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Leadership Theories and the Role of Icuenglish

Leadership is amongst the most discussed topics in the social sciences (Avolio et al., 2003 and Bass, 1990). The earlier theories started with the ‘great men’ concept and focused on the personality and the behaviour of successful leaders while the later focused on the role of followers and contextual factors. In light of these shifts, in the first section, this essay will review some of the leadership theories and the relationship between the leadership and the culture creation. Bearing in […]

Improving Performance through Cross Function Teams

Singer Sri Lanka started its operation in 1872 in Sri Lanka and is a Company that has grown over the years into a benchmark entity in Sri Lanka in terms of popularity, modernity and reach. Singer today is synonymous with quality, wide reach, and wide product range across diverse lines and wide appeal to consumers across the entire spectrum of buying power. With its inception through the sewing machine, Singer’s product portfolio has diversified to encompass a highly successful multi-brand […]

How AB InBev Succeed in Chinese Market

Introduction Europe was the major centre of brewing industry in the world. However, it showed a big falls of the beers sales after the mature period of the market (Johnson G, 2005). On the other hand, Chinese market is expected to have a continuous growth with long-term profit prospect , and becomes the world’s largest alcoholic beverage market in both volume and outputs terms so far (SAB Miller, 2013). As the leader of world brewing industry, AB InBev noticed this […]

Hankook Tire Global Business

I. Company Analysis 1. Basic Overview The January 2010 issue of Modern Tire Dealer magazine published the 2009 sales data for the global tire industry, and Hankook Tire placed seventh on the list for the fourth consecutive year since 2006. Sales have grown an average of 13.9 percent annually for the past decade, bringing the cumulative rate to 133 percent for the period. More than 70 percent of the revenue is earned outside Korea. 2. Financial Overview Hankook Tire Co. […]

Factors Influencing Buying Behaviors in Metro Cities

Life Insurance in its modern form came to India from England in the year 1818. Oriental Life Insurance Company started by Europeans in Calcutta was the first life insurance company on Indian Soil. All the insurance companies established during that period were brought up with the purpose of looking after the needs of European community and Indian natives were not being insured by these companies. However, later with the efforts of eminent people like Babu Muttylal Seal, the foreign life […]

Factors Leading to the Success of Singapore Airlines

Introduction Singapore Airlines (SIA) has been known by every people, it depends on the excellent services and highlight customers care developing the business. Singapore Airlines operates a hub airport at Singapore Changi International Airport, it owns significant market in Southeast Asia, East Asia, South Asia, and “Kangaroo route”. The company also operates trans-Pacific routes, including two of the world’s longest non-stop commercial flights from Singapore to New York, Singapore to Los Angeles, which are used Airbus. This company is the […]

Folliderm’s Strategy Assignment

1a) Breaking the consumer’s perceptual threshold Folliderm’s strategy of placing the ad on the doors of the elevator is very effective in attracting the attention of consumers. Consumers will see this ad when they take the elevator. And sine there are thousands of ads everywhere, this strategy is effective to minimize screening out. Thus, countering consumers’ selective attention. Furthermore, when the elevator doors open, the 2nd part of this implicit ad is revealed to consumers after building up the curiosity […]

Franchising Agreements in Business

Tutor’s Feedback TMA ANSWERS A1) Franchising which is an agreement between the franchisee and franchiser which gives the franchisee the right to sell or promote franchiser’s product and services using the franchiser’s trademark. Franchising has growing rapidly lately, you can see franchises everywhere. KFC, McDonalds, Nike and much more are very good example of successful franchise that encourages franchising. Franchising has been luring many business men, it can be called as buying success since you’re buying an already established and […]

EXAMPLE ANSWERS to EXAM on LEADERSHIP and MANAGEMENT

Identify two very different organizations that compete on a cost leadership strategy and explain how they do this, i.e. find out what they do that enables them to keep their prices low. Introduction What is difference between manager and a leader? This is a question that asked more than one and answered in many ways. The big difference between manager and a leader is they motivate peoples who work or follow them. By the way , many peoples are act […]

Factors Affecting the Switching for Cellular Service Providers in Pakistan

A Study on Factors Affecting the Switching for Cellular Service Providers in Pakistan Abstract Due to expansion of industry customers are shifting from one service provider to another very often. This research aims to find the reasons after the customer’s switching behaviour in cellular services sector of Pakistan. To conduct the research, we surveyed 100 respondents in Sahiwal. The survey was based on a self-administered questionnaire. Respondents were selected on ease basis. After examining the collected results, we inferred that […]

