INTRODUCTION TO THE PROJECT What is Brand? “Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to customers.” Brand is a name or symbol that is commonly known to identify a company or its products and separate them from […]
Principles of Marketing Abstract This study aims to provide information on key marketing concepts and strategies adopted by Cisco Systems Inc. It critically analyzes Cisco’s business strategies and practices by describing and evaluating its market orientation along with the impact of its marketing practices on business thereby providing an overview of its competitive advantage and […]
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Get help with your assignmentCreating outstanding products and programs to win marketplace is not an easy job. Specialists in marketing have to develop comprehensive research plans, carry out market researches, analyze the data collected and finally come up with marketing plans that target specific consumer segments. Finding out about human psychology, their preferences, choices and appeals are not only […]
Labeling – An instrument to market Green goods Executive Summary The area of green marketing is on the verge of becoming a big business in India. In this regard, the objective of this project was to study one aspect of the same in detail and see how it could be used to market green goods […]
1. Introduction "Beware of little expenses. A small leak can sink a great ship,” some may evoke as being the famous words of Benjamin Franklin. (Hodges 2008) These judicious words very nearly summarize what has been witnessed in the financial markets since the summer of 2007. The exposure of a number of global finance institutions […]
1- PROBLEM AND ITS BACKGROUND This chapter contains background of our study, statement of the problem, significance and delimitation of the study. Furthermore Definitions of the terms used in this dissertation are also explained in this chapter. 1.1 Introduction One of the most famous strategies to leverage brand equity is brand extension. It is believed […]
ABSTRACT CHAPTER ONE INTRODUCTION It’s deeply truth that the search for the exact solution in our world-problems is needed for each of us, but unfortunately, not all problems can be solved exactly; because of nonlinearity and complicated geometry. In many interesting applications, exact solutions may be impossible and unattainable, so we need to approximate. […]
1.0 Introduction The research report under consideration is aimed to explore the significant role played by Marketing Strategies in today’s modern and dynamic business environment. Marketing has gained substantial importance and has become first priority of decision makers in any organisation. This document presents a research report analyzing and forecasting marketing environment faced by leading […]
Abstract Vedic Mathematics has been the rage in American schools. The clear difference between Asian Indians and average American students approach to solving math problems had been evident for many years, finally prompting concerted research efforts into the subject. Many students have conventionally found the processes of algebraic manipulation, especially factorisation, difficult to learn. Research […]
INTRODUCTION Tourism and hotel industry is growing among other world industries due to its significant impacts on the social and economic development of a region or country (Avelini, 2003, p. 130). The tourism industry worldwide generated US $ 944 billion sales in 2008. In year 2008, international tourists’ arrivals reached 922 million and World Tourism […]
INTRODUCTION In the times that we live in, everything from products, services, people, to places are branded. This is no more an interesting marketing technique, instead the need of the hour today. While there are some critiques of the concept, Place Branding is becoming a well accepted theoretical development by marketing gurus in the world. […]
Definition of Marketing Marketing is part of all of our lives and touches us in some way every day. Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities. In general, marketing activities are all those […]
Impact of Organised Retail On Unorganised Retail Abstract The revolution in Indian retail industry has brought many sweeping changes and also opened door for many Indian as well as foreign players. In Indian scenario there is always a constant clash between challenges and opportunities but chances favors those companies that are trying to establish themselves. […]
Chapter 2 This chapter explains about the possible literature review about the self service checkout system and its operation in relation with customer satisfaction and retention. It will introduce you to some of the theories about the self service technology, customer satisfaction and retention. At the end, you will find the critical review of this […]
Investigation of the effects of situational factors on consumers’ buying products with superstitious association 1.0 Introduction Research questions: (1) Are Chinese consumers always more likely to purchase products with lucky associations? If not, under what circumstances do Chinese consumers show higher willingness to buy such products and the underlying process. (2) Can the attributes of […]
