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Role of Performance Management Case Study Pizza Hut

Introduction: “In a sophisticated, well managed organization, Performance Management is the single most important management tool” says Grote R (2002), no other management process has this much influence on workers. For example Mr. Sam Walton, the founder of Walmart, was well aware of the role of workers in a successful business and devised policies to get the support of the worker and consumers from the start of his business. Mr. Walton believed that happy employees meant happy customers at the […]

Organizational Performance Determined by Knowledge, Skills and Abilities of Employees

Introduction With a growing competition among businesses, it became evident that organizational performance is to a large extent determined by the knowledge of its employees, their skills and abilities (Breaugh & Starke 2000). The employees these days are the real assets of a company as it is the employees who contribute towards the success of a company/organization. The changing demographics of the working environment from the last decade have witnessed a growing trend among employees to change employers. This created […]

Impact of Gender Board Diversity

Abstract The proposed research will investigate the relationship between the Firm Performance, Value and Corporate Governance and Gender Board Diversity in a sample of 30 FTSE 100 companies for the period post Lord Davies Report (2011-2014). The main research question is: What is the Impact of the Gender Diversity on Firm Performance? We will also explore the following whether there is an Impact of Gender Diversity in the boardroom on the Firm Value and the Corporate Governance. We will use […]

Retention Rate on Organizational Performance

KFC is one of the busiest fast food industries in UK and it is based in USA. KFC has big market share in UK. KFC provides training and good career path to its employees. KFC faces problems to meet business objectives, increasing customer satisfaction. To overcome difficulties and increasing organizational performances KFC wants to finds out the impact of retention rate on organizational performance. This is one month survey conducting with KFC employees and various secondary resources. Various articles, journals, […]

How could Physician’s Perception about the “Combination Therapy” in Managing Asthma Affects its Sales Performance?

How Could Physician’s Perception about the “Combination Therapy” in managing Asthma affects its Sales performance? (Special reference to “Symbicort Turbuhaler “by AstraZeneca) Project Propsal Table of Contents ContentsPage Title 3 Introduction 3 Background of the problem 3 Insight to company Insight to product Establishment of the problem 4 Objectives of the report 5 Literature Review 6 introduction to key concepts 6 Theoretical Framework 6 Analyzing finding at national level 9 The Approach to data collection & analysis 9 Research Methodology […]

Factors Leading to the Success of Singapore Airlines

Introduction Singapore Airlines (SIA) has been known by every people, it depends on the excellent services and highlight customers care developing the business. Singapore Airlines operates a hub airport at Singapore Changi International Airport, it owns significant market in Southeast Asia, East Asia, South Asia, and “Kangaroo route”. The company also operates trans-Pacific routes, including two of the world’s longest non-stop commercial flights from Singapore to New York, Singapore to Los Angeles, which are used Airbus. This company is the […]

Electronic Customer Relationship Management

ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT TABLE OF CONTENTS TITLE PAGE NO. Introduction and Declaration of Problem 3 Literature Evaluation 4 Research Goals and Speculation 6 Research Style and Resources of Information 10 Proposed Efforts 08 Conclusions 09 Future Research opportunity and effects 10 List of Sources 11 CHAPTER-I INTRODUCTION E-CRM represents the promotion actions, resources and methods offered over the Online (using technological innovation such as web websites, e-mail, data catch, warehousing, and mining) with a particular aim to find, develop […]

Data Analysis and Results Using Cronbach’s Alpha

CHAPTER 4 DATA ANALYSIS AND RESULTS 4.1 Introduction Chapter 4 will discuss the findings of the research that obtained from the questionnaire. SPSS Version 22 will be used to analyse the data and summarise all of the results that collected from respondents. The function of data analysis is to facilitate in testing hypotheses. There are 4 statistical tools will be carried out to analyse the results that are Cronbach’s Alpha, Descriptive statistic, Person Correlation Coefficient and Simple Linear Regression. Firstly, […]

The Development of B2B E-marketing Strategy for SMEs in Jiangsu Province

Introduction In recent two decades, with the rapid development and popularization of the world Internet and computer technology, Internet has been an integral part of human daily life. According to the World Internet Stats (2010), the number of Internet users around the world totalled 1.97 billion by June 2010, increased 444.8 percent over the last decade. The use of Internet as a platform and media becomes the mainstream under business environment, which resulted from the unprecedented increase of the Internet […]

