Brand Essay Examples - Free Research Paper Topics on StudyDriver.com

Brand Awareness Loyalty | Marketing

Chapter 1: Introduction 1. Introduction This dissertation is comprised of brand evolution and sum various steps involved to construct it. The creation and importance of Brand Awareness, Brand Image, and Brand Loyalty is discussed followed by the evaluation of Servis Sales Corporation as how successful Brand they are in Shoe industry of Pakistan. Servis Sales Corporation claims to be the largest retail shoe sellers of Pakistan therefore research is held on the company as what are the various marketing strategies […]

Brand Identity and Positioning

A brand is not the name of a product. It is the vision that drives the creation of products and services under that name. That vision, the key belief of the brands and its core values is called identity. It drives vibrant brands able to create advocates, a real cult and loyalty. Modern competition calls for two essential tools of brand management: ‘brand identity’, specifying the facets of brands’ uniqueness and value, and ‘brand positioning’, the main difference creating preference […]

Brand and Snapple

9-599-126 REV: DECEMBER 5, 2003 JOHN DEIGHTON You remember the ‘80s, Philip? – Of course. God hated the ‘80s. – He didn’t like anything? He liked Snapple. – God liked Snapple? Not all the flavors. — From a 1998 episode of “Chicago Hope,” a network television drama Arnie Greenberg, Leonard Marsh, and Hyman Golden had been friends since high school. In 1972, they went into business selling all-natural apple juice to health food stores in Greenwich Village under the brand […]

Brand and Heineken

I. INTRODUCTION The Heineken Brewery was founded in Amsterdam in 1863 by Gerard Adriaan Heineken. The strain of yeast which continued through the 1990s to give Heineken beer its special taste was developed in 1886. Heineken beer won a gold medal at the 1889 Paris World’s Fair, and, by 1893, was one of the largest selling beers in the Netherlands. In 1937, Heineken granted its first license to a foreign brewer to produce Heineken beer according to the original formula. […]

Leverage Brand Equity

1- PROBLEM AND ITS BACKGROUND This chapter contains background of our study, statement of the problem, significance and delimitation of the study. Furthermore Definitions of the terms used in this dissertation are also explained in this chapter. 1.1 Introduction One of the most famous strategies to leverage brand equity is brand extension. It is believed that consumers will favor new extension if new products are under the label of already established brand name.Familiarity and trust with the parent brand is […]

Employer Brand

Employer Branding Question: Comment on the following statement; “Developing and Managing the Employer Brand (EB) is now too important to be left in the hands of the HR department and should become incorporated into all aspects of corporate strategy.” Summary: It is a well established fact that people, or more precisely good people, are the vital for the success of an organization. The key challenge is how to attract, select and retain good people on your side. The emerging areas […]

Analysis of Caterpillar Inc.’s International Business Strategy: Accounting Essay Example

Caterpillar’s International Strategy The domain of international business theory contains an overwhelming array of perspectives and dimensions. International business (IB) definitions and assumptions are as diverse and ambiguous as their sources. Approaches to IB have established the fundamental perspectives as being global or organisational, but the content of these areas are immense. The development of the global approach, or more correctly labelled as ‘macro’ (Rugman and Hodgetts 2000. pp. 24), has recently evolved in the 1990’s as a result of […]

British Brand Durex

Durex is an established British brand manufacturing by SSL International. The name Durex refers to the short terms of “Durability, Reliability and Excellence. ” (Durex, 2010) Durex aims to be highly innovation and socially responsible which have made Durex the world’s No 1 condom manufacturer. The company is the leader of the market in more than 40 countries and recognized internationally as a premium condom brand in terms of quality, safety and reliability. For Durex vision, it concerns on both […]

Your Brand Advocates

To spread the news about the sustainability policies to reach the younger generation they can use the following measures: Use of brand advocates: The best advocates are people who love your brand, this will increase brand image and encourage word of mouth publicity. They can create brand advocates in different cities and states who discuss their services, products and talk good about them. They can start a two-way communication and influence millions of consumers who are active on social media […]

‘The Effects of Credit Card Limit Practices of Banks on their Financial Performance and Consumer Brand Preference’: a Study of Banks in Karachi

RESEARCH TITLE: ‘The effects of Credit Card limit practices of banks on their financial performance and consumer brand preference’: A Study of Banks in Karachi INTRODUCTION: Many researchers have aimed to find the different levels of customer preferences regarding financial services (Schmidt, Bergsiek & Kolesnikova, 2007), (Tarawneh, 2006). Schmidt, Bergsiek and Kolesnikova (2007) have also observed that today’s dynamic economy is exposing financial institutions to the increasing competitive forces and performance-oriented pressures. In addition, innovative business ideas and increasing competition […]

