Target Market Essay Examples - Free Research Paper Topics on StudyDriver.com

Target Market Segmentation

Introduction The Gap Inc. is a global specialty retailer that operates stores selling casual apparel and accessories for men, women, and children (Yahoo Market Guide, 2001). Under the Gap, are the Old Navy and Banana Republic brands (Yahoo Market Guide, 2001). Demographic/Psychographic/Geographic Segmentation Gap The Gap’s target age segment is males and females ranging from seventeen to twenty-five years old (Cosmopolitan, 2000, p. 2). The typical family life cycle for a Gap customer comprises of single teenagers and young adults […]

Nike Target Market

Nike’s analysis in the fashion industrial environment Nike’s an athletic-based fashion retailer that operates as a multinational corporation. They promote their brand using relevant techniques such as endorsements and sponsorships with influencers who are able to maintain a platform in communities where we live and work. Nike’s mission is to create groundbreaking sport innovations, by making and creating products more sustainably, by building a creative and diverse global team, and by making a positive impact in communities where their customers […]

Market Entry Research Paper

Market Entry Research Paper Table of Contents Abstract: Introduction Entry option: Product Information: Life cycle of Almond: Global usage Global situation: Competition: Major markets/importers Situation in India and Pakistan Major Buyers: Import Duties: Rules and regulation: Environmental analysis: Political analysis: Economic analysis: Social analysis: Technological factors: Legal factors: Conclusion Abstract: This market entry research paper is about the entry in Indian and Pakistani Market for the export of American almonds. Research is conducted to know about the demand and consumption […]

Target Marketing in Bottle Water

1. Target marketing and market segmentation of Bling H20 Bling H2O crystal-encrusted of Beverly Hills is the inspiration of Kevin G. Boyd, a Hollywood writer-producer. While working on various studio lots where image is, well, everything, he noticed that you could tell a lot about a person by the bottled water he/she carried. So just like any other savvy business person, he decided to capitalize on his finding. “Our product is strategically positioned to target the expanding super-luxury consumer market. […]

Market Segmentation

The chapter discusses the procedure of market segmentation. We characterize market segmentation as the way toward separating a market into gatherings of comparable consumers and choosing the most fitting group for the firm to serve. The gathering or market section that an organization chooses to concentrate on is known as a target market. We separate the procedure of market segmentation into six stages. The six steps are: Delineate firm’s current situation, Determine consumer needs and wants, Divide markets on relevant […]

Branding and ‘Air Asia’

Branding is one of the marketing strategy Air Asia used to help customer to identity their product or services. A brand can position itself by associating its name with good value and benefits. Air Asia, is a brand provide experiences that satisfied the desire of customer to travel around, reach their destinations and fly above the sky. Air Asia is well known as a low cost airline in Asia. There is no denying the fact that low-cost service is the […]

Marketing Sales and Promotion

Executive Summary The promotional campaign on Echidna Walkabout Nature Tours is mainly purposed to create more awareness concerning the destination tours majorly targeting the Chinese markets together with the local domestic tourists. The region is well endowed with various beautiful sceneries which comprises of wild animals such as Koalas and Kangaroos, recreational facilities for surfing and mountain biking expeditions, misty waterfalls and pristine rainforests. The enterprise in line with its mission aims at achieving the following; provide quality and educational […]

Develop a Marketing Plan for Wayfair

EXECUTIVE SUMMARY Samsung is a very vibrant company which has reputed in the field of electronics and also software business. The company’s earlier products were calculators, television and they also provided refrigerators to their market. Samsung developed and launched its first mobile phone in market which led to the expansion of the target market. Samsung started with very inferior products just like any other company which led to very poor sales. The company later started doing exceptionally well by selecting […]

Apple Inc.: End of Semester Project

Apple Inc. is a publicly traded organization. It was founded in 1976 by Steve Jobs and Steve Wozniak who had a vision of creating personal computers that every individual could own. According to Angelique Richardson who published her article on the business references services website, Simply put, they wanted a computer that was user-friendly (Richardson 2008). The company has since grown to become a technological giant throughout the world. The IPhone is now a family name and staple for millions […]

National Basketball Association-Marketing Plan

National Basketball Association (NBA) is one of the topmost basketball leagues in North America. It has a total of thirty teams. The largest percentage of its audience is made of the youthful population. For instance, 45% of its fans who regularly watch games are aged below 35 years. In addition, males make up the large percentage of NBA fans. Indeed, only 30% percent of the fans are women. Research also shows that 62% of the fans are aged between eighteen […]

