E-commerce Business Report – Myntra.com
>Introduction Myntra.com is into the e-commerce business. It was started by a group of IIM and IIT students in 2007.Its headquarters is at Bangalore. It is an online retailer of fashion and lifestyle products in India. It is the largest online fashion store in India with 30% market share It began its operations in 2007 in the Business to Business (B2B) segment with the on-demand personalisation of gifts, which included clothing, footwear and cosmetics. In 2010,Myntra shifted its strategy to […]