Red bull Essays

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Effects of Caffeine on 30m Multiple Sprint Performance in Women

ABSTRACT The purpose of this investigation was to determine the effects of caffeine’s proposed ergogenic capabilities upon human sprint times and performance. Twelve female sports students (20 ± 2 yr, 1.64 ± 0.05 m, 58.9 ± 3.9 kg) were utilized as the subjects for this investigation which was conducted in the Oxstalls Sport Hall, Gloucester, […]

Pages: 19 Words: 5826 Topics: Caffeine, Doping In Sport, Drugs, Exercise, Red Bull, Research

Red Bull Strategies

EXECUTIVE SUMMARY “Red Bull isn’t a drink; it’s a way of life”, says Dietrich Mateschwitz, the co-founder of Red Bull GmbH (Kumar, 2004). In fact, for a product that didn’t have any extraordinary quality, was made of repeatedly questioned ingredients, Red Bull holds a pretty significant 70% market share (Ingram, 2010). In 2007, according to […]

Pages: 10 Words: 2969 Topics: Brand, Energy Drink, Market, Red Bull
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Red Bull Energy Drink

Redbull Energy Drink – Presentation Transcript 1. It Gives You Wiings 2. Contents * Executive Summary * SWOT Analysis * Promotion Opportunity Analysis * Corporate Strategies * Integrated Marketing Communications Management * Media Plan * Evaluation & Control 3. Executive Summary * Red Bull can be called as a pioneer in the energy drink category […]

Pages: 5 Words: 1467 Topics: Brand, Brand Management, Energy Drink, Energy, Marketing Communications, Mass Media, Red Bull, Target Market

Red Bull Background

RED BULL Background Whilst visiting Asia in 1982, Austrian entrepreneur Dietrich Mateschitz discovered a beverage that had a vitalising effect on mind and body and brought it to Europe – today this drink is better known as Red Bull. Selling over a billion cans a year and available in over 72 countries, Red Bull is […]

Pages: 1 Words: 275 Topics: Energy Drink, Hobbies, Red Bull
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