Consumer Engagement and Brands 1 Consumer Engagement with Self-Expressive brands: Brand love and Word of Mouth (WOM) Abstract Self-expression in brands nowadays is being understood as the capability of the brand to allow the customer to alter it as per his own identity The following study strives to understand consumer engagement with self-expressive brands leading […]
Usage of Ethos, Pathos, and Logos in An American Slave How can ethos, pathos, and logos change a human’s perspective on an important event? The right balance of ethos, pathos, and logos would lead to a heartwarming story of any kind; an example would be Fredrick Douglass’ An American Slave. Douglass’ autobiography has shown a […]
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Get startedAmerican citizens are familiar with the words The Second Amendment, and speak about it with strong feelings. Gun control and gun rights has become more of a controversial issue since the recent increase in mass shootings, deaths, and injuries. In ‘Repeal the Second Amendment’, Ron Elving argues that although many American citizens want more gun […]
Malcolm X was civil rights activist, born in Omaha Nebraska in 1925. He wrote many essays to inform citizens in the United States of the struggles and difficulties that African Americans face while simply attempting to get an education. He also wanted to persuade African Americans to take action in the civil rights movement. In […]
In the eyes of many, there are no better examples of two people standing on the opposite side of a spectrum of any sort than Dr. Martin Luther King Jr. and Malcolm X. Martin Luther King Jr and Malcolm X are both very important , most historical figures in the history of America, and the […]
The Declaration of Independence uses rhetorical devices, such as logos, pathos, and ethos, to justify and define the American people as an entirely separate populace. The precise language paved the way for the freedoms that Americans enjoy today. Thomas Jefferson appeals to the audience’s sense of reason through his use of logos. He presents a […]
In 1863, President Abraham Lincoln declared, Four score and seven years ago our fathers brought forth, upon this continent, a new nation, conceived in liberty, and dedicated to the proposition that “all men are created equal.” Lincoln’s words tug at the heartstrings of his audience by referencing the many years of perseverance poured into the […]
