Loyalty Essays

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How Customer Loyalty Can be Increased

Topic: How customer loyalty can be increased in the restaurant industry? The case of Nandos. Why customer loyalty is important? What Nandos is doing and how it can be better develop? Loyalty marketing, loyalty programs, how to manage it? Techniques? Benefits? Problems? Conclusion. Loyalty Marketing: Definitions Of Customer Loyalty The main change concerns in the […]

Pages: 22 Words: 6636 Topics: Behavior, Brand, Credit Card, Customer Satisfaction, Employee Retention, Loyalty

The Need for Job Satisfaction in Workplaces

Locke (1989) gives a wide-ranging explanation of job satisfaction as a pleasing or optimistic emotional condition resulting from appraisal of one’s job or job experience. According to Smith, Kendall and Hulin (1975), job satisfaction is the perceived characteristics of the job in relation to an individual’s frames of reference. Alternatives available in given situations, expectations, […]

Pages: 13 Words: 3937 Topics: Attitude, Emotions, Employment, Job Satisfaction, Loyalty, Motivation
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