Swot Analysis of Pepsico

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Our History PepsiCo is a world leader in convenient snacks, foods and beverages with revenues of more than $60 billion and over 285,000 employees. Take a journey through our past and see the key milestones that define PepsiCo. 2009milestone PepsiCo is named to the ‘Best Companies for Multi Cultural Women’ list by Working Mother magazine PepsiCo joins Ceres, a leading coalition of investors, environmental groups and public interest organizations working to address sustainability efforts Near East brand launches two new products—Pearled Couscous side dish and Near East Gourmet Meal Kits SoBe Lifewater introduces two new zero-calorie flavors – Acai Fruit Punch and Mango Melon Pepsi celebrates its 75th anniversary in Canada PepsiCo honored with ‘Respect Award’ for its commitment to diversity by the Gay, Lesbian and Straight Education Network (GLSEN) PepsiCo-Almarai joint ventures acquires stake in Jordanian dairy company, Teeba Frito-Lay Turkey honored with ‘Environment-Friendly Industrial Plant’ award from the Kocaeli Chamber of Industry PepsiCo creates Baked Snacks North America Business Unit to meet consumers interest in more nutritious snacks and foods PepsiCo opens new Russian beverage plant in Domodedovo, the largest bottling plant in PepsiCo’s global system Naked Juice becomes the first nationally distributed brand to use 100% recycled plastic bottles with the Naked reNewabottle PepsiCo Russia celebrates 50th Anniversary Gatorade introduces limited-edition Jordan series bottles PepsiCo pairs with CBS to launch first-ever video player packaged in a print ad PepsiCo products make ‘Best Foods for Women’ list in Women’s Health magazine EPA awards PepsiCo’s Chicago office with Energy Star certification Pepsi kicks off its 2009 partnership with the NFL Smartfood adds Peanut Butter Apple flavor to its lineup Mountain Dew introduces ‘UltraViolet,’ Dew’s first diet line extension PepsiCo sponsors National Urban League Conference PepsiCo reaches merger agreements with Pepsi Bottling Group and PepsiAmericas PepsiCo agrees to acquire Amacoco, Brazil’s largest coconut water company PepsiCo launches its first lightly carbonated fruit-based beverage in Brazil, Frutzzz Aunt Jemima brand celebrates 120 years PepsiCo is awarded several 2009 beverage innovation honors during Drinktec trade show Sabritas and PepsiCo Mexico Beverages receive three Effie ‘Top Marketing Campaign’ awards TrueNorth expands offerings with three new nut/fruit combinations—Apple Cinnamon, Citrus Burst and Almond Cranberry IZZE Sparkling Juice launches at Panda Express restaurants across the country PepsiCo Brazil signs pledge to change marketing campaigns to children PepsiCo says it will form new bottling unit; Eric Foss, 27-year industry veteran, will be CEO PepsiCo joins Healthy Weight Commitment Foundation to help reduce obesity in the US PepsiCo wins U. S. EPA SmartWay Environmental Excellence award for its leadership in conserving energy Sabritas and Gamesa-Quaker unveiled the first every hybrid trucks in Mexico PepsiCo U. K. and Ireland were named as one of the ‘Top 50 Places Where Women Want To Work’ by The Times, an influential UK newspaper and online publication PepsiCo is recognized at two events for its dedication to Talent Sustainability and dedication to Asian American employees—2009 Best Companies for Asian Pacific Americans from Asian Entrepreneur, Top 10 Companies for Asian Americans from AMBA PepsiCo again named to Dow Jones Sustainability World Index and Dow Jones Sustainability North America Index Propel supports Breast Cancer Awareness with its “hope. owpropelled” website, special packaging and pink caps Consumer Reports magazine names Quaker Chewy 90 Calorie Granola Bar among best during a taste test on lower-fat snack options United Nations Association of New York honors Frito-Lay for its environmental efforts PepsiCo ranks among top companies on Corporate Social Responsibility Index by the Boston College Center for Corporate Citizenship PepsiCo signs as partner of new Meadowlands Stadium, the future home of the New York Jets and New York Giants Pepsi Brazil wins the top spot for ‘The Most Admired in Brazil’ by Brazilian business magazine Carta Capital PepsiCo named ‘Corporation of the Year’ by Southern Florida Minority Supplier Development Council for its diligence, commitment and legacy of diversity The European Union approved the proposed mergers of PepsiCo, Pepsi Bottling Group and PepsiAmericas PepsiCo Hope delivers more han 50,000 free, healthier snacks and breakfasts to Dallas children Frito-Lay receives the United Nations Association of New York’s 2009 Annual Humanitarian Award in recognition of Frito-Lay’s accomplishments in environmental