International Tourism Satisfaction – Tourism Dissertations

Chapter I Introduction 1.1 Introduction Tourism is frequently and justifiably described as a major phenomenon of modern times. Since 1950 the number of international tourist arrivals worldwide has increased spectacularly, from just 25 million to over 924 million in 2008. Representing an average annual growth of 7 % a year (Sharpley, R., 2004; and WTO – World Tourism Organisation, 2009). International tourism generated US$ 856 billion in 2007, representing 30% of the world’s exports of services for the related year. […]

Social Change: Independent Study

ABSTRACT The question of whether different family structures affect the educational achievement of children is one that has been debated over a vast amount of years and is still under scrutiny today. This theoretical study aims to contribute to our understandings of the links between single parent family structures and the affect it has on adolescent’s education (12 – 17 year olds). It particularly gives emphasis to single parent families, however also considers other family structures, such as, families that […]

India Film Industry | Media Dissertations

1. Chapter One: Introduction In these modern times of instant digital communication, film has turn out to be one of the most vital way through various nations and cultures reveal their values and identities. Moving image technologies has turn out to be all-encompassing in our lives. They are huge business. Apart from that, a capability to recognize and apply them has become as important for the people of this present era as literacy was in the times of19th and 20th century […]

The Genesis of Media Convergence

Introduction The electronic highway of information that is girdling the world has brought an end to the Gutenberg era. Transition from a “stones throw away” world to a “click away” world has changed the way we live, interact, socialize and work. It has also changed the way we perceive culture, people, processes, objects i.e. life in short. The high speed network fabric has rendered geographical boundaries irrelevant. A few years back it may have sounded like an idea by Slartibartfast […]

Leverage Brand Equity

1- PROBLEM AND ITS BACKGROUND This chapter contains background of our study, statement of the problem, significance and delimitation of the study. Furthermore Definitions of the terms used in this dissertation are also explained in this chapter. 1.1 Introduction One of the most famous strategies to leverage brand equity is brand extension. It is believed that consumers will favor new extension if new products are under the label of already established brand name.Familiarity and trust with the parent brand is […]

The Evolution of Data Mining

In today’s dynamic retail environment, customers are offered with a tremendous range of choices and their loyalty is increasingly becoming transitory due to the severe impact of competitors’ actions on existing relationships (Reinartz and Kumar, 2000). This increased competition to satisfy the diverse needs of the customer, forces the traditional production and selling focus of the retailers towards customer relationships. In the context of retail supermarket, this has resulted in large investments in retail information systems to collect the shoppers’ […]

Case Study of the Organization, Effectiveness, Efficiency and Ways to Improve at Dell Computers

Summary The research is about study of distribution channel management at Dell Computers, UK. My work is more practical in nature, studying the Distribution Channels of Dell, both at a strategic and an operational level. I would be analysing the business function on its efficiency and effectiveness, comparing with the other industry performers. I would mostly be comparing the function against Sony Electronics, the most respected name in multi-channel distribution network; Acer, pioneer of value computing products and proprietary brands […]

Colour Packaged Produc

How does colour used in packaging affect consumer behaviour? (Case of the soft- drinks industry). Abstract: When determining possible colour options for a new product, packaging professionals must keep the consumer in mind. First, they determine what type of message the product should give. Based on the message, a colour scheme that represents this message is chosen. This is why basic research is necessary, whether it’s from previous case studies of similar products or from focus groups. Finally, packaging professionals […]

E-tailing

Abstract An increasing number of customers are turning to the Internet to make their purchases, as a vast array of goods and services are now only a mouse click away. E-tailing clothes is even more challenging, with new e-tailers’ hoping to attract and retain satisfied online customers, are constantly creating new opportunities for them, and in order to do that they need to know what evaluative criteria customer’s use when selecting an e-tailer as well as what they will purchase […]

The Role of Strategic Human Resource Management to Cadbury Schweppe…

1.1 Introduction The strategic management of an organization’s human resource has been recognized as one of the keys to business success. This particular strategy generally involved the optimization of the employees’ potentials mainly through training and performance assessment. This organizational strategy has been integrated in several businesses mainly to improve profitability, establish stronger customer relations as well as achieve considerable business expansion. Strategic human resource management (SHRM) has indeed been applied to fulfill various important business goals and plans. Hence, […]

Training is Widely Used as a Learning Process

Abstract Training is widely used as a learning process whereby employees acquire new skills, knowledge and competence. In this fast changing world, training can be both an anchor and a lifeline. An anchor if it has a clear, focused objective, and a lifeline if it enables employees to keep up with the pace of change and allows companies to survive or even succeed. However, investment in training appears to be under-utilized. Many companies do not evaluate the impact of training […]

