Qualitative Research Essay Examples - Free Research Paper Topics on StudyDriver.com

The Development of B2B E-marketing Strategy for SMEs in Jiangsu Province

Introduction In recent two decades, with the rapid development and popularization of the world Internet and computer technology, Internet has been an integral part of human daily life. According to the World Internet Stats (2010), the number of Internet users around the world totalled 1.97 billion by June 2010, increased 444.8 percent over the last decade. The use of Internet as a platform and media becomes the mainstream under business environment, which resulted from the unprecedented increase of the Internet […]

Indian Tourism

INDIA’S IMAGE AS A TOURIST DESTINATION – UK PERSPECTIVE CHAPTER I INTRODUCTION UK PERSPECTIVES ABOUT INDIAN TOURISM The Indian tourism, viewed by UK and the influence on the Indian tourism researched and on sake of, the tourism development council – Feb. 2009 The Indian tourism council is a non-departmental general body found in March 2000 to suggest the state tourism secretary and the main administrator of the Indian tourism sustainable on the obtainable and essential tourisms in sequence to support […]

International Tourism Satisfaction – Tourism Dissertations

Chapter I Introduction 1.1 Introduction Tourism is frequently and justifiably described as a major phenomenon of modern times. Since 1950 the number of international tourist arrivals worldwide has increased spectacularly, from just 25 million to over 924 million in 2008. Representing an average annual growth of 7 % a year (Sharpley, R., 2004; and WTO – World Tourism Organisation, 2009). International tourism generated US$ 856 billion in 2007, representing 30% of the world’s exports of services for the related year. […]

What is Tourism?

Chapter 1: Introduction 1.0 Introduction Tourism was the third pillar of the Mauritian economy after the E.P.Z.(export processing zone) manufacturing sector and Agriculture. It has contributed significantly to economic growth and has been a key factor in the overall development of Mauritius since the years 1995 onwards. In the past two decades tourist arrivals increased at an average annual rate of 9 % with a corresponding increase of about 21% in tourism receipts. Tourist arrivals have been expanding consequently, thus […]

Social Change: Independent Study

ABSTRACT The question of whether different family structures affect the educational achievement of children is one that has been debated over a vast amount of years and is still under scrutiny today. This theoretical study aims to contribute to our understandings of the links between single parent family structures and the affect it has on adolescent’s education (12 – 17 year olds). It particularly gives emphasis to single parent families, however also considers other family structures, such as, families that […]

Nursing Dissertations – Qualified Nursing Shortage

Chapter 1 Introduction 1.1 Background: British National Health Service (NHS) has experienced a sensitive shortage of qualified nurses. This has placed retention issues on the political agenda. Nursing shortage is one of the greatest problems for the hospitals in the UK. Hospitals are placing greater importance on retaining their current registered skilled staff. It’s a difficult process and to do this they required to have deep knowledge of the needs and wants of the nursing staff .Management have to know […]

Preliminary Data Gathering

Chapter 1 Preliminary Data Gathering 1.1: Introduction to the Report: During the last two decades many important developments in the position of food in daily life of consumers and producers takes place. In earlier times consumers were self sufficient, but during the last two decades things have been changed and there was a rapid development in the industrialization of food packaging communication process. So this research study focuses on the area of Packaging which is one of the most important […]

Casual Internet Gamers in India

‘Casual Internet Gaming in India’ is the area of dissertation which will be researched. A phenomenon relatively new to the world, casual internet gaming is an area which is yet to be researched and fully understood. Computer gaming is an area close to my heart, as well as an exciting and challenging field to work on, where the markets are still evolving and promising great potential in the near future. Electronic gaming itself is a very wide subject which hasn’t […]

India Film Industry | Media Dissertations

1. Chapter One: Introduction In these modern times of instant digital communication, film has turn out to be one of the most vital way through various nations and cultures reveal their values and identities. Moving image technologies has turn out to be all-encompassing in our lives. They are huge business. Apart from that, a capability to recognize and apply them has become as important for the people of this present era as literacy was in the times of19th and 20th century […]

Media Dissertations – Internet Changed Lives

An electronic space for meeting new people, staying connected with friends and sharing ideas: Virtual reality or social reality in the age of narcissism? A study of hi5 network as an online community; its connection to offline relationships and motivations and expectations of people that become members. CHAPTER ONE Abstract The internet has changed the lives of many individuals and, with millions of people online it arguably represents the single most influential technological advancement of the Twenty First century (Aitchison, […]

