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Effect of the Loyalty Cards on Customer Loyalty

Background of the topic: The purpose of this dissertation is to analyze and investigate the effect of the loyalty cards on customer loyalty and how does it helps large organizations to achieve its goals. When shopping in supermarkets there is one experience that everyone has, when customers finish with their shopping and get to a checkout, the assistant will ask the customers, whether they have a clubcard. This will continue every time whenever those customers without a clubcard shops in […]

Employee’s Rewards

CHAPTER 1 INTRODUCTION 1.0 Overview In any organization, employee’s rewards usually given to attract, motivate and retain the employees to stay longer and contribute a good quality services to ensure the successful of the organization; in other words, rewards play an important role in creating, building and maintaining the commitment among employees with the purpose to ensure high standard of performances and workforce stability. According to the individual – organizational exchange theme, individuals enter the organization with special qualification and […]

Generic Strategies

CHAPTER ONE 1. INTRODUCTION 1. 1. Rationale for Chosen Topic To achieve competitive advantage in a highly competitive market such as a fashion market is not an easy process, what is more difficult than that is to achieve sustainable competitive advantage in like this market which also describe as fast changeable and unpredictable market. This opens the field to know about the competitive strategies, and to choose the best strategy among them to achieve the objective of sustainable competitive advantage. […]

HSBC

Chapter 1 (Intro) 1.1 Introduction To become the leading international bank HSBC has combined the emerging markets through international connectivity and scale yet maintaining the strategy unchanged. To comply with the recent economic turmoil HSBC’s strategy is apparently most appropriate one as the projected the return of total shareholders’ equity remains achievable over full business cycle. Reinvestment of the capital allowed the company to maintain flexibility of direction in accordance with financial and regulatory environment. This can help the company […]

Bluesky Implementation for Basket Case

PROJECT INITIATION Business Case Basket case is a medium sized company, established in 1992, with a turn over of AUD 85 million per annum. They are market leaders in manufacturing cane and plastic baskets which is sold to retail shops and some large retail chains. They also have an online shop, catering to the end user directly. A study was conducted to assess their current business operations and their capability to adapt to the future growth in the market. The […]

RFID Financial System

How RFID can be used to improve financial performance of a corporation Introduction There has been much discussion in the last couple of decades around the topic of RFID. RFID in its simplest definition can be described as a system of identification where an electronic device uses radio frequencies or magnetic fields differences to communicate. As David Twist (Twist, 2005) observes in his study into the impact of RFID on supply chains, “Radio frequency identification or RFID has received much […]

Business Information Technology

Abstract In this proposal, I would like to investigate is the shopping system work for the visually impaired person. For the methodology part, my research is separate in two main parts. In the first part, I will interview with the supermarket customers to gain a basic understanding of the opinion to build a shopping system work for the visually impaired person. In the second part is about the product, the process is the supermarket got the RFID system in the […]

Electronic Business

INTRODUCTION OF THE TOPIC In the emerging global economy, e-business have increasingly become a necessary component of business strategy and a strong catalyst for economic development. The integration of information and communications technology (ICT) in business has revolutionized relationships within organizations and those between and among organizations and individuals. Specifically, the use of ICT in business has enhanced productivity, encouraged greater customer participation, and enabled mass customization, besides reducing costs. With developments in the Internet and Web-based technologies, distinctions be- […]

Information Management System of IKEA

Introduction & History A privately held international retailers of home products, being the largest retailers of the world they provide home products from furniture, fabric, glass, kitchen and bathroom accessories at an affordable price. Their vision being Anybody can make a good-quality product for a high price, or a poor-quality product for a low price. But to make good products at low prices, one needs to develop methods that are both cost-effective and innovative. This has been IKEA’s focus. Maximizing […]

Information Systems Strategy

PART 1: INTRODUCTION 1.1 Purpose of report: This report has been requested by Mr Frank Hedge, the CEO of Myer Department Stores- Australia. The reports purpose is to investigate and analyse the strategic role of information technology (IT) to Myer’s business, including an IT infrastructure audit. Cloud computing is evaluated, and recommendations made for its partial adoption. 1.2 Limitations: This report is limited by the lack of IT infrastructure details provided by Myer. Assumptions were made when required, to enable […]

