Reputation Essays

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30 essay samples found

Critical Evaluation of Coca Cola’s Corporate Communication Strategy

1. INTRODUCTION Communication is the medium through which companies’ both large and small access the vital resources they need to operate (van Riel 1995). Without effective and integrated communication systems an organization will be unable to develop an appropriate structure for its corporate communication strategy. Given that its corporate communication entails selectively communicating the organization’s […]

Pages: 9 Words: 2733 Topics: Communication, Competitive Advantage, Human Resource Management, Organization, Reputation, Stakeholder, Strategic Management

Yogurt Yoplait Business

  What is yogurt? Yogurt is a dairy product formed by the fermentation of milk from the action of two live bacteria; lactobacillus bulgaricus and streptococcus thermophilus. These are micro-organisms which transform the milk into the yogurt through a process by which they convert the lactose present in the milk into lactic acid, making the […]

Pages: 25 Words: 7537 Topics: Brand, Customer Satisfaction, Milk, Perception, Reputation, Research
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Recruitment Hospitals Trust

CIPD Management Report Utilising E Recruitment Executive Summary This Management report will look at the Recruitment Processes with an NHS Acute Trust and identify if E recruitment can help with the difficulties experienced in the Trust. Alongside a literature review of Recruitment difficulties, Employer Branding, Traditional recruitment and E recruitment, the author has conducted a […]

Pages: 36 Words: 10940 Topics: Benchmarking, Employee Retention, Employment, Recruitment, Reputation, Research

Business Reputation Vital for an Organisation to Stay Afloat

“Business reputation has been on a downward trend for too long and is a concern to a growing number of business leaders’ at a time of increasing transparency and rapid dissemination of information, ethical business standards will increasingly be critical to gaining and retaining a licence to operate from customers and employees.” David Rosser, CBI, […]

Pages: 6 Words: 1908 Topics: Business Ethics, Economy, Human Resource Management, Organization, Reputation

Core Corporate Strategic Capabilities: Role of Corporate Capabilities

Abstract Core strategies have been addressed in most of strategic literature but there has been little extension with respect to assessing the core strategic capabilities. Market measure which is done in form of looking competitive advantage has been the widely used measure for assessing the success of a strategy. Corporate reputation measure reflects into a […]

Pages: 12 Words: 3511 Topics: Competitive Advantage, Institution, Integrity, Market, Reputation, Strategic Management, Sustainability

Corporate Social Responsibility Theories and Models

Abstract This paper discusses about the corporate social responsibility (CSR) theories and models. Application of corporate social responsibility theories and models is also applied on the Football Club Barcelona, which reflects the company’s interest for CSR. Theoretical background of CSR theory and model is also presented in the paper. Company background, CSR report and company […]

Pages: 18 Words: 5527 Topics: Corporate Social Responsibility, Economy, Reputation, Social Responsibility

Corporate Social Responsibility (CSR) – Advantages and Disadvantages

Introduction Today, corporate social responsibility is considered as part of business strategy, there are many debates and reports about the nature and value or business opportunities that can be achieved when implementing corporate social responsibility. Also as corporate social responsibility can be “a source of opportunity, innovation, and competitive advantage” rather than just “a cost, […]

Pages: 10 Words: 2928 Topics: Corporate Social Responsibility, Employment, Reputation, Social Responsibility, Strategic Management, Supply Chain, Sustainability

Management Decision Making of CEO of Skagen Designs

Skagen’s transfer of total manufacturing to India or China This report is designed to assist in making the decision whether to completely move the total manufacturing of Skagen’s products from its current manufacturers to a single country with cheaper labour costs. The report first highlights the advantages and disadvantages of going ahead with the transfer […]

Pages: 10 Words: 2935 Topics: China, Contract, Corporate Social Responsibility, Employment, Manufacturing, Reputation

Modern Business Environment Assignment

Business Management Assignment Question 1 In the modern business environment, ethics as well as values play an integral role in business sustainability. Ethics may be defined as the written or unwritten moral principles that govern a person’s or individuals actions within an organisation while values, in a business sense, may be seen as certain standards […]

Pages: 7 Words: 2157 Topics: Employment, Leadership, Motivation, Organization, Reputation, Value, Whistleblower

