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Tourism Market in Mozambique

Tourism market in Mozambique Abstract Tourism is the movement of people to destinations away from their place of residence for any reason other than following an occupation, remunerated from within the country visited for a period of more than 24hours. It is one of the world’s fastest growing industries and an important source of foreign exchange and employment for many developing countries. Since crossing many of the primary needs of the population, when harnessed it can be a key instrument […]

Brewery Industry in Europe

CHAPTER 1: INTRODUCTION Overview This paper consists of seven chapters: Chapter 1 explains the aim of the given topic, describes the brewery industry in Europe, and focuses the development of the brewery industry and polish economy after the fall of a communism in 1989 In chapter 2 I decided to present a theoretical background of the strategy and macro-environment theory Chapter 3 focuses the research methodology and approach that was taken in order to analyse it Chapter 4 describes the market […]

Leading Footwear Giants

COMPARITIVE STUDY OF Brand of Leading Footwear Giants With special reference to Adidas and Nike ABSTRACT BRANDING The 1980s marked a turning point in the competition of brands. Management came to ralise that the principlal asset of a company was in fact its brand names. The brand is not the product but it gives the product meaning and defines its identity in both time and space. Too often brands are examined through their component parts: the brand name, its logo, […]

Bihar Tourism

Designing Communications Strategy for Bihar Tourism Executive Summary Places must decide on not only how many tourists they want and how to balance tourism with other industries or strategies but also what kind of tourists they want. The choices will be constrained, of course, by the place’s climate, natural topography and resources, history, culture and facilities. Like any other business, tourist marketers must know the actual and potential customers, their needs and wants, determine which target markets to serve, and […]

Gujarat Tourism

Understanding and Evaluating Gujarat Tourism EXECUTIVE SUMMARY Gujarat has all the ingredients to become one of India’s leading travel destinations – natural beauty, rich heritage, ancient archaeological sites and a colourful culture as well. Yet, Gujarat tourism has not met success in comparison to destination branding success stories such as Kerala, Rajasthan, Goa, etc. The primary aim of this study was to study destination Gujarat and probe for the reasons behind this phenomenon. A secondary aim of this study was […]

Preliminary Data Gathering

Chapter 1 Preliminary Data Gathering 1.1: Introduction to the Report: During the last two decades many important developments in the position of food in daily life of consumers and producers takes place. In earlier times consumers were self sufficient, but during the last two decades things have been changed and there was a rapid development in the industrialization of food packaging communication process. So this research study focuses on the area of Packaging which is one of the most important […]

Consumer Reponses to Sex in Advertising

Abstract: This study analyses the Chinese and British consumer’s responses to sexual content in advertisements, the advertised brand and consumer’s buying intentions towards the brand. Focus groups will be the principle research method used in this study, totally 32 Chinese and British participants (including 16 male 16 female) will attend the focus groups discussion. The purpose of this study is to examine the differences in the effect of sex appeal on advertising and brand evaluation between Chinese and British consumers. […]

Radio Advertising

Radio Advertising Executive Summary Advertising in general expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns don’t just pop out from no where, they are built on the key communication points that motivate sales. Radio is entirely a medium of sound, which evokes smells, sensations and visual images which brings the listeners imaginations into play. Radio advertising is one of the tools of advertising which is effectively used for communication and positioning. […]

Ranka Village

Primary Research Introduction The primary research was conducted in two different states of India. The first part was conducted in ‘Ranka’ village near Gangtok, Sikkim whereas the later part was conducted in Lodipur village in Samastipur, Bihar. The objectives of research in both the villages were different from each other. 1) Objectives of research in Ranka, Gangtok – Since there are not many brands which reach to this remote village in the country, it’s a heaven for local & counterfeit […]

The Genesis of Media Convergence

Introduction The electronic highway of information that is girdling the world has brought an end to the Gutenberg era. Transition from a “stones throw away” world to a “click away” world has changed the way we live, interact, socialize and work. It has also changed the way we perceive culture, people, processes, objects i.e. life in short. The high speed network fabric has rendered geographical boundaries irrelevant. A few years back it may have sounded like an idea by Slartibartfast […]