The Convenience of E-banking

>Chapter 1: Introduction Introduction Nowadays, Malaysia is a multi sector economy and technology development based on the presence of many technological inventions. Traditional banking act as physical bank and delivery channel which to give customers to place or get their money out of the bank safety deposit boxes, managing checking or current accounts, paying cheques drawn by customers. However, e-banking is one of the technological inventions that give conveniences to customers to manage financial transactions on a secure website performed […]

Analysis of E-grocery Systems

Introduction:- The literature reviews the operational and strategic analysis of E-grocery systems. There are many business models in E-grocery business. To make E-business model a sustainable one they are using different strategies in different targeted markets. Each individual model varies from one other in various dimensions such as placing of order, assembling and delivering the goods. The first part of the literature provides statistical description of online grocery industry in various geographical and measures. The second part provides review of […]

Study of Internet Banking in Malaysia

Introduction. Background of study: Many scholars claim that electronic banking started in the 1970’s. However, evidence showed that the first visible ATM machine was introduced in the year 1981. The ATM- Automated Teller Machines- are a great component of internet banking. They serve as a great alternative to the brick and mortal branches. Afterwards, tele-banking followed suit it yet another delivery channel for branch financial services via telecommunications devices connected to an automated system of the bank by utilizing Automated […]

Internet Banking Errors

Strategies to gain new customers via internet banking 1. Introduction It includes the following topics: a. A clear statement of the purpose of the thesis b. Reasons for the study c. Statement of problems d. Purpose of the study a. The purpose of the thesis: If students have to write their M.B.A theses, which make a large number of significant errors, this is the main reason why their projects return for audit. Disappointed and falls, they need to proofread and […]

Financial Markets in U.K for the Morrison Plc.

Executive Summary: The following assignment focuses on the financial analysis of the annual reports and the effects of the developments and the downturn in the financial markets in U.K for the Morrison Plc. This assignment talks about the financial condition of Morrison plc in London in last few years. In order to analyze the financial statements we have used different financial tools such as ratio analysis to examine the financial condition of the company. The recession has hit the world’s […]

Financial Sector Reforms in India

Banking Sector Reforms in INDIA Executive Summary A retrospect of the events clearly indicates that the Indian banking sector has come far away from the days of nationalization. The Narasimham Committee laid the foundation for the reformation of the Indian banking sector. Constituted in 1991, the Committee submitted two reports, in 1992 and 1998, which laid significant thrust on enhancing the efficiency and viability of the banking sector. As the international standards became prevalent, banks had to unlearn their traditional […]

History and Overview of Barclays in India

Background Unlike most rapidly expanding, emerging markets, India’s banking sector has exhibited financial stability and a trend towards improved governance under the management of its central bank, the Reserve Bank of India (RBI). Today, India’s banking industry is one of the major beneficiaries of the country’s ascendant economic power. Improving consumer purchasing power, coupled with more liberal attitudes towards personal debt, is fueling India’s explosive banking segment. The primary objective of the study was to find whether the customers are […]

Gem and Jewellery

Executive Summary Heart and Soul Gem and Jewellery is a well established company in Sri Lanka for the past 15 years. We have been catering to this market successfully and we have a proven track record of our achievement throughout past years. As mentioned above our products are Gem and Jewellery, and we market stones as well as designer jewellery to our target market. Our target market is the high end markets that always look for delicate and unique presence […]

Nikeshoes Industries Limited

INTRODUCTION BACKGROUND OF THE PROBLEM Since the late 1980s, Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may not know what they want, and second-guessing them can be expensive, says the professor who teaches MBA and PhD marketing and consumer decision-making courses. In Simonson’s words, “The […]

Network Industries

Network industries differ from regular, competitive markets in that inequality exists naturally in the market. Economides (2004), states that in the case of a network industry with network externalities, the introduction of competition does not significantly alter the structure of the market. The equilibrium of the market is not a competitive one, and prevents perfect competition from developing. The conditions of free entry imposed on network industries do not alter what Economides calls the “incompatibility equilibrium” or the extreme inequality […]