corporate social responsibility PepsiCo Russia signs the Russian Advertisers Association’s pledge to eliminate advertising to children under 12 Pepsi wins ‘Football Promoter of the Year’ award in Nigeria for its involvement with the development of grassroots football PepsiCo and Calbee Foods Company announce strategic alliance to make and sell a wide range of food products in Japan Gamesa-Quaker’s Stila brand named ‘Brand of the Year’ in Mexico at the 6th Anahuac/AI Ries Marketing Awards IZZE brand launches new flavor of sparkling juice—IZZE Sparkling Lime PepsiCo open first overseas green plant in China as part of its $1 billion investment in the country The Environmental Protection Agency (EPA) names PepsiCo as one of its 2008 Water Efficiency Leaders, for its efforts of water efficiency and environmental sustainability PepsiCo’s Valhalla, NY R&D site receives LEED certification for its environmental sustainability efforts PepsiCo International introduces first non-alcoholic, flavored malt drink, Bario, into Saudi market Pepsi Jordan wins the King Abdullah Excellence Award, Jordan’s most prestigious award on a country level PepsiCo receives ‘Corporation of Year’ award from United Cerebral Palsy in recognition of its EnAble program, which champions inclusion for people with different abilities in the workplace PepsiCo’s World Headquarters in Purchase, NY, was named as the winner of the 2009 Landmark Award by the American Society of Landscape Architects and the National trust for Historic Preservation Frito-Lay North America announces new partnership with Terra Cycle, a company that will repurpose Frito-Lay snack packaging into merchandise PepsiCo named to Ethisphere’s ‘Most Ethical Companies’ for 2009 Quaker is honored with 2008-2009 Brand Laureate Heritage Award for the ‘Best Brands-Consumers’ by the Asia Pacific Brand Foundation in Malaysia PepsiCo Chicago is recognized by BusinessWeek magazine as one of the top ‘green’ headquarter locations in the U. S. PepsiCo is listed in the top 20 ‘Ideal Employer MBA Ranking’ in Fortune magazine PepsiCo China beverage group named ‘Supplier of the Year’ by Wal-Mart China FLNA and Oberto Sausage Co. hagree to end partnership for distribution and sales of OhBoy! Oberto brand meat snack products in the U. S. and Canada Tropicana becomes the first North American brand to be independently certified by the Carton Trust, an organization established to address climate change Sierra Mist launches new flavor—Sierra Mist Ruby Splash Pepsi becomes official beverage of Norwegian Cruise Lines PepsiCo acquires Karinto snack business in Peru Frito-Lay SunChips announces plans to begin using the first fully compostable snack chip bag made from plant-based materials to significantly improve the environmental impact PepsiCo’s Mexico divisions, Gamesa-Quaker, Sabritas and Gatorade, receive the distinctive Corporate Social Responsibility award from Cemefi, the Mexican Center for Philanthrop, for their Talent Sustainability efforts Wal-Mart Mexico names PepsiCo Beverages Mexico as the ‘Supplier of the Year’ Aquafina, Diet Pepsi, Pepsi and Mountain Dew top the 2009 Brand Keys Customer Loyalty Engagement Index Lipton launches new Sparkling Green Tea—the first-ever sparkling beverage from the Lipton trademark Consumer Reports names Quaker products among its top choices at supermarkets in their ‘Great Every Day Products’ article The U. S. Environmental Protection Agency awards PepsiCo a 2009 Energy Start Sustained Excellence Award for its energy efficiency program PepsiCo announces intention to acquire its two largest anchor bottlers, The Pepsi Bottling Group and PepsiAmericas PepsiCo’s TorTrix brand receives the ‘Hall of Fame of Guatemalan Brands’ award from the American Marketing Association PepsiCo introduces three new products—Pepsi Natural, Pepsi Throwback and Mountain Dew Throwback, all sweetened with natural sugar PepsiCo Ireland is recognized as one of the ’50 Best Workplaces’ by The Great Places to Work Institute PepsiCo Chicago Sustainability Center achieves LEED Platinum certification from the U. S. Green Building Council, making it the fist in the Consumer Products sector to receive the prestigious Platinum distinction Frito-Lay launches $2 line for consumers seeking value PepsiCo India launches Nimbooz by 7Up, a beverage inspired by India’s favorite lemonade drink Tropicana introduces Trop50, the first orange juice with the all-natural sweetness of Stevia PepsiCo is recognized for its Diversity and Inclusion program by three leading business publications—DiversityMBA, DiversityInc. , and DiversityBusiness. com PepsiCo introduces first climate-friendly vending machines to the U. S. Gatorade’s G2 launch topped Information Resource Inc. s list of most successful product launches of 