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The Acquisition of ASDA by Wal-Mart

Glossary The acquisition of ASDA by Wal-Mart on July 26, 1999 in reality began in 1991 when Archibald John Norman became the Chief Executive of ASDA (Wikipedia, 2005). The company, formed in 1965 by farmers from Yorkshire, fell upon difficult times in the late 1980’s and was transformed under the leadership of Mr. Norman as ASDA became the second largest supermarket chain in the United Kingdom. That transformation saw troubled ASDA develop into a savvy customer driven chain whose slogan […]

Aspects of Productivity and Costs Within Different Size Organisations

Economics of the Real World Aspects of the Productivity and Costs within Different Size Organisations both in the Short– Run, and Long –Run Executive Summary There are several ways to an organisation to become more efficient, such as decreasing the costs and trying as much is possible to increase the profitability. Also, a very important factor is to find the supply – demand balance within short run and long term. Costs can be identified as fixed costs, which are […]

Assessing the Zara Brands Success Worldwide

Zara is one of the most well known brands in the world and is also one of the largest international fashion companies. They are the third largest brand in the garment industry and are a unit of Inditex. It their flagship range of chain stores and are headquartered in Spain. Zara opened its first outlet in Spain in 1975. The headquarters of the company is based in Galicia. There are more than 2600 stores across 73 countries in the world. […]

Analysis of the Case Study of BizRate.com

Analysis of the Case Study of BizRate.com Table of Contents What are the facts? What problem exists, and why? What additional information is needed to analyze this case adequately? What are possible solutions to the problem? What are the consequences of each alternative? What decision should be made or what solution should be chosen and what is the rationale for it? What general ideas can be drawn from this case that might have application elsewhere? References What are the facts? […]

Analysis of the Strengths, Weaknesses and Threats of FedEx

FedEx Corporation (FedEx) provides a comprehensive suite of services such as transportation, e-commerce and business services. The company offers printing, copying and binding services as well as video-conferencing services. The company has presence in more than 1,950 locations worldwide including Australia, Canada, China, Japan, Korea, Kuwait, Mexico, the Netherlands, the United Arab Emirates, the UK, and the US. These locations include 135 locations in seven foreign countries, as well as 30 commercial production centers. The company classified its operations under […]

Advertising and Promotion in Business

Task 1 The three communicational theories of business Electronic theory: – understands the dynamic communication aids in delivering messages clearly to the receiver. The process of the electronic theory is t is based on, and uses the language of, electronics. Emails, smart phone messaging system are using the electronic theory which information will be delivered in electronic ways. Social environment theory- is based on the workplace. It is essential to understand to whom we are talking their position. We also […]

A Marketing Report on Birchbox

Based in New York City, Birchbox began in 2010 by founders Katia Beauchamp and Hayley Barna. They established Birchbox to assist consumers with the clutter of beauty retail to discover products that actually work for them. Although Birchbox started as a product primarily for women, they extended into men’s products in 2012 with Birchbox Man. Also in 2012, Birchbox purchased JolieBox, based in Paris, increasing their business to France, Spain, and the UK to take the company global and become […]

Ranka Village

Primary Research Introduction The primary research was conducted in two different states of India. The first part was conducted in ‘Ranka’ village near Gangtok, Sikkim whereas the later part was conducted in Lodipur village in Samastipur, Bihar. The objectives of research in both the villages were different from each other. 1) Objectives of research in Ranka, Gangtok – Since there are not many brands which reach to this remote village in the country, it’s a heaven for local & counterfeit […]

Labeling

Labeling – An instrument to market Green goods Executive Summary The area of green marketing is on the verge of becoming a big business in India. In this regard, the objective of this project was to study one aspect of the same in detail and see how it could be used to market green goods more effectively. Labeling was this one aspect that formed the focal point. After a review of the existing literature, the knowledge gap that followed was […]

Marketing Strategies at Primark PLC

1.0 Introduction The research report under consideration is aimed to explore the significant role played by Marketing Strategies in today’s modern and dynamic business environment. Marketing has gained substantial importance and has become first priority of decision makers in any organisation. This document presents a research report analyzing and forecasting marketing environment faced by leading retailer Primark with special focus on competitive analysis. Primark Stores Ltd, an Irish upstart and subsidiary of Associated British Foods, is second largest clothing retailer […]

