Why Ethics is Important in Business
Ethical concerns play today an increasing role when it comes to business and marketing brand images. However, before talking about the impacts on ethics for businesses today, it seems essential to define what “ethics” really mean in relation to businesses. According to Crane and Matten in, Business Ethics (Oxford, Fourth Edition, 2016), business ethics can be defined as the study of business situations, activities and decisions, where issues of right and wrong are addressed. It refers to the situations that […]