The Genesis of Media Convergence

Introduction The electronic highway of information that is girdling the world has brought an end to the Gutenberg era. Transition from a “stones throw away” world to a “click away” world has changed the way we live, interact, socialize and work. It has also changed the way we perceive culture, people, processes, objects i.e. life in short. The high speed network fabric has rendered geographical boundaries irrelevant. A few years back it may have sounded like an idea by Slartibartfast […]

Self Service Checkout System

Chapter 2 This chapter explains about the possible literature review about the self service checkout system and its operation in relation with customer satisfaction and retention. It will introduce you to some of the theories about the self service technology, customer satisfaction and retention. At the end, you will find the critical review of this literature review and possible arguments and recommendations. Literature Review As companies/supermarkets have race to introduced technology that enables the customers to get service on their […]

Ethical Dilemma, Practices and Implications of Children Advertising | Marketing Dissertation

Creating outstanding products and programs to win marketplace is not an easy job. Specialists in marketing have to develop comprehensive research plans, carry out market researches, analyze the data collected and finally come up with marketing plans that target specific consumer segments. Finding out about human psychology, their preferences, choices and appeals are not only difficult but at times disappointingly inaccurate. Yet marketers today consider themselves experts in such endeavours, and are capable of achieving the almost impossible marketing objectives. […]

Business Process Outsourcing (bpo) from Usa to India

CHAPTER NO.1: INTRODUCTION 1.0 INTRODUCTION: The business environment is changing rapidly in recent years and is affecting business all over the world. The management of various businesses are looking for a way to minimize the cost so the profit can be maximised. This will ensure business growth and sustainability. Hence many international companies are adopting the outsourcing in order to minimize the cost where there is less competence. IBM Daksh is one of the major Business Process Outsourcing (BPO) company […]

Case Study of the Organization, Effectiveness, Efficiency and Ways to Improve at Dell Computers

Summary The research is about study of distribution channel management at Dell Computers, UK. My work is more practical in nature, studying the Distribution Channels of Dell, both at a strategic and an operational level. I would be analysing the business function on its efficiency and effectiveness, comparing with the other industry performers. I would mostly be comparing the function against Sony Electronics, the most respected name in multi-channel distribution network; Acer, pioneer of value computing products and proprietary brands […]

Colour Packaged Produc

How does colour used in packaging affect consumer behaviour? (Case of the soft- drinks industry). Abstract: When determining possible colour options for a new product, packaging professionals must keep the consumer in mind. First, they determine what type of message the product should give. Based on the message, a colour scheme that represents this message is chosen. This is why basic research is necessary, whether it’s from previous case studies of similar products or from focus groups. Finally, packaging professionals […]

Customer-switching Behaviour

EXECUTIVE SUMMARY Consumers use services everyday, these ranges from taking the train or opening a bank account to talking on a mobile phone. Businesses also rely on a wide range of services on a daily basis, but on a much larger scale compared to consumers. However, customers are not always satisfied with a particular service that they maybe using and often resort to switching their service provider in order to resolve the issue or pursue better value from a less […]

E-tailing

Abstract An increasing number of customers are turning to the Internet to make their purchases, as a vast array of goods and services are now only a mouse click away. E-tailing clothes is even more challenging, with new e-tailers’ hoping to attract and retain satisfied online customers, are constantly creating new opportunities for them, and in order to do that they need to know what evaluative criteria customer’s use when selecting an e-tailer as well as what they will purchase […]

Retaining the Employees

Employee retention: Do Organisations need to care about retaining their employees? ABSTRACT: An organisation is a social arrangement where activities including production, distribution, logistics, and other collective goals are carried on. These collective goals are the dimensions which help in the functioning of an organisation. However, for these collective goals to be carried on there needs to be of course capital, along with another key variable. This key variable refers to manpower or labour or employees. Hence for the working […]

The Role of Strategic Human Resource Management to Cadbury Schweppe…

1.1 Introduction The strategic management of an organization’s human resource has been recognized as one of the keys to business success. This particular strategy generally involved the optimization of the employees’ potentials mainly through training and performance assessment. This organizational strategy has been integrated in several businesses mainly to improve profitability, establish stronger customer relations as well as achieve considerable business expansion. Strategic human resource management (SHRM) has indeed been applied to fulfill various important business goals and plans. Hence, […]