Key Marketing Concepts and Strategies Adopted by Cisco Systems Inc

Principles of Marketing Abstract This study aims to provide information on key marketing concepts and strategies adopted by Cisco Systems Inc. It critically analyzes Cisco’s business strategies and practices by describing and evaluating its market orientation along with the impact of its marketing practices on business thereby providing an overview of its competitive advantage and SWOT analysis. One of the most vital and comprehensive marketing tools Ansoff Product-Growth Matrix has been implemented for Cisco, identifying its potential development, segmentation and […]

Labeling

Labeling – An instrument to market Green goods Executive Summary The area of green marketing is on the verge of becoming a big business in India. In this regard, the objective of this project was to study one aspect of the same in detail and see how it could be used to market green goods more effectively. Labeling was this one aspect that formed the focal point. After a review of the existing literature, the knowledge gap that followed was […]

Marketing Strategies at Primark PLC

1.0 Introduction The research report under consideration is aimed to explore the significant role played by Marketing Strategies in today’s modern and dynamic business environment. Marketing has gained substantial importance and has become first priority of decision makers in any organisation. This document presents a research report analyzing and forecasting marketing environment faced by leading retailer Primark with special focus on competitive analysis. Primark Stores Ltd, an Irish upstart and subsidiary of Associated British Foods, is second largest clothing retailer […]

Place Branding

INTRODUCTION In the times that we live in, everything from products, services, people, to places are branded. This is no more an interesting marketing technique, instead the need of the hour today. While there are some critiques of the concept, Place Branding is becoming a well accepted theoretical development by marketing gurus in the world. The days where the big cities used to compete with one another for placing headquarters of multi-national companies are gone. To a great extent, this […]

Principles of Marketing

Definition of Marketing Marketing is part of all of our lives and touches us in some way every day. Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities. In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. […]

Retail Indian Industry | Marketing Dissertations

Impact of Organised Retail On Unorganised Retail Abstract The revolution in Indian retail industry has brought many sweeping changes and also opened door for many Indian as well as foreign players. In Indian scenario there is always a constant clash between challenges and opportunities but chances favors those companies that are trying to establish themselves. As every coin has two faces similarly it also has some pros and cons. In India about 96% of retail markets consist of unorganized retail […]

The Impact of Advertising on Fashion

Introduction: The use of advertising in the fashion industry was started as early as in the Victorian period. Advertising is been very important to the fashion industry as its one way of reaching a mass group of people quickly, as fashion today is very competitive and need speed marketing. Advertising is used from the high street fashion retailers to the low fashion retailers. According to (Dittrich,2000) it has been estimated that an average women sees between 400 to 600 advertisements […]

Undervalued Marketing Weapon | Marketing Dissertations

Raising the bar of an undervalued marketing weapon The double-edged appeal of adventure sports has started to capture the public’s imagination as a result of the combination of sports with the excitement and allure of adventure. In order to better understand the realm of adventure sponsorship and the other ramifications which accompany the subject matter “Strategic Sponsorship: Raising the bar of an undervalued marketing weapon: An inquiry into adventure sponsorship”, the logical starting place to begin to understand the realm […]

Wild Stone

INTRODUCTION TO THE PROJECT What is Brand? “Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to customers.” Brand is a name or symbol that is commonly known to identify a company or its products and separate them from the competition. A well-known brand is generally regarded as one that people will recognise, often even if they do not know about the company or […]

Ethical Dilemma, Practices and Implications of Children Advertising | Marketing Dissertation

Creating outstanding products and programs to win marketplace is not an easy job. Specialists in marketing have to develop comprehensive research plans, carry out market researches, analyze the data collected and finally come up with marketing plans that target specific consumer segments. Finding out about human psychology, their preferences, choices and appeals are not only difficult but at times disappointingly inaccurate. Yet marketers today consider themselves experts in such endeavours, and are capable of achieving the almost impossible marketing objectives. […]

Branding in FMCG Goods

“Branding in FMCG goods in changing economic condition” An energetic person in field of marketing with knowledge base of B.E mechanical & Post graduate Diploma in Business management played a very important role for my thesis. He has an experience of more than tow years in Sales and Marketing, at Excell elevators and currently working at IIPM Ahmedabad, as a Senior Research Associate. Perfection and proper direction are his two keys to achievement for any work. Without his best guidance […]