Entrepreneurial Business Assignment

Business Assignment Entrepreneur Semester: 2 Kelly Hoppen MBE born in July 1959, and she is a famous designer around the world and she started her career in 1976. At the beginning, she got the work of the actor Martin Shaw and racing drivers. Only a small shop of she took in about A£1 million in 2004(Rozhon, 2004), and her Notting Hill residence is valued about A£6 million(SPEAR’S, 2014). At later period, the Kelly Hoppen were inspired by Chinese culture and […]

Analysing a Company: DHL

The aim of this strategic planning document is to thoroughly analyze a company and based on the analysis find the right strategy that fits the company’s business purpose and mission. The right strategy, depending at what is directed, should help the company strengthen its position on the market; increase profits; help with further development. If a company implements a wrong strategy, it can cause bad damage or it can have huge financial impact on the company which could even end […]

Diageo Existed in Current Guise for Little more than Decade.

INTRODUCTION The organisation I have chosen to study is ‘DIAGEO’ (1). The company itself is relatively young and although its parent companies have existed since 1749, Diageo has existed in its current guise for little more than a decade. With heritage and pedigree in the food and beverage industry spanning some 250 years, the merger of United Distillers & Vinters with Guinness and also Grand Metropolitan International Distillers & Vintners in 1997, saw the formation of this global conglomerate recognised […]

Customer Management Plan

Customer Management Plan Contents Page Our Brand Page 3 The Market Page 3 The Shop Page 3 Servicescape Page 4 Service Service Quality Page 5 Measuring Service Quality Page 5 Service Recovery Service Plan Page 6 Customers Loyalty Page 7 Total Customer Experience Page 7 Customer Feedback Page 8 Customer Use of Service Blueprint Page 10 ReferencesPage 11 Our Brand Rubia Coffee are a new chain of coffee shops that will offer more value per drink than any other chain […]

Consumer Engagement with Self-Expressive Brands

1. Introduction 1.1. Background of the Study Consumer engagement is being considered nowadays as an important research topic as it is proving to be providing an improved academic insight into the behavior of consumer in complicated, shared and co-creative environments (Koller, 2009). In theory, consumer engagement is understood to be larger sphere of relationship marketing (Kozinets, et. al. 2010). It is considered largely that consumer engagement is merely the detail of relationship marketing theory. Specified interactive consumer experience formulates consumer […]

Consumer Preferences of Small Car in India

INTRODUCTION The purpose of this study is to gain a better understanding of factors that influence consumer buying behavior in cars. Specifically, we considered a number of internal factors that influence consumer behavior including perception, motivation and learning. How a consumer’s attitude, which is a lasting evaluation of a person, object, or issue, can affect what they buy also examined. Reviewed other factors that influence consumer purchasing decisions and buying behavior including personal, social, and situational issues. The personal influences […]

Boosting Corporate Customer Loyalty

Hotels boost corporate customer loyalty through the service quality of the front office personnel INTRODUCTION This research, through a review of literature published on the subject, considers how hotel organisations might boost the repeat patronage of their corporate customers. Changes in the economy and the overall culture of corporate business travel, such as the increase in use of technology instead of trips, have significantly impacted the hotel industry in recent years. These changes “have altered the possibilities for service delivery and […]

CSR Implementation – Long Term Plans

Thirdly, UVN and TMV are among typical successful examples of business firms that pursue a long-term plan for their CSR implementation. This can be seen in Unilever Sustainable Living Plan launched in 2010 which specifies the direction and sets out primary objectives to be achieved by the company up to 2020. In this plan, UVN not only sets clear targets but also presents major areas of CSR to be addressed as well as detailed action plans for each area. USLP […]

Comparing Western and Chinese Business

Indeed, young professionals, business people as well as educated professionals seem likely to be the person who possess enough income and purchasing power for those Western brands and who will be the most receptive to new ideas and value the foreign dining experience. Western franchises operating in China can be more expensive, for Chinese people, than local brands but with a growing middle class, more people can afford it and are willing to pay more for a western brand than […]

COCA-COLA’S USE of STRATEGIC CHOICES

Strategic choices are concerned with decisions about an organisation’s future and the way in which it has to respond to the myriad of pressures and influences as a result of its immediate and macro environment. To this end there are three basic choices to be made as shown below. This area has to do with how Coca-Cola has positioned itself in relation to its competitors. The Coca-Cola Company competes in the non-alcoholic beverages segment of the commercial beverages industry. The […]

