by describing and evaluating its market orientation along with the impact of its marketing practices on business thereby providing an overview of its competitive advantage and […]

Pages: 31 Words: 9358 Topics: Brand, Competitive Advantage, Computer Networking, Digital Marketing, Market, Strategic Management, Target Audience

Marketing Cap

Virtual Era- New Features In Marketing Cap Synopsis Aim: The purpose of this study is to, analyze the current practices going on in the Indian market in terms of using the virtual market and virtual marketing as tool to enhance bottom & top line and for a better penetration. It would also throw light on […]

Pages: 37 Words: 11171 Topics: Digital Marketing, Marketing Plan, Mass Media, Pricing, Retail, Strategic Management, SWOT Analysis

A Technology Changing the Boundary of the Firm

The internet is a network of computers who can share data and communicate between them. Its reach is almost every place in this world (see table 1). Any other technology has never changed a business as fast as internet has done. There are many stories of how a business been transformed on internet. EBay, the […]

Pages: 21 Words: 6415 Topics: Computer Virus, Digital Marketing, Distribution, Malware, Market, Strategic Management, Value Chain


INTRODUCTION Every organization wants to make their organization in more refine form and more updated technology. One of these companies has planned to upgrade and implement technology. For that purpose we need to analyze the market of what market is focusing on the newest technology. Horizon Solution is also looking ahead to make all the […]

Pages: 9 Words: 2712 Topics: Digital Marketing, Distribution, Economy, Internet Privacy, Market, Microeconomics, Retail

The Development of B2B E-marketing Strategy for SMEs in Jiangsu Province

Introduction In recent two decades, with the rapid development and popularization of the world Internet and computer technology, Internet has been an integral part of human daily life. According to the World Internet Stats (2010), the number of Internet users around the world totalled 1.97 billion by June 2010, increased 444.8 percent over the last […]

Pages: 20 Words: 6103 Topics: Data Analysis, Data, Digital Marketing, Economy, Qualitative Research, Quantitative Research, Research

Social Media Marketing Essay Example Pdf

A critical discussion on social media marketing and what makes a successful social media strategy Introduction The term social media can be defined as “Many online tools that allow people with similar interests to share information, learn from others, or network in an open process. The information found on these sites is commonly referred to […]

Pages: 8 Words: 2347 Topics: Brand, Digital Marketing, Economy, Mass Media, Research, Social Media, Social Media Marketing

Evaluating the Impact of E-Marketing

Evaluating the impact of E-Marketing Introduction The development of e-marketing has been one of the most important and influential trends in the field of business, marketing and Information Technology offer the past decade. It has revolutionised the manner in which certain businesses market their products and the advent of social media offers the potential to […]

Pages: 7 Words: 2067 Topics: Digital Marketing, Economy, Market, Marketing Communications, Mass Media, Social Media, Strategic Management

Marketing Portfolio for Starbucks

Marketing Portfolio for Starbucks 1.0       Executive Summary The report examines and analyses a portfolio of advertisements from Starbucks. The main segmentation criteria used by Starbucks is psychographic segmentation, targeting customers based on their lifestyle and attitudes. Starbucks aims to create loyal customers and reduce brand switching by offering a wide variety of products and special […]

Pages: 10 Words: 2978 Topics: Brand, Coffee, Digital Marketing, Market Segmentation, Pricing, Retail, Starbucks

The Social Media Strategy of the John Lewis

Introduction The John Lewis Partnership is a well known British retailer that functions in the department store, supermarket sectors, insurance credit cards, limited manufacturing activities and other business lines that serves the up market consumer segment in the UK that is comprised of middle and upper class customers (Logicalis, 2014). This study will explore the […]

Pages: 9 Words: 2573 Topics: Communication, Digital Marketing, Mass Media, Retail, Social Media

E-Marketing Strategy Pennine Hotel

E-Marketing Strategy Pennine Hotel 1.0 Introduction Internet marketing is the practice of marketing goods and services electronically over the internet (Chaffey, 2003:45-46).  As the capabilities of both technology and the internet have expanded it has become easier to market directly and indirectly to a wide market demographic in a cost effective and efficient manner.  According […]

Pages: 8 Words: 2408 Topics: Brand, Digital Marketing, Economy, Market, Microeconomics

Various E-Marketing Tools

Introduction The spectacular development of the internet has triggered much interest in different areas such as marketing. Businesses are experimenting with this new type of technology to support their commercial activities. There are various e-marketing tools available to e-marketers. The purpose of this paper is to compare and contrast various e-marketing tools currently being used […]

Pages: 8 Words: 2519 Topics: Cyberspace, Digital Marketing, Digital Media, Human Communication, Information Technology, Mass Media, Social Media

Problem Solving in Research

Activity one Explain what is meant by a problem and stages for effective problem solving A problem is anything that challenging or say a matter that need to be addressed owing to the fact that the situation on the ground may be harmful. In regard to research we can best define a problem as a […]

Pages: 5 Words: 1574 Topics: Digital Marketing, Entrepreneurship, Problem Solving, Research

National Basketball Association-Marketing Plan

National Basketball Association (NBA) is one of the topmost basketball leagues in North America. It has a total of thirty teams. The largest percentage of its audience is made of the youthful population. For instance, 45% of its fans who regularly watch games are aged below 35 years. In addition, males make up the large […]

Pages: 5 Words: 1395 Topics: Communication, Consumer Rights, Digital Marketing, Economy, Market, Market Segmentation, Target Market

What is Digital Marketing

Digital Marketing is for mainly for promoting a product/brand and creating awareness online through all digital channels that are available in the market. Digital Marketing is now the term for all the online efforts. The truth is, people started spending twice as much as their time online compared to twelve years ago. This means everything […]

Pages: 8 Words: 2506 Topics: Advertising, Digital Marketing, Social Media

Online Shopping Getting more Popular than Store Shopping

The article that I chose it is from Chicago Business Journey. This article is about Forever21 and Tommy Bahama are leaving Chicago’s Magnificent Mile due to their shoppersincreasingly make their purchases online rather than in stores. “Clothing retailer Forever 21 plansto close its two-level store at 540 N. Michigan Ave., while Tommy Bahama is seeking […]

Pages: 2 Words: 635 Topics: Digital Marketing, Online Shopping, Retail, Shopping
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