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The 8 Keys to Economic Development Website Success

Marketing has long been one of the main drivers of economic development. As an economic developer, your ability to promote your community and highlight its potential is instrumental in attracting investors and stimulating the local economy. With the bulk of marketing activity nowadays taking place online, your economic development organization (EDO) must establish a strong internet presence. Most site selectors and location decision-makers will go to your organization’s website to learn more about your community and find out if it […]

What is Big Data?

Generally, when using the internet, one of the first things that will become very apparent are the ads constantly flashing on the pages being surfed through. No matter what site is being used or whether or not the user has recently searched for the product being shown by the ad, this coincidence isn’t actually a coincidence at all. One thing is certain – the internet always seems to know what’s on our mind or what you were JUST talking about. […]

Branding and ‘Air Asia’

Branding is one of the marketing strategy Air Asia used to help customer to identity their product or services. A brand can position itself by associating its name with good value and benefits. Air Asia, is a brand provide experiences that satisfied the desire of customer to travel around, reach their destinations and fly above the sky. Air Asia is well known as a low cost airline in Asia. There is no denying the fact that low-cost service is the […]

Activewear – from Durable to Fashionable

Activewear is an informal type of clothing with an athletic and stylish touch. Though designed purposely for sports, it has become casual wear in the past few years. It is now a class of its own in the fashion industry. If you are the kind of person who loves an active outdoor life, then this attire is definitely for you. The most exciting part about this class of outfit is that besides making you look fashionable, it will also give […]

Social Media Marketing that Creates Demand

Communication has developed and gone through critical changes consistently and has moved the manner in which people associate with one another. Through new advances and creations such s the Internet, correspondence has developed altogether from the conventional up close and personal collaboration. The Internet has altered regular human collaboration and correspondence through consolidating social media. Social media has affected each part of human connection from individual lives to the business world. The business world in any case, has particularly been […]

Nike Target Market

Nike’s analysis in the fashion industrial environment Nike’s an athletic-based fashion retailer that operates as a multinational corporation. They promote their brand using relevant techniques such as endorsements and sponsorships with influencers who are able to maintain a platform in communities where we live and work. Nike’s mission is to create groundbreaking sport innovations, by making and creating products more sustainably, by building a creative and diverse global team, and by making a positive impact in communities where their customers […]

Fashion Like Cultural Appropriation

According to iconic designer Miuccia Prada, “What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language.” Prada’s saying helps shape our world today because fashion is a big icon in everyone’s lives. It displays our personality. Without fashion and style many of us would look the same. In order to achieve our looks, we should thank fashion designers for putting in hard work to create these masterpieces. […]

AirAsia and the Tune Group: Diversifying Across Industries

PART 1: Introduction In essence, strategic management has been the leading cause of business success even in unprecedented and highly competitive industries such as the airline industry. In fact, the company that Air Asia has become in modern times alongside the Tune umbrella that consists of a rich portfolio of businesses has witnessed success due to diversification as a strategy for the group at large and thoughtful business strategies that have seen Air Asia grow to the biggest and most […]

How Much Weight Public Relations Effects the Consumer

Public relations in business can be explained as the method various businesses use to converse with their consumers. The importance of public relations is that it plays a major role in reputation and building strategies of any business. With the increasingly changing business world, consumers are able to access any information they may require about any business. Businesses therefore have to check on transparency and credibility in order to attract more consumers whilst maintaining consumer base. This implies that the […]

Develop a Marketing Plan for Wayfair

EXECUTIVE SUMMARY Samsung is a very vibrant company which has reputed in the field of electronics and also software business. The company’s earlier products were calculators, television and they also provided refrigerators to their market. Samsung developed and launched its first mobile phone in market which led to the expansion of the target market. Samsung started with very inferior products just like any other company which led to very poor sales. The company later started doing exceptionally well by selecting […]