The Coca-Cola Company Struggles with Ethical Crises

“Coca-Cola has the most valuable brand name in the world and, as one of the most visible companies worldwide, has a tremendous opportunity to excel in all dimensions of business performance” (Ferrell, Fraedrich, & Ferrell, 2008). However, as proven in this case study, Coke has a lot on their plate as the biggest brand name […]

Pages: 11 Words: 3251 Topics: Brand, Pepsi, Reputation

Employer Brand

Employer Branding Question: Comment on the following statement; “Developing and Managing the Employer Brand (EB) is now too important to be left in the hands of the HR department and should become incorporated into all aspects of corporate strategy.” Summary: It is a well established fact that people, or more precisely good people, are the […]

Pages: 8 Words: 2378 Topics: Brand, Employment, Human Resource Management, Organization, Organizational Culture, Reputation, Strategic Management

Investment Bank Reputation Information Production and Financial Intermediaries Finance Essay

The article is a joint work of Thomas J Chemmanur and Paolo Fulghieri, it speaks about the reputation building of an investment bank, how information production and work of their underwriters help the banks build as well as break their reputation in the equity market. It calculates the reputation of a bank for entrepreneur and […]

Pages: 6 Words: 1814 Topics: Bank, Conflict Of Interest, Economy, Interest, Investment, Reputation

Professional Ethics and Regulation

EXECUTIVE SUMMARY Professional ethics is concerned with the personal and corporate standards of behaviour expected of individuals working in acknowledged professions. These ethical behaviours are of great importance when a business provides service to the public especially when their actions or inactions have consequences on the stakeholders. As a bank, GHF is a business which […]

Pages: 10 Words: 2920 Topics: Bank, Economy, Employment, Reputation, Stakeholder, Sustainability, Value

Corporate Social Responsibility Essay Example

What are the implications for a firm that does not conduct CSR? Corporate Social Responsibility (CSR) is often mistaken for a 21st century buzz phrase when in fact it has been part of the business lexicon for decades. While some argue that the concept dates back to the Industrial Revolution, the first substantive work was […]

Pages: 8 Words: 2319 Topics: Corporate Social Responsibility, Economy, Employment, Reputation, Social Responsibility

Stakeholder Theory Essay Example Pdf

Introduction Since renowned economist Friedman (1970) expressed his strong convictions on the need for social responsibility in business, there has been much development in the theory and practical application of social responsible initiatives (McWilliams, Seigel & Wright, 2006). A whole movement has developed to cover a range of ethical practice which is now labelled under […]

Pages: 8 Words: 2373 Topics: Corporate Social Responsibility, Economy, Reputation, Social Responsibility

The Role and Effect of International Business Strategies

The survival and progression of businesses in the 21st century is highly dependent on the ability of firms to expand beyond their national borders, taking into account the cost effectiveness of expansion and the complexity and risks associated with the company’s chosen international business strategy (Peng, Wang, & Jiang, 2008). The resources and objectives of […]

Pages: 7 Words: 2116 Topics: Competition, Economy, International Business, Reputation, Retail, Strategic Management

Obedience Summary

Obedience Summary Stanley Milgrams experiments are some of the most recognized behavior experiments in psychology today. Milgrams most known experiment was ‘shocking’ to people and has also been controversial ethically. As Ian Parker stated it would “make his name and destroy his reputation. ” Parkers Obedience essay talks much of Milgrams life before the experiment […]

Pages: 2 Words: 564 Topics: Neuroscience, Obedience, Reputation, Social Psychology

IBM’s Success

1)What factors led to IBM’s success during the 1960’s and 1970s and its problems during the late 1980 and earry1990s? Factors led to IBM’s success during the 1960’s and 1970s: -First mover in IT industry -> advantages (less competition, more customers) -Right investment to S/360 -Success of PC -Great reputation -> attract top talent Factors […]

Pages: 2 Words: 533 Topics: Design, Economy, IBM, Innovation, Leadership, Market, Reputation, Study

Stephen King the Dead Zone

What The Future Holds While Stephen King has rightfully garnered a reputation as a horror writer, some of his best fiction revolves around stories of everyday humanity affected by elements of the supernatural, such as the Dead Zone. After awakening from a five-year coma, John Smith has come back from the ether with a clairvoyance […]

Pages: 1 Words: 334 Topics: Reputation

Training Methods (Management)

