Value Creation by Windows
Soumenjit Mitra Value Creation Paper MBUS 627 Introduction The history of Microsoft is a textbook case of the power of broad vision. In the early days, Microsoft’s MS-DOS competed head to head with IBM’s OS/2. Where IBM was myopically fixated on large customers as the only part of the market, Microsoft saw the market more broadly as every person in the world. This allowed them to take market share and become the monolithic corporation they are today by making their […]