Strategic Management Essay Examples - Free Research Paper Topics on StudyDriver.com

Business Process Outsourcing (bpo) from Usa to India

CHAPTER NO.1: INTRODUCTION 1.0 INTRODUCTION: The business environment is changing rapidly in recent years and is affecting business all over the world. The management of various businesses are looking for a way to minimize the cost so the profit can be maximised. This will ensure business growth and sustainability. Hence many international companies are adopting the outsourcing in order to minimize the cost where there is less competence. IBM Daksh is one of the major Business Process Outsourcing (BPO) company […]

Consumer Behaviourists

Consumer pre-purchase expectations & Actual outcomes after purchasing. Introduction: Background to research: Until recently, consumer behaviourists had many theories of satisfaction. Rather, a post decision phenomenon known as cognitive dissonance (Festinger1957) was thought to provide a sufficient framework for understanding post purchase responses. Researchers later expanded the theories more recent theoretical and empirical works (Andreasen 1977; Day 1977; Oliver 1977) generally agree that satisfaction results from a subjective comparison of the expected and received product attribute levels, as originally proposed […]

Failing to Meet Customer Needs — Letting the Competition in | Marketing

This dissertation examines a service company Advanced Alchemy which engages in providing value-added marketing, recruitment and other services to major companies operating within technology industries. The work examines some major marketing theories in order to frame the discussion of the company’s environmental and organisational contexts. These frameworks are then used in analysing how well orientated the company is in terms of its targeted customers through exploiting its internal resources. The report continues with examining the impact of some of the […]

Service Quality

Literature Review Chapter One: An overview of Service Quality 1.0 Introduction Nowadays, service quality strategy is an important weapon used to gain a competitive advantage over competitors. This chapter starts by defining quality, services and service quality. Some essential elements such as the expectations of service, importance of service quality and its benefits are also being highlighted. It further stresses the need for handling customer complaints and underlines the role of service failure and recovery. 1.2 Meanings of Quality Quality […]

Social and Environmental Reporting would Benefit from Greater Stakeholder Exclusivity.

Social and environmental reporting would benefit from greater stakeholder inclusivity. REFLECTIVE THINKING The concept of corporate social responsibility (CSR) is very modern and now applies to more and more businesses. This topic piqued my interest because a lot of companies in my country have begun to adopt CSR and adopt social and environmental reporting. I am aware of the concept of corporate social responsibility, but I did not know its social and environmental dimensions. I mostly believed that corporate social […]

Synergies of Product Diversification Strategy

Introduction Nowadays large firms have to survive in the face of economic competition. They have to keep an eye on the competitors’ performance. Managers try to progress and run their businesses well in order to grow and be competitive. When a large firm has reached a mature life-cycle stage it often has to explore the possibility of how to still grow. Ansoff (cited by Johnson, Scholes and Whittington, 1998) presents four basic growth alternatives: a) increased market penetration, b) market […]

Value Chain Analysis

2. Literature Review This section provides a broad picture of the dissertation that includes setting up the arameters and limits to the field of inquiry going into the research. Its aim is to identify key ideas, marketing theories applicable and marketing case studies that impinge upon the area of this investigation. It makes an effective starting point leading into the introduction and the background of the dissertation. 2.1 Macro Environment Analysis of McDonald’s The analysis is done using a top […]

AKTEL Mobile Company

“Strategic Analysis of The Current Status of AKTEL Mobile Regarding Marketing & HR Division” Executive Summary According to the Industry Life Cycle, the operation of TMIB in Bangladesh, as it seems, is still in the growth stage. So the investment of TMIB in the prepaid section has been speculative since the last couple of years. This survey was conducted among the current customers of AKTEL, both pre-paid and post paid. About 10 years back there was only BTTB to offer […]

Indian Hotels in New Delhi

ABSTRACT This piece of systematic study is on the pricing strategies of hoteliers after recession period with special reference to the accommodation sector of the hotel industry. In this study author has explored the different types of pricing strategies hoteliers are following keeping in mind the post recession period in india. Author found conclusion that hoteliers are not sticking to any one strategy rather their plan includes changes in the price strategy in coming future. Initially they are proceeding with […]

Learning Organizational Culture

ABSTRACT Employees of an organization that has a mission of enhancing standards of excellence must have knowledge and skills that best suits their work. This then calls for continuous trainings of employees for an organization to better utilize the existing human resources. Training and Development is a major strategy to accomplish this objective. In this perspective there is need for flexibility which is required to respond effectively to the rapidly changing environment, Human Resource training efforts must enable the employees […]