Case Analysis: the Honda Effect

The two reports of BCG and the insider’s account have a number of differences specified below: The BCG report is a very brief report which just gives the overview of the entry of HONDA in the US market and explains how the market was and outlines the competitors like Harley Davidson etc. While the insiders account is a direct detailed narration which specifies the target market (Los Angeles) and also encounters the challenges they faced while entering in the market( […]

Case Study of Sottilette Kraft

Introduction Krafts General Foods was founded in the U.S.A in 1908 and its presence was established in Europe in 1927. The company entered Italy in 1964 with its best known products at the time-Sottilette and Mayonnaise. It grew steadily and its growth was significantly influenced by mergers and acquisitions. Philip Moris after taking over General Foods one of the World’s and region’s leading companies in the food sector acquired Kraft in 1990. Jacobs Suchard – a top sweats company created […]

Case Study: Nestle

Case Study Report – Nestle Introduction: The case study on the multinational company – Nestle, which happens to be a FMCG global giant reveals the strategies and the well designed plans of the company wherein it tries to shift its image from a food company to that of a nutrition health and welfare company. The moto of the company which has been that of good food, good life is further extended where the company looks forward to enter the arena […]

Advertising and Promotion in Business

Task 1 The three communicational theories of business Electronic theory: – understands the dynamic communication aids in delivering messages clearly to the receiver. The process of the electronic theory is t is based on, and uses the language of, electronics. Emails, smart phone messaging system are using the electronic theory which information will be delivered in electronic ways. Social environment theory- is based on the workplace. It is essential to understand to whom we are talking their position. We also […]

Al-Tayer Group Assignment

AL-TAYER GROUP: Al- Tayer group has headquarters located in Dubai, UAE with presence in operation in 12 countries in Middle East and beyond. It was established in 1979 and is private firm. It has 7900 employees of various nationalities. Businesses operated by Al Tayer Group are highly focused on quality in various fields like sales and services, automobile, cosmetics, interior contracting, perfumes and luxury. Portfolio of this group includes many leading brands e.g. Bvlgari, Ford, Ferrari, Gap, Gucci, Maserati, Harvey […]

A Marketing Management Assignment

Marketing Management Before 2007, after analyzing its customer base, Fujitsu realized its selling strategies needed to be changed. The customers it was targeting were widely spread and not properly marketed to. This discrepancy in marketing efforts can be measured by the type of efforts exerted by Fujitsu Services Limited. There are several rules of marketing which a company should keep in mind when approaching its customers. However, before identifying these rules, it is important to consider the focus of the […]

A Marketing Report on Birchbox

Based in New York City, Birchbox began in 2010 by founders Katia Beauchamp and Hayley Barna. They established Birchbox to assist consumers with the clutter of beauty retail to discover products that actually work for them. Although Birchbox started as a product primarily for women, they extended into men’s products in 2012 with Birchbox Man. Also in 2012, Birchbox purchased JolieBox, based in Paris, increasing their business to France, Spain, and the UK to take the company global and become […]

A DETAILED REPORT on GLOBAL AUTOMOBILE INDUSTRY

With the increased competition and globalization, the automobile industry is changing its face dynamically with major players in the market in order to gain the maximum market share with the implementation of business strategies, models and standards. Honda Motor Company is a multinational Company. Honda Company started in Japan at the early first time. Then, Honda Company starts to spread to other nation such as Europe, United State, and Asia. How can this company structure itself so successful? Honda Company […]

A Bryant Homes

A BRYANT HOMES CASE STUDY 1 The hard system approach can answer both qualitative and quantitative approach. Hard systems are totally hard in nature. This approach can produce clear solutions to problems (Tutor2u.net, 2014). In Bryan Homes case, hard approach is used as the company build a specialized sales system be setting up a website that allows floor plans, room’s selection to name a few. There were also virtual walks for the houses. The problem that Bryan Homes faced […]

Promote Tourism to UK by Tanzania Governments

Tanzania is situated just south of the equator in East Africa. The mainland lies between the areas of the great lakes: Victoria, Tanganyika and Malawi, with the Indian Ocean on its’ coastline to the east (Africa Guide Online 1). Tanzania has frontiers with the following countries; to the North; Kenya and Uganda, to the West: Rwanda, Burundi and Democratic Republic of Congo, to the South: Zambia, Malawi and Mozambique, to the East: Indian Ocean (Tanzanian Government Online1). The country is […]

Brand Essays