Entrepreneur

Table of Contents 1. Introduction – ImageCafe2 2. Clarence Wooten’s Strengths and Weaknesses2 3. Product versus Service-Oriented Focus2 4. Feasibility Analysis2 5. Capital Funding3 6. Conclusion3 7. Introduction – Roxanne Quimby4 8. Idea versus Opportunity4 9. Burt’s Bees Success Story4 10. Relocation to North Carolina: The best solution? 5 11. Conclusion5 12. Introduction – Globant6 13. Globant Challenge6 14. Strengths & Weaknesses6 15. Industry Analysis6 16. Competitors Analysis7 17. Target Market7 18. Globant Industry Segments7 19. Conclusion7 20. Introduction – […]

Marketing Plan Work Sheet

Marketing Plan Worksheets Sources: Pride, W. M., Elliott, G., Rundle-Thiele, S. Waller, D., Paladino, A. & Ferrell, O. C. (2007). Marketing: core concepts and applications (2nd Asia-pacific edition). Milton, Qld: John Wiley & Sons Australia, Ltd. (Text used in Marketing Fundamentals BU1008) These worksheets are designed to assist you in writing a formal marketing plan. By answering the questions on these worksheets, you will be able to organize the information you collect about a company or organization. In addition, these […]

Article Summary

Kappa Delta + 1 Hayley Williams, Lauren De Leon, Sam Thopmson, Beth Frazier Andy Miller Marketing September 16, 2010 Reference: Reynolds, j. (2010, September 14). Nestle in review of gold blend ‘couple’ strategy. Retrieved from https://www. marketingmagazine. co. uk/news/1028154/NestlE-review-Gold-Blend-couple-strategy/ Article Summary: The article “Nestle in Review of ‘Gold Blend Couple’ Strategy” reviews the possible future of a past advertisement to see if it will market as well today as in the 1980’s. In the 1980’s, Nestle released a series of […]

Red Bull Energy Drink

Redbull Energy Drink – Presentation Transcript 1. It Gives You Wiings 2. Contents * Executive Summary * SWOT Analysis * Promotion Opportunity Analysis * Corporate Strategies * Integrated Marketing Communications Management * Media Plan * Evaluation & Control 3. Executive Summary * Red Bull can be called as a pioneer in the energy drink category worldwide. In India too, Red Bull was the brand that created the energy drink category. * The brand came into existence in 1984. * The […]

The Marketing Strategies of Apple

The Marketing Strategies of Apple, Inc. Market segmentation strategy involves dividing the market into groups, where individuals have similar needs and wants for services and products. It could also be a segmentation of people on the basis of behavior, culture and economic status. To get a clearer picture of what is market segmentation, one can always look into the definition provided by business dictionary. com, market segmentation is defined as, “Process of defining and sub-dividing a large homogenous market into […]

Ipad Preliminary Marketing Report

Executive Summary This Preliminary Marketing Report has been prepared upon being commissioned by Apply to provide the company with an analysis of the market and an overview prior to launching the iPad product into the Australian market. The report will give an overview of the current situation along with strategies for the future. It looks at observing the current competitors that are aimed against the iPad and defining the industry in which the product is planned to be launched in. […]

Levi Strauss Marketing Plan

Levi Strauss Marketing Plan Keller Graduate School of Management – Online MM522 Final Draft Executive Summary Levi Strauss & Co. is a privately held clothing company founded in 1853. It is the global leader in denim jeans in more than 110 countries in which it markets its products. The company is also one of the world’s largest branded apparel companies in which it designs and markets jeans, casual wear, and related accessories for men, women, and children under the Levi’s®, […]

Playstation 3 Campaign Audit

2010 Playstation 3 “It only does everything”. A Campaign Audit Table of Contents EXECUTIVE SUMMARY3 INTRODUCTION4 SITUATIONAL ANALYSIS4 COMMUNICATION OBJECTIVE AND MESSAGE/MEDIA STRATEGY6 CAMPAIGN BUDGET11 CAMPAIGN EFFECTIVENESS12 WORKS CITED LIST15 APPENDIX A17 APPENDIX B18 APPENDIX C19 APPENDIX D20 APPENDIX E21 EXECUTIVE SUMMARY The reason behind this campaign audit was to further our knowledge and skills needed in the area of advertising and promotion. In particular we are focusing on the “It only does everything” campaign run by Sony, to promote […]

Business BFTA Travel

1.0 Executive Summary May 31, 2009 marks the grand opening of Business and Fun Travel Agency (BFTA) and will strive to be the primary travel agent to service people in the Central North America, specifically the Pine Bluff, Arkansas area. BFTA’s potential success relies on the annual growth in the travel industry. Further, the Pine Bluff traveling needs are expeditiously increasing due the growth in its business economy. More and more companies are paying for employee development which in turn, […]