Literature Research Project

Literature review 1. Introduction: “The reviewing of existing literature relating to a topic is an essential first step and foundation when undertaking a research project. The purpose of a literature review is to demonstrate that one is familiar with what is already about a subject” Baker (2000) With this consideration, this chapter will review the literature under two main categories: Theoretical background for the research and literature on TPS. Theoretical Background Introduction: The Resource Based View (RBV) extended with dynamic […]

Effect of the Loyalty Cards on Customer Loyalty

Background of the topic: The purpose of this dissertation is to analyze and investigate the effect of the loyalty cards on customer loyalty and how does it helps large organizations to achieve its goals. When shopping in supermarkets there is one experience that everyone has, when customers finish with their shopping and get to a checkout, the assistant will ask the customers, whether they have a clubcard. This will continue every time whenever those customers without a clubcard shops in […]

Generic Strategies

CHAPTER ONE 1. INTRODUCTION 1. 1. Rationale for Chosen Topic To achieve competitive advantage in a highly competitive market such as a fashion market is not an easy process, what is more difficult than that is to achieve sustainable competitive advantage in like this market which also describe as fast changeable and unpredictable market. This opens the field to know about the competitive strategies, and to choose the best strategy among them to achieve the objective of sustainable competitive advantage. […]

HSBC

Chapter 1 (Intro) 1.1 Introduction To become the leading international bank HSBC has combined the emerging markets through international connectivity and scale yet maintaining the strategy unchanged. To comply with the recent economic turmoil HSBC’s strategy is apparently most appropriate one as the projected the return of total shareholders’ equity remains achievable over full business cycle. Reinvestment of the capital allowed the company to maintain flexibility of direction in accordance with financial and regulatory environment. This can help the company […]

Human Resource Development

ABSTRACT Human resource development is one of the most important factors affecting organisational productivity and profitability because well-trained and developed personnel will ensure long-term organisational success. Thus, effective development of human capital should help organisations to maintain a competitive advantage. However, fulfilling competitive success through manpower requires that organisations are willing to adapt traditional behaviours and group dynamics. The pressures of global economic development and competition, innovative technology, and the diversity of the workforce demand that organisations re-evaluate existing paradigms […]

Basic Concepts of Research

Basic Concepts of Research 1.1 INTRODUCTION: During the last two decades and more, the socio-business environment of the world has witnessed dramatic changes in its nature and scope. Emerging from a historically economic role, the business organization has evolved in response to the social and political stigma of national public policy, explosive growth in technology, price struggle, competition of new entrants, frequent change in customers taste and desires etc. These factors and more have created new knowledge needed for the […]

Bluesky Implementation for Basket Case

PROJECT INITIATION Business Case Basket case is a medium sized company, established in 1992, with a turn over of AUD 85 million per annum. They are market leaders in manufacturing cane and plastic baskets which is sold to retail shops and some large retail chains. They also have an online shop, catering to the end user directly. A study was conducted to assess their current business operations and their capability to adapt to the future growth in the market. The […]

Electronic Business

INTRODUCTION OF THE TOPIC In the emerging global economy, e-business have increasingly become a necessary component of business strategy and a strong catalyst for economic development. The integration of information and communications technology (ICT) in business has revolutionized relationships within organizations and those between and among organizations and individuals. Specifically, the use of ICT in business has enhanced productivity, encouraged greater customer participation, and enabled mass customization, besides reducing costs. With developments in the Internet and Web-based technologies, distinctions be- […]

IT Literature Review

CHAPTER II LITERATURE REVIEW This chapter -literature review- will consider many view points from the wide range of information and literature available regarding change management models, theories and approaches relevant to the generic business perspective and also those that have direct reference to the implementation of IT outsourcing process. Throughout this section, the research centres on change management, the different types of change models and theories, and the key change management factors affecting the outcome of an IT outsourcing implementation. […]

Merger Wave

The American economy experienced two great takeover waves in the postwar period, first in the 1960s and the second in the 1980s. Both waves had a deep affect on the structure of corporate America. The main trend in the ’60s was diversification and conglomeration. In contrast the 1980s takeover reversed the previous process and brought US corporations back to specialization. In this respects, the last thirty years were a roundtrip for corporate America. This paper is an overview of the […]