Purpose of the company Today, due to the increased number of educated people who do not have a job, the employees have to show their worth in the company to remain relevant. The allowances that are offered in the workplace depend on the ability of the employees to attract more customers or make more sales. […]

Pages: 4 Words: 1332 Topics: Bank, Business Ethics, Customer Satisfaction, Economy, Employment, Organization, Reputation

Jimmy John’s Company

1. Based on your understanding of this case, what possible reasons could Jimmy John’s management have for adopting this policy? If you were the HR manager at Jimmy John’s what pros and cons would you point out to management in terms of the effect of having this policy? JIMMY JOHN’S COMPANY The world we live […]

Pages: 5 Words: 1458 Topics: Competition, Creativity, Economy, Employment, Goal, Innovation, Reputation

Toyota Company

Introduction Toyota motor company is among the top ten leading and largest companies in the world. The company also counts as the second leading in the general vehicles production in the world and the motor industry. The Toyota Company has always been in my interest to study and possibly be an essential part of the […]

Pages: 2 Words: 677 Topics: Economy, Employment, Organization, Reputation, Strategic Management

Employer on Social Media

In today’s world we can all agree that social media plays a huge role in our everyday lives. Almost everyone nowadays has a smartphone, whether it’s the Apple iPhone or an Android phone. One thing that all these smartphones have in common is social media applications. So how do these applications affect our professional lives? […]

Pages: 3 Words: 1014 Topics: Behavior, Communication, Employment, Reputation, Social Media

The Business Ethics of TechFite

Ethics The three corporate policies are; tuition coverage, have a mentor, be a mentor and community investment initiative. The tuition coverage policy relates to the organization’s culture by focusing on employee empowerment and leadership development. This policy incentivizes employees to maximize their technical skills while they attract motivated talents who see tuition coverage to be […]

Pages: 4 Words: 1141 Topics: Business Ethics, Competition, Corporate Social Responsibility, Economy, Employment, Mentorship, Reputation

Corporate Social Responsibility in IKEA

I choose IKEA for my socially responsible company because they have a positive impact on the community, they have a good reputation and brand image which makes them unique. The brand is something to be created by a deep understanding of culture, traditions, fashion updates, the trend in market and demand in the market. An […]

Pages: 2 Words: 577 Topics: Charity, Corporate Social Responsibility, IKEA, Reputation, Social Responsibility

Research on Corporate Social Responsibility

  Corporate Social Responsibility is a boon to develop society by corporate companies but if they use the CSR fund in sustainable way that will be useful for get rid societal problem and bring sustainability among community. The study has been carried out with the help of exploratory research design three case studies have been […]

Pages: 9 Words: 2646 Topics: Corporate Social Responsibility, Reputation, Social Responsibility

Managerial Ethics & Social Responsibility

Ethics and ethical conduct is hard to finish up on, particularly in current occasions when establishments are loaded up with defilement and want cash and force. We live in a climate where acting with ethics for respect can cost an individual their work, family, and in outrageous cases their life.  You might have found out […]

Pages: 3 Words: 850 Topics: Elon Musk, Reputation, Social Responsibility

Media Bias that Occurs Today

People rely upon author to report obvious news and to make political concentrations in aiding the American local in making their decision when it comes time to project a polling form. Since American’s don’t have space plan insightful to research each side to all of the records that have been circulated, they depend on the […]

Pages: 3 Words: 792 Topics: Donald Trump, Liberalism, Media Bias, Reputation

Presidency of George W Bush

Looking back at George H. W. Bush’s nominees you can begin to analyze the relationship between them. Most nominees were of good friends to Bush or associates he had known for a long time. There was a considerable rundown of chosen people that were published. These names that were made reference to were potentially chosen […]

Pages: 3 Words: 757 Topics: George W. Bush, Presidential Election, Republican Party, Reputation, Social Institutions

History of Business Ethics and Stakeholders

As the top supervisor, the CEO is normally in charge of the entire operations of the enterprise and reports directly to the administrator. It is the CEO’s obligation to bring the concepts and vision of the board to fruition. Another important task or obligation is to make sure that there is always a smooth operation […]

Pages: 4 Words: 1169 Topics: Capitalism, Employment, MBA, Organization, Reputation
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