Brand Equity Essay Examples - Free Research Paper Topics on StudyDriver.com

Leverage Brand Equity

1- PROBLEM AND ITS BACKGROUND This chapter contains background of our study, statement of the problem, significance and delimitation of the study. Furthermore Definitions of the terms used in this dissertation are also explained in this chapter. 1.1 Introduction One of the most famous strategies to leverage brand equity is brand extension. It is believed that consumers will favor new extension if new products are under the label of already established brand name.Familiarity and trust with the parent brand is […]

Equity and Common Law

Equity evolved to cover the cracks within the common law. Over the years it has evolved a separate but parallel set of legal rules which complement the common law. The case of Dudley v Dudley illustrates this by announcing that ‘Equity does not destroy the law, nor create it, but assist it’. The common law was prone to reaching an unjust outcome, due to the rigid constraints. This was combated by the introduction of equity. During the reign of King […]

A Discussion Relating to Equity and its Restraint of Legal Rights and Powers

EQUITY & TRUSTS ASSIGNMENT 2014/ 2014 ‘’Legal rules allow the holders of legal right and powers to exercise them in the confidence that they are entitled to do so. The Function of equity is to restrain or restrict the exercise of Legal rights and powers in particulars cases, Whenever it would be unconscionable for them to be exercised to be full.’’ G Watt, Trusts and Equity, (Oxford 2003) at 13 Critically examine this statement by reference to the nature and […]

Important for the Survival of a Firm Finance Essay

The relationship between liquidity and profitability has been investigated by many researchers (Eljelly, 2004; Zainudin, 2006; Rehman and Nasr, 2007; Bhunia, Khan and Mukhuti, 2011). Some of these researchers claimed the inverse relationship between liquidity and profitability of a firm (Eljelly, 2004 and Rehman and Nasr, 2007) and some researchers argued that positive relationship exist between them (Zainudin, 2006; Bhunia, Khan and Mukhuti, 2011 and Bhunia, 2012). The positive relationship shows that firms which have higher liquidity have a propensity […]

Implications in Supermarkets Example for Free

Introduction In hypercompetitive industries (D’Aveni 2010) such as characterised by the present UK supermarket retail sector where competitive rules are changing fast with disruptive business models from new entrants like Aldi and Lidl (Savage 2014) continuing to pressure the market share of hitherto brand leaders like Tesco and Asda; brand differentiation can be an effective tool to counter the effects of resulting downward pressure on prices and profits (Kumar 2006; Matzler et al 2009). Understanding the expectations of the customer […]

The Cyanamid Test

Introduction Interim (a.k.a. interlocutory) prohibitory injunction is a court order that forbids the person it is addressed to do something. It is an equitable remedy and is awarded at the discretion of the court. The famous guidelines for granting the interim injunctions by the court were introduced by Lord Diplock in the case of American Cyanamid Co v Ethicon Ltd[1] (hereinafter the Cyanamid test). The above case concerned the claimant, a US company marketing synthetic surgical sutures, which was finally […]

The Acquiring of Bank of Rajasthan by ICICI

3.1 DEAL STRUCTURE The acquiring of Bank of Rajasthan by ICICI was a no cash deal. The deal was valued at Rs.3041 Cr. Each share of Bank of Rajasthan was valued at Rs.189/giving a premium of around Rs.90 per share. Table no. 3.1 showing Deal valuation Particulars Swap Ratio Outstanding Shares(Cr.) Price before announcement Market Cap Deal Value(Cr.) ICICI 25 111 889.35 99921 3042 BANK OF RAJASTHAN 118 16 99.5 1527 Interpretation The deal was done by stock swap. […]

Case Analysis of Abu Dhabi Commercial Bank

Case Analysis of Abu Dhabi Commercial Bank Current Situation- Abu Dhabi Commercial Bank, a prime bank in UAE, launched in 1985 with limited liabilities and public share holdings, came into operation at UAE. Abu Dhabi Commercial bank had booked a net profit of AED 4201 million in the year 2014.The representation ADCB in London had been made on January 20th, 2015 by launching representative office. ADCB had celebrated 2nd EMSA GRAND PRIZE of 1 million AED won by Saleh Al […]

Analysing and Evaluating Financial Management

Analysing and Evaluating Financial Management Effective financial management is essential to the success of a business or organisation. This essay will analyse and evaluate the importance of financial management to a business and the main factors which would influence the ability of the organisation to achieve its financial objectives of liquidity, growth and profitability. Some of the main reasons for failure in the area of financial management is: lack of capital, too many long term assets, lack of control over […]

Leading Footwear Giants

COMPARITIVE STUDY OF Brand of Leading Footwear Giants With special reference to Adidas and Nike ABSTRACT BRANDING The 1980s marked a turning point in the competition of brands. Management came to ralise that the principlal asset of a company was in fact its brand names. The brand is not the product but it gives the product meaning and defines its identity in both time and space. Too often brands are examined through their component parts: the brand name, its logo, […]

Private Label Brands

CONSUMER PERCEPTIONS OF PRIVATE LABEL BRANDS IN CHINA COMPARED WITH THE UK Summary In China there are fewer studies of private label brands (PLB’s) that take up less market share than generic brands and national brands. However, there is a successful development of PLB’s in the UK. Therefore, this thesis aims to explore the difference of consumer perceptions on PLB’s between China and the UK with national brands as a standard. The literature review will review theories like brand equity/image, […]

Customer Loyalty Schemes | Business Dissertation

The creation of customer loyalty in the automotive sector Marketers push for brand loyalty, across all product ranges, from toothpaste to larger purchases such as a new car. Within the automobile industry there is little product differences in each segment, as partnerships, coalitions and takeovers bind manufacturers together. Each manufacturer is striving to obtain brand loyalty, not only at the point of purchase, through servicing the vehicle, supply parts and encouraging repurchases. This adds value to the organisation, and increases […]

Berger Paints

Report on Market Study of Berger Paints Bangladesh Limited 1.1 Problem Background Bangladesh paint market is experiencing a good growth of 8-10% per annum consistently in the late 90s and early years of this century mainly because of a boom in real estate development[1]. Besides, this trend in growth of demand is likely to persist or may even witness an upswing in the future as the country moves from rural base to urban base project (Real estate). There is a […]

Brand Equity Essays