Resource Based and Market Based View of Strategy
Resource based view (RBV) of strategy concentrates in recognising and utilising the organizations resources. It is an important, essential and an inside out management concept that is useful in developing a successful strategy. The company evaluates the environment on the basis of available resources at its expense. Market based view (MBV) of strategy designs the company policies and strategy based on the trends and the nature of the industry’s environment. It helps in selecting the market combination for the product, […]