Abstract This paper will discuss the great professional field of agriculture. The discourse of the agricultural field contains a vast amount of information ranging from the common mathematical terms used as well as the forms of language used in the agriculture field. In the paper it will discuss the great history of the agricultural field […]
Creating outstanding products and programs to win marketplace is not an easy job. Specialists in marketing have to develop comprehensive research plans, carry out market researches, analyze the data collected and finally come up with marketing plans that target specific consumer segments. Finding out about human psychology, their preferences, choices and appeals are not only […]
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Get startedAbstract: This study analyses the Chinese and British consumer’s responses to sexual content in advertisements, the advertised brand and consumer’s buying intentions towards the brand. Focus groups will be the principle research method used in this study, totally 32 Chinese and British participants (including 16 male 16 female) will attend the focus groups discussion. The […]
Consumer Engagement and Brands 1 Consumer Engagement with Self-Expressive brands: Brand love and Word of Mouth (WOM) Abstract Self-expression in brands nowadays is being understood as the capability of the brand to allow the customer to alter it as per his own identity The following study strives to understand consumer engagement with self-expressive brands leading […]
John F. Kennedy once said, “I am not the Catholic candidate for President. I am the Democratic Party’s candidate for President, who happens also to be a Catholic. ” In this single sentence, he uses a method of Aristotle’s persuasive speech making. One of the greatest examples of using rhetorical strategies is indeed John F. […]
I understand that soccer isn’t everyone’s favorite sport but for me it’s my favorite sport due to its fast paced and the passion the players put in the field. I was interested on soccer since I was a little kid due that it was easy to understand and mostly everyone in my family is a […]
A difficult part about becoming accustomed to another way of life when moving to a different country also includes learning the language of the country. Also how well you learn it and how you speak it. In Mother Tongue the author uses the Ethos, Pathos, and Logos persuasion methods to pull the reader into her […]
Abraham Lincoln’s Second Inaugural Address and Emily Dickinson’s poem Success Is Counted Sweetest both encounter the Civil War through the use of rhetorical writing. These two artifacts consist of the four resources of language which include: argument, appeal, arrangement, and artistic devices. In order to advertise this message Lincoln approaches his audience through the means […]
The Pitfalls of Propaganda The human brain is usually well protected from tricks and outside influences. Over time, it has grown adept at spotting and removing outside manipulations that silently creep in. Of course, that does not apply to one of the most frightening, effective, and malignant tools of our time. Slowly slithering itself […]
American Propaganda in World War II sounded interesting. It sounded interesting because I was curious how propaganda could benefit the US in world war II. At the same time, I wanted to understand what propaganda was all about. When I think of propaganda, I think of hatred toward another country. What also comes to mind […]
In 1863, President Abraham Lincoln declared, Four score and seven years ago our fathers brought forth, upon this continent, a new nation, conceived in liberty, and dedicated to the proposition that “all men are created equal.” Lincoln’s words tug at the heartstrings of his audience by referencing the many years of perseverance poured into the […]
