Digital Marketing Essays

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21 essay samples found
Most popular essay topics on Digital marketing prepared by our experts:

Tips and Facts about Social Media Marketing

As the internet came into being, it opened a plethora of opportunities to millions of people where they could comfortably earn income. According to studies conducted by Global Workplace Analytics, by the end of this year, approximately 50% of people globally will be drawing money from online jobs. Although there are several ways of earning […]

Pages: 3 Words: 979 Topics: Digital Marketing, Social Media Marketing

Turning Digital Marketing into a Profit Center

  How do we plan and execute, measure and analyze our digital marketing strategy and campaigns?   Picture this… Your boss asks you about next year’s digital marketing objectives. What are you going to say?   “Well, we looked at last year’s campaigns and they all look amazing. We increased engagement in our websites by […]

Pages: 1 Words: 445 Topics: Digital Marketing, Marketing Plan, Marketing Strategy
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State of Association – Digital Marketing

Amid the continued shifts across the country in education, professional member associations continue to support educators, administrators, and non-instructional staff with the resources they need to succeed in their positions. Over time, the role of associations has evolved and with that, the demand of their marketing departments has expanded. The marketing function exists in many […]

Pages: 4 Words: 1263 Topics: Digital Marketing, Marketing Plan, Special Education

Online Shopping Getting more Popular than Store Shopping

In 1979 many showed up of English business people like Michael Aldrich, they were pioneer of online shopping. Individuals today realize that the online shopping is truly agreeable, isn’t that right? Online shopping is a cutting edge idea. Furthermore, Online shopping is a store with many shopping sites. Likewise, online shopping is less expensive and […]

Pages: 2 Words: 549 Topics: Digital Marketing, Online Shopping, Retail, Shopping

What is Digital Marketing

Advanced Marketing is for chiefly for advancing an item/brand and making mindfulness online through all computerized directs that are accessible on the lookout. Computerized Marketing is presently the term for every one of the online endeavors. In all actuality, individuals began spending twice as much as their time online contrasted with twelve years prior. This […]

Pages: 8 Words: 2337 Topics: Digital Marketing, Social Media

National Basketball Association-Marketing Plan

National Basketball Association (NBA) is one of the topmost basketball leagues in North America. It has a total of thirty teams. The largest percentage of its audience is made of the youthful population. For instance, 45% of its fans who regularly watch games are aged below 35 years. In addition, males make up the large […]

Pages: 5 Words: 1395 Topics: Communication, Consumer Rights, Digital Marketing, Economy, Market, Market Segmentation, Target Market

Digital Marketing of Hiraya Marketing Agency

This feasibility study entitled “Hiraya Marketing Agency” has been prepared and submitted by Jolina A. Reyes in partial fulfillment of the requirements for the degree Master in Business Administration, has been examined and is recommended for Final Oral Examination on June 5, 2020. Acknowledgment The completion of this feasibility study was made possible through the […]

Pages: 2 Words: 522 Topics: Business Ethics, Digital Marketing, Research

Netflix and other Streaming Services are Artificially Scarce Goods

Market failure occurs in the market for artificially scarce goods since they are economically inefficient. These goods are excludable and nonrival in consumption. In other words, suppliers of the good can prevent people who don’t pay for the good from consuming it and the same unit of the good can be consumed by more than […]

Pages: 2 Words: 477 Topics: Digital Marketing, Netflix, Supply And Demand

Various E-Marketing Tools

Introduction The spectacular development of the internet has triggered much interest in different areas such as marketing. Businesses are experimenting with this new type of technology to support their commercial activities. There are various e-marketing tools available to e-marketers. The purpose of this paper is to compare and contrast various e-marketing tools currently being used […]

Pages: 8 Words: 2519 Topics: Cyberspace, Digital Marketing, Digital Media, Human Communication, Information Technology, Mass Media, Social Media

Marketing Portfolio for Starbucks

1.0 Executive Summary The report examines and analyses a portfolio of advertisements from Starbucks. The main segmentation criteria used by Starbucks is psychographic segmentation, targeting customers based on their lifestyle and attitudes. Starbucks aims to create loyal customers and reduce brand switching by offering a wide variety of products and special coffees regularly. Using a […]

Pages: 9 Words: 2795 Topics: Brand, Coffee, Digital Marketing, Market Segmentation, Pricing, Retail, Starbucks

Literature Review: Globalization and Competition

LITERATURE REVIEW Commonly, promoting focuses on your wants of the owner, advertising and marketing within the needs of the buyer (customer). The intention of business is usually to acquire as well as hold a buyer. Or maybe, to make use of Andrew Drucker`s much more refined building to generate as well as hold a buyer. […]