Principles of Marketing

Definition of Marketing Marketing is part of all of our lives and touches us in some way every day. Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities. In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. […]

Self Service Checkout System

Chapter 2 This chapter explains about the possible literature review about the self service checkout system and its operation in relation with customer satisfaction and retention. It will introduce you to some of the theories about the self service technology, customer satisfaction and retention. At the end, you will find the critical review of this literature review and possible arguments and recommendations. Literature Review As companies/supermarkets have race to introduced technology that enables the customers to get service on their […]

The Evolution of Data Mining

In today’s dynamic retail environment, customers are offered with a tremendous range of choices and their loyalty is increasingly becoming transitory due to the severe impact of competitors’ actions on existing relationships (Reinartz and Kumar, 2000). This increased competition to satisfy the diverse needs of the customer, forces the traditional production and selling focus of the retailers towards customer relationships. In the context of retail supermarket, this has resulted in large investments in retail information systems to collect the shoppers’ […]

The Impact of Advertising on Fashion

Introduction: The use of advertising in the fashion industry was started as early as in the Victorian period. Advertising is been very important to the fashion industry as its one way of reaching a mass group of people quickly, as fashion today is very competitive and need speed marketing. Advertising is used from the high street fashion retailers to the low fashion retailers. According to (Dittrich,2000) it has been estimated that an average women sees between 400 to 600 advertisements […]

Branding in FMCG Goods

“Branding in FMCG goods in changing economic condition” An energetic person in field of marketing with knowledge base of B.E mechanical & Post graduate Diploma in Business management played a very important role for my thesis. He has an experience of more than tow years in Sales and Marketing, at Excell elevators and currently working at IIPM Ahmedabad, as a Senior Research Associate. Perfection and proper direction are his two keys to achievement for any work. Without his best guidance […]

Case Study of the Organization, Effectiveness, Efficiency and Ways to Improve at Dell Computers

Summary The research is about study of distribution channel management at Dell Computers, UK. My work is more practical in nature, studying the Distribution Channels of Dell, both at a strategic and an operational level. I would be analysing the business function on its efficiency and effectiveness, comparing with the other industry performers. I would mostly be comparing the function against Sony Electronics, the most respected name in multi-channel distribution network; Acer, pioneer of value computing products and proprietary brands […]

Cigarette Vending Industry | Marketing

The Effectiveness of Direct Mail on the Cigarette Vending Industry in the United Kingdom Irrespective of the mode and methods adopted for marketing, including direct mail, the cigarette vending industry continues to prosper not only in the United Kingdom, but also across the world. At the same time there is a continuous rise in the spread of a number of diseases directly related with smoking including chronic respiratory diseases, cardiovascular diseases and various types of cancers in turn leading to […]

Colour Packaged Produc

How does colour used in packaging affect consumer behaviour? (Case of the soft- drinks industry). Abstract: When determining possible colour options for a new product, packaging professionals must keep the consumer in mind. First, they determine what type of message the product should give. Based on the message, a colour scheme that represents this message is chosen. This is why basic research is necessary, whether it’s from previous case studies of similar products or from focus groups. Finally, packaging professionals […]

Comparing Hypermarket and Traditional Wet Market Consumers’ Perception

CHAPTER 4 – DATA ANALYSIS 4.0 Introduction This study was conducted in two different store formats, which are hypermarket and traditional wet market respectively. Totally 200 questionnaires were distributed and collected, each market has 100 questionnaires respectively. First of all, the general data such as respondents’ profiles, trip patterns and transaction patterns were analyzed by using descriptive statistics. This approach generates frequency and percentage of the respondents’ characteristics and presents the basic data and information. Secondly, reliability of the respondents’ […]

Marketing Dissertations – Confectionery Industry in the Uk

Confectionery Industry In The UK Contributes A Major Amount Of Revenue To The Country’s Economy Chapter 1: Introduction Confectionery industry in the UK contributes a major amount of revenue to the country’s economy. Repeated case studies have revealed that the confectionery industry is ever growing and the demand for creativity and innovation in the products in increasingly demanded by the consumers in the UK market. Alongside, the growth in the confectionery industry has also resulted in the stiff competition among […]

