Reputation Essays

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Corporate Social Responsibilities

ABSTRACT 1. INTRODUCTION Corporate social responsibility (CSR) involves with differentiating right from wrong and doing right (Scott, 2007). CSR is the compulsion to make choice and take actions that will contribute toward the wellbeing, interest, and benefits of the society as well as the company. 1.1 Problem of CSR CRS does not act like law […]

Pages: 36 Words: 10737 Topics: Corporate Social Responsibility, Employment, Reputation, Retail, Social Responsibility, Tesco, Utilitarianism

Critical Evaluation of Coca Cola’s Corporate Communication Strategy

1. INTRODUCTION Communication is the medium through which companies’ both large and small access the vital resources they need to operate (van Riel 1995). Without effective and integrated communication systems an organization will be unable to develop an appropriate structure for its corporate communication strategy. Given that its corporate communication entails selectively communicating the organization’s […]

Pages: 9 Words: 2733 Topics: Communication, Competitive Advantage, Human Resource Management, Organization, Reputation, Stakeholder, Strategic Management
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Employer Branding on Employee Performance

ABSTRACT Employer branding is the development and communication of an organization’s culture as an employer in the marketplace. It conveys the organization’s “value proposition” – the totality of the organization’s culture, systems, attitudes, and employee relationship along with encouraging its people to embrace and share goals for success, productivity, and satisfaction both on personal and […]

Pages: 57 Words: 17107 Topics: Brand, Employee Retention, Employment, Goal, Motivation, Performance Appraisal, Reputation

Yogurt Yoplait Business

  What is yogurt? Yogurt is a dairy product formed by the fermentation of milk from the action of two live bacteria; lactobacillus bulgaricus and streptococcus thermophilus. These are micro-organisms which transform the milk into the yogurt through a process by which they convert the lactose present in the milk into lactic acid, making the […]

Pages: 25 Words: 7537 Topics: Brand, Customer Satisfaction, Milk, Perception, Reputation, Research

Project Management Brand | Management Dissertations

The Notebook PC Industry in Taiwan: An Examination Of Consumer Perception and Evaluation of Hewlett-Packard Abstract This management project is exploratory research to examine the Hewlett-Packard (HP) brand and the Taiwan notebook PC market. HP is one of major players in this market with a brand identity of ‘personalisation, innovation and technology leadership’. This objective […]

Pages: 52 Words: 15543 Topics: Behavior, Brand, Marketing Communications, Qualitative Research, Quantitative Research, Reputation, Research

Management Report CIPD

Management Report Cover Sheet CIPD Management Report Utilising E Recruitment Executive Summary This Management report will look at the Recruitment Processes with an NHS Acute Trust and identify if E recruitment can help with the difficulties experienced in the Trust. Alongside a literature review of Recruitment difficulties, Employer Branding, Traditional recruitment and E recruitment, the […]

Pages: 30 Words: 8903 Topics: Benchmarking, Employee Retention, Employment, Recruitment, Reputation, Research

Recruitment Hospitals Trust

CIPD Management Report Utilising E Recruitment Executive Summary This Management report will look at the Recruitment Processes with an NHS Acute Trust and identify if E recruitment can help with the difficulties experienced in the Trust. Alongside a literature review of Recruitment difficulties, Employer Branding, Traditional recruitment and E recruitment, the author has conducted a […]

Pages: 36 Words: 10940 Topics: Benchmarking, Employee Retention, Employment, Recruitment, Reputation, Research

Appropriation of Brand Extension

LITERATURE REVIEW This chapter intends to set the theoretical frame of the thesis by introducing the main areas needed to create the basis of our analysis, shaping the ways towards our own main purpose. Thus, it begins with the roots of brand extension and starts of with the concepts of brand, brand identity and brand […]

Pages: 27 Words: 8081 Topics: Brand, Credibility, Perception, Reputation, Research, Trust

Fast Food Takeaways

Importance of Brand Management in SME’s (study on Fast Food Takeaways of West London) Executive Summary Many remarkable studies and literatures have been produced which discusses critical activities of the Brand management in LOs (Large organizations) while research on the importance of the brand management this in SME (Small Business Enterprises) has been neglected. I […]

Pages: 50 Words: 14880 Topics: Brand, Entrepreneurship, Positivism, Qualitative Research, Reputation, Research, Strategic Management

A Survey of the Kenyan Banking Sector Business Essay

Communication is an organisational asset which has a big impact on the success of the business. Communication serves a number of important functions in an organisation such as sharing and clarifying goals, identifying how goals are to be achieved, exerting control, motivating others, developing a sense of community and commitment, sharing information and creating common […]

Pages: 14 Words: 4251 Topics: Bank, Brand, Communication, Employment, Reputation, Research, Strategic Management

