Brand Management Essay Examples - Free Research Paper Topics on StudyDriver.com

Brand Management Essays

Essay examples

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6 essay samples found

Brand Identity and Positioning

A brand is not the name of a product. It is the vision that drives the creation of products and services under that name. That vision, the key belief of the brands and its core values is called identity. It drives vibrant brands able to create advocates, a real cult and loyalty. Modern competition calls for two essential tools of brand management: ‘brand identity’, specifying the facets of brands’ uniqueness and value, and ‘brand positioning’, the main difference creating preference […]

Corporate Responsibility Master of Business Administration

Abstract This paper will analyse a business that needs to be environmentally friendly and working towards creating positive social impact, against a need to achieve a certain degree of profitability required by the shareholders. Introduction The business is environmentally friendly towards creating a positive social impact. The competition is high therefore the business is having difficulties in winning bigger contracts. Other organisations and individuals gave financial support to the business to guarantee its long-term sustainability in exchange of 75% of […]

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Why Ethics is Important in Business

Ethical concerns play today an increasing role when it comes to business and marketing brand images. However, before talking about the impacts on ethics for businesses today, it seems essential to define what “ethics” really mean in relation to businesses. According to Crane and Matten in, Business Ethics (Oxford, Fourth Edition, 2016), business ethics can be defined as the study of business situations, activities and decisions, where issues of right and wrong are addressed. It refers to the situations that […]

Red Bull Energy Drink

Redbull Energy Drink – Presentation Transcript 1. It Gives You Wiings 2. Contents * Executive Summary * SWOT Analysis * Promotion Opportunity Analysis * Corporate Strategies * Integrated Marketing Communications Management * Media Plan * Evaluation & Control 3. Executive Summary * Red Bull can be called as a pioneer in the energy drink category worldwide. In India too, Red Bull was the brand that created the energy drink category. * The brand came into existence in 1984. * The […]

Mechanic Organic Debate

MECHANIC-ORGANIC DEBATE Since the 1960’s , much of the organization theory writing is a never – ending debate between the machine / organ analogies , and attempts to develop growth models of how simple mechanistic forms can grow into the more complex organic forms . This study approaches this mechanistic – organic duality from a storryelling perspective : Example in manegement . The manegement literature and example are resources for better understanding what passes for acceptable dialogue within modern organisation […]

Branding in FMCG Goods

“Branding in FMCG goods in changing economic condition” An energetic person in field of marketing with knowledge base of B.E mechanical & Post graduate Diploma in Business management played a very important role for my thesis. He has an experience of more than tow years in Sales and Marketing, at Excell elevators and currently working at IIPM Ahmedabad, as a Senior Research Associate. Perfection and proper direction are his two keys to achievement for any work. Without his best guidance […]