Relationship between International Marketing and the US Government Policy

The United States is one of the leading countries in international trade all over the world with its imports and exports ranking among the top three across the world. The country has succeeded in international trade and marketing due to the capitalist methods that the country employs while trading with other countries all over the world. The country has seen changes in its international marketing and trade policies over the years with the mandate being left to the Congress to […]

Company Compare : Globally Trending Companies

H&M and Uniqlo are two globally trending companies that deals with fashion in clothing (Kennedy, Stoehre, Calderin, 2013). Each of these companies aim to reach the same market as the other but do not use the same strategy as the other in marketing their product. The Uniqlo Company is Japanese and was begun in 1949. In the year 2005, it was however bought by another company (Karan, 2010). On the other hand, H&M is a Swedish company that founded in […]

Business Project: Mont Blanc and Cross

Company History As young gifted craftsmen in the area, we quickly picked up the best skills that could aid us in becoming one of the largest companies that produce a high-quality range of writing instruments. This reputation enabled Montblanc Inc. to be the firm with a great competency with upscale brands such as Mont Blanc and Cross. And as luck would have it, the construction boom in 2000 meant that we would not have enough skilled labor that would help […]

Cell Phone Market in UK, South Korea, Australia and Argentina

Cell Phone Market in UK, South Korea, Australia and Argentina Introduction to Cell Phone Usage Technology has revolutionized the way we do business and communicate with one another. It has become an integral part of our daily life. This paper explores the use and importance of cell phones among the young consumers who are prototypical example of global segment. The main aim of this paper is to identify the market and inter-market segment of the cell phone users in countries […]

Apple Inc. – Managing a Global Supply Chain

Executive Summary An analyst for a money management company based in Toronto, BXE Capital (BXE), was studying Apple Inc. as one of the company’s main investments. Apple had a market capitalization of nearly USD 500 billion and sales of USD 171 billion in 2013. According to the research company, Gartner Group, it had the best supply chain in the world, ranking ahead of firms such as Amazon, Zara and Walmart. As a part of the analysis, a full review of […]

The Modern Yoga Body Image

Shifting throughout history, the ideal yoga body has changed over time and place but in modern western society, it has looked the same—young, white, thin, females. Trends in the model yoga body size have shifted with culturally dominant body ideals over time. These shifting trends pose a few questions: 1.) has modern yoga become a practice for white, elitist, fit, females? and 2.) has modern yoga neglected majority of the population by branding itself as elitist? and 3.) have modern […]

Fruitful Item Dispatch

Having a fruitful item dispatch is an overwhelming errand and it will regularly re-characterize the organization for better or in negative ways. As portrayed all through this paper, Nike is one of the universes most worldwide brands and the pioneer in game attire. From the organization’s unassuming beginnings in the residential area of Beaverton, Oregon, the huge clothing firm has developed in to a widely acclaimed, worldwide, commonly recognized name. Bringing athletic wear into the overall population while affirming the […]

The Walt Disney Company Research

Introduction The Walt Disney Company, commonly known as Walt Disney or simply Disney is an American diversified multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios in Burbank, California. was established on October 16, 1923 by brothers Walt and Roy O. Disney as the Disney Brothers Cartoon Studio; it also operated under the names The Walt Disney Studio and Walt Disney Productions before officially changing its name to The Walt Disney Company in 1986. The company established […]

A Problem of Sexism

Abstract Sexism exists and will continue to sprout thorns in the vines of modern efforts to promote social progression. It’s a reality that is sobering and sharp in the side of activists and marginalized communities, but it’s history and continuously changing effect on society is interesting considering social norms and how standards are changing. One way that this is reflected is in the way that advertising and marketing has changed, or rather hasn’t, in the past 100 years since the […]

Are Tote Bags Really Good for the Environment?