Cigarette Vending Industry | Marketing

The Effectiveness of Direct Mail on the Cigarette Vending Industry in the United Kingdom Irrespective of the mode and methods adopted for marketing, including direct mail, the cigarette vending industry continues to prosper not only in the United Kingdom, but also across the world. At the same time there is a continuous rise in the spread of a number of diseases directly related with smoking including chronic respiratory diseases, cardiovascular diseases and various types of cancers in turn leading to […]

Colour Packaged Produc

How does colour used in packaging affect consumer behaviour? (Case of the soft- drinks industry). Abstract: When determining possible colour options for a new product, packaging professionals must keep the consumer in mind. First, they determine what type of message the product should give. Based on the message, a colour scheme that represents this message is chosen. This is why basic research is necessary, whether it’s from previous case studies of similar products or from focus groups. Finally, packaging professionals […]

Marketing Dissertations – Confectionery Industry in the Uk

Confectionery Industry In The UK Contributes A Major Amount Of Revenue To The Country’s Economy Chapter 1: Introduction Confectionery industry in the UK contributes a major amount of revenue to the country’s economy. Repeated case studies have revealed that the confectionery industry is ever growing and the demand for creativity and innovation in the products in increasingly demanded by the consumers in the UK market. Alongside, the growth in the confectionery industry has also resulted in the stiff competition among […]

Consumer Behaviourists

Consumer pre-purchase expectations & Actual outcomes after purchasing. Introduction: Background to research: Until recently, consumer behaviourists had many theories of satisfaction. Rather, a post decision phenomenon known as cognitive dissonance (Festinger1957) was thought to provide a sufficient framework for understanding post purchase responses. Researchers later expanded the theories more recent theoretical and empirical works (Andreasen 1977; Day 1977; Oliver 1977) generally agree that satisfaction results from a subjective comparison of the expected and received product attribute levels, as originally proposed […]

Customer-switching Behaviour

EXECUTIVE SUMMARY Consumers use services everyday, these ranges from taking the train or opening a bank account to talking on a mobile phone. Businesses also rely on a wide range of services on a daily basis, but on a much larger scale compared to consumers. However, customers are not always satisfied with a particular service that they maybe using and often resort to switching their service provider in order to resolve the issue or pursue better value from a less […]

Failing to Meet Customer Needs — Letting the Competition in | Marketing

This dissertation examines a service company Advanced Alchemy which engages in providing value-added marketing, recruitment and other services to major companies operating within technology industries. The work examines some major marketing theories in order to frame the discussion of the company’s environmental and organisational contexts. These frameworks are then used in analysing how well orientated the company is in terms of its targeted customers through exploiting its internal resources. The report continues with examining the impact of some of the […]

Fmcg Products

EXECUTIVE SUMMARY The FMCG market is set to treble from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015. Penetration level as well as per capita consumption in most product categories like jams, toothpaste, skin care, hair wash etc in India is low indicating the untapped market potential. Burgeoning Indian population, particularly the middle class and the rural segments, presents an opportunity to makers of branded products to convert consumers to branded products. Growth is also likely to […]

Imc Plan

Executive summary:- This term paper mainly focus that how an IMC plan is generated in order to make the product familiar with the customer and also how to introduce the product in the market. IMC [integrated marketing communication]is a vast concept under which their comes many sub concept on whose basis the whole IMC plan stands. The various sub topics which I have consider for making IMC PLAN for washing machine are situational analysis, determine a problem or opportunity , […]

Synergies of Product Diversification Strategy

Introduction Nowadays large firms have to survive in the face of economic competition. They have to keep an eye on the competitors’ performance. Managers try to progress and run their businesses well in order to grow and be competitive. When a large firm has reached a mature life-cycle stage it often has to explore the possibility of how to still grow. Ansoff (cited by Johnson, Scholes and Whittington, 1998) presents four basic growth alternatives: a) increased market penetration, b) market […]

Brand Essays