Custom Dissertations | Management Dissertations – Management Programmes
Do the motor industry’s ‘customer satisfaction programmes’ and ‘customer relationship management programmes’ build stronger bonds with the customer and help sell more cars? Executive Summary Many academic theorists view customer satisfaction as being undoubtedly one of the top strategic issues in the new decade, and customer relationship management (CRM) receives even more interest in academic literature. However both of these concepts are often misunderstood, with very few pieces of literature able to define them, or give concise and coherent summaries […]