Customer-switching Behaviour

EXECUTIVE SUMMARY Consumers use services everyday, these ranges from taking the train or opening a bank account to talking on a mobile phone. Businesses also rely on a wide range of services on a daily basis, but on a much larger scale compared to consumers. However, customers are not always satisfied with a particular service that they maybe using and often resort to switching their service provider in order to resolve the issue or pursue better value from a less […]

E-tailing

Abstract An increasing number of customers are turning to the Internet to make their purchases, as a vast array of goods and services are now only a mouse click away. E-tailing clothes is even more challenging, with new e-tailers’ hoping to attract and retain satisfied online customers, are constantly creating new opportunities for them, and in order to do that they need to know what evaluative criteria customer’s use when selecting an e-tailer as well as what they will purchase […]

International Marketing through Franchising and Entrepreneurship

The past twenty years has seen an unprecedented internationalisation of business and growth of multinational organisations. Some analysts credit these large multinational firms with more economic impact than many nation states. This has greatly changed the way marketing is done. Global markets are extremely difficult to define, and variables significantly more complex and diverse. The decision to take a company outside the UK involves careful analysis of risk and benefit factors, consideration and selection of potential markets, planned market entry, […]

Fmcg Products

EXECUTIVE SUMMARY The FMCG market is set to treble from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015. Penetration level as well as per capita consumption in most product categories like jams, toothpaste, skin care, hair wash etc in India is low indicating the untapped market potential. Burgeoning Indian population, particularly the middle class and the rural segments, presents an opportunity to makers of branded products to convert consumers to branded products. Growth is also likely to […]

Service Quality

Literature Review Chapter One: An overview of Service Quality 1.0 Introduction Nowadays, service quality strategy is an important weapon used to gain a competitive advantage over competitors. This chapter starts by defining quality, services and service quality. Some essential elements such as the expectations of service, importance of service quality and its benefits are also being highlighted. It further stresses the need for handling customer complaints and underlines the role of service failure and recovery. 1.2 Meanings of Quality Quality […]

A Comparative Study of Consumer Behaviour

ABSTRACT: Consumer Behavior is an aspect that is given a lot of importance in the globe of marketing. A lot of products have been a sensation or a breakdown due to inappropriate analysis of consumer behaviour and motivation. Food is a basic requirement for all livelihoods and everybody who earns spends money on food without any second thought. To live we need to eat and therefore food is tremendously important in all our lives. Today’s consumers are becoming increasingly displeased […]

Brand Awareness Loyalty | Marketing

Chapter 1: Introduction 1. Introduction This dissertation is comprised of brand evolution and sum various steps involved to construct it. The creation and importance of Brand Awareness, Brand Image, and Brand Loyalty is discussed followed by the evaluation of Servis Sales Corporation as how successful Brand they are in Shoe industry of Pakistan. Servis Sales Corporation claims to be the largest retail shoe sellers of Pakistan therefore research is held on the company as what are the various marketing strategies […]

Life Style Retailing Business Division

CHAPTER- 1 INTRODUCTION Ø Purpose and scope of study Ø Research Objective Ø Key Research Area(KRAs) Ø Research Methodology Ø Limitation of the Study Ø Company Profile Purpose and scope of the study To understand the whole area of IMT Manesar which include the industries, the residential societies, villages around, government and private Banks, the labours living in there, police station, food joints, fuel vendors, taxi vendors, food vendors, tempo vendors etc… RESEARCH OBJECTIVE ITC’s purpose was to have the […]

Consumer Buying Behaviour

Chapter 1: Introduction This introductory chapter is divided into five subsections. Firstly, a brief background of the research will be presented. Thereafter, the problem discussion will be provided, which in turn will lead to the purpose and objectives of the research. Finally, the delimitations and summary of the dissertation will be set. 1.1 Research Background According to Kotler (2008), consumer behavior is the study of how people buy, what they buy, when they buy and why they buy. It is […]

Customer Value Management

Executive Summary What is this report about? This report aims to identify the importance and long term benefits from adopting a customer value management (CVM) strategy for a life insurance company (“insurer”) in Singapore. It highlights the reasons why insurers need to adopt a CVM strategy and showcases the various means by which the strategies facilitate customer satisfaction which in turn results in profitability for the insurer. By following a well planned CVM Framework, an insurer will be able to […]

Retail Essays