In my Paper I will be talking about this piece of trash I found very interesting to observe and take notes. The object is a medium size tote like bag with dents and rips from the front part of the object to the sides of the object. This object has one hole in the left bottom area of it and to the far back left it’s ripped apart as well as the far right corner. The object is all black, […]

Templates for Building Fitness Sports Goods Store

Summary: Online shopping trend has nearly reached its peak with most businesses getting adept with it. From retail groceries to sports, almost all consumers goods are now sold over online marketplaces and robust platforms like Magento are helping sellers to go online. In context to this, here’s a compiled list of fascinating sports templates from Magento for a Sports and fitness goods store. When you’re dealing with products related to sports or fitness or the gaming world, you need to […]

Social Media Communication

Marketing is a difficult job to accomplish for most companies as they are looking to increase sales and build up goods customer relationships. Therefore, companies have come up with many innovative solutions to gain the attention of its customers. Traditional approaches to marketing are not as practical as they were in the past and hence, demand newer methods to be applied, one such way is social media marketing. With the rise of the internet, social media has become a part […]

Data Mining in Social Media Marketing

Relevancy (in Advertising) Now that we’ve discussed what data mining is, how it works, and the good and bad sides of it, let’s talk about how it works in terms of advertising. The word ‘relevancy’ is pretty broad, but it is a good way of describing the relationship between advertisements and data mining. The concept of relevance is fundamental to information retrieval (Bookstein 1979); if an advertisement does not appeal to a person, they are not going to click on […]

Ethnic and Cultural Identity the Disappearing Act

Mainstream media has created an audience that has come to expect relatable content regardless of its source and reliability. This becomes prevalent within ethnic communities online as they downplay race as a factor in establishing the authenticity of their work. However, in some cases, content creators such as social media influencers will come together to form online pan-ethnic communities to specifically attract audiences that prefer more culturally relatable content. This formation of a public within the community creates a sense […]

Stone Goose Resort and Social Media

Social media will help Stone Goose Resort with growth, as will help us to generate more audience that eventually will be customers and that means more revenue with a cost-effective means. At the same time social media does come with some challenges. This is where a strong social media policy guides us in effectively using this medium. Social media is the big opportunity to have communication with the customers, ask them what they think about the services we provide, what […]

Social Media and the Beauty Industry

Over the last decade, the world of technology has grown by leaps and bounds. With new technological advancements, comes a change in the average everyday lifestyle. The world of social media seems to be one of the advancements that has most changed the way people live their lives. Social media is involved in pretty much every aspect of people’s lives. At work, the top form of communication is email. In your personal life, the way to communicate and stay up […]

Effect Social Media on the Consumer Buying Behavior Model

Summary This course project is about how internet based life influences the purchasing conduct of buyers. Web based life will end up being valuable as a fair instance of new mechanical advancement that is having an unimaginable impact in the relationship of today. In time past, the web based life impelled developments were seen as an area. Regardless, time has disproved that. We have seen the world being changed step by step by these new total advances, which is giving […]

Companies and Intellectual Property

Imagine today’s world without the beauty of technologies and innovations like smartphones, tablets, medical devices, medicines and cutting edge genomic therapies. Intellectual property laws such as copyright, patents, trade secretes and trademarks exist to protect several companies including technology company’s rights over their innovations and inventions. Rights over intellectual property make companies unique and distinct from each other. Intellectual property according to Kubasek, Brennan, & Browne, (2015) “is property that is primarily the result of mental creativity rather than physical […]

Competition between Traditional Luxury Brands and Recent Development Luxury

ABSTRACT This article examines an analysis of fashion and accessible luxury in the industry which gives out clusters of different companies which could be identified based on the base of the set contingent variables which are derived from there supply chain. Our accord will be based on different luxury companies which belong to different industrial sectors. According to the recent service oriented most of the customers and suppliers are centered in the shift firm which is focused on one brand […]

Cross-Cultural Management Issue

Cross-cultural management focusses on studying the behavior of individuals from different cultures working together in an organizational setting. It deals with traditional behavioral issues in a workplace such as motivation, leadership, communication, and decision making (Velo, 2011), thus concentrating more on the micro-level study of people within an organization rather than the macro-level study of agencies themselves. Managing cross-cultural issues in international businesses involves more than hygiene factor of the dual-factor motivation theory, and embracing cultural diversity may bring either […]

Brand Essays