Food Processing Agricultural | Economics Dissertations

Food Processing in Agricultural Regions. Agricultural regions in any country, including the United Kingdom, have historically been seen as poorer neighbours to the more industrialised areas of any particular country (Pierpont 1997). This position has been brought about mainly as a result of the fact that pay, employment opportunity and economic output tends to be lower than other areas of industry. The logistical problem in terms of transport and flexibility of workforce is also a contributory factor. Consequently, many agricultural […]

Industry Profile

INDUSTRY PROFILE As the ethnic technology category is growing, cash-rich companies make a beeline for a share of the printer scanner market. Around _25 items are sold in India spanning various types, forms, textures, aromas, bases, sizes, shapes and fillings. Some 25 types of savories sell here and the overall scanner product market is estimated at_Rs.25,000 crore. The branded printer (size: 1200 Crores) is 40% of the total market (size: 3000 Crores), it’s bustling nevertheless. The branded segment is increasing […]

Marketing is the most Important

Abstract Marketing is the most important of the hub disciplines of booming management today. It impact on society daily in immense of ways – by bringing fresh products and services; serving organization by recognizing what public want and need ; serving people find products and services that meet up their needs; communicating information that makes people’s lives more proficient ; creating exchanges that produce employment and assets. Apparently marketing is significant in all areas of the association, and customers are […]

Shell Online Sales Promotions

Abstract. This study aims to explore the role of online sales promotions in creating a sustainable competitive advantage for Shell. Based on the literature review and the research objective 4 propositions were developed. 1: Shell’s representation of the product online plays a key role in driving consumer attitude towards shopping online and the intention to buy. 2: The consumer’s perception of enjoyable online experience has a positive impact on impulse purchases leading to increase in sales for Shell. 3: The […]

Sports Bar Business in India

Sports Bar Business in India from a Cultural and Branding Perspective INTRODUCTION Post liberalization the Indian economy has grown exponentially. The fall out of this is the increase in disposable income of the consumers, emergence of credit card culture and the decreasing size of households. The change in the economic status is the catalyst to the change in the social and cultural trends that have caused the change in the way a consumer views everyday food and beverages. The consumer […]

Strategic Planning and its Development

ACKNOWLEDGMENTS Many thanks to my Lecturer Mr. Andrew; who helped me a lot in completing this course work. Without his support I had not been able to complete these tasks. I would also like to thanks the Manchester International College and its staff who were very helpful in every step of my studies. I owe too much to my friend Mr. Mudasser who helped me a lot in getting most of the course books and gave me access to University’s […]

The Growth of Wine Market in India

1. Chapter One – Introduction 1.1. Introduction to Dissertation Topic The research proposal is to study and analyze the Indian Wine industry. In India, wine industry is now an emerging market. The manufacturing of wine and its consumption in India is insignificant in comparison to any other countries. Generally the wine production in India has arisen since the 1980s. In 1984 only the Champagne Indage’s plant was set up in the Maharashtra State, to mark the manufacturing of wine on […]

What is E- Business?

Chapter1. 1.1 What is E- Business? Electronic Business is very simple the meaning to any reader that Business taking place electronically. E-Business which we are benefiting from has gone through many stages of maturity. One of main reason to choose this topic is that to see how organisation either switching their business to E-Commerce or starting solely only online business. No doubt there are many advantages but its note free of limitations. 1.2 Purpose of Report: There are many Organisations […]

Offshore Outsourcing has been Popular

ABSTRACT Offshore outsourcing has been popular in many European countries like Sweden, Germany etc. It is all about getting a project manufactured in some other country primarily for reasons of getting a better quality at cheaper rates. One of the most popular choices as a vendor for IT project outsourcing is India and China. This is because of cheap and good quality IT manufacturing in these Asian countries. Countries like US and United Kingdom have already outsourcing thousands of projects […]

Oil Industry

Determination of elements of customer satisfaction in delivering fuel through retail outlets on highways and in suburban areas Introduction The Indian Petroleum Industry The Indian petroleum Industry started way back in the end of the 19th century, with the discovery of petroleum in Digboi Assam .The industry was initially opened for international players and global oil majors such as Caltex, Esso and Burmah Shell. However after 1970s, the Indian division of the international companies was nationalized by government of India […]

Retail Essays