Business Reputation Vital for an Organisation to Stay Afloat

“Business reputation has been on a downward trend for too long and is a concern to a growing number of business leaders’ at a time of increasing transparency and rapid dissemination of information, ethical business standards will increasingly be critical to gaining and retaining a licence to operate from customers and employees.” David Rosser, CBI, […]

Pages: 6 Words: 1908 Topics: Business Ethics, Economy, Human Resource Management, Organization, Reputation

Core Corporate Strategic Capabilities: Role of Corporate Capabilities

Abstract Core strategies have been addressed in most of strategic literature but there has been little extension with respect to assessing the core strategic capabilities. Market measure which is done in form of looking competitive advantage has been the widely used measure for assessing the success of a strategy. Corporate reputation measure reflects into a […]

Pages: 12 Words: 3511 Topics: Competitive Advantage, Institution, Integrity, Market, Reputation, Strategic Management, Sustainability

Corporate Social Responsibility Theories and Models

Abstract This paper discusses about the corporate social responsibility (CSR) theories and models. Application of corporate social responsibility theories and models is also applied on the Football Club Barcelona, which reflects the company’s interest for CSR. Theoretical background of CSR theory and model is also presented in the paper. Company background, CSR report and company […]

Pages: 18 Words: 5527 Topics: Corporate Social Responsibility, Economy, Reputation, Social Responsibility

Define Business Ethics and Explain why Ethics are Important in Business

Define business ethics and explain why ethics are important in business. “Business ethics are moral principles that guide the way a business behaves. The same principles that determine an individual’s actions also apply to business”. [[1]] Behaving in an ethical way involves distinguishing between “correct” and “incorrect” and then making the “correct” choice. Business ethics […]

Pages: 4 Words: 1302 Topics: Business Ethics, Integrity, Plagiarism, Reputation, Social Institutions, Value

Corporate Social Responsibility (CSR) – Advantages and Disadvantages

Introduction Today, corporate social responsibility is considered as part of business strategy, there are many debates and reports about the nature and value or business opportunities that can be achieved when implementing corporate social responsibility. Also as corporate social responsibility can be “a source of opportunity, innovation, and competitive advantage” rather than just “a cost, […]

Pages: 10 Words: 2928 Topics: Corporate Social Responsibility, Employment, Reputation, Social Responsibility, Strategic Management, Supply Chain, Sustainability

Example Essay on Management Era of HIV AIDS

Section A: Evaluation of John Ross College Corporate Social Investing (CSI) response using Ten Steps of Weeden Step 1 Replace the traditional notions of corporate philanthropy with a broader concept called corporate social investing The term philanthropy is defined as an altruistic concern for human welfare and advancement, usually manifested by donations of money, property, […]

Pages: 10 Words: 3034 Topics: Altruism, Corporate Social Responsibility, Employment, Poverty, Productivity, Reputation, Social Responsibility

Football Agents and the Employability Skills Needed

Football agent and the empoyability skills   Table of Contents Table of Contents………………………………………………2 1.Introduction……………………………………………….3 2.About the job………………………………………………3 2.1The job: Football agent…………………………………….3 2.2The required skills……………………………………….4 2.3The choice of this job……………………………………..5 3.Swot Analysis……………………………………………..6 4. Action Plan…………………………………………………6 4.1 How to get up there and qualifications……………………………6 4.2 Acquisition of some not existing employability skills………………….7 5.Conclusion……………………………………………….7 6.Bibliography………………………………………………8 Introduction In this […]

Pages: 7 Words: 1990 Topics: Communication, Contract, Economy, Employment, Negotiation, Profession, Reputation

Management Decision Making of CEO of Skagen Designs

Skagen’s transfer of total manufacturing to India or China This report is designed to assist in making the decision whether to completely move the total manufacturing of Skagen’s products from its current manufacturers to a single country with cheaper labour costs. The report first highlights the advantages and disadvantages of going ahead with the transfer […]

Pages: 10 Words: 2935 Topics: China, Contract, Corporate Social Responsibility, Employment, Manufacturing, Reputation

Modern Business Environment Assignment

Business Management Assignment Question 1 In the modern business environment, ethics as well as values play an integral role in business sustainability. Ethics may be defined as the written or unwritten moral principles that govern a person’s or individuals actions within an organisation while values, in a business sense, may be seen as certain standards […]

Pages: 7 Words: 2157 Topics: Employment, Leadership, Motivation, Organization, Reputation, Value, Whistleblower

The Coca-Cola Company Struggles with Ethical Crises

“Coca-Cola has the most valuable brand name in the world and, as one of the most visible companies worldwide, has a tremendous opportunity to excel in all dimensions of business performance” (Ferrell, Fraedrich, & Ferrell, 2008). However, as proven in this case study, Coke has a lot on their plate as the biggest brand name […]