A Case Study on Aurobindo Pharma

Global strategy for Indian pharmacy companies and the opportunity in emerging markets: A case study on Aurobindo Pharma Focus Aim: To understand the trends in Indian pharmacy companies which have been recently going global by investing abroad with an intention for market expansion? Objectives: To find out the strengths of the Indian Pharmaceutical Industry and analyse the pattern of Mergers and Acquisitions by various companies across the globe. To throw light on the strategies followed by Aurobindo Pharma in acquiring […]

Advertising Media India | Marketing Dissertations

Chapter 1 Introduction I think one of the major roles of any company whether in a domestic market or international market the role of a marketer is to create an awareness of the product among the general public and attract general customers. However good the product is, without knowledge of the product and desires for the customer on the product it is impossible to create a brand or a successful product image. And the best thing that a company can […]

Brand Awareness Loyalty | Marketing

Chapter 1: Introduction 1. Introduction This dissertation is comprised of brand evolution and sum various steps involved to construct it. The creation and importance of Brand Awareness, Brand Image, and Brand Loyalty is discussed followed by the evaluation of Servis Sales Corporation as how successful Brand they are in Shoe industry of Pakistan. Servis Sales Corporation claims to be the largest retail shoe sellers of Pakistan therefore research is held on the company as what are the various marketing strategies […]

Indian Hotels in New Delhi

ABSTRACT This piece of systematic study is on the pricing strategies of hoteliers after recession period with special reference to the accommodation sector of the hotel industry. In this study author has explored the different types of pricing strategies hoteliers are following keeping in mind the post recession period in india. Author found conclusion that hoteliers are not sticking to any one strategy rather their plan includes changes in the price strategy in coming future. Initially they are proceeding with […]

Performance Appraisal System

Performance Appraisal System Procedural justice and Interactional justice: Assessing employees’ perception of fairness of performance appraisal; an empirical study of a small manufacturing company. ABSTRACT This research identifies procedural justice and interactional justice influences on perceived fairness of performance appraisal at a small private manufacturing company located in Newcastle, UK. Distributive justice refers to the perceived fairness of procedures used to determine the appraisal ratings. Interactional justice refers to the perceived fairness of the rater’s interpersonal treatment of the ratee […]

Corporate Social Responsibility Behaviour in the UK Food Retail Industry

Abstract Aim The main aim of this research was to establish the extent to which the increased priority of CSR is in actuality a reflection of companies acting to meet the interests of society or simply a means for generating profits in a marketing oriented way. In this regard, the research sought to explore CSR behaviour in depth and in turn tried to establish companies’ rationales for CSR behaviour in the UK food retail industry. Methods A mixed methodology with […]

Human Resource Development

ABSTRACT Human resource development is one of the most important factors affecting organisational productivity and profitability because well-trained and developed personnel will ensure long-term organisational success. Thus, effective development of human capital should help organisations to maintain a competitive advantage. However, fulfilling competitive success through manpower requires that organisations are willing to adapt traditional behaviours and group dynamics. The pressures of global economic development and competition, innovative technology, and the diversity of the workforce demand that organisations re-evaluate existing paradigms […]

Hotel Industry Marriott | Leisure Management Dissertations

Abstract This study focuses on the concept of budgeting in hotel industry particularly on the case of Marriott Hotel and Resorts. It primarily identifies the current issues, challenges and opportunities faced by Marriott Hotel. It also aims to find out various aspect of budgeting within hotel industry specifically on how to develop more positive implementation of budget in terms of the company’s financial performance. Using data gathered from interview and personal experience upon placement, the researcher should be able to […]

Indian Food – UK Food Industry

EXECUTIVE SUMMARY Eating out in U.K has become a haute gastronomical adventure with lip smacking results. Curry houses are a British institution, as much a part of the national fabric as the local pub. Surprisingly there are more Indian restaurants in London than in Delhi (Capital of India) (Hemisphere Magazine, 2005). The study was aimed at discovering the various problems that besiege the industry in UK. The dissertation weaves through various problem scenarios and the search to find it solutions. […]

To Measure the Effectiveness of Performance Appraisal System

Introduction The whole principle of this study report is to identify and appreciate the value of performance appraisal system, from the staff point of view, in command to notify a developed system that will be executed in Sidmak Laboratories (India) Pvt. Ltd. The first chapter gives a general idea of the entire dissertation. It will present background to the research, give explanation exactly what the matter is that needs research, validate the project, and present a summary of the methodology […]

Qualitative Research Essays