Marketing Plan for Introduction of Multi-functional Remote Device of JKL Plc

Proposed Marketing Plan for Introduction of Multi-functional Remote Device of JKL Plc, UK. Section 1: Introduction and Background This report entails the development of a marketing plan for the launch of a new product, a Multi-functional Remote Device (MRD), to be presented to the Investment Committee of JKL Plc. JKL Plc is a large London headquartered multinational FMCG with operations spanning 16 countries across the world. Its turnover for the financial year ended December 31, 2010 amounted to GBP 454 […]

Marketing Strategy Report for NEXT PLC

Marketing Strategy Report for NEXT PLC 1. Introduction In the following report the marketing strategies of Next PLC, a British based clothing and home products retailer will be researched and analysed before recommendations for possible improvements are provided. This report will analyse the company marketing strategy by assessing the marketing mix or the “4 Ps” of product, price, place, and promotion as well as the environment in which the company operates. Once this is completed, an analysis of the strengths […]

Internationalisation of Nicolites E-cigarette in India

Introduction There are a number of factors that compel businesses to trade and market their products internationally. For instance, international marketing enables businesses to (1) increase their customer base and market share, (2) minimise their reliance on any single market and (3) avail benefits of becoming multinational brand (Buckley and Ghauri, 2004). Over the last decade and a half, international marketing has become substantial (Hill, 2012); to the extent that consumers barely notice the fact that a majority of the […]

The University of Sydney

The University of Sydney (UoS) is a research- intensive university in the top tier tertiary education sector and is the oldest University in Australia, being founded in 1850. Strategic Plan aspirations are 1,5,40, which is to be recognised as number one in Australia, ranked in the top five in the Asia-Pacific and ranked in the top 40 universities in the world. Student enrolments are over 47,000 and the UoS employees over 6,700 staff [i]. Procurement Services (PS) was established as […]

Business Essays – Retail Banking Services

In recent years retail banking services have universally adopted relationship marketing / customer relationship marketing strategy as their strategic priority; is this justified in the light of experience and current financial service market place. Chapter 1: Introduction 1.1: Introduction Retail Banking is an evergreen business sector and the potential for innovation is limitless. The increased awareness of the bankers that the customers are the back bone of any business and the stiff competition in the banking sector through the increased […]

Marketing Strategy Analysis – Landsloterij N.V.

1. Introduction For the purpose of this paper regarding the module of Strategic Marketing for the course Master Business Administration, a local company or industry Marketing Strategy must been analyze. I had chosen to analyze the Marketing Strategy of the Landslotterij N.V., to determine what the Marketing Strategy uses are. To be able to analyze the Marketing Strategy of Landslotterij it is important to understanding what type of organization The Landslotterij N.V is. The Landslotterij N.V is a lottery game […]

Laddering Technique as an In-depth

INTRODUCTION This work is based on an interview conducted using the Laddering technique. (Gutman, 1982, cited in Reynolds and Gutman, 1988) describes the Laddering technique as an in-depth, one-on-one interview technique used to understand how consumers relate product attributes to self. The aim of this study is to elicit product attributes, consequences and values from the respondent and show the relationship among them. The conclusion discusses the findings of the study in relation to marketing. The respondent is a 23-year […]

EXAMPLE ANSWERS to EXAM on LEADERSHIP and MANAGEMENT

Identify two very different organizations that compete on a cost leadership strategy and explain how they do this, i.e. find out what they do that enables them to keep their prices low. Introduction What is difference between manager and a leader? This is a question that asked more than one and answered in many ways. The big difference between manager and a leader is they motivate peoples who work or follow them. By the way , many peoples are act […]

Customer Management Plan

Customer Management Plan Contents Page Our Brand Page 3 The Market Page 3 The Shop Page 3 Servicescape Page 4 Service Service Quality Page 5 Measuring Service Quality Page 5 Service Recovery Service Plan Page 6 Customers Loyalty Page 7 Total Customer Experience Page 7 Customer Feedback Page 8 Customer Use of Service Blueprint Page 10 ReferencesPage 11 Our Brand Rubia Coffee are a new chain of coffee shops that will offer more value per drink than any other chain […]

Business Plan Concepts

Executive summary The executive summary, or statement of purpose, succinctly encapsulates the business’s reason for writing the business plan. It tells the reader what the business want and why, right up front. The summary or statement should be no more than half a page in length and should touch on the following key elements: Financial requirements state how much capital is needed for start-up or expansion, how it will be used and what collateral is available. Business concept describes the […]

Big 4 Snacks – Business Plan

Big 4 Snacks Business Plan Executive Summary The year 2014 marks the birth of a small, promising company which was founded by four members aiming to be the leader in providing biscuits to other retailers as well as final consumers. At present, the company buy its stock form One up Wholesaler which is located in the central suburbs of Cape Town. The company would like to register its business with the respective authorities and achieve a legal business […]

Target Market Essays