H&M’s Entry Strategy into Japan
Dana Dgg Gunnarsd³ttir kt. 250593-2799 Gerur Dra Aalsteinsdttir kt. 200993-2339 Nada r Emilsd³ttir kt. 090893-3439 International Business Teacher: Azorgeir PA¡lsson Contents Brief introduction of H&M Employees Turnover International operations Sustainability H&M’s entry strategy into Japan Choosing a market, timing and scale Entry mode Greenfield vs Acquisition References Brief introduction of H&M Hennes & Mauritz (H&M) is a Swedish multinational retail-clothing company. It was founded in 1947, when Erling Persson opened the first store in VAsters, Sweden. It is ranked the […]