H&M Essay Example Pdf

Does the Company Educate its Consumers or Does it Serve a Unique Market Segment? ABSTRACT In the current retailing market, Hennes and Mauritz AB (H&M) remains a unique phenomenon in part due to the observable difference in the behavior of the company’s customers. This study evaluates two theories attempting to explain the deviation in H&M customers’ behaviour-patterns. The first theory suggests that the customers’ behaviour is attitude-bound and learned-taught through the customer-company interaction. The second theory argues that H&M customers […]

Social Media Essay Online for Free

Introduction This essay seeks to critically discuss the statement that “given the rise of social media marketing, companies should focus all of their marketing efforts on social media platforms”. The rapidly shifting topography of the social media landscape seems to create the impression that its associated platforms are a new concept, but they actually have a relatively long history in terms of the total lifespan of the internet. For example, Friendster was established in 2002 whilst Myspace and LinkedIn followed […]

Cultural Dimensions of Brand Equity Formation

CULTURAL DIMENSIONS OF BRAND EQUITY FORMATION: Research Design and Methodology Research Method Both qualitative and quantitative methods will be undertaken for data collection and data will be analyzed throughout the investigation process. Mixed methods approach is applied when the researcher tends to base knowledge on pragmatic grounds (e.g., consequence oriented research); In this study a mixture of qualitative research via semi-structured in depth interviews will be conducted along with a quantitative research using a Likert scale structured questionnaire Qualitative Research […]

Philosophy of Aldi Essay Example for Free at Magic Help

Aldi have made great strides in entering the UK grocery market. Please analyse Aldi’s current marketing strategy and provide recommendations for how Aldi can enhance their marketing strategy to gain a greater share of the UK Grocery Market. Introduction Marketing in simple terms can be described as offering a right product at a right place at the right time and with a right price. The Management Gurus emphasise on the four Ps of marketing which are often called the marketing […]

Draft Business Plan Essay Example Pdf

Executive summary Spice Man aims to establish itself as a B2B focused company specialising in the distribution of premium organic specialty Asian cooking sauces in the UK. It aims to capitalize on the growing consumer demand for quality healthy food and the UK’s love of Asian food in particular. The company has secured funds and warehouse/office facilities and its founder has already negotiated the sale of 5,000 cases each, for the four leading specialty Asian supermarkets across the UK. Contents […]

Modern Competitive Market Environment, Brand Recognition

1. Introduction In the modern competitive market environment, Brand recognition has been a widely discussed topic. Employer brand is particularly important given the fact that prospective employees have always preferred to seek employment in a recognized firm as compared to finding a mere work place. Therefore, it is important for an organization to understand to which extent their employer brand is known, perceived and recognized compared to the competitors in the market. This knowledge gives the management (especially, HR) the […]

Business Strategy at ASDA Essay Online for Free

ASDA is the UK’s second largest supermarket chain, holding a 17.2% market share in the UK over 2013/2014 (Kantar Worldpanel, 2014). It was purchased in 1999 and became a wholly-owned subsidiary of the US Public Limited Company, Walmart. In order to analyse the business environment, this essay will first consider the ASDA Group’s internal environment, including their objectives, policies, organisational structure and reputation. The second focus will be the external environment; first the range of competitors in the market, followed […]

The Great Wall Motors Business Essay

This narrative focus on the competitive position of great wall motors which is one of the top privately owned enterprise in China was specified on both A share market in china mainland and H share market on Honkong. The Great wall motors established in 1976 and it is named after the Great Wall of China (wiki).The company started with manufacturing of Great wall light vans and great wall deer pickups. The great wall deer pickups create a breakthrough in the […]

Uniqlo in Hong Kong Business Essay

Many businesses exist and flourish because they are successful in satisfying a need in the market. These needs are determined by the consumers who are considered an important component of any business endeavour. The primary reason for a business existence is to continue identifying consumer needs and then come up with tangible responses to address these needs. This requirement makes business companies spend a considerable amount of effort and intellect in analysing the behaviour of the consumers in order to […]

The Role of Social Media Essay Example Pdf

Introduction This research investigates the role of social media in marketing in order to determine whether companies should focus all their marketing efforts on social media platforms. The term social media is used to refer to a group of internet based web 2.0 applications that enable users to interact, communicate and share content including video, text and graphics. Popular social media applications include social networking sites like Facebook and Twitter, photo sharing sites like Instagram and Flickr, social tagging sites […]

