Social media will help Stone Goose Resort with growth, as will help us to generate more audience that eventually will be customers and that means more revenue with a cost-effective means. At the same time social media does come with some challenges. This is where a strong social media policy guides us in effectively using this medium.
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Social media is the big opportunity to have communication with the customers, ask them what they think about the services we provide, what can be improved, what else can be offered, what about customer services and the price.
Another benefit of the social media is the publicity. You don’t have to spend too much money on publicity as social media will produce word of mouth advertising.
During our brainstorming meetings it was clear as to what our needs are concerning social media.
Each business goals or objectives listed below is specific, measurable, attainable, realistic, and timely.
Grow the business
Grow the business revenue
Appeal to younger customers
State the social media goals or objectives that will roll up to your business goals.
Increase Twitter followers by 20% by the end of Q4
Convert 25% of inquiries to committed reservations
Grow our Brand by staying relevant
Details about the proposed procedures and social media activities that support the social media goals or objectives.
Make post once a day
Execute four Twitter campaigns by end of Q4
Implement a $50 coupon for using site
Create Excel Spreadsheet for Data
Answer all inquiries within 24 hours
Twitter Campaigns Deadline
Create creative Assets Create graphics to accompany Twitter campaign December 1, 2018
Create Copy Copywriting for campaign December 1, 2018
Launch Campaign Deadline to launch campaign January 10, 2019
Monitor Campaign Monitor and report the success of the campaign February 10, 2019
Database Create Excel Database to monitor campaign February 10, 2019
Revise Campaign Revise campaign and test Ongoing
Detailed Project Timetable:
Activity Execution Responsibility
1. Twitter Campaigns Month 1 Month 2 Month 3
X IT Manager
2. Content Creation X Content Specialist
3. Social Media Monitoring X Social Media Specialist
In the future, people will no longer surf online to seek a product or service, they will constantly be connected to the brands they love via social networks. So, people will first ask the brands they “like” what they have to offer. We need to offer a “social experience” to potential customers. We need to put ourselves in a position in which our followers can fluently try our services.
“Call to action” is a strategy of the last decade. Classic ads like banners and AdWords will no longer be relevant. We are in a world of connections. You are either connected, or you are invisible. Social media is writing the future of online advertising and by creating a strong social media campaign we can compete or even edge out our competition.
Stone Goose Resort and Social Media. (2019, Apr 10).
Retrieved December 6, 2022 , from
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