SWOT Analysis Definition and Examples
SWOT in this context is the acronym for strengths, weaknesses, opportunities and threats. A SWOT analysis is a study that evaluates the variables of a company or business, where strengths and weaknesses are internal, and opportunities and threats are the external elements (Kotler, Makens, Baloglu and Bowen, 2017). Furthermore, by conducting this analysis, companies, whether existing or new, will have a better understanding in relation to both their micro and macro environments. This in turn is essentially important in the […]