1- PROBLEM AND ITS BACKGROUND This chapter contains background of our study, statement of the problem, significance and delimitation of the study. Furthermore Definitions of the terms used in this dissertation are also explained in this chapter. 1.1 Introduction One of the most famous strategies to leverage brand equity is brand extension. It is believed […]
ABSTRACT CHAPTER ONE INTRODUCTION It’s deeply truth that the search for the exact solution in our world-problems is needed for each of us, but unfortunately, not all problems can be solved exactly; because of nonlinearity and complicated geometry. In many interesting applications, exact solutions may be impossible and unattainable, so we need to approximate. […]
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Get help with your assignment1.0 Introduction The research report under consideration is aimed to explore the significant role played by Marketing Strategies in today’s modern and dynamic business environment. Marketing has gained substantial importance and has become first priority of decision makers in any organisation. This document presents a research report analyzing and forecasting marketing environment faced by leading […]
Abstract Vedic Mathematics has been the rage in American schools. The clear difference between Asian Indians and average American students approach to solving math problems had been evident for many years, finally prompting concerted research efforts into the subject. Many students have conventionally found the processes of algebraic manipulation, especially factorisation, difficult to learn. Research […]
INTRODUCTION Tourism and hotel industry is growing among other world industries due to its significant impacts on the social and economic development of a region or country (Avelini, 2003, p. 130). The tourism industry worldwide generated US $ 944 billion sales in 2008. In year 2008, international tourists’ arrivals reached 922 million and World Tourism […]
INTRODUCTION In the times that we live in, everything from products, services, people, to places are branded. This is no more an interesting marketing technique, instead the need of the hour today. While there are some critiques of the concept, Place Branding is becoming a well accepted theoretical development by marketing gurus in the world. […]
Definition of Marketing Marketing is part of all of our lives and touches us in some way every day. Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities. In general, marketing activities are all those […]
Impact of Organised Retail On Unorganised Retail Abstract The revolution in Indian retail industry has brought many sweeping changes and also opened door for many Indian as well as foreign players. In Indian scenario there is always a constant clash between challenges and opportunities but chances favors those companies that are trying to establish themselves. […]
Chapter 2 This chapter explains about the possible literature review about the self service checkout system and its operation in relation with customer satisfaction and retention. It will introduce you to some of the theories about the self service technology, customer satisfaction and retention. At the end, you will find the critical review of this […]
Investigation of the effects of situational factors on consumers’ buying products with superstitious association 1.0 Introduction Research questions: (1) Are Chinese consumers always more likely to purchase products with lucky associations? If not, under what circumstances do Chinese consumers show higher willingness to buy such products and the underlying process. (2) Can the attributes of […]
“TECHNOLOGY FORECASTING – CRISIS ANALYSIS” Technology Futures & Business Strategy 1st Assessment Project PART ONE Michel Godet indicated that qualitative parameters were important in accurate forecasting. Using the available information in the international literature and between 1000 and 1500 words: 1. Mention the qualitative parameters that may be considered in future energy price scenarios. For […]
In today’s dynamic retail environment, customers are offered with a tremendous range of choices and their loyalty is increasingly becoming transitory due to the severe impact of competitors’ actions on existing relationships (Reinartz and Kumar, 2000). This increased competition to satisfy the diverse needs of the customer, forces the traditional production and selling focus of […]
Introduction: The use of advertising in the fashion industry was started as early as in the Victorian period. Advertising is been very important to the fashion industry as its one way of reaching a mass group of people quickly, as fashion today is very competitive and need speed marketing. Advertising is used from the high […]
Chapter 1 Executive Summary This research will look at the adoption of generic medicines in specific three countries in Europe (The Netherlands, Poland and Portugal). These three countries have a significant difference in adoption; the reasons for this adoption difference can be explained by several regulations which are implemented by these countries. In previous research […]
Raising the bar of an undervalued marketing weapon The double-edged appeal of adventure sports has started to capture the public’s imagination as a result of the combination of sports with the excitement and allure of adventure. In order to better understand the realm of adventure sponsorship and the other ramifications which accompany the subject matter […]