Pages: 11 Words: 3251 Topics: Brand, Pepsi, Reputation

The Financial Impact of Illegal Corporate Behaviour

The Financial Impact of Illegal Corporate Behaviour – Summary Summary: The illegal corporate behaviour at company-level or at the corporate agent level has direct or indirect financial impact. The direct impact effects on the firm’s profits or intrinsic value and the indirect impact is on the shareholders trust. It is the unlawful activities that consist […]

Pages: 4 Words: 1293 Topics: Behavior, Corruption, Employment, Fraud, Punishment, Reputation, Tax

Are Mergers and Acquisitions Justifiable for Growth Finance Essay

Introduction Investment Banking has received a lot of attention and negative publicity as of late and is deemed responsible for the recent recession that followed the credit crisis in 2007. Nevertheless the advisory side of the business has been largely irrelevant to causing the crisis. Mergers & Acquisitions ( M&A) advice is vital in the […]

Pages: 16 Words: 4910 Topics: Bank, Economy, Reputation, Research, Stock Market

Employer Brand

Employer Branding Question: Comment on the following statement; “Developing and Managing the Employer Brand (EB) is now too important to be left in the hands of the HR department and should become incorporated into all aspects of corporate strategy.” Summary: It is a well established fact that people, or more precisely good people, are the […]

Pages: 8 Words: 2378 Topics: Brand, Employment, Human Resource Management, Organization, Organizational Culture, Reputation, Strategic Management

Importance Behind Corporate Governance for Business Finance Essay

1.1 Introduction of Corporate Governance. Corporate governance had defined by Cadbury Committee(1992) as the systems by which companies are directed and controlled. It is concerns the relationships among the management, Board, shareholders and other stakeholders. Hence, it is about the way or how the boards oversee the operation of a company by its manager, and […]

Pages: 2 Words: 675 Topics: Corporation, Economy, Reputation

Investment Bank Reputation Information Production and Financial Intermediaries Finance Essay

The article is a joint work of Thomas J Chemmanur and Paolo Fulghieri, it speaks about the reputation building of an investment bank, how information production and work of their underwriters help the banks build as well as break their reputation in the equity market. It calculates the reputation of a bank for entrepreneur and […]

Pages: 6 Words: 1814 Topics: Bank, Conflict Of Interest, Economy, Interest, Investment, Reputation

Professional Ethics and Regulation

EXECUTIVE SUMMARY Professional ethics is concerned with the personal and corporate standards of behaviour expected of individuals working in acknowledged professions. These ethical behaviours are of great importance when a business provides service to the public especially when their actions or inactions have consequences on the stakeholders. As a bank, GHF is a business which […]

Pages: 10 Words: 2920 Topics: Bank, Economy, Employment, Reputation, Stakeholder, Sustainability, Value

Corporate Social Responsibility Essay Example Pdf

What are the implications for a firm that does not conduct CSR? Corporate Social Responsibility (CSR) is often mistaken for a 21st century buzz phrase when in fact it has been part of the business lexicon for decades. While some argue that the concept dates back to the Industrial Revolution, the first substantive work was […]

Pages: 8 Words: 2324 Topics: Corporate Social Responsibility, Economy, Employment, Reputation, Social Responsibility

Stakeholder Theory Essay Example Pdf

Introduction Since renowned economist Friedman (1970) expressed his strong convictions on the need for social responsibility in business, there has been much development in the theory and practical application of social responsible initiatives (McWilliams, Seigel & Wright, 2006). A whole movement has developed to cover a range of ethical practice which is now labelled under […]

Pages: 8 Words: 2373 Topics: Bp, Corporate Social Responsibility, Economy, Reputation, Social Responsibility

Valentinos Essay Example for Free at Magic Help

Executive Summary This essay presents an analysis and discussion of the strategic position of the Valentinos Personal Introductions Agency and the value/feasibility of an information systems update with regards to the competitive advantage of the business within the UK market. The findings of this essay highlight that the companies’ computer systems are an important contingent […]

Pages: 10 Words: 3004 Topics: Competitive Advantage, Market, Organizational Culture, Productivity, Reputation, SWOT Analysis

The Role and Effect of International Business Strategies

The survival and progression of businesses in the 21st century is highly dependent on the ability of firms to expand beyond their national borders, taking into account the cost effectiveness of expansion and the complexity and risks associated with the company’s chosen international business strategy (Peng, Wang, & Jiang, 2008). The resources and objectives of […]

Pages: 7 Words: 2116 Topics: Competition, Economy, International Business, Reputation, Retail, Strategic Management
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