Key Drivers and Targets for Walmart Business Essay

Wal-Mart being a brand of United States and being a world largest brand in retail segment, they are planning to open a subsidiary in Indian market because they believe Indian retail market is one the growing market at current scenario. Moreover, 90% of their products and the services would source locally and this will help Wal-Mart to minimise its cost and maximise its market share and profits. And, this will also lead to the growth in the economy as it […]

International Business for British American Tobacco Finance Essay

First and foremost, globalization is an enormously multifaceted fact and its area is very wide and random. It may be the interactive co-evolution of multiple technological, cultural, economic, institutional, social and environmental trends at all conceivable spatiotemporal scales. Globalization is also the system of communication among the countries of the world in order to develop the global economy. Actually, Globalization refers to the combination of economics and societies all over the world. It is not necessary there is just negatives […]

Maintaining Internal Confidence in Chs Inc Finance Essay

For centuries food and grain markets have continued to grow not only in terms of demand, but moreover in competition. As the global population has continued to build, so has the need for resources to feed such inhabitants. In a short period of time, the United States has unquestionably emerged as a major contender in the exporting market with much of the credit belonging to companies such as Cargill, ADM and St. Paul based CHS. These companies have supported domestic […]

The Performance of Jerrys Ice Cream House Business Essay

Daft, R. (2011), page 148, mention that “entrepreneurship is the process of initiating a business venture, organizing the necessary resources, and assuming the associated risks and rewards. An entrepreneur is someone who engages in entrepreneurship. An entrepreneur recognizes a viable idea for a business product or service and carries it out by finding and assembling the necessary resources such as money, people, machinery, and location to undertaken the business venture. Entrepreneurs also assume the risks and receive and reap the […]

Ghana Technology University College

Sales promotion is one of elements of promotional mix. Sales promotion uses media and non-media marketing communications for set, limited time to increase consumer demand, stimulate market demand or improve product availability. Sales promotion can be directed at either the customer, sales staff, or the distribution channel members (retailers).Sales promotion directed at the consumer is called consumer sales promotions. Sales targeted at retailers and wholesale are called trade sales promotions, its done to attract new customers, to hold present customers, […]

Digital Marketing Communication Process

Everyone loves McDonalds! I bet right now you are thinking about the yummy food at McDonalds. McDonalds is one of the biggest and most popular fast food restaurants in the world. The McDonald branding is known to everyone and has become the Golden Arches. McDonalds has been a company that has made an impact on people since the 1950s and have been handled many forms of promotions and adverting with different products. McDonalds is a well-known name and brand that […]

The Buying of Instagram Followers

Everybody buys Instagram followers, it appears as. In August 2019, the Institute of Contemporary Music Performance ran a not insignificant rundown of well-known individuals through an Instagram audit, and for reasons unknown, everybody from Ellen to Taylor to Ariana has an over the top level of phony Instagram followers—49% phony, 46%, and 46%, respectively. How to buy Instagram followers Look for a reputable supplier. Shockingly, buying Instagram followers has gotten less clear than it used to be. Why? Since in […]

Disneyland Paris: how Disneyland Paris has Mastered its Cxm

Introduction Today, customer experience management has become the core of companies’ marketing strategies.a study shows that customers are directly involved in strategies developed to improve a company’s performance (robert johnston & xiangyu kong, 2011). To do this, the author of this article explains that there are three important factors that are linked: employees, customers, and performance. The experience is related to the field of tourism and leisure. That’s why I chose to study the case of disneyland paris. This essay […]

Sexual Harassment in the Workplace

In the light of the current #MeToo movement and claims against supreme court elect Brett Kavanaugh, sexual harassment has turned into a major issue in the working environment. Many women and men have fallen victim to sexual advancement from co-workers in positions of power. These unwanted advancements, for example, whistling, invasion of one’s personal space, and improper physical contact can regularly be offensive and threatening to the victim. Although sexual harassment is illegal, the quantity of cases keeps on expanding. […]

Artificial Intelligence and Innovative Technologies

Introduction Air transportation is drastically changing due to the impact of artificial intelligence and innovative technologies. Innovative companies in the sector have a competitive advantage and increased turnover as compared to other companies. The leading players in the industry include Toyota, Nissan, General Motors, and Honda. The motor corporations are very creative in their operations to outshine their counterparts in the market. The industry is manufacturing self-driving cars currently. The automotive manufacturers implement various human-machine interface technologies such as voice […]

Brand Essays