Abstract An increasing number of customers are turning to the Internet to make their purchases, as a vast array of goods and services are now only a mouse click away. E-tailing clothes is even more challenging, with new e-tailers’ hoping to attract and retain satisfied online customers, are constantly creating new opportunities for them, and […]
The past twenty years has seen an unprecedented internationalisation of business and growth of multinational organisations. Some analysts credit these large multinational firms with more economic impact than many nation states. This has greatly changed the way marketing is done. Global markets are extremely difficult to define, and variables significantly more complex and diverse. The […]
A brand is not the name of a product. It is the vision that drives the creation of products and services under that name. That vision, the key belief of the brands and its core values is called identity. It drives vibrant brands able to create advocates, a real cult and loyalty. Modern competition calls […]
Abstract In this project I have study of “factors influencing while purchasing tyres” JK tyres manufactured by Jk Tyre & Industries. In this competitive era of marketing where the satisfaction of the customer towards the product is become first priority, it is therefore very important to analyze customer behaviour. Consumer behaviour can be looked upon […]
“Branding in FMCG goods in changing economic condition” An energetic person in field of marketing with knowledge base of B.E mechanical & Post graduate Diploma in Business management played a very important role for my thesis. He has an experience of more than tow years in Sales and Marketing, at Excell elevators and currently working […]
This dissertation examines a service company Advanced Alchemy which engages in providing value-added marketing, recruitment and other services to major companies operating within technology industries. The work examines some major marketing theories in order to frame the discussion of the company’s environmental and organisational contexts. These frameworks are then used in analysing how well orientated […]
CHAPTER NO.1: INTRODUCTION 1.0 INTRODUCTION: The business environment is changing rapidly in recent years and is affecting business all over the world. The management of various businesses are looking for a way to minimize the cost so the profit can be maximised. This will ensure business growth and sustainability. Hence many international companies are adopting […]
EXECUTIVE SUMMARY The FMCG market is set to treble from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015. Penetration level as well as per capita consumption in most product categories like jams, toothpaste, skin care, hair wash etc in India is low indicating the untapped market potential. Burgeoning Indian population, particularly the […]
Summary The research is about study of distribution channel management at Dell Computers, UK. My work is more practical in nature, studying the Distribution Channels of Dell, both at a strategic and an operational level. I would be analysing the business function on its efficiency and effectiveness, comparing with the other industry performers. I would […]
Executive summary:- This term paper mainly focus that how an IMC plan is generated in order to make the product familiar with the customer and also how to introduce the product in the market. IMC [integrated marketing communication]is a vast concept under which their comes many sub concept on whose basis the whole IMC plan […]
Abstract Pharmaceutical companies spend large sums of money in the time-consuming research and development of new drugs and the new classes of drugs. Each company marketing in the US seeks the possible payoff of staggering high profits which is possible on their patented medicines. Because of the lack of price regulation in the marketing environment […]
The Effectiveness of Direct Mail on the Cigarette Vending Industry in the United Kingdom Irrespective of the mode and methods adopted for marketing, including direct mail, the cigarette vending industry continues to prosper not only in the United Kingdom, but also across the world. At the same time there is a continuous rise in the […]
How does colour used in packaging affect consumer behaviour? (Case of the soft- drinks industry). Abstract: When determining possible colour options for a new product, packaging professionals must keep the consumer in mind. First, they determine what type of message the product should give. Based on the message, a colour scheme that represents this message […]
CHAPTER 4 – DATA ANALYSIS 4.0 Introduction This study was conducted in two different store formats, which are hypermarket and traditional wet market respectively. Totally 200 questionnaires were distributed and collected, each market has 100 questionnaires respectively. First of all, the general data such as respondents’ profiles, trip patterns and transaction patterns were analyzed by […]
Confectionery Industry In The UK Contributes A Major Amount Of Revenue To The Country’s Economy Chapter 1: Introduction Confectionery industry in the UK contributes a major amount of revenue to the country’s economy. Repeated case studies have revealed that the confectionery industry is ever growing and the demand for creativity and innovation in the products […]