Summary The research is about study of distribution channel management at Dell Computers, UK. My work is more practical in nature, studying the Distribution Channels of Dell, both at a strategic and an operational level. I would be analysing the business function on its efficiency and effectiveness, comparing with the other industry performers. I would […]
Executive summary:- This term paper mainly focus that how an IMC plan is generated in order to make the product familiar with the customer and also how to introduce the product in the market. IMC [integrated marketing communication]is a vast concept under which their comes many sub concept on whose basis the whole IMC plan […]
Abstract Pharmaceutical companies spend large sums of money in the time-consuming research and development of new drugs and the new classes of drugs. Each company marketing in the US seeks the possible payoff of staggering high profits which is possible on their patented medicines. Because of the lack of price regulation in the marketing environment […]
The Effectiveness of Direct Mail on the Cigarette Vending Industry in the United Kingdom Irrespective of the mode and methods adopted for marketing, including direct mail, the cigarette vending industry continues to prosper not only in the United Kingdom, but also across the world. At the same time there is a continuous rise in the […]
How does colour used in packaging affect consumer behaviour? (Case of the soft- drinks industry). Abstract: When determining possible colour options for a new product, packaging professionals must keep the consumer in mind. First, they determine what type of message the product should give. Based on the message, a colour scheme that represents this message […]
CHAPTER 4 – DATA ANALYSIS 4.0 Introduction This study was conducted in two different store formats, which are hypermarket and traditional wet market respectively. Totally 200 questionnaires were distributed and collected, each market has 100 questionnaires respectively. First of all, the general data such as respondents’ profiles, trip patterns and transaction patterns were analyzed by […]
Confectionery Industry In The UK Contributes A Major Amount Of Revenue To The Country’s Economy Chapter 1: Introduction Confectionery industry in the UK contributes a major amount of revenue to the country’s economy. Repeated case studies have revealed that the confectionery industry is ever growing and the demand for creativity and innovation in the products […]
Consumer pre-purchase expectations & Actual outcomes after purchasing. Introduction: Background to research: Until recently, consumer behaviourists had many theories of satisfaction. Rather, a post decision phenomenon known as cognitive dissonance (Festinger1957) was thought to provide a sufficient framework for understanding post purchase responses. Researchers later expanded the theories more recent theoretical and empirical works (Andreasen […]
Contemporary Issues in Strategic Marketing Your manager has been to a marketing seminar on The Service Dominant Logic. He has asked you to produce a paper on the implications of implementing an SDK programme within the firm embraces both the strategic and tactical implications and the costs and the benefits. Implications of service-dominant logic Nowadays, […]
Introduction: In the highly competitive airline industry, customers become the most important factor of the whole producing process. Besides flight safety, enhancing service quality, and therefore customer satisfaction, is the most crucial strategies of the airlines (Fried, 1989; Gardner, 2004; Zaid, 1995). Customer complaints serve as a critical dimension of service quality and customer satisfaction. […]
EXECUTIVE SUMMARY Consumers use services everyday, these ranges from taking the train or opening a bank account to talking on a mobile phone. Businesses also rely on a wide range of services on a daily basis, but on a much larger scale compared to consumers. However, customers are not always satisfied with a particular service […]
Introduction to Derivatives Market The emergence of the market for derivative products, most notably forwards, futures and options, can be traced back to the willingness of risk-averse economic agents to guard themselves against uncertainties arising out of fluctuations in asset prices. By their very nature, the financial markets are marked by a very high degree […]
Abstract An increasing number of customers are turning to the Internet to make their purchases, as a vast array of goods and services are now only a mouse click away. E-tailing clothes is even more challenging, with new e-tailers’ hoping to attract and retain satisfied online customers, are constantly creating new opportunities for them, and […]
The past twenty years has seen an unprecedented internationalisation of business and growth of multinational organisations. Some analysts credit these large multinational firms with more economic impact than many nation states. This has greatly changed the way marketing is done. Global markets are extremely difficult to define, and variables significantly more complex and diverse. The […]
A brand is not the name of a product. It is the vision that drives the creation of products and services under that name. That vision, the key belief of the brands and its core values is called identity. It drives vibrant brands able to create advocates, a real cult and loyalty. Modern competition calls […]
