Nostalgia Marketing

Check out more papers on Communication Customer Service Economy

In the marketing field, professional use numerous strategies to ensure they create and implement effective and among them include nostalgia marketing. By definition, nostalgia marketing evokes pleasant memories that a target group or a person had in the past. However, a person doesn’t have to be part of the memory being advertised. For instance, a beverage company can create a nostalgic advert that takes the viewer through the experience that customers had in the past with the beverage. The presentation is designed to connect and create a wish that a person had been part of such an experience. To meet this need, the advert then presents the popular beverage, and this prompts a consumer to feel that they share in the history and progress of the beverage. Nostalgia marketing creates a link through which a consumer appreciates the past and connects it to the present times.

Don't use plagiarized sources. Get your custom essay on

“Nostalgia Marketing”

Get custom essay

In nostalgia marketing, the customers get a chance to enjoy a sense of belonging and connect with a bigger societal purpose or group. When experiencing this moment, the consumer gets loose with money and is ready to spend more. According to (Pickering and Keightley) research affirms that nostalgia marketing improves customer’s likelihood to purchase. Possible explanations are that people have two means to fulfill their desires for goods, either making purchases or exploiting social connections. In this case, the customers feel a sense of social connectedness. One can escape loneliness and isolation and celebrate being part of a perceived social group. The condition for joined the social circle is spending some money and customers perceive it as a cost worth incurring.

Works Cited

Pickering, Michael, and Emily Keightley. “”Retrotyping and the Marketing of Nostalgia.”” Media and Nostalgia

Did you like this example?

Cite this page

Nostalgia Marketing. (2018, Dec 19). Retrieved November 26, 2022 , from

Save time with Studydriver!

Get in touch with our top writers for a non-plagiarized essays written to satisfy your needs

Get custom essay

Stuck on ideas? Struggling with a concept?

A professional writer will make a clear, mistake-free paper for you!

Get help with your assigment
Leave your email and we will send a sample to you.
Stop wasting your time searching for samples!
You can find a skilled professional who can write any paper for you.
Get unique paper

I'm Chatbot Amy :)

I can help you save hours on your homework. Let's start by finding a writer.

Find Writer