A Case Study on Aurobindo Pharma

Global strategy for Indian pharmacy companies and the opportunity in emerging markets: A case study on Aurobindo Pharma Focus Aim: To understand the trends in Indian pharmacy companies which have been recently going global by investing abroad with an intention for market expansion? Objectives: To find out the strengths of the Indian Pharmaceutical Industry and analyse the pattern of Mergers and Acquisitions by various companies across the globe. To throw light on the strategies followed by Aurobindo Pharma in acquiring […]

Advertising Media India | Marketing Dissertations

Chapter 1 Introduction I think one of the major roles of any company whether in a domestic market or international market the role of a marketer is to create an awareness of the product among the general public and attract general customers. However good the product is, without knowledge of the product and desires for the customer on the product it is impossible to create a brand or a successful product image. And the best thing that a company can […]

Brand Awareness Loyalty | Marketing

Chapter 1: Introduction 1. Introduction This dissertation is comprised of brand evolution and sum various steps involved to construct it. The creation and importance of Brand Awareness, Brand Image, and Brand Loyalty is discussed followed by the evaluation of Servis Sales Corporation as how successful Brand they are in Shoe industry of Pakistan. Servis Sales Corporation claims to be the largest retail shoe sellers of Pakistan therefore research is held on the company as what are the various marketing strategies […]

Indian Hotels in New Delhi

ABSTRACT This piece of systematic study is on the pricing strategies of hoteliers after recession period with special reference to the accommodation sector of the hotel industry. In this study author has explored the different types of pricing strategies hoteliers are following keeping in mind the post recession period in india. Author found conclusion that hoteliers are not sticking to any one strategy rather their plan includes changes in the price strategy in coming future. Initially they are proceeding with […]

Performance Appraisal System

Performance Appraisal System Procedural justice and Interactional justice: Assessing employees’ perception of fairness of performance appraisal; an empirical study of a small manufacturing company. ABSTRACT This research identifies procedural justice and interactional justice influences on perceived fairness of performance appraisal at a small private manufacturing company located in Newcastle, UK. Distributive justice refers to the perceived fairness of procedures used to determine the appraisal ratings. Interactional justice refers to the perceived fairness of the rater’s interpersonal treatment of the ratee […]

Effect of the Loyalty Cards on Customer Loyalty

Background of the topic: The purpose of this dissertation is to analyze and investigate the effect of the loyalty cards on customer loyalty and how does it helps large organizations to achieve its goals. When shopping in supermarkets there is one experience that everyone has, when customers finish with their shopping and get to a checkout, the assistant will ask the customers, whether they have a clubcard. This will continue every time whenever those customers without a clubcard shops in […]

Indian Food – UK Food Industry

EXECUTIVE SUMMARY Eating out in U.K has become a haute gastronomical adventure with lip smacking results. Curry houses are a British institution, as much a part of the national fabric as the local pub. Surprisingly there are more Indian restaurants in London than in Delhi (Capital of India) (Hemisphere Magazine, 2005). The study was aimed at discovering the various problems that besiege the industry in UK. The dissertation weaves through various problem scenarios and the search to find it solutions. […]

New Epoch of Information and Technology

1. INTRODUCTION 1.1 Background and Motivation The new epoch of information and technology has begun. The use of the internet is transforming how business is done locally and globally. Due to major technical developments, the internal information system development is moving to an external development and provision model, driven by the needs for lower costs, faster implementation, easier-to-use applications and effective use of scarce resources (Locket et al., 2006). The internet has revolutionised the computer and communication world like nothing […]

Online Ticket Purchasing

CHAPTER ONE: INTRODUCTION 1.1 INTRODUCTION This chapter presents the background of the research study. It starts by providing an overview of Electronic Commerce, customer satisfaction and service quality, followed by an outline of the current situation concerning “Online Ticket Purchasing” in Kuwait. The problem of the study is then defined, highlighting the research the study seeks to investigate and its significance alongside the research objectives, questions and methodology used to achieve these desired objectives. The research limitations are then explored […]

The Traditional Top-bottom Heirarchy Model

Abstract The Enterprise is evolving and new technology systems are paving new ways for to employees collaborate, share data and manage business content. As organisations start to adapt to this evolution, the traditional top-bottom heirarchy model is transforming to a bottoms-up model where increased flexibility, transparency, and employees empowerment is seen at all level of the organisation. This new model is called Enterprise 2.0 The adoption of Enterprise 2.0 within organisation is on the increase, However there are still resistance […]

Quantitative Research Essays