Business-it Alignment

BUSINESS-IT ALIGNMENT (BITA) The relationship between Business strategy and IT strategy and the influence of organisation culture on this strategic alignment in Saudi firms will form the basis of the research in this research. As such, the literature reviewed here will survey major research and practice in the business-IT strategic alignment domain for the purpose of deriving a research framework, or model, of business-IT strategic alignment that will unite the key principles contained within the literature. The intention is to […]

Use of Internet and Intranet Technologies Within an Organisation

CHAPTER ONE 1.0 Introduction This chapter provides a brief introduction about the research topic along with the research aims and objectives in detail. Further in this chapter, the scope of research, personal interest and the motivation to choose this particular research topic are all discussed briefly. Finally, the dissertation structure content of the six chapters is highlighted. 1.1 Introduction to the Topic The use of Internet and Intranet technologies within an organisation has changed drastically over the past ten years. […]

International Business Strategy of Mnc in Emerging Markets

The research aims to observe the different adaptive strategies employed by the multinational corporation’s (MNC) while it enters the emerging economies, analysing market potential, business growth, and the foreign direct investment in the country, with its effects on the (GDP) gross domestic product and corporate social responsibility of the emerging market. Objectives The objective of this research is to gauge in the success or failure of the difference in approach applied by the multinational corporation’s (MNC) to the emerging market […]

Internet Banking Errors

Strategies to gain new customers via internet banking 1. Introduction It includes the following topics: a. A clear statement of the purpose of the thesis b. Reasons for the study c. Statement of problems d. Purpose of the study a. The purpose of the thesis: If students have to write their M.B.A theses, which make a large number of significant errors, this is the main reason why their projects return for audit. Disappointed and falls, they need to proofread and […]

Do Mergers and Acquisitions Fulfil their Desired Objective?

Do Mergers And Acquisitions Fulfil Their Desired Objective? And How People Are Affected By the Result of These Mergers Dissertation Table of Contents CHAPTER ONE: INTRODUCTION 1.1 BACKGROUND Restructuring of a firm has become a major area in the financial and economic environment all over the world. A company may grow internally, or externally. The aim of the management is to maximize the profit. Most firms grow through internally which take place when firm’s existing divisions grow through normal capital […]

Corporate Governance Enron

Department of Economics VALUE CREATION AND THE ROLE OF CORPORATE GOVERNANCE Abstract Corporate Governance is a subject of many professional and academic debates. Since there are many different research and contexts associated with corporate governance problem, then, this topic has continued to be an interesting topic under scrutiny. However, is has been observed that the relationship between corporate governance and value creation of corporation remains as an untapped area with enough consideration. This paper tends to investigate this linkage and […]

Sustainable Maritime Development Process

Introduction The World’s current approach to ocean policy and sustainable maritime development is based on two main International strategic foundations: UNCLOS and UNCED. Both if integrated they provide the basis for oceans governance and oceans policy frame work. They enable states to exercise and protect National’s sovereign rights and jurisdiction over marine resources and offshore areas. At the same time they obligate states to ensure ocean uses are ecologically sustainable. The implementation of the provisions of UNCLOS, related Conventions, rules […]

Labour Turnover

Labour turnover Hotels, catering and leisure industry in the UK remains the sector with the highest level of staff turnover, with all leavers in this category hitting 41%, according to a survey carried out by the CIPD (2008). Many organisations are badly affected by high levels of staff turnover and the survey identified that 74% of organisations in the UK, reported a negative impact on their business performance. This report also identified four main reasons that cause labour turnover. They […]

Systematic Investigation

CHAPTER 1 Introduction 1.1. Background to the research According to the Chambers 20th Century dictionary the research could be defined as a “Systematic investigation towards increasing the sum of knowledge”. It was also stated as “An endeavor to discover new or collate old facts by the scientific study of a subject or by a course of critical investigation” in the Concise Oxford Dictionary. (The Concise Oxford Dictionary) Research can also be defined as the process which helps to find something […]

Internationalization of Asian Multinational Enterprises

INTRODUCTION Internationalization can be defined as the desire to be a member of the international society by satisfying a certain standard, or strengthening the influence of a nation on other nations. It becomes the process where multinational enterprise (MNE) engaging, it is very important for these companies to penetrate international market if they want to be accepted and remain successful. (Sreenivasan Jayashree and Sahal Ali Al-Marwai). The internationalization process helps MNEs in maturate their operation in foreign market and enhance […]

Strategic Management Essays