Customer Service: Meeting Quality and Expectations
THE IMPORTANCE OF SERVICE QUALITY AND THE EVALUATION OF MEETING CUSTOMER EXPECTATIONS. BRIEF: 98688 INTRODUCTION Customer research literature traditionally agrees that service quality is a measure of how well the service level delivered matches customer expectations. Delivering quality service means conforming to customer expectations on a consistent basis. The delivery of high quality services is one of the most important and most difficult tasks that any service organisation faces. Because of their unique characteristics, services are very difficult to evaluate. […]