International Business Strategy of Mnc in Emerging Markets
The research aims to observe the different adaptive strategies employed by the multinational corporation’s (MNC) while it enters the emerging economies, analysing market potential, business growth, and the foreign direct investment in the country, with its effects on the (GDP) gross domestic product and corporate social responsibility of the emerging market. Objectives The objective of this research is to gauge in the success or failure of the difference in approach applied by the multinational corporation’s (MNC) to the emerging market […]