2008 Aquafina launches the Eco-Fina Bottle, the lightest weight bottle in the market Frito-Lay introduces new Smartfood popcorn clusters Doritos SuperBowl XLIII ad ranked number one by USA Today’s Ad Meter AMP Energy unveils three new line extensions—AMP Energy Lightning, AMP Energy with Black Tea and AMP Energy with Green Tea PepsiCo scores major league, multiyear sponsorship with both New York Mets and New York Yankees Latina Style magazine recognizes PepsiCo among the leading companies for Latinas at the Style 50 Awards and Diversity Leaders Conference Spitz Brand has been named one of Canada’s ’50 Best Managed Companies’ by the National Post PepsiCo Greater China opens newest bottling plant, Chengdu Pepsi Beverage Co. Ltd. n West China PepsiCo named ‘Corporation of the Year’ by Southern Florida Minority Supplier Development Council for its diligence, commitment and legacy of diversity Gatorade India establishes new training center for most-talented cricket players Frito-Lay North America adds more than 1,000 fuel-efficient vehicles to its fleet PepsiCo announces a multi-year distribution agreement with Rockstar Energy Drink Tostitos brand crowns six University of Texas fans as the champions of the Tostitos ‘Race for the Bowl’ competition and awards them $200,000 for their school’s scholarship fund IZZE Sparkling Juice becomes available at Sam’s Club Frito Lay Turkey launches its second better-for-you snack, Cheetos Rings Eleven PepsiCo China bottling plants are honored as ‘2008 Enterprise of Excellence in Water Saving’ facilities at the 2008 Chinese Beverages Industry Association annual meeting 2007 Milestones PepsiCo Food Service International (PFSI) is formed to focus on overseas development of restaurants. PepsiCo now has 111,000 employees. First presentation of the international Donald M. Kendall Bottler-of-the-Year Award. Frito-Lay begins nationwide roll-out of Grandma’s brand cookies. Garden designer Russell Page (1906-1985) begins to extend the gardens at PepsiCo. Pepsi is #1 in sales in take-home market. 1978 Milestones PepsiCo acquires Pizza Hut, Inc. Pizza Hut was founded in 1958 by Dan and Frank Carney. It is spun off along with Taco Bell and KFC businesses as Tricon Global Restaurants, Inc. in 1997. PepsiCo passes the $3 billion mark in sales. PepsiCo stock splits three-for-one. 1976 Milestones PepsiCo sales pass the $2 billion mark. Pepsi-Cola becomes the first American consumer product to be produced, marketed and sold in the former Soviet Union. 1973 Milestones PepsiCo sales pass the $1 billion mark. The company has 36,000 employees. PepsiCo moves from New York City to new world headquarters in Purchase, N. Y. The new corporate headquarters feature a building by one of America’s foremost architects, Edward Durrell Stone (1902-1978), set on a campus of 144 acres amid an outdoor sculpture garden. Frito-Lay begins a program of expansion. Over the next decade, the company opens, on average, more than one new plant a year. W. C. Fritos is introduced as Frito-Lay’s new advertising mascot. Wilson Sporting Goods, a top name in sports equipment, joins PepsiCo. It is divested in 1985. Pepsi introduces the industry’s first two-liter bottle. Pepsi is the first company to respond to consumer preference with lightweight, recyclable, plastic bottles. 1969 Milestones North American Van Lines (NAVL), a premier transportation company, joins PepsiCo. NAVL remains a strong contributor to PepsiCo until it is divested in 1984. 967 Milestones Doritos brand tortilla chips are introduced. They are destined to become the most popular snack chip in the U. S. Pepsi enters Japan and Eastern Europe. 1965 Milestones PepsiCo, Inc. is founded by Donald M. Kendall, President and Chief Executive Officer of Pepsi-Cola and Herman W. Lay, Chairman and Chief Executive Officer of Frito-Lay, through the merger of the two companies. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N. C. pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W. Lay, also in 1932. Herman Lay is chairman of the Board of Directors of the new company; Donald M. Kendall is president and chief executive officer. The new company reports sales of $510 million and has 19,000 employees. Major products of the new companies are: Pepsi-Cola Company – Pepsi-Cola (formulated in 1898), Diet Pepsi (1964) and Mountain Dew (introduced by Tip Corporation in 1948). Frito-Lay, Inc. – Fritos brand corn chips (created by Elmer Doolin in 1932), Lay’s brand potato chips (created by Herman W. Lay in 1938), Cheetos brand cheese flavored snacks (1948), Ruffles brand potato chips (1958) and Rold Gold brand pretzels (acquired 1961). Mountain Dew launches its first campaign “Yahoo Mountain Dew … it’ll tickle your innards. “

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