Pages: 5 Words: 1467 Topics: Digital Marketing, Globalization

Search Engine Digital Marketing Services

Different Activities Which Plays an Important Part in SEM Here are few of the important activities involved in SEM strategy:1. Immense Keyword Research: Main target in our SEM campaign is to attract new buyers by picking accurate keywords as well as placing them in your innovative and attractive content, so that your ad will be […]

Pages: 3 Words: 780 Topics: Digital Marketing, Marketing Plan, Mass Media

The Development of B2B E-marketing Strategy for SMEs in Jiangsu Province

Introduction In recent two decades, with the rapid development and popularization of the world Internet and computer technology, Internet has been an integral part of human daily life. According to the World Internet Stats (2010), the number of Internet users around the world totalled 1.97 billion by June 2010, increased 444.8 percent over the last […]

Pages: 20 Words: 6103 Topics: Data Analysis, Data, Digital Marketing, Economy, Qualitative Research, Quantitative Research, Research

Key Marketing Concepts and Strategies Adopted by Cisco Systems Inc

Principles of Marketing Abstract This study aims to provide information on key marketing concepts and strategies adopted by Cisco Systems Inc. It critically analyzes Cisco’s business strategies and practices by describing and evaluating its market orientation along with the impact of its marketing practices on business thereby providing an overview of its competitive advantage and […]

Pages: 31 Words: 9358 Topics: Brand, Competitive Advantage, Computer Networking, Digital Marketing, Market, Strategic Management, Target Audience

Internet Banking Errors

Strategies to gain new customers via internet banking 1. Introduction It includes the following topics: a. A clear statement of the purpose of the thesis b. Reasons for the study c. Statement of problems d. Purpose of the study a. The purpose of the thesis: If students have to write their M.B.A theses, which make […]

Pages: 29 Words: 8674 Topics: Bank, Digital Marketing, Information Security, Online Banking, Retail, Risk Management, Strategic Management

What is E- Business?

Chapter1. 1.1 What is E- Business? Electronic Business is very simple the meaning to any reader that Business taking place electronically. E-Business which we are benefiting from has gone through many stages of maturity. One of main reason to choose this topic is that to see how organisation either switching their business to E-Commerce or […]

Pages: 25 Words: 7463 Topics: Brand, Computer Networking, Digital Marketing, Online Shopping, Research, Retail, Strategic Management

Digital Marketing Communication Process

Everyone loves McDonalds! I bet right now you are thinking about the yummy food at McDonalds. McDonalds is one of the biggest and most popular fast food restaurants in the world. The McDonald branding is known to everyone and has become the Golden Arches. McDonalds has been a company that has made an impact on […]

Pages: 3 Words: 819 Topics: Brand, Digital Marketing, Impact of Technology

3 Methods Digital Marketing Companies

If you possess an agency or are with an agency, you are possibly asking yourself how points will certainly change as a result of COVID-19. Strategy with Difference Every little thing an electronic advertising and marketing firm does start with their strategy; we address this first. How it will transform There have been apparent changes […]

Pages: 2 Words: 746 Topics: Communication, Digital Marketing, Marketing Communications

Two Greatest Risks to Voluntary Social Responsibility

Richardson (2015) best states that the greatest risks of demonstrating social responsibility in the retail industry are “the threat of substitution and capricious consumers” (p. 98). The greatest risks M&S may face in their endeavor to engraft their sustainability plan (Plan A) into every sector of its organization are twofold – loss of competitive advantage […]

Pages: 3 Words: 887 Topics: Digital Marketing, Economy, Responsibility

Impact of Social Media Marketing on Society

The pace of change in business industry and consumerism is accelerating exponentially. This is due to social-media for making it possible. Mobile or smartphone technology has played a vital role in shaping the impact of social media. This helps the business and consumers to connect anywhere at any time. Increased time spent on social media […]

Pages: 4 Words: 1197 Topics: Digital Marketing, Human Nature, Marketing Strategy, Social Media

Pros and Cons of Facebook

I specific part of the media that I use frequently is Facebook. This is a website that I use for almost everything in life, to socialize, to explore and see what’s going on in the world. According to Zephoria Digital Marketing, worldwide Facebook has over 2.27 billion users. Facebook is an everyday aspect for me, […]

Pages: 2 Words: 480 Topics: Cyber Bullying, Digital Marketing, Facebook